How to advertise your website

So, you’ve taken the steps to create your company website. but what do you do now?

Now you face the challenge of actually bringing in new, qualified traffic. After all, that’s how you will make more sales and increase your customer base.

Check out these 10 ways you can pull in visitors to your website:

1. Search engine optimization

SEO is the process of increasing your website’s visibility in search engine’s organic results through optimizing your pages with the keyword phrases people are likely to search for. Think about it: when you search for something in Google, do you typically go beyond the first couple pages of results? Probably not, and neither will your potential customers.

Some popular ways to improve organic search results are through editing existing content, removing barriers to indexing activities of search engines (something we’ve been doing at Ciplex for a while and see this type of marketing as one of the highest return on investments) increasing the number of backlinks or inbound links (links your website receives from other webpages — which indicates the popularity or importance of your website).

SEO can be a time-consuming process initially, but it’s an important step towards getting more traffic and grabbing a top spot in search engines for your main keyword phrases. If you haven’t already optimized your website for search engines, it might take several months to see significant results with SEO.

2. Blogging and guest blogging

Offering free, original content on your site can help bring new visitors and set you apart from the competition. However, writing for other prominent blogs in your niche, is even more beneficial in generating traffic. By including a link to your website in your biography at the end of your guest post, you can draw in new visitors from a source that likely gets much more traffic than your current blog or website.

3. Pay per click (PPC)

Use PPC Internet advertising to bring in traffic to your website from search engines like Google. Here’s how it works: you pay a fixed price for every click your ad gets in the search engine, and your ultimate goal of the click is to convert that user in order to see a return on investment. With GoogleAdWords, there’s no spending requirement — you can set a budget of as little as five dollars a day or a maximum cost of ten cents for each click, for example. Your main focus should be conversion so you get the best ROI possible. Simply choose keyword phrases and the search engine will help you get your ad in front of your target market, wherever they might be looking on the Web.

4. Retargeting

Retargeting ads work by placing a tracking cookie on each of your visitor’s computers. Then, when they leave your site, they start seeing ads to come back. Using this type of advertising helps you reach visitors who leave without conversion — which is about 98 percent of all your traffic — and makes retargeting a valuable strategy in getting those visitors to come back and convert. You’ve already worked hard to get people there, but most leave. so get them to come back to make sure you’re not throwing away that money you’ve already spent.

5. Facebook ads

Millions of people use Facebook every day (they had 483 million daily active users in December 2011) and the average U.S. Facebook user spends eighthourspermonth on the site. And it’s not only popular with teenagers and college students — all types of demographics are now regular users of the social network. Additionally, according to a study from Nielsen, people are 68 percent more likely to remember seeing an ad with social context than without. Facebook ads can help you target people from a specific location, friends of your current fans, or even folks who “like” other pages, among other options such as age and interests. Plus, it’s a cost-effective way to bring in new traffic — you can set a daily budget, pay for clicks, or pay when people see your ad. Similar to Google AdWords, you’re piggybacking off of Facebook’s traffic in order to bring those visitors to your website.

6. YouTube

Creating videos and posting them to YouTube can help your content get found on YouTube itself. From there, not only does Google index your content, but others can embed your video on their blogs and share it via social media. Although going “viral” is certainly desirable, it’s important to remember that not every video needs to get a million views to successfully drive traffic to your website. Instead, focus on a call to action that tells viewers exactly where to go (your website), how to do it (link), and why to do it (free content, contest, etc.) once they’ve finished watching.

You can also advertise on other people’s videos by buying targeted ads relevant to your business — which could yield a high conversion.

7. Email marketing

Email marketing is a great tool because most people need to be engaged multiple times before they buy. It’s been around for years, and is still one of the strongest ways to engage potential and current customers. Give people a compelling reasons to subscribe (contests, great content, insider information, etc.) and then continually send great content so they don’t unsubscribe. Encourage them to return to your website on a regular basis by showing them what they’ve missed since they last visited — perhaps it’s a new product, blog posts, whitepapers, videos, or something else.

8. Word of mouth (forums/Facebook fan pages, etc.)

When you’re looking for a new salon to get a haircut, or a great restaurant in a neighboring town, you probably turn to trusted friends, family, or online sources to discover the best rated and reviewed options. These sources are key points for driving traffic for your website, too. Focus on building connections with your fans and followers in order to gain positive reviews and word of mouth recommendations. You can also participate in related forums or comment on blog posts in order to plug your company without coming off as too promotional.

9. Social media

Similar to email marketing, social media helps you communicate with your potential customers and encourage them to buy. Again, you should provide compelling reasons to “like” your Facebook page or follow you on Twitter, but you should also share content that gets them visiting your blog or interacting with your brand on a regular basis to remind them why they stopped by your website in the first place. Social media is also a great tool for word of mouth marketing; it helps you see what people are talking about and what recommendations they provide. It’s also a great tool for customer service inquiries and real-time communication when a crisis hits.

10. PR

Building your reputation and influence is an important part of driving traffic to your company website. Through public relations strategies, you can brand yourself as an expert in your niche and build your credibility. Doing this can increase your conversion rates and build your brand awareness. For instance, by serving as a source in journalist’s articles, the outlet typically provides a linkback to your website — which is usually great traffic that converts well, all while building your reputation. Plus, when you’re mentioned on a big press outlet — a trusted source for many people — they ultimately trust you more. Press releases can also help drive traffic and generate interest in your product or service.

What results have you seen from the above tactics? Where does most of your website traffic come from?

How to advertise your website

In 2017, 80% of Americans shopped online at least monthly. Having a website to showcase your services or products is pivotal in remaining commercially competitive in the 21 st century. That said, if nobody is visiting your website to browse your products or services, it might as well not exist.

How to Increase Traffic to Your Website

Take a look at the following 25 ways to get more people to your website.

Use Social Media to Attract Visitors

Use social media to promote your website and attract visitors. Post interesting and engaging content on social media with a link to your website, to encourage people to head to your site.

Ensure Your Site is Search Engine Optimized

Optimizing your site by using the right keywords and regularly updating it with fresh content will help it rank better on the search engines, boosting your organic traffic.

Have a Blog on Your Site and Regularly Update It

Having a blog on your website is one of the most effective ways to build engagement with your brand and encourage people to visit your site. Regularly update your blog with informative, entertaining and engaging content to encourage visitors to keep returning to your site.

Use Pay Per Click Campaigns

As online marketing influencer Neil Patel notes, one of the basic ways to drive traffic to a business website is through paid campaigns. PPC, where you bid on different types of keywords, is an easy way to promote your website to an audience who might not otherwise see it.

Use Business Cards for Offline Promotion

Good old-fashioned business cards are by no means dead and buried. Handing out business cards with details of your site’s URL printed on them at every opportunity to lure prospects to your site, is one of the most cost-effective offline marketing strategies.

Visit Trade Shows

Trade shows are a great way to promote your brand, build your network and attract prospects. Use trade shows as a means of handing out fliers and business cards, which has details of your website on them.

Use Influencer Marketing to Attract Traffic

Influencer marketing, whereby an influential individual in your niche with hordes of followers deliberately promotes your brand, products or services, is a proven way for businesses to attract people to their website.

Include Your Web Address on Branded Uniforms

If your business requires branded uniforms, utilize employees’ uniforms to the maximum by including your website address on branded shirts and jackets.

Make Your Website Mobile Friendly

A record amount of digital traffic is now coming from mobile devices. Ensure your website is navigational from the likes of smartphones and tablets, by using mobile friendly web design.

Guest Blog on Other Sites

Rather than limiting new blogs to your own site, aim to get them published as guest blogs on other sites. Having links to your website on credible sites with high Domain Authority (DA), is a great way to boost your SEO and the organic traffic to your site.

Invite Other People to Guest Blog on Your Site

Inviting others to post high-quality and engaging articles that are void of spammy links on your website, is a great way to increase traffic to your site, as the author of the guest blogs are likely to share the content and build up rapport with your brand.

Post Content on LinkedIn Pulse

Drive targeted business traffic to your site by posting unique and engaging content on LinkedIn Pulse.

Display Your Website Details in Your Office or Shop Window

Promote your site’s URL to those passing by your shop or office by simply displaying your web address in the window – an incredibly simple and cost-effective marketing tactic.

Use Car Wraps to Promote Your URL

Ensure your vehicle acts as marketing pedestal to every passer-by by wrapping it with your business’s logo and your website’s URL.

Advertise in Print Media

With 17% of small businesses still advertising regularly in newspaper, print advertising is by no means dead. Use the likes of newspapers and magazines to advertise your business, including details of your website to encourage readers to visit your site.

Use Direct Mail Campaigns

Leaving promotional material on coffee tables in waiting rooms and posting it through letter boxes that includes your URL can be a highly successful way to alert prospects to your website.

Publish Interviews with Thought Leaders on Your Website

Publishing interviews or commentary from leading figures in your market can be a great way to encourage people to head to your site and boost its credibility.

Be Interviewed for Other Sites

By the same token, why not start doing interviews yourself as a thought leader in your industry to help raise your online credibility and presence and attract people to your site?

Attend Networking Events

Networking brings a multitude of benefits to small businesses, including the opportunity to promote your website to the right audience.

Place Internal Links on Your Site

When publishing content on your website, use relevant and credible internal links in the content to help boost your SEO and make the content a more useful experience for the reader – a key attribute in increasing website traffic.

Publish Original Research on Your Site

Original research helps drive traffic to a website, so endeavor to get your hands on research that’s not available anywhere else, whether it’s through webinars, whitepapers or how-tos.

Fine-Tune Existing Content

Does the existing content on your website ‘make the grade’ in terms of being readable and engaging to visitors? Tweaking the content on your site so it’s more engaging, promotional (but not spammy) and has a healthy scattering of relevant keywords, will be an effective way to help increase traffic to your site.

Advertise on Local Radio

Advertising on local radio stations remains an effective way to promote your website to a local audience.

Upgrade Old Blogs

Putting fresh life into old blogs by making them relevant to today and to your target audiences can be a cost-effective and simple way to improve your SEO and increase traffic to your site.

Use YouTube to Promote Your Site

YouTube has positioned itself as a respected social site for small businesses. Post creative videos on YouTube to encourage people to subscribe to your channel. Don’t forget to mention your URL to promote your website to your YouTube audience.

Not sure where to promote your precious website? Why not settle for Instagram. With 1 billion users per month, Instagram is one helluva platform where you can advertise your site to a massive audience.

There are more than 25 million brand accounts, and 90% of the world’s most notable brands have an Instagram account. What more do you want?

In this article, we will look at some of the ways you can drive Instagram traffic to your website. Without further ado, let’s look at these tips that will take your website from the dark corners of the internet to the limelight.

Ready? Let’s groove!

1. Add a website link to your bio

It is the easiest way to gain enormous Instagram clicks to the website. While most brands link to their homepage, it is prudent to update it once in a while. Especially when you are promoting a particular product or service.

Thankfully, there are tools such as Have2Have.it that allow you to direct followers to pages and still give them an Instagram feel. So what makes a bio irresistible?

• Choose a high-quality profile pic: High-resolution photos are more appealing to your followers. However, in this situation, it would be advisable to use a high-quality logo.

• Take advantage of bio subtitle: Subtitles allow you to talk more about your business. It is similar to “meta description.” Add relevant keywords so that your account is searchable on Google.

• Add contacts: Utilize contact buttons for visitors to contact you directly on the platform.

• Choose an appropriate business category: Visitors will know what to expect even before they click their way to your website.

Keep the bio as short as possible yet captivating and straight to the point.

2. Why not run an Instagram Ad campaign?

It is another simple way to drive Instagram traffic to the website. The best part is that they are clickable compared to organic posts. Not to mention the addition of “learn more” CAT that significantly increases click-through-rate. Additionally, the ad allows followers to visit the page you desire directly. The beginning is the hardest part, followers number will rise slowly, but with https://www.instapple.com you could jump over those first few steps by buying Instagram followers.

Ever used Facebook Ads? Then this should be a piece of cake for you. Why? Because they use a similar backend. AS such, you can target just about any audience you desire, from age, gender, location to hobbies. There’s a lot to choose from.

Luckily, you can spend just about any budget; there are no restrictions. Depending on your marketing needs, you can start with as low as $5 and scale up in relation to the results.

And for your peace of mind you can choose between:

• Video ads: They are different from organic videos since they can be 30 seconds long. They support both landscape and portrait shooting.

• Image ads: These are single photos that promote a specific story.

• Carousel ads: You can add up to four photos in a bid to tell a story.

3. Shamelessly utilize Shoppable Posts

How to advertise your website

Early last year, Instagram introduced the “Shoppable Post” feature. This feature allows visitors to purchase products directly from their feed. Additionally, it is a central feature that drives Instagram clicks to the website because followers can access product pages directly.

With numerous shoppers turning to Instagram to make purchase decisions, it is no brainer that you should use Shoppable Posts to promote your website.

So how do you create Instagram Shoppable posts?

• Create an Instagram Business account

If you have a personal Instagram account, you can convert it into a Business account by connecting it with your Facebook Business page.

• Create a product catalog on Facebook

You do this by using a Shopping Facebook page template – Settings-Edit Page-Templates. After selecting your desired template, you are presented with a shop section attribute. Finally, click Add Product and upload the necessary information such as image, descriptions, links, etc.

• Tag posts to Instagram

Once your account is approved, head over to Settings-Business Settings-Shopping and select the catalog you created in Facebook and click Done. From here, you can tag posts with desired products.

4. Utilize Instagram Stories to drive Instagram traffic to the website

Buyers are attracted to brands that provide them a personal touch in their advertising. Conventional advertising was more professional and did not relate to a large audience. Thanks to social media, you can now create promotions that are more personal and relatable.

And what better way to utilize this than use Instagram stories. They allow your business to connect with the buyers on a deeper level and significantly bolster brand trustworthiness.

Instagram stories last for 24 hours, and you can use them to tell captivating stories as well as drive Instagram clicks to the website.

Can you link a website on the Instagram story? Yes! How? With the “Swipe up” feature, you can add links to the website on Instagram story. It allows you to direct visitors to specific pages on your site. Side note, always include a call-to-action when using Swipe up feature.

5. Collaborate with Instagram influencers

It’s human nature to love things that other people like. But we desire things that our role models have a strong affinity to. And how can you utilize this psychology? Using an Instagram influencer.

The practice is popularly known as influencer marketing. Simply put, you leverage the audience and authority of the influencer in a bid to promote your website.

Although you’ll have to shell out some dollars, it is a sure way of putting your website to a broad audience. Make sure that they use strong call-to-action to drive their followers to your site.

And you should not fall for any influencer but rather those in your niche. Most influencers are welcome to free samples in exchange for promotions. So, take advantage of this disruptive move.

How do I put more than one website on my Instagram?

While you can only put one website link in your bio, you can add many links when using the “Swipe up” feature.

Additionally, you can opt for third-party apps such as Lnk.Bio, Socialise, and Linktree. They allow you to create sought of a landing page where you can add many links. Then share the link on your Instagram bio.

How to advertise your websitesource: images.tuto.net

Final cut

As you continue to look for ways to drive Instagram traffic to the website, always remember that being authentic and relatable goes a long way to place your website on the map.

We’d like to know how you found the article. If you have additional tips, feel free to share them in the comment section below. Share! Share! Share! And help other businesses grow like yours.

If you’re just getting started on the internet–or simply looking for ways to add new revenue streams to your business–you might be considering accepting ads for other companies’ products on your website.

Who wouldn’t like to make a few extra bucks without any effort? You just put up a few ads on your site and wait for the cash to roll in, right?

To make your site attractive to companies looking for ad space, you’ll need to have a great niche market, tons of traffic and the promise of good ad placement on your site. However, if you don’t have all these elements in place yet, there are still ways for you to make money from ads on your site. The easiest–and often the most successful–include:

1. Promote an affiliate product on your site.
Joining another company’s affiliate program is one of the simplest ways to get started with internet advertising. While affiliate links aren’t technically ads, they allow you to make money by promoting someone else’s product. As an affiliate, you earn a commission each time someone you’ve referred makes a purchase. To encourage sales, you might post a banner on your site that links to the affiliate site or publish a newsletter article about their product.

Different affiliate programs offer different payout options. Some might offer 10 percent commission for each sale, while others pay up to 50 percent of each sale. You’ll want to shop around for the best deal for you and the best fit for your site. To find good affiliate programs, check out the following directories:

Some internet advertising pros are actually making all their income from signing on with multiple affiliate programs. They don’t even have a product of their own! This isn’t a strategy for beginners, however, so take some time to check out different programs before committing to this option.

2. Use targeted advertising with Google AdSense.
Google’s AdSense program allows you to make money advertising on your site by placing targeted text ads generated by Google on your pages. The ads appear in rectangular boxes running down the side or across the bottom of a web page with the words “Ads by Google” over the top. These ads are paid for by businesses that use Google’s pay-per-click program, AdWords. These ads reflect the content on your site, so if your site sells a book on how to recognize authentic baseball cards, for example, the ads that appear on your site might be for baseball card retailers.

As a Google AdSense publisher, you earn money every time a visitor to your site clicks on one of the AdWords ads on your site. If you’re getting a lot of targeted traffic–and if these visitors are interested in the products being advertised–that could mean a healthy new source of extra income for you.

Best of all, Google AdSense is free to join. It’s easy, too. Google does all the work of finding relevant ads for your site–you just collect the payments.

A word of warning: Google ads don’t work for all sites, so if you add them, be sure to test them. You don’t want to lose credibility with your target market.

3. Approach companies directly to ask if you can advertise for them.
If your site is already getting lots of traffic, try looking for sites that offer complementary products and target the same niche market as you do. For instance, if you own a bridal shop, you could approach a local florist to see if they’d like to advertise their wedding bouquets on your site. An ad on your site would also be seen as an implicit recommendation of their product, and it could send a ton of brides to their site. And the more successful your ads are, the more you can charge for them.

Be sure to contact potential internet advertising partners in a professional manner. Call them on the phone instead of just e-mailing them so your communication is more personal and professional. Be ready to supply them with information about your business and your site traffic. The more information you can give them, the more likely they’ll be to consider your offer. And above all, make sure they have a solid reputation. If you partner with a questionable company, their activities could reflect poorly on your business.

4. Sign up for a blog-specific ad program.
If you have a blog, consider signing up to feature blog-specific ads on your site. The key is to consider the kinds of ads your target audience will find valuable. Here are some great ways to attract advertisers to your blog:

  • Sign up with a context-based ad program like Google’s AdSense that will automatically generate ads for your site that you can put up within minutes of being accepted to their program. Crisp Ads offers a similar program, but only for blogs.
  • Place Amazon Associates ads on your site, and feature ads for products you personally use or are happy to endorse. That way, your customers are responding to your recommendations.
  • Get advertisers interested in your blog with a link they can use to contact you for rates and requirements. This link can be a simple message saying “Click here to find out how to advertise on this blog!” That way, anyone visiting your site is free to discuss advertising opportunities with you.
  • Sign up with an advertiser-publisher connection program like BlogAds or AdBrite, and get listed in their publishers’ directory. One important note: With these types of ads, the advertisers look through listings of thousands of blogs to choose the right people to promote their products. Unless you’re getting thousands of visitors a day, they might not be all that interested in doing business with you.

Making money from your site isn’t a matter of putting up a few ads and grabbing a paycheck–it takes a lot of research and testing on an already established site to make even the best internet advertising strategies truly pay off.

Even then, you may find that your audience resists the presence of ads. If you’re putting people off by placing ads on your pages, you could end up losing more customers and revenue than you actually gain. To make sure this doesn’t happen, test every aspect of each new ad campaign you run.

Once you do discover the internet advertising strategies that work best for your site, you can try promoting another product, and then another. Soon, all those added revenue streams will combine to swell your profits.

Rankings and Traffic Through Search Engine Optimization

Welcome to your SEO learning journey!

You’ll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts.

This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site.

The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. Free SEO education is also widely available on the web, including in guides like this! (Woohoo!)

Combine this information with some practice and you are well on your way to becoming a savvy SEO.

The Basics of Search Engine Optimization

Ever heard of Maslow’s hierarchy of needs? It’s a theory of psychology that prioritizes the most fundamental human needs (like air, water, and physical safety) over more advanced needs (like esteem and social belonging). The theory is that you can’t achieve the needs at the top without ensuring the more fundamental needs are met first. Love doesn’t matter if you don’t have food.

Our founder, Rand Fishkin, made a similar pyramid to explain the way folks should go about SEO, and we’ve affectionately dubbed it “Mozlow’s hierarchy of SEO needs.”

Here’s what it looks like:

As you can see, the foundation of good SEO begins with ensuring crawl accessibility, and moves up from there.

Using this beginner’s guide, we can follow these seven steps to successful SEO:

  1. Crawl accessibility so engines can read your website
  2. Compelling content that answers the searcher’s query
  3. Keyword optimized to attract searchers & engines
  4. Great user experience including a fast load speed and compelling UX
  5. Share-worthy content that earns links, citations, and amplification
  6. Title, URL, & description to draw high CTR in the rankings
  7. Snippet/schema markup to stand out in SERPs

We’ll spend time on each of these areas throughout this guide, but we wanted to introduce it here because it offers a look at how we structured the guide as a whole.

Explore the chapters.

Chapter 1: SEO 101

What is it, and why is it important?

For true beginners. Learn what search engine optimization is, why it matters, and all the need-to-know basics to start yourself off right.

Chapter 2: How Search Engines Work – Crawling, Indexing, and Ranking

First, you need to show up.

If search engines literally can’t find you, none of the rest of your work matters. This chapter shows you how their robots crawl the Internet to find your site and add it to their indexes.

Chapter 3: Keyword Research

Understand what your audience wants to find.

Our approach targets users first because that’s what search engines reward. This chapter covers keyword research and other methods to determine what your audience is seeking.

Chapter 4: On-Site Optimization

Use your research to craft your message.

This is a hefty chapter, covering optimized design, user experience, information architecture, and all the ways you can adjust how you publish content to maximize its visibility and resonance with your audience.

Chapter 5: Technical SEO

Basic technical knowledge will help you optimize your site for search engines and establish credibility with developers.

By implementing responsive design, robot directives, and other technical elements like structured data and meta tags, you can tell Google (a robot itself) what your site is all about. This helps it rank for the right things.

Chapter 6: Link Building & Establishing Authority

Turn up the volume.

Once you’ve got everything in place, it’s time to expand your influence by earning attention and links from other sites and influencers.

Chapter 7: Measuring, Prioritizing, & Executing SEO

Set yourself up for success.

An essential part of any SEO strategy is knowing what’s working (and what isn’t), adjusting your approach as you go along.

The SEO Glossary

Understand key terms and phrases.

Learning SEO can sometimes feel like learning another language, with all the jargon and industry terms you’re expected to know. This chapter-by-chapter glossary will help you get a handle on all the new words.

How much of this guide do I need to read?

If you’re serious about improving search traffic and are unfamiliar with SEO, we recommend reading the Beginner’s Guide to SEO front-to-back. We’ve tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals.

Go through at the pace that suits you best, and be sure to take note of the dozens of resources we link to throughout the chapters — they’re also worthy of your attention.

Getting excited yet? You should be! Search engine marketing is a fascinating field and can be lots of fun! If you get confused, don’t give up; we have folks who can help you with instructor-led SEO training seminars.

We’re excited you’re here! Grab a cup of coffee, and let’s dive into Chapter 1 (SEO 101).

If you’re interested in starting to advertise online, one of your first considerations is cost. Unfortunately, simply asking how much it costs to advertise online often leads to a lot of confusing answers.

The best answer—even if it’s the most frustrating—is “it depends.” Online advertising covers a very wide range of possibilities, including SEO, PPC, email marketing, content marketing, social media marketing, display ads, and more. Each of these channels involves different price models and ranges.

In 2014, marketers spent $137.53 billion on Internet marketing. Some small businesses chose to spend nothing or to spend very little on their marketing efforts, while others paid millions of dollars for elaborate online advertising campaigns across multiple channels. Of course, the majority fell somewhere in between those two extremes.

However, if you’re just beginning to plan your online advertising strategy, ballpark estimates can help you decide which channels are best suited for your business. On this page, we’ll discuss a few of your options, as well as how much you should expect to pay.

Online advertising options

The advantage to online advertising is that your business has complete control over how much you spend. You decide what your budget is, and you can experiment to see which channels offer the highest returns for that budget.

There are many options to choose from, including:

1. Search engine optimization (SEO)

SEO is the process of improving the pages on your website so that they rank higher in search engine results for relevant terms. The better optimized your site, the more interested visitors and potential customers you’ll attract.

Unless you have prior experience with SEO, a successful strategy requires hiring an experienced agency. The cost is typically a monthly rate, and can run anywhere from $500 – $5,000 per month.

How to advertise your website

How to advertise your website

Need help with your SEO, marketing manager? Check out our SEO Guide for Marketing Managers to start driving more site traffic, leads, and revenue!

2. Pay-per-click (PPC) advertising

Google, Bing, and other search engines allow you to create and run ads that show beside or above the regular search results for specific keywords. These ads operate on a pay-per-click (PPC) system, meaning that you pay every time someone clicks on your ad.

They also operate on a bidding system, meaning that in order for your ad to display, you have to be willing to pay more than your competitors for clicks. Depending on the level of competition within your industry, your cost per click (CPC) can be anywhere from a few cents to a few hundred dollars.

That being said, the typical average is $1 – $2 per click.

How to advertise your website

3. Email marketing

Although it’s one of the oldest forms of Internet marketing, email still has one of the highest ROIs of any online channel. However, the amount you invest in it depends on the platform you choose, as well as who creates the content for your emails.

Even if you choose to write and send the emails yourself, you’ll most likely need to use an email platform in order to reach all of your customers. Depending on how many subscribers you have, this can cost anywhere from $10 – $2500 per month.

However, many Internet marketing agencies now offer email plans that include both use of a platform and content creation. At WebFX, for example, this service costs $100 – $275 per month, plus setup fees.

How to advertise your website

4. Content marketing

If your company’s website has a regularly updated blog, you’re already engaging in content marketing to a certain extent. This strategy simply refers to the creation and promotion of original content, with the goal of informing readers and reaching new potential customers.

This can be extremely beneficial for your company in terms of exposure and brand awareness, and best of all, the only cost associated is the cost to create the content. Creating it in house can be free, while hiring freelance copywriters will typically cost $100 – $300 per page.

How to advertise your website

5. Social media marketing

Social media platforms like Facebook, Twitter, LinkedIn, Instagram, and allow you to create free accounts and engage with customers. And although this can be effective on its own, the paid advertising options available on each can help you get even more out of your social media strategy.

Most platforms have PPC models similar to AdWords, and the average cost per click ranges from $.050 (Facebook) to $4 (LinkedIn).

How to advertise your website

How to choose the right channels for your business

So how can you choose which channels are most effective for your business, and how much should you invest in each? Essentially, it all comes down to your target audience and budget.

For example, if you’re an ecommerce site, PPC ads for specific product names are typically a good option. But if you’re a B2B software provider, these short ads won’t provide enough information, and a content marketing strategy is a much better choice.

No matter what kind of online marketing you choose and no matter what your budget, it’s important to think strategically and always keep your potential customers in mind. Focus your marketing strategy on the places they look online, and you’ll see much better results in the long run.

Ready to start advertising online?

If you want to use the Internet to advertise your business, choosing and budgeting for the right channels can be challenging. WebFX can help.

We have years of experience creating successful multi-channel approaches for our clients, and we’ll do the same for you. Contact us today to speak with a strategist about your business’s goals, and which online advertising strategies will help you achieve them.

If you’re just getting started on the internet–or simply looking for ways to add new revenue streams to your business–you might be considering accepting ads for other companies’ products on your website.

Who wouldn’t like to make a few extra bucks without any effort? You just put up a few ads on your site and wait for the cash to roll in, right?

To make your site attractive to companies looking for ad space, you’ll need to have a great niche market, tons of traffic and the promise of good ad placement on your site. However, if you don’t have all these elements in place yet, there are still ways for you to make money from ads on your site. The easiest–and often the most successful–include:

1. Promote an affiliate product on your site.
Joining another company’s affiliate program is one of the simplest ways to get started with internet advertising. While affiliate links aren’t technically ads, they allow you to make money by promoting someone else’s product. As an affiliate, you earn a commission each time someone you’ve referred makes a purchase. To encourage sales, you might post a banner on your site that links to the affiliate site or publish a newsletter article about their product.

Different affiliate programs offer different payout options. Some might offer 10 percent commission for each sale, while others pay up to 50 percent of each sale. You’ll want to shop around for the best deal for you and the best fit for your site. To find good affiliate programs, check out the following directories:

Some internet advertising pros are actually making all their income from signing on with multiple affiliate programs. They don’t even have a product of their own! This isn’t a strategy for beginners, however, so take some time to check out different programs before committing to this option.

2. Use targeted advertising with Google AdSense.
Google’s AdSense program allows you to make money advertising on your site by placing targeted text ads generated by Google on your pages. The ads appear in rectangular boxes running down the side or across the bottom of a web page with the words “Ads by Google” over the top. These ads are paid for by businesses that use Google’s pay-per-click program, AdWords. These ads reflect the content on your site, so if your site sells a book on how to recognize authentic baseball cards, for example, the ads that appear on your site might be for baseball card retailers.

As a Google AdSense publisher, you earn money every time a visitor to your site clicks on one of the AdWords ads on your site. If you’re getting a lot of targeted traffic–and if these visitors are interested in the products being advertised–that could mean a healthy new source of extra income for you.

Best of all, Google AdSense is free to join. It’s easy, too. Google does all the work of finding relevant ads for your site–you just collect the payments.

A word of warning: Google ads don’t work for all sites, so if you add them, be sure to test them. You don’t want to lose credibility with your target market.

3. Approach companies directly to ask if you can advertise for them.
If your site is already getting lots of traffic, try looking for sites that offer complementary products and target the same niche market as you do. For instance, if you own a bridal shop, you could approach a local florist to see if they’d like to advertise their wedding bouquets on your site. An ad on your site would also be seen as an implicit recommendation of their product, and it could send a ton of brides to their site. And the more successful your ads are, the more you can charge for them.

Be sure to contact potential internet advertising partners in a professional manner. Call them on the phone instead of just e-mailing them so your communication is more personal and professional. Be ready to supply them with information about your business and your site traffic. The more information you can give them, the more likely they’ll be to consider your offer. And above all, make sure they have a solid reputation. If you partner with a questionable company, their activities could reflect poorly on your business.

4. Sign up for a blog-specific ad program.
If you have a blog, consider signing up to feature blog-specific ads on your site. The key is to consider the kinds of ads your target audience will find valuable. Here are some great ways to attract advertisers to your blog:

  • Sign up with a context-based ad program like Google’s AdSense that will automatically generate ads for your site that you can put up within minutes of being accepted to their program. Crisp Ads offers a similar program, but only for blogs.
  • Place Amazon Associates ads on your site, and feature ads for products you personally use or are happy to endorse. That way, your customers are responding to your recommendations.
  • Get advertisers interested in your blog with a link they can use to contact you for rates and requirements. This link can be a simple message saying “Click here to find out how to advertise on this blog!” That way, anyone visiting your site is free to discuss advertising opportunities with you.
  • Sign up with an advertiser-publisher connection program like BlogAds or AdBrite, and get listed in their publishers’ directory. One important note: With these types of ads, the advertisers look through listings of thousands of blogs to choose the right people to promote their products. Unless you’re getting thousands of visitors a day, they might not be all that interested in doing business with you.

Making money from your site isn’t a matter of putting up a few ads and grabbing a paycheck–it takes a lot of research and testing on an already established site to make even the best internet advertising strategies truly pay off.

Even then, you may find that your audience resists the presence of ads. If you’re putting people off by placing ads on your pages, you could end up losing more customers and revenue than you actually gain. To make sure this doesn’t happen, test every aspect of each new ad campaign you run.

Once you do discover the internet advertising strategies that work best for your site, you can try promoting another product, and then another. Soon, all those added revenue streams will combine to swell your profits.

Last updated on December 30, 2020 by Fathi Arfaoui

In the last post, we have talked about how to start a web hosting reseller business. So, today I’ll show you simple tips and ways, about how to promote a web hosting company.

If you’ve created a cool website design or just used the one made by your hosting provider, and tried to get new customers and sign-ups, you will find it hard to do, especially, if you are new to the web hosting business. It’s a very powerful business with high competition, so, you need to find your way to succeed.

First of all, don’t think that the game is over, even, when you have zero customers, and try to ask yourself why? The answer is simple, you’ve just started and you need some time to get customers. It’s all about time, but of course, you won’t wait months for your first customer.

So, focus on your website in the first week and make it unique as possible. If you use a premade theme, browse all the available options to customize it, create a beautiful logo, and upload it. Then compare your prices to other popular web hosting companies, to make sure you have logical prices.

To be clear, the price is not the only thing that webmasters are looking for. For example, some people pay twice the price of another low-quality hosting, because they trust the company and find their customer support, fast, and professional. So, prices are only one of many factors, to make people decide.

Instead of that, ask yourself if your website will attract customers or not. That can be done when comparing it to other popular sites. You don’t have to create a copy, but you need to test your colors and layout, with the other successful companies.

My advice is, never use a dark color for your background theme, it’s a hard color for eyes. At the same time, use lighter colors as possible in the background. Some people like the dark color because they’ve told that, it represents professionalism, but, dark colors shouldn’t be used for the entire site.

You can use it in a sidebar, or in the menu, but not as the main background color. If you’ve done the work with your theme and look, you can start the next step.

Places to promote a web hosting company

1. Google and Other search engines

The most important way to promote your website is search engines. But, that needs work and patience to get results, the minimum things to do is by creating a Google webmaster account, and submit your site from there to Google.

You don’t need to pay someone for a click of the button that you can do yourself for free. You should also create a Bing webmaster tool account, and submit your website to Bing and Yahoo, at once.

2. Your blog

The biggest mistake that people make is posting links everywhere in forums and blogs. That will risk your website with ranking, so, stay away from these old ways, and create two or three, good articles about your company and publish them on your website.

You can do that by creating a blog and make it linked to the website from the menu. Create a simple, but professional looking WordPress blog and publish articles with links to your website. It’s not hard if you work on it, it will help to rank your web hosting company on Google.

3. Popular Forums

The next thing to do is to post offers, if you have, on forums, it will be better if you can create 50% discounts or so, for the first months. It’s just an example, this will attract some people who look for low prices to test the service. One of the best hosting forums is web hosting talk.

There are thousands of forums, but only some of them will really help you get your first customers. If you need detailed information about the top ones, you can check my post about the biggest internet marketing forums.

You don’t have to join hundreds of forums with low traffic and forget them later. Instead of that, the biggest high traffic forums are the best and can send you some visitors from time to time. Don’t expect to get thousands of them, but if you create a good signature with them, with a link to your website, you can get your first customer soon.

Every forum has its own policy and terms, in general, you’re required to post some helpful answers or questions, and then, you can create your signature. At the same time, browse forums and, especially, the web hosting section to learn some great tips from other members.

4. Create your social media accounts

This is an important step in our days, people will trust your business when you show them active Facebook and Twitter pages. You don’t have to get thousands of fans in one day, but work on it and promote your page to your friends and family.

Remember that these people are near to you, and they’re the best to get help from them. So, create a Facebook page with your logo, do the same thing for Twitter and Google plus. If you have some money to invest with Facebook, you will get fast followers who bring you other people.

5. Advertising Ways

Not all people can advertise with Google, but if you have the money to invest. So, I highly recommend using the great Yahoo Gemini ad network. It’s cheaper, and user-friendly with amazing options.

On the other side, if you have a larger budget, I recommend the Google AdWords program. You’ll get targeted visitors from a Google search page, and their partners.

It’s the best advertising methods to get customers quickly. Don’t be surprised if you get sign-ups from the first hour of account validation with AdWords. What makes the difference is a professional design for your website and really good services.

Please make sure to use SSL for all your pages. That will build trust and people can see that you care about security. This is not an option these days, you should encrypt all your connections.

You can also use other methods with less investment like blog advertising. All you have to do is to contact bloggers and site owners and see if they can accept a banner from you.

In general, they accept advertising from new companies, you have to search for websites about web hosting, and related topics, to advertise with them.

Another good way is to advertise with BuySellAds, you will find thousands of websites by category. If you have other tips about how to promote a web hosting company. You can share them in your comment. Or just share your own experience and let us know about it.