How to advertise

How to advertise

True life: I never had cable TV until 2015. The only time I watched TV shows was on Netflix, Hulu, or basic channels; having cable was a whole new world. When we did get cable, after the installation men explained in detail how to use the remote, I watched commercials for HOURS. Because that’s all that is on cable now, right? Almost all the commercials were funny, inspiring, or advertising a car—those are usually in a class of their own.

Per a 2014 report from SJ Insights, people are exposed to an average of 5,000 advertisements and brands per day. Of that number, only an average of 153 advertisements are noted, and we only engage with about 12 ads. The competition for attention is fierce and to be the best, your ads need to stand out from the crowd to get noticed.

Keeping that in mind during this frantic holiday shopping season, I compiled a list of creative advertising ideas with examples to make your brand stand out!

1. Capitalize on Ego with a Sponsored Quiz

Someone told me once that the trick to getting people to like you is to simply get them to talk about themselves. They’ll walk away from the conversation knowing very little about you, but feeling great about themselves. That’s exactly what sponsored Buzzfeed Quizzes do! Everyone wants to know what type of Skittle or M&M they are, how they’ll die on Game of Thrones, if they’re a host or guest in Westworld.

How to advertise

2. Sponsor City Maps

This advertising idea seems to be most beneficial to tour bus companies and chain Italian restaurants (I have no idea why). While I was backpacking, I relied on these handy freebies that were largely available at train stations or—again, not sure why—Italian restaurants.

I carried these suckers everywhere. The maps are usually marked with the big tourist attractions and business locations. If you got the map from a bus company, all the bus stops would be marked. I inevitably ended up going back to the restaurant or finding my way to a bus stop when I got lost and using it to find my way other places.

How to advertise

3. Create Coupon Books

When I was growing up, we sold cookie dough, girl scout cookies, wrapping paper, and coupon books. Now, you can find coupons everywhere—online promo codes, Groupon, the newspaper, print ads on the subway. But coupon books are still alive and well. They seem to benefit tourists the most, with discounts on museums admissions and popular attractions, but what better way to get new customers than to put coupons in a city discovery guide?

>>Up your game with our FREE all-star playbook to online advertising. Get it here free

How to advertise

5. Don’t Be Afraid of Innuendo

As always, sex sells. It makes people look twice and pounds the image into their brain. Aziz Ansari has a comedy bit that talks about Equinox ads—like the one below—and how they rarely feature people working out or a gym. Instead, Equinox showcases models in exceptionally good shape in compromising positions. What does that have to do with their brand or product? Almost nothing. But I can attest that I will never forget seeing the below ad blown up on the side of a building on 53nd and Madison!

How to advertise

6. Reference Pop-Culture

Of course, an advertisement featuring Kim Kardashian should lead into pop-culture references. Depending on your audience, you could make a sly reference to Marilyn (a la Snickers), a popular movie, or blatantly make fun of a famous star’s dance moves. Ah

How to advertise

True life: I never had cable TV until 2015. The only time I watched TV shows was on Netflix, Hulu, or basic channels; having cable was a whole new world. When we did get cable, after the installation men explained in detail how to use the remote, I watched commercials for HOURS. Because that’s all that is on cable now, right? Almost all the commercials were funny, inspiring, or advertising a car—those are usually in a class of their own.

Per a 2014 report from SJ Insights, people are exposed to an average of 5,000 advertisements and brands per day. Of that number, only an average of 153 advertisements are noted, and we only engage with about 12 ads. The competition for attention is fierce and to be the best, your ads need to stand out from the crowd to get noticed.

Keeping that in mind during this frantic holiday shopping season, I compiled a list of creative advertising ideas with examples to make your brand stand out!

1. Capitalize on Ego with a Sponsored Quiz

Someone told me once that the trick to getting people to like you is to simply get them to talk about themselves. They’ll walk away from the conversation knowing very little about you, but feeling great about themselves. That’s exactly what sponsored Buzzfeed Quizzes do! Everyone wants to know what type of Skittle or M&M they are, how they’ll die on Game of Thrones, if they’re a host or guest in Westworld.

How to advertise

2. Sponsor City Maps

This advertising idea seems to be most beneficial to tour bus companies and chain Italian restaurants (I have no idea why). While I was backpacking, I relied on these handy freebies that were largely available at train stations or—again, not sure why—Italian restaurants.

I carried these suckers everywhere. The maps are usually marked with the big tourist attractions and business locations. If you got the map from a bus company, all the bus stops would be marked. I inevitably ended up going back to the restaurant or finding my way to a bus stop when I got lost and using it to find my way other places.

How to advertise

3. Create Coupon Books

When I was growing up, we sold cookie dough, girl scout cookies, wrapping paper, and coupon books. Now, you can find coupons everywhere—online promo codes, Groupon, the newspaper, print ads on the subway. But coupon books are still alive and well. They seem to benefit tourists the most, with discounts on museums admissions and popular attractions, but what better way to get new customers than to put coupons in a city discovery guide?

>>Up your game with our FREE all-star playbook to online advertising. Get it here free

How to advertise

5. Don’t Be Afraid of Innuendo

As always, sex sells. It makes people look twice and pounds the image into their brain. Aziz Ansari has a comedy bit that talks about Equinox ads—like the one below—and how they rarely feature people working out or a gym. Instead, Equinox showcases models in exceptionally good shape in compromising positions. What does that have to do with their brand or product? Almost nothing. But I can attest that I will never forget seeing the below ad blown up on the side of a building on 53nd and Madison!

How to advertise

6. Reference Pop-Culture

Of course, an advertisement featuring Kim Kardashian should lead into pop-culture references. Depending on your audience, you could make a sly reference to Marilyn (a la Snickers), a popular movie, or blatantly make fun of a famous star’s dance moves. Ah

Reddit is made up of over 100K interest-based communities where people dive into the topics most relevant to them.

How to advertise

How to advertise

People come to Reddit to be informed. Because they trust the opinions here, users look to Reddit for product and brand recommendations.

How to advertise

Explore our products and learn best practices for advertising on Reddit.

How we deliver results for all industries.

  • Auto
  • CPG
  • Gaming & Entertainment
  • Retail
  • Tech & Comms
  • Other

The first livestream AMA on Reddit resulting in 2M views

How to advertise

1.7x higher CTR compared to Reddit benchmark

How to advertise

#1 highest sales month with record-setting monthly revenue over past 7 years

8% lift in top-of-mind awareness among users who had not previously purchased Absolut

6.6x higher purchase intent compared to Kantar CPG category benchmark

10% brand favorability lift, 4x higher than industry norms

94% positive brand sentiment among comments in the engagement prompt

15% higher average revenue per install compared to benchmark

How to advertise

16% higher retention rate compare to organic user acquisition

The first tv show premiere on Reddit, earning significant reach and 95% upvotes

48% increase in brand mentions post-campaign compared to prior timeframe

60% lower CPC, 5.6x higher CTR, 61% more efficient CPMs

86% more efficient CPM and 48% lower cost per registration than other channels

18% decrease in CPA with Reddit Pixel and Retargeting

20% lower cost per user compared to biggest spending partners

Authentic conversation drives 11% higher conversion rate than other channels

+66% Lift in site visits to the Adobe Creative Cloud site

2.7x higher unaided brand awareness compared to Kantar norms

10% lift in favorability and consideration intent, 22% higher CTR

How to advertise

2.6x higher conversion rate compared to biggest spending partners

115% increase in sessions per install by the conclusion of the test

How to advertise

80% lower cost per acquisition compared to other advertising platforms

3x higher post view to install compared to other sponsored content

5% increase in ROI and 10% decrease in CPA

39% lower cost per acquisition compared to other channels

How to advertise

Engagement goal that drove mid-funnel results

How to advertise

How to advertise

Small business owners need to be realistic about their advertising campaigns. Typically, of course, they’ll be looking for effective, low-cost solutions, but typically, too, you can have just one or the other; you’re unlikely to find a simultaneously effective and inexpensive channel for your ads.

That’s why you absolutely must budget for advertising, not just play with the money you have left over. By assigning the right amount of money to the right channels, you can get the results you want, or at the least, improve the results you have, based on the data you gather along the way. Since your monthly spend will be consistent, you’ll be better able to measure overall efficacy, too.

Given your need to optimize your advertising efforts, then, here are the best advertising strategies for small businesses.

Target your audience

How to advertise

Sorry, but that particular product or service you’re touting does not match the needs of anyone who currently walks the Earth. Many small businesses don’t run adequately targeted campaigns, despite the fact that targeting is one of online advertising’s primary advantages.

Indeed, you should be able to create an accurate target customer profile based on the data you’ve collected. With this information in hand, and what you know about your current clientele, you can begin to target similar demographics and psychographics with your campaigns to attract more customers.

Whether you’re advertising online or off, make sure your copy and imagery reflects the kind of customers you want to work with. This is key to targeting well.

Measure and track your advertising

How to advertise

Many small businesses simply have no idea whether their advertising is actually working. This simply won’t do.

Online advertising platforms like Google AdWords and Facebook provide you with extensive stats related to your ads, and will help you determine what is working and what isn’t. This doesn’t mean that you won’t need to test and experiment, as it can take time for you to create an ad that resonates with your target customers, but it does mean that you can make faster decisions about what to try next.

If you’re advertising offline, and you have to set up a specific email address or phone number to gain a clearer understanding of how your leads are finding you and what’s working, then that effort is worth the hassle. Stop making guesses.

Know when to advertise

How to advertise

At first glance, advertising year-round and spreading out your budget equally month-to-month may appear to be a wise and commonsense approach.

But if you think back to your business launch, odds are you did a lot of things that can’t be scaled. There’s no way for you to sustain a similar marketing and advertising initiative throughout the entire year.

If you sell seasonal products, you should be advertising in your highest-performing seasons. You may even want to start a little bit early and hold some of your advertising until a little after.

Black Friday and Christmas tend to be high-performing seasons, depending on the type of business you’re running. It may be advantageous to set aside some extra ad money for these days and/or other holidays.

Finally, it can also be worthwhile to keep an eye on when your competitors launch their own big promotions. If you have an advertising budget set aside, you may be able to keep pace or even outmaneuver them.

Brand well

How to advertise

Can your customers immediately identify your ads based on your copy, color choice, imagery, logo or typeface? If that question seems absurd, just look at what the major brands and companies are doing. Oftentimes, you can recognize their ads just from the colors they’re using.

Over time, your customers will come to identify with and respond to your ad layouts. The temptation may be to change your branding every time you create a new ad, but that could be confusing and ineffective over the long haul. Your goal should be to show up in expected places, with familiar-looking ads that consistently resonate with your target customers.

Bottom line: Brand well, and stick to your image. Build loyalty through resonance.

Use your resources well

How to advertise

You know the importance of ranking well in search, but you may simply not have the resources and time to consistently create new, informative content for your website.

In an instance like that, your best bet is to take advantage of services like Google AdWords and Bing Ads, so you appear higher in SERP results without having to optimize posts for your chosen keywords. If you have the budget to advertise, but not the time to create content, this is a good use of resources.

If you only have a small budget to allocate to advertising, it may not make sense to take out an expensive magazine ad. A Facebook ad campaign would be much more practical, since you can control your daily spend.

Make an honest assessment of the resources available to you, and leverage them in a way that helps you grow your business.

Show up in the right places

How to advertise

It’s dangerous to make too many assumptions about your target customer. For example, if there’s a certain radio show that you like, and you assume that your customers like it too, you may be misinformed about the wisdom of spending money on a radio ad there that could prove expensive and ineffective.

If your advertising dollars are going to the wrong place, you’re wasting your money. Instead, you need to get to know your customers. So, survey them. Get a sense of where they like to hang out online, what books and magazines they read, what podcast and radio shows they listen to and so on.

When your advertising is matched with the right understanding of your customers, you’ll begin to attract more worthwhile leads to your business.

Over the years we have collected some of the most classic and rare photos collected.

How to advertise

Media 1 Gallery

How to advertise

Media 2 BEST Museum

How to advertise

Media 3 Vintage Photos

How to advertise

Media 4 Other Photos

How to advertise

Media 5 Press Notes

How to advertise Media 6 IMP Press Notes

Media 6 Celebrity Message

How to advertise

Media 7 Electric Safety Drama & Speeches

How to advertise

Media 8 ECS Awareness Film

How to advertise

Media 9 Best Story Book

How to advertise

Media 10 BEST Campaign

How to advertise

Media 11 Best Varta

How to advertise Media 13 BEST Museum

Media 12 BEST Arts and Sports Club

How to advertise

How to Advertise ?

The BEST has realized that in the changing economic scenario it is essential for it to look at commercial sources of revenue. One of the major sources of commercial revenue is through advertisement, reservation of buses, and donation schemes. The BEST has appointed sole agents for advertising on bus queue shelters, Street Light Poles, and buses. They are as follows:В

ADVERTISEMENT

Advertisement on Bus Queue Shelters: The BEST bus queue shelters are made available for display of advertisements on Bus Queue shelters. Sole Agencies have been appointed for the said purpose fzro three zones as given hereunder :

First Finder Scheme for Hoardings

B.E.S & T Undertaking has introduced a First Finder Scheme which would be applicable in the premises of the undertaking.

The advertiser who intends to erect hoarding structure for display of advertisement thereon shall identify the location and apply to the undertaking in the prescribed form in duplicate for award of said site. The contract period would be three years.

The applications received would be considered on “First Come First Basis”.

The prescribed form of offers in duplicate. Terms and Conditions and other details of the scheme can be obtained after payment of Rs.100/- plus taxes from the office of Asst. General Manager (Civil). Electric House, 1st Floor, BEST Marg, Colaba, Mumbai – 400 001. The duly filled form of offer in duplicate should be submitted in a sealed envelope after payment of processing fees of Rs.750/- per site to the Asst. General Manager (Civil) at above mentioned address.

For display of Advertisements on:

a) Outside panels / inside cove panels and solus advertisements of ordinary SD/Midi buses
b) Outside panels / Inside cove panels and solus advertisements of DD buses

M/s Signpost India Pvt. Ltd.,

202, Pressman House, Nehru Road,
70/A, Near Santacruz Airport Domestic Terminal,
Vile Parle (East),
Mumbai – 400 099.

Top websites for creators to showcase their content, products or services

How to advertise

“Oh, I heard you are a programmer. Can you help me to create a site?”

This question I receive a couple of times each year from photographers, trainers, writers, and artisans. And you know what? In 2021, you don’t need a website if you’re a creator of any kind.

I want to share this guide with people who don’t know how to promote or sell their products or services on the internet.

In most cases, Instagram is enough to show your work. It’s the best choice if you are a local photographer and you are looking for clients.

But if you need a platform for:

  • Making money with your photos through stock photos
  • Showcasing them
  • Joining a like-minded community
  • Discovering pictures made with the specific gear

Then it’s better to check large stocks, where you can build portfolios and sell licenses to use your photos, such as:

  • Royalty rates: 60% of net sales
  • Payout methods: PayPal, Local Bank Transfer, ACH, Wire Transfer
  • Countries support: 120+
  • Royalty rates: 15–40% of net sales
  • Payout methods: Payoneer, Paypal, and Skrill
  • Countries support: 200+, almost everywhere
  • Royalty rates: 20% — photos, 25% — videos
  • Payout methods: Payoneer or PayPal in US Dollars (USD)
  • Countries support: 200+, almost everywhere
  • Royalty rates: 33%
  • Payout methods: PayPal, Payoneer, and Skrill
  • Countries support: 200+, almost everywhere

500px is the most prestigious platform, where you can find community, make your portfolio and sell photos. But it supports a limited number of countries. The rest of the sites are stocks and used for commercial only.

This topic is much more interesting because you can earn much more money. And you can decide how you would like to promote your content. There are two scenarios. The first one when the platform takes the marketing part on itself but takes the more significant fee. The second scenario is to promote yourself with your efforts and pay less commission. As for me, you can use all of them at the same time.

All-inclusive platforms with high fee

  • Earning Revenue: Up to 97% from the course price. It depends on using the Udemy promotion service or not.
  • Payout methods: PayPal, Payoneer, Direct Deposit (U.S. Only)
  • Countries support: 200+, almost everywhere
  • Earning Revenue: Teachers making money from the royalty pool based on their share of the minutes watched by Premium students
  • Payout methods: PayPal
  • Countries support: Only where PayPal works

If you are from a country where PayPal doesn’t work for withdrawal, Udemy is a single choice. You can decide to use their marketing services or not. If someone buys your course by your link, you will receive 97% of the price. When the user pays for a study from the Udemy advertisement, you will receive 37% of the cost.

Top teachers on these platforms can earn 100 000$+ per year. And there are many cases with good income when teachers publish the course, and absolutely don’t think about marketing.

These platforms are for brave marketers who know how to sell. But income can surprise you. The fee for such services is meager, and you can control everything: price, landing page design, and marketing strategy.

Here you can sell any digital content (books, guides, lectures, photos, etc.), so you are not limited only to courses. All of them provide one-time and subscription models. The difference is in supported payout methods and fees.

  • Fee: 5% + charge fee (3.5% + 30¢) for the beginners
  • Payout methods: PayPal, Direct Deposit (USA, UK, Canada, Australia)
  • Countries support: Only where PayPal works
  • Stripe support planned on 2021
  • Fee: 1% (the lowest charge on the market)
  • Payout methods: PayPal and Stripe
  • Countries support: Only where PayPal or Stripe works (≈43 countries)
  • Fee: 5–12%
  • Payout methods: direct deposit via Stripe, PayPal, and Payoneer
  • Countries support: 200+, almost everywhere

Flurly is the cheapest, but Patreon is the most accessible service, that’s why it’s so popular. Gumroad has a good reputation but limited country support.

Using one of these platforms will not only save you time and money. It will help with SEO because search engines already trust these platforms. Your future clients also most likely already know about these services and will not worry about payment.

If you live in a country where PayPal works, you can check all of them, compare income and decide which service suits you. Other people have fewer options. It all comes down to you need to check Payoneer or Skrill support, but don’t worry, this has its advantages. Payoneer charges a smaller fee than PayPal, so your income probably can be even better. Everything depends only on you.

Thanks for reading and happy sales!

Reddit is made up of over 100K interest-based communities where people dive into the topics most relevant to them.

How to advertise

How to advertise

People come to Reddit to be informed. Because they trust the opinions here, users look to Reddit for product and brand recommendations.

How to advertise

Explore our products and learn best practices for advertising on Reddit.

How we deliver results for all industries.

  • Auto
  • CPG
  • Gaming & Entertainment
  • Retail
  • Tech & Comms
  • Other

The first livestream AMA on Reddit resulting in 2M views

How to advertise

1.7x higher CTR compared to Reddit benchmark

How to advertise

#1 highest sales month with record-setting monthly revenue over past 7 years

8% lift in top-of-mind awareness among users who had not previously purchased Absolut

6.6x higher purchase intent compared to Kantar CPG category benchmark

10% brand favorability lift, 4x higher than industry norms

94% positive brand sentiment among comments in the engagement prompt

15% higher average revenue per install compared to benchmark

How to advertise

16% higher retention rate compare to organic user acquisition

The first tv show premiere on Reddit, earning significant reach and 95% upvotes

48% increase in brand mentions post-campaign compared to prior timeframe

60% lower CPC, 5.6x higher CTR, 61% more efficient CPMs

86% more efficient CPM and 48% lower cost per registration than other channels

18% decrease in CPA with Reddit Pixel and Retargeting

20% lower cost per user compared to biggest spending partners

Authentic conversation drives 11% higher conversion rate than other channels

+66% Lift in site visits to the Adobe Creative Cloud site

2.7x higher unaided brand awareness compared to Kantar norms

10% lift in favorability and consideration intent, 22% higher CTR

How to advertise

2.6x higher conversion rate compared to biggest spending partners

115% increase in sessions per install by the conclusion of the test

How to advertise

80% lower cost per acquisition compared to other advertising platforms

3x higher post view to install compared to other sponsored content

5% increase in ROI and 10% decrease in CPA

39% lower cost per acquisition compared to other channels

How to advertise

Engagement goal that drove mid-funnel results

Top websites for creators to showcase their content, products or services

How to advertise

“Oh, I heard you are a programmer. Can you help me to create a site?”

This question I receive a couple of times each year from photographers, trainers, writers, and artisans. And you know what? In 2021, you don’t need a website if you’re a creator of any kind.

I want to share this guide with people who don’t know how to promote or sell their products or services on the internet.

In most cases, Instagram is enough to show your work. It’s the best choice if you are a local photographer and you are looking for clients.

But if you need a platform for:

  • Making money with your photos through stock photos
  • Showcasing them
  • Joining a like-minded community
  • Discovering pictures made with the specific gear

Then it’s better to check large stocks, where you can build portfolios and sell licenses to use your photos, such as:

  • Royalty rates: 60% of net sales
  • Payout methods: PayPal, Local Bank Transfer, ACH, Wire Transfer
  • Countries support: 120+
  • Royalty rates: 15–40% of net sales
  • Payout methods: Payoneer, Paypal, and Skrill
  • Countries support: 200+, almost everywhere
  • Royalty rates: 20% — photos, 25% — videos
  • Payout methods: Payoneer or PayPal in US Dollars (USD)
  • Countries support: 200+, almost everywhere
  • Royalty rates: 33%
  • Payout methods: PayPal, Payoneer, and Skrill
  • Countries support: 200+, almost everywhere

500px is the most prestigious platform, where you can find community, make your portfolio and sell photos. But it supports a limited number of countries. The rest of the sites are stocks and used for commercial only.

This topic is much more interesting because you can earn much more money. And you can decide how you would like to promote your content. There are two scenarios. The first one when the platform takes the marketing part on itself but takes the more significant fee. The second scenario is to promote yourself with your efforts and pay less commission. As for me, you can use all of them at the same time.

All-inclusive platforms with high fee

  • Earning Revenue: Up to 97% from the course price. It depends on using the Udemy promotion service or not.
  • Payout methods: PayPal, Payoneer, Direct Deposit (U.S. Only)
  • Countries support: 200+, almost everywhere
  • Earning Revenue: Teachers making money from the royalty pool based on their share of the minutes watched by Premium students
  • Payout methods: PayPal
  • Countries support: Only where PayPal works

If you are from a country where PayPal doesn’t work for withdrawal, Udemy is a single choice. You can decide to use their marketing services or not. If someone buys your course by your link, you will receive 97% of the price. When the user pays for a study from the Udemy advertisement, you will receive 37% of the cost.

Top teachers on these platforms can earn 100 000$+ per year. And there are many cases with good income when teachers publish the course, and absolutely don’t think about marketing.

These platforms are for brave marketers who know how to sell. But income can surprise you. The fee for such services is meager, and you can control everything: price, landing page design, and marketing strategy.

Here you can sell any digital content (books, guides, lectures, photos, etc.), so you are not limited only to courses. All of them provide one-time and subscription models. The difference is in supported payout methods and fees.

  • Fee: 5% + charge fee (3.5% + 30¢) for the beginners
  • Payout methods: PayPal, Direct Deposit (USA, UK, Canada, Australia)
  • Countries support: Only where PayPal works
  • Stripe support planned on 2021
  • Fee: 1% (the lowest charge on the market)
  • Payout methods: PayPal and Stripe
  • Countries support: Only where PayPal or Stripe works (≈43 countries)
  • Fee: 5–12%
  • Payout methods: direct deposit via Stripe, PayPal, and Payoneer
  • Countries support: 200+, almost everywhere

Flurly is the cheapest, but Patreon is the most accessible service, that’s why it’s so popular. Gumroad has a good reputation but limited country support.

Using one of these platforms will not only save you time and money. It will help with SEO because search engines already trust these platforms. Your future clients also most likely already know about these services and will not worry about payment.

If you live in a country where PayPal works, you can check all of them, compare income and decide which service suits you. Other people have fewer options. It all comes down to you need to check Payoneer or Skrill support, but don’t worry, this has its advantages. Payoneer charges a smaller fee than PayPal, so your income probably can be even better. Everything depends only on you.

Thanks for reading and happy sales!