How to advertise on your favorite websites

Friend trying to put icon from a website on her desktop for easy access. On my computer you just highlight URL and drag to desktop. Hers won’t do it! Brand new computer, so I’m assuming latest MS OS.

Somebody tell me we’re just dorks and it’s easy to do!

***Modified title from probably stupidly easy. but how to put icons on desktop. ***

Thank you for writing to Microsoft Community Forums.

I will surely assist you to add your website shortcut on your desktop. Here are the steps.

Method 1

(This method works for all web browsers except Microsoft Edge)

1. Open your web browser.

2. Open your favorite website or web page.

3. Minimize (Windowed mode) the web browser window, so that you can see both the web browser and desktop.

4. Go to the address bar of your web browser.

5. Drag the web icon or logo icon which is present before (HTTPS) to the desktop.

Method 2

1. Open your web browser.

2. Open your favorite website or web page.

3. Right-click on the web address located in the address bar of your web browser and choose Copy (Make sure that the web address is highlighted/selected).

4. Close or minimize the web browser window.

5. Right-click on the desktop, go to New and choose Shortcut.

6. Right-click on the location bar and choose Paste to copy the URL (web address) of your favorite site into the location bar.

7. Click on Next.

8. Type a name for the Internet shortcut.

9. Click on Finish.

Let us know if you got the help you needed by clicking on Yes or No.

How to advertise on your favorite websites

True life: I never had cable TV until 2015. The only time I watched TV shows was on Netflix, Hulu, or basic channels; having cable was a whole new world. When we did get cable, after the installation men explained in detail how to use the remote, I watched commercials for HOURS. Because that’s all that is on cable now, right? Almost all the commercials were funny, inspiring, or advertising a car—those are usually in a class of their own.

Per a 2014 report from SJ Insights, people are exposed to an average of 5,000 advertisements and brands per day. Of that number, only an average of 153 advertisements are noted, and we only engage with about 12 ads. The competition for attention is fierce and to be the best, your ads need to stand out from the crowd to get noticed.

Keeping that in mind during this frantic holiday shopping season, I compiled a list of creative advertising ideas with examples to make your brand stand out!

1. Capitalize on Ego with a Sponsored Quiz

Someone told me once that the trick to getting people to like you is to simply get them to talk about themselves. They’ll walk away from the conversation knowing very little about you, but feeling great about themselves. That’s exactly what sponsored Buzzfeed Quizzes do! Everyone wants to know what type of Skittle or M&M they are, how they’ll die on Game of Thrones, if they’re a host or guest in Westworld.

How to advertise on your favorite websites

2. Sponsor City Maps

This advertising idea seems to be most beneficial to tour bus companies and chain Italian restaurants (I have no idea why). While I was backpacking, I relied on these handy freebies that were largely available at train stations or—again, not sure why—Italian restaurants.

I carried these suckers everywhere. The maps are usually marked with the big tourist attractions and business locations. If you got the map from a bus company, all the bus stops would be marked. I inevitably ended up going back to the restaurant or finding my way to a bus stop when I got lost and using it to find my way other places.

How to advertise on your favorite websites

3. Create Coupon Books

When I was growing up, we sold cookie dough, girl scout cookies, wrapping paper, and coupon books. Now, you can find coupons everywhere—online promo codes, Groupon, the newspaper, print ads on the subway. But coupon books are still alive and well. They seem to benefit tourists the most, with discounts on museums admissions and popular attractions, but what better way to get new customers than to put coupons in a city discovery guide?

>>Up your game with our FREE all-star playbook to online advertising. Get it here free

How to advertise on your favorite websites

5. Don’t Be Afraid of Innuendo

As always, sex sells. It makes people look twice and pounds the image into their brain. Aziz Ansari has a comedy bit that talks about Equinox ads—like the one below—and how they rarely feature people working out or a gym. Instead, Equinox showcases models in exceptionally good shape in compromising positions. What does that have to do with their brand or product? Almost nothing. But I can attest that I will never forget seeing the below ad blown up on the side of a building on 53nd and Madison!

How to advertise on your favorite websites

6. Reference Pop-Culture

Of course, an advertisement featuring Kim Kardashian should lead into pop-culture references. Depending on your audience, you could make a sly reference to Marilyn (a la Snickers), a popular movie, or blatantly make fun of a famous star’s dance moves. Ah

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How to advertise on your favorite websites

SPECIAL FROM Next Avenue

If you’re looking to launch an encore career, here’s where you’ll find the openings that are right in your wheelhouse

Eager to find a job that matters?

With the economy warming up, now might be a good time to explore potential nonprofit employment opportunities. According to the 2013 Nonprofit Employment Trends Survey, 44 percent of the groups plan to create positions in the year ahead.

That’s especially encouraging news for boomers who want to launch encore careers and serve the greater good.

According to that nonprofit survey, job opportunities look strongest among organizations that deal with health, faith, education, environment and animals.

Broad Sites and Narrow Sites

So where can you find the openings? Big job-board sites, like Indeed, CareerBuilder, SimplyHired and LinkedIn, have nonprofit listings. But if you’re really serious about looking for work in the nonprofit arena, I think it’s best to use sites specifically focused on that world.

7 Best Sites to Find A Nonprofit Job

Here are my seven favorites; they’re all free, but you need to register on some of them:

Encore.org is the most comprehensive site for anyone interested in starting an encore career. Its Job Listings page includes a link to Encore Career Finder, a service that “scours more than 5 million listings for encore-friendly jobs” and lets you search by field and location.

You’ll also find links to other nonprofit job boards, plus helpful videos and articles about searching for nonprofit work.

Idealist.org is a nonprofit clearinghouse. Its robust jobs board recently featured roughly 10,000 jobs as well as a database of nearly 80,000 nonprofits.

The Idealist Volunteer Resource Center can clue you into places where you can lend a hand, albeit an unpaid one. Keep in mind: volunteering can sometimes lead to a paid nonprofit position.

The Bridgespan Group runs the online Nonprofit Jobs Center, which now has about 350 positions. That includes paid part-time and full-time jobs, plus unpaid board of directors openings.

Bridgespan also has excellent publications and tools for those interested in nonprofit leadership positions.

Commongood Careers is a search firm that places managers into nonprofit organizations. In the Find a Job part of the site, you can apply for positions its clients need to fill.

For instance, Greenpeace recently listed openings for a grassroots director and a director of online strategy, both in either San Francisco or Washington, D.C.

The Foundation Center is the leading source of information about philanthropy. Buried on its site is the Foundation Center’s Philanthropy News Digest Jobs Board, which features openings at foundations and nonprofits. Recently, there were 743 listings in the database.

The NonProfit Times is the trade publication for nonprofit managers. Its website houses the NonProfit Job Career Center, where you can search by keyword, field, location, salary, level (entry, experienced or internship) and required education.

This website is also an excellent place to keep up with news in the nonprofit world, including stories about who’s hiring and who’s laying off employees.

The Chronicle of Philanthropy is the chief news source for the philanthropy world. Its Jobs page currently shows about 1,000 fundraising, executive, programming and administrative positions.

You might want to peruse the site’s New to the Nonprofit World section — it’s filled with news and expert advice for people who don’t have a nonprofit background.

Getting the Most From These Sites

Once you determine which sites can be most helpful, sign up for their free e-newsletters and alerts. Connect with them on Facebook, LinkedIn and Twitter, too.

This way, you’ll hear about their latest job postings. Then, you can raise your chances of getting hired by being one of the first to apply.

This article was originally published on June 20, 2018, and was updated on April 14th, 2020.

Owning a local restaurant is a great way to get involved in your community, make new friends and create memories. But just because you build it (your restaurant) doesn’t mean they (local customers) will come, and in the middle of the current pandemic, it’s important to adopt new procedures and policies to keep your team and your customers safe.

Let’s look at how you can actively promote your business and adapt to these new circumstances.

13 ways to promote your restaurant business

Here are 13 effective ways to market your restaurant to your local customers during these exceptional circumstances.

Ready to attract more local diners? Let’s explore these tips in more detail.

1. Build a website

Your website is the heart of your restaurant’s brand, and it’s even more important now that people will be ordering online. It should be eye-catching, yet easy to navigate. Make sure it contains these items:

  • An easy-to-ready menu
  • Featured food items, including a description and nutrition information
  • Newsletter sign-up box
  • Order online button for pickup orders
  • Reservation button (which may not be relevant currently, but will be important in the future)
  • Social media icons that link to your social pages
  • Rewards
  • Gift cards
  • About
  • Contact
  • Location
  • Disclaimer
  • Careers
  • Newsroom

Editor’s note: Still in need of a site? Consider GoDaddy’s Websites + Marketing. You can create an online presence in less than an hour.

2. Create a regular email

One successful way to promote your restaurant business to a local market is to ask customers to sign up for a regular email through your website and when they dine with you.

Use the email to showcase employees, new food items, discounts and other company-related news to keep your restaurant in front of your customers.

Keep customers up-to-date with your latest policies and procedures, and let them know how they can support you.

3. Update the menu on a regular basis

Keep your customers coming back for more by keeping your menu fresh with an updated look and feel and adding new products (including those created with delivery in mind).

If you don’t have an in-house graphic designer, consider using a freelance platform like Upwork to find one.

4. Create a customer loyalty program

Customer loyalty is more important than ever in these trying times. If you don’t already have a loyalty program, now is the time to start.

Establish how many points guests will earn per dollar spent, and come up with a wide range of compelling reward offerings, such as freebies, discounts or specialty promos.

5. Come up with new ideas

Restaurants and businesses all over your city likely are scrambling to adapt to new requirements and safety procedures. This is the perfect opportunity to stand out with a novel, creative idea.

Are there unique products and services you can offer? Special promotions that can create buzz among your customers? Think outside the box here.

6. Have a social media presence

How to advertise on your favorite websitesCreating Facebook, Twitter and Instagram pages are an essential way to promote your restaurant business to a local market. Use these platforms to spread the word about food specials, new food items, recent news and positive reviews — and of course, to interact with your loyal customers!

Images

Make sure your food photos are bright and full of color so they stand out on social media and represent your offerings in the best possible way.

Hashtags

Using hashtags such as #[Restaurantname]HappyHour, #TBT or #MouthWateringWednesdays will also help you gain more followers.

Restaurant updates

Social media is also a great way to keep customers updated on the latest developments in your business, such as new hours of operation, new company policies, or new products and services.

When posting, the timing should be strategic. For example, feature a savory food item or special a couple of hours before lunchtime so customers have time to plan their order.

Reviews

Having a Yelp account encourages customers to write reviews, and because these accounts can exist even if you don’t create one, it’s important to have an official Yelp account. Whether the reviews are negative or positive, always handle the feedback in a kind, professional manner.

Measure success

Lastly, don’t forget to monitor your social media success by using measurement tools such as Google Analytics and Hootsuite.

7. Run contests and games

Engage customers while they’re stuck at home by running new contests and online games. For example, they could help name a new menu item, post personal photos related to your business in some way, or enter a drawing for a free meal.

8. Leverage local media

Send out a press release when you have news to share about your restaurant. Make sure you also share the positive press on your website and social media pages to promote your restaurant business to local customers.

9. Use effective SEO keywords

When thinking about keywords for your restaurant, try inputting queries you think would be used to find a restaurant in your category and region, such as “[your city] restaurants,” “[your food category] [your city]” and “restaurants in [your city].”

Now that more people are searching for takeout restaurants and ordering online, SEO is more important than ever.

10. Partner with delivery services

Today’s customers expect to be able to order from most local restaurants through delivery services. You may also be able to provide your own delivery services to accommodate these needs.

11. Offer coupons and discounts

What better way to promote your restaurant business than by offering savings? Join a local ecommerce savings site, such as Groupon, to offer discounts where customers are already looking for local deals.

12. Team up with local vendors

If your budget allows, team up with a local vendor who specializes in fresh produce or ingredients so you can both cross-promote your brands.

And during the pandemic, community support is more important than ever.

13. Join the chamber of commerce

Joining your local chamber of commerce gives you valuable access to the local community and the opportunity to host events and parties for members.

You will also receive a link on its website, which can help with search engine rankings. This can also help you connect with mentors, advisers and other professionals to guide you as you try to reconstruct and redefine your business.

In conclusion

Hopefully, these 13 tips will help you promote your restaurant business and bring more local traffic to your doorstep, even in these unusual circumstances.

If you need more help, check out GoDaddy’s Digital Marketing Suite, which includes tools that can help show up on the map so that customers can easily find you.

This article includes content originally published on the GoDaddy blog by Kateri Wozny.

How to advertise on your favorite websites

Do you have a website that you frequently visit on your Android phone? Although most browsers on Android phones allow you to create bookmarks and visit websites that way, there is an even faster option. You can pin bookmarks of your favorite sites to the home screen along with your other apps. Unfortunately, not all Android mobiles are able to pin websites to their home screen – you need to have at least Android 2.1 and Webkit version 530.17.

If you are not sure what versions of Android and Webkit you have, then visit whatsmyuseragent.com to find out. You will then be presented with the relevant information (as shown below).

How to advertise on your favorite websites

There are a number of different ways to pin bookmarks to the home screen, and we cover many of them below. If you know of another, please post it in the comments.

For a website that does not already have a bookmark

1. Open your Internet browser and navigate to the website you wish to create a home screen link for.

How to advertise on your favorite websites

2. Press the menu button on your phone and click on “Add bookmark.”

How to advertise on your favorite websites

3. The Name, Address and Folder location details of the bookmark appear. You can either leave the default name of the website or type in an alternative name. Furthermore, if you have more than one Folder (other than Home) you can also choose to save the bookmark in a different location. In our example, we keep the default settings and select Save.

How to advertise on your favorite websites

4. You are returned to the website. To access the bookmark, tap and hold on the bookmark icon on the top right.

How to advertise on your favorite websites

5. A list of your bookmarks appear. Scroll to the bookmarked website, and press and hold on the bookmark.

How to advertise on your favorite websites

6. A list of options appear; select “Add shortcut to home.”

How to advertise on your favorite websites

7. The bookmark has now been added to the home screen.

How to advertise on your favorite websites

If the bookmark for the website already exists

1. Press and hold the home screen. A menu pops up titled ‘Add to Home;’ select the Shortcuts option.

How to advertise on your favorite websites

2. Choose the Bookmark option from the Shortcuts list (You may see a few Bookmarks options if you have installed several browsers in your phone).

How to advertise on your favorite websites

3. Scroll to the relevant bookmark and select it.

How to advertise on your favorite websites

The bookmark will again appear on the home screen.

Alternative Method

If you do not want to bother with bookmarks, it is also possible to pin a website to the home screen as a direct shortcut without needing to create a bookmark for it (It works on most Android phones).

1. When you have the website open in your browser, click the menu button and select “Add shortcut to home.”

How to advertise on your favorite websites

2. The bookmark for the website has thus been added to the home screen.

Deleting pinned bookmarks (or shortcuts) from the Home Screen

1. The process is relatively the same as when deleting apps from the home screen. Press and hold the pinned bookmark or shortcut and drag it to the bin on the bottom of the screen.

How to advertise on your favorite websites

Note: If you delete the bookmark from your web browser, it will not remove the shortcut from the home screen.

JJ runs a company that specialises in IT Support and cloud IT Solutions in Australia. He also moonlights as a tech blogger.

How to advertise on your favorite websitesSigur Ros’ “Your #Stormur” project. (Image via facebook.com)

In 2015, social media is an essential tool for musicians, and it’s often the starting point for new artists. While it’s not a replacement for your own website, you can give fans easy access to your bio, tour dates, music, photos, videos, and contact info. With more modern platforms like Instagram and Tumblr taking off, it’s in your best interest to form a presence across the board.

Many musicians have extreme talent but don’t understand how to properly communicate with their fans via social media. All of us have liked an artist before because we enjoyed the music, only to later unlike after a ridiculous influx of annoying, overly promotional, one-directional content. Here are five ways to promote your music on social media without annoying your followers.

1. Make it interactive

Social media is a terrific platform to interact with your fans. A new popular method of engagement is asking your followers to interpret your music and inviting them into the creative process. A great example of this was when Sigur Ros released their album Kveikur. For the song “Stormur,” they asked their fans to upload homemade videos to Instagram with the hashtag #stormur. The result is a website with a continuously evolving music video of fan-created content. A method like this empowers your fans creatively, and it makes them feel involved with the music, rather than being solely a consumer. Other examples could be fans submitting artwork for your next single, or if the music is instrumental, submitting poetry to go along with the release.

2. Speak with genuine excitement

This sounds obvious, but you’d be surprised how many bands don’t speak with genuine excitement. They speak with an apathetic tone (and grammar), such as, “heres our new single. hope u like it.” On the other hand, some speak with too much excitement, like, “OUR NEW SINGLE IS OUT NOW. SHARE IT WITH ALL OF YOUR FRIENDS AND FAMILY. ” There’s a sweet spot in the middle, but again, it should be genuine. You wrote a song, recorded it, and should be thrilled to share it. So communicate that in a post. “We’re so excited to share with you our new single, “XYZ.” This track is personal because [insert reasons here]. You can download it below! Let us know what you think.” You don’t need to write a novel on why it’s personal or why you’re excited, but your fans will be receptive if you speak from the heart with authentic passion.

3. Offer an incentive

Incentives are a great way to engage your fans via social media. Several artists will use the “free download if you like our Facebook page” incentive, which has its benefits. Another incentive could be making a campaign about your new album and offering a free download to the first 25 people to like a picture you took of the test-pressing process. Up-and-coming Paris producer Stwo does a great job with this. Recently, he’s been providing the stems to his tracks via Facebook for his fans to download and remix. The incentive is that he’ll upload the one he likes best to his SoundCloud, giving them a huge amount of exposure. It’s important to be sure your incentive is realistic. You should budget what it’ll cost you, and plan for the risks you might take in giving things away.

4. Post in moderation

One of the most annoying things a band can do is drown their followers in content. It seems like every day we’re getting an event invite from the same person or seeing the same music video posted over and over and over by some budding musician. Don’t drown your followers in content they really don’t need in their newsfeeds. On the other hand, don’t fall silent! You don’t want your fans to forget about you. Try to be active in your branding by sharing positive, engaging content.

Here are some loose posting guidelines to follow (which, of course, you should test, analyze, and adjust based on what’s most effective for you):

  • Facebook: four to seven times a week
  • Twitter: one to four times a day
  • Instagram: one to two times a week
  • Tumblr: one to four times a week

5. Make it personal

Fans want to see what’s going on behind the scenes and feel like you’re speaking with them personally. Talk in a conversational manner, post pictures of the band doing average things, such as stopping for a milkshake on the road, or doing something touristy. Being relatable will resonate with your followers. Would you rather see Sam Smith post a link to buy his new album or a picture of the original handwritten lyrics to your favorite songs, telling you how much they mean to him? If your content is personal and genuine, your followers will feel more connected to you and the meaning behind your music. But don’t take “personal” too literally – we’re not suggesting you bash political candidates or take a stance on contentious social issues. Make it personal and relevant to the music.

Sam Friedman is an electronic music producer and singer-songwriter based in Brooklyn, NY. His music blends experimental ambience with indie-driven dance music. In addition to pursuing his own music, he is a New Music Editor for Unrecorded and is passionate about music journalism. Check out his music and follow him on Twitter @nerveleak.

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Brands spent $250 billion last year just to get your attention

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Protecting the personal information and privacy of our users is of the utmost importance to AdWallet. NONE of our user’s personal information is distributed or sold to third-party vendors unless the user gives (opt-in) permission to share their verified email or phone number in exchange for compensation. In that case, we will only share your email address or phone number, never any of your other contact information. Advertisers will receive detailed analytics at the end of their campaigns that demonstrate the characteristics of the individuals that watched their ads and downloaded/redeemed their offers. However, they do not receive any information about your specific identity. The only way an advertiser can contact you directly (via your email address or phone number) is if you choose to sell it to them.

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Think of AdWallet like an online dating service (but for people to be introduced to potential products/services instead of potential mates). When you fill out your personal profile (Demographics and Targets), you are enabling AdWallet to determine what ads to send you. Just like an online dating site, you will (more often than not) only get ads that fit your personal criteria and interests. Best practice is to keep your profile up-to-date and be honest. Sorry, there is no special formula to get more ads. Choose your current life stages, your favorite hobbies, most relatable philosophies and the brands you truly are loyal to and let the ads find you! Trust us, a “Cha-Ching” text message is coming…

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