How to apply foundation and concealer correctly

When and where to apply concealer, you ask? We’ve got you and your skin concerns covered thanks to Maybelline Makeup Artists Grace Lee and Vincent Oquendo.


Learn how makeup artist Vincent Oquendo uses concealer on his celebrity clients!

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To start, make sure skin is clean and moisturized. “Taking the time to massage skin with moisturizer will really help the makeup look and wear better, especially when it comes to concealer,” says Lee. “When moisturized properly, concealer will adhere to the skin much better.”


“In general, you want to make sure that you are blending your concealer and not wiping it away,” adds Lee. “That’s why soft tapping or stippling motions are best. I always recommend setting your concealer with a powder so it stays put.”


Use foundation first, then apply concealer. When you apply concealer first, you actually end up removing most of it when you sweep on your foundation or powder. If you start with foundation, you’ll need way less concealer overall and get a more full-coverage finish.


When covering up blemishes, dot a full coverage concealer on the pimple ONLY (i.e. not on the skin around it, too) then very, very gently, pat until it blends into skin. “I suggest using a slightly darker concealer when covering blemishes to block out the color of pimple,” says Lee. “After, use a lighter concealer or a concealer that matches your skin tone to blend the two together.”


Dark under eye circles need lighter, light-reflecting concealer formulas for the most natural-looking, easy-to-do coverage. Technique is key for under eyes. “I just suggest using soft blending motions or soft stippling motions as the eye area is sensitive,” says Lee. “I like to use my fourth finger to apply as it also warms up the concealer. You can press the concealer underneath the eyes so it adheres and conceals.” After you’ve applied it, try blotting the area gently with a tissue to prevent it from settling into fine lines and creases if you’re oil-prone.


When blending together two shades of concealer, use bb cream and a sponge to create a seamless-looking finish. Light and liquidy, bb cream serves as the perfect “bridge” between the two shades, so you don’t have any noticeable lines of demarcation.


Concealer makes for a grea t eyeshadow primer: Just dot a bit directly on clean, bare lids then blend with fingertips before applying eyeshadow. It makes a great highlighter, too.”To use a concealer as highlighter, you can simply apply a lighter shade where you naturally want highlighted,” says Lee. “For example, top of cheekbones, under the brow bone, middle of forehead, bridge of nose and chin.”


Typical areas of application are under the eyes, around the nose and directly on blemishes. BUT “you can apply concealer anywhere where you need added coverage,” says Grace Lee. “You can also use concealer to highlight, act as a primer, to color correct and hide blemishes! Concealer has so many uses!” And when applying concealer, you can use tools such as a soft bristle brush, sponge—or just good old fingertips.

For perfect, sculpted under eye circle coverage, here’s a trick straight from Vincent: Use two shades of concealer, one a shade lighter than your natural skin tone, one a shade darker. Apply the lighter concealer under eyes and at the brow bone. Then, take the deeper shade and apply right underneath the lighter shade and up to the temples. Blend by patting the two together with a dollop of bb cream and a sponge. Keep in place by setting with a dusting of loose face powder and a spritz of setting spray.

That glowing, second-skin look? Here’s how to get it.

How to apply foundation and concealer correctly

How to apply foundation and concealer correctly

Let’s be real—the ultimate goal of applying foundation is to make your face look like an ethereal, glowing slab of marble with nary a blemish nor scar. But the ultimate result, despite your best efforts, is usually a very visible, slightly chalky mask that screams, “Look! I tried to do a thing!” A sub-far foundation job doesn’t have to be your forever, though.

In the quest for that I-woke-up-like-this, flawless foundation finish, I’m here to help you fine-tune your skills, because doing your makeup shouldn’t be a feat shrouded in mystery. So to simplify the foundation process, I broke down the exact steps, products, and techniques that’ll help you get the most natural-looking finish, every single time.

Step 1: Clean Your Face

How to apply foundation and concealer correctly

Listen, I’m choosing to believe that all of you sufficiently remove your makeup and wash your face every night, so there should be no reason to really clean your face in the morning. But if you do have some leftover makeup (ugh), oil, or grime, lightly swab your skin with a cotton pad soaked in cleansing water to make sure you start your foundation routine with a clean, oil-free slate. Try one of these gentle formulas:

How to apply foundation and concealer correctly

I was once an inexperienced yet passionate makeup newbie. I would order all kinds of makeup with the little babysitting money I had in order to test out different textures, finishes, and formulas. One of the very first products I ever delved into was foundation—namely cream and mousse foundations. I found these to be super simple and approachable. I would deposit some onto the back of my hand before picking it up and dabbing it onto my skin with my fingers anywhere I needed a little coverage. Like I said, it was simple. The same went for powder foundation. I would use one of the few brushes I had (or the sponge that came included in the compact) and swipe it over my T-zone, blending out toward the perimeter of my face.

Liquid foundation, however, was a little bit harder to deal with. Blame it on my lack of beauty knowledge, but I honestly couldn’t make it work for my skin. No matter if I applied it with my fingers or a brush, it would look visible and streaky on my skin. Nowadays, I know this isn’t an experience that’s unique to me. In fact, after taking an informal poll of family and friends, it seems that liquid foundation is the most finicky of all foundation textures. Keep scrolling to see makeup artist Matin’s tutorial for applying liquid foundation.

Click Play to Watch MUA Matin’s Liquid Foundation Tutorial

Meet the Expert

  • Matin is a celebrity makeup artist and non-toxic beauty advocate, with clients among the likes of Angelina Jolie, Rebel Wilson, Awkwafina, and more.
  • Anton Khachaturian is a celebrity makeup artist whose clients include Meg Donnelly, Maggie Lawson, Ximena Sariñana, and Lana Condor. He is based in Los Angeles, California.

How to Apply Foundation with a Sponge

When it comes to foundation application, Matin says his favorite tool to reach for is a classic Beautyblender. This makes sense considering a Beautyblender was designed to provide an easy, airbrushed finish. When using this application technique, make sure you wet your sponge first. This is key to achieving even coverage and minimizing product absorption. Simply run it under the sink for a few seconds until the sponge is saturated and plump. Then, dip it into the liquid foundation you put on the back of your hand and use a dabbing motion to apply it.

“I’m going to use the Beautyblender, and I’m going to take a little bit of foundation on my hand,” Matin begins. “And really work the foundation into the blender. So you don’t see it on the surface, it’s actually gone inside the sponge.”

Working the foundation into our model’s skin, Matin reminds us that foundation isn’t meant to work as a mark across your entire face. Rather, you should apply strategically to even out skin tone and illuminate. “Foundation is there to just even the skin out. Work it to wherever your neckline starts. And I’m working very lightly just to even her out. And if you’re tan on the body but pale on the face, don’t hesitate to bring the foundation down onto the neck.”

How to Apply Foundation with Your Fingers

Let’s be honest with ourselves: We use our fingers more than any other beauty tool in our arsenal. Whether it’s swiping on a cream blush, patting a lipstick onto our pout, or, yes, applying liquid foundation. According to Khachaturian, this isn’t necessarily a bad thing. “I’m not mad at applying foundation by hand! In fact, it warms up the product and gives it a more natural finish,” he says. “I almost always work off the back of my hand no matter how I apply foundation to heat it up a bit. If this is your only means of applying foundation, I suggest giving yourself a few extra minutes to make sure you really blend and smooth all the edges out.”

Before you apply foundation with your hands, make sure your fingers are clean. In fact, wash your hands in between every makeup step. This will avoid color transfer while also keep germs and any other impurities your hands encounter off of your face. Once your hands are dry, apply a bit of foundation onto the back of one hand. Dip your fingers in and spread the product gently around your skin, starting in your T-zone and blending out. We like MAC’s Studio Fix Foundation for this technique. It’s fluid enough to blend fairly easily yet has enough coverage so you’re fingers won’t sheer it out too much.

How to Apply Foundation with a Brush

When using a brush, it’s important to choose one with synthetic bristles. Natural bristles can be a bit porous, meaning they can absorb some of the product. Synthetic bristles will keep the liquid foundation on your skin, exactly where it’s supposed to be. “The brush needs to be thin-bristled. If you use thick bristles, it can streak,” Matin adds.

As for the type of brush, Khachaturian surprisingly doesn’t recommend using a traditional foundation brush: “When applying liquid foundation with a brush, I actually prefer to use a synthetic fluffy brush, like a blush brush. It sounds crazy, I know, but you get a super-smooth, almost airbrushed result!” As such, he always reached for the MAC 129S Brush ($35). “It doesn’t shed and gives flawlessly blended results!”

How to apply foundation and concealer correctly

Like Khachaturian mentioned before, this MAC brush is technically a powder and/or blush brush, but the sculpted shape and dense synthetic bristles make it a favorite for applying liquid foundation. Who would have thought?

As for which foundation we suggest pairing with this MAC brush, it’s Revlon’s ColorStay Foundation. Why, you ask? Well, it’s smooth and blendable while also offering protective skin benefits from SPF 20 and hydrating hyaluronic acid. The brush’s synthetic bristles will spread it evenly across the skin without absorbing any of those good-for-skin ingredients.

The Final Takeaway

No matter what application method you choose, you should start with a primer to even-out the texture of your skin (your forehead, for example, is typically more oily than the cheeks, so foundation will look different on different areas of the face if you don’t use a primer). Keep in mind that foundation shouldn’t be applied like moisturizer. You want foundation to look like skin, so just use foundation where you need it rather than rubbing it all over.

The same rule of thumb is true for powder, which you should use to set the look. If you have oily skin, you can use powder all over. If you’re dryer on the cheeks and around your nose, just powder your forehead and chin. Once you’ve set your look, Matin recommends breathing some tone and life back into your skin with bronzer or blush.

Do you know the difference between a primer, concealer or BB & CC cream? Ask most woman and they probably have no idea. I didn’t know as much as I thought. I would pick something that matched as close to my skin color and use to think they were pretty much all the same, and I was so wrong. Learn how to apply concealer, foundation and primer, and what the difference is between each below!

What is Concealer?

How to apply foundation and concealer correctly

Concealer was designed to cover up brown sunspots, under eye circles, and overall brighten up your face.It works wonders for covering up your under eye circles and dark spots. It’s important to remember concealer is not something that should be used all over your face, that is what foundation is for.

Concealer for Dark Circles

If you are trying to cover up a dark spots, or searching for the best concealer for under eyes, try using a shade that is only one or two shades lighter than your skin tone. Anything lighter will bring attention to that area.

If you have oily skin, avoid using a stick or creamy concealer. They tend to clog and call attention to your pores. Do you have dry skin? Make sure to avoid using a matte liquid because it will emphasize this.

How to Apply Concealer

  • Apply foundation first, then your concealer. If you do this you will use way less concealer.
  • Use concealer on your eyelids if you don’t have any primer. This will help prevent creases.
  • If you have acne, use a green concealer. This will help reduce the look of redness
  • Did you know that you can use concealer on your neck and chest too?

Follow these tips for the from beautiful Lauren in the City. She shows 2 easy ways to apply concealer. Here are also a few extra tricks for getting the coverage you want.

The Best Concealer

The best concealer all have one thing in common, make your skin look natural and blend without looking caking while covering up under eye circles, brown spots, redness, and skin imperfections.

The key is to try many and you can do this without spending a dime. How is this you ask right? If you go to Sephora or Ulta, they will give you samples to take home and test out. This is so important because the lighting in these stores is never flattering and will not look the same in natural light. Here is a list for the best concealers for your skin type to give a try.

What’s Makeup Primer?

How to apply foundation and concealer correctly

What does makeup primer do? It’s job is to create a smooth base for your foundation. This can make your skin look flawless. Using a primer will ensure that your makeup will last longer.

What does makeup primer do?

Primers in a nutshell were designed to prepare your skin.They are formulated with dimethicone, a silicone based polymer because of their proven smoothing effects. They help minimize pores and give you a flawless skin.

Best Makeup Primer

Here’s everything you need to know for choosing the best makeup primer to use from Birchbox.

What is BB Cream?

How to apply foundation and concealer correctly

BB cream stands for “Beauty Balm” and it’s main benefit is to hydrate, smooth, and brighten your skin. Many BB creams also offer effective sun protection, with broad-spectrum SPF 30 or higher.

BB creams can also help even out skin tone and can help smooth the skin, acting much like a foundation primer does.

Which BB Cream is Best?

Which bb cream is best really depends on your skin type. Do you have oily skin or dry, or are you looking for one with a strong SPF? Here’s a list of the top BB creams for 2019 from Marie Claire.

Is BB Cream a Primer?

How to apply foundation and concealer correctly

BB cream vs. primer, we see this question a lot. Technically bb cream is a primer because it’s an all in one multi tasker. It moisturizes, protects, primes, it has coverage and it’s really a great product you can have in your makeup kit. So yes, you can skip the primer and go straight to BB cream.

How to Apply BB Cream

Below are three easy way for how to apply BB cream from beauty how to apply bb cream.

CC Cream vs BB Cream

CC cream stand for “C olor Corrector ” and the difference between BB and CC cream is minimal. They were created to address issues like redness or sallowness, whereas BB creams are like lighter foundation with a few extra skin care benefits. CC creams generally provide more coverage than BB creams but not always.

What is Foundation Makeup?

Just like bb or cc creams, foundation makeup’s job is to cover and create an even skin tone. It’s usually applied to the entire face and sometimes the jaw and neckline. Foundation can come in a few different forms, liquid or powder.

A shear foundation may be the best place to start if you have never used one before because the lighter coverage is easier to start with when you are a beginner.

Concealer First or Foundation?

Foundation is first for sure in our opinion. Foundation’s purpose is to even out your skin tone and help eliminate the appearance of blemishes, discoloration, and redness.Putting on concealer first would make it hard to tell just how much you need.

How to Apply Foundation with a Brush

Learning how to apply concealer and liquid makeup takes lots of practice. No matter which primer, concealer, or BB cream you choose, take advantage of samples! Sephora will let you take home as many samples as you like. Bring them home and try them out in natural light. The lighting at stores can be very deceptive. And one more piece of advice. Please consider buying cosmetics that do not test on animals. Please help stop this cruelty!

How to apply foundation and concealer correctly

Foundation and concealer might be the most rudimentary makeup products, but their correct usage is still elusive to many of us. So, we are here to help you avoid some common mistakes people make while using these products by listing the faux pas in question, and explaining why they are wrong.

Not exfoliating and moisturising skin beforehand

Image credit: iStock Photo

What happens if you paint a wall which has bits of peeling paint, exposed brick, and dust on it? How will the finished surface look? The same is true for the foundation you put on build up-filled, grimy, flaky skin. It will look uneven and messy no matter how full-coverage it is, because foundation can’t hide crusty skin!

So, you need to gently exfoliate skin regularly, but not later than three or four hours prior to applying foundation. Not only that but ten minutes before beginning your makeup, apply moisturiser and massage it into your skin so that it is completely absorbed. Do not apply moisturiser right before applying foundation, as the moisturiser needs time to get absorbed. If it’s still sitting on your skin, your foundation will go on patchy and come off easily.

Not using a primer

Image credit: iStock Photo

We need to use primer for several reasons. First, you need one because you need to make your base even in order to get a smooth finish. Primer fills out pores and uneven areas to create an even surface. The second reason to use it has to do with longevity. Much like in the case of paint primer, face primer also gives your foundation a tacky base to adhere to, thereby extending its lasting power.

Applying concealer beneath foundation

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Picture this: you applied concealer carefully on your blemishes before applying foundation. Now, you’ve applied foundation all over, including those spots, and are blending. All the blemishes are becoming visible again. Why is this happening? Well, because when you’re blending the foundation, the concealer under it is also being moved. Now, all your coverage is gone.

Instead, conceal after applying foundation. This way, you can also see which areas the foundation didn’t cover, and know where concealer is even needed!

Blending concealer immediately after applying it

Image credit: iStock Photo

We have discussed the importance of letting concealer sit on the skin for a bit before blending it. This goes for most creamy liquid concealers. The longer they sit on the skin, the more they set, causing more pigment to be deposited on the skin. So, when you blend out the concealer, the place where you applied it does not lose all the coverage, and is in fact, well-concealed.

Using a lighter shade of concealer to cover blemishes and acne

Image credit: iStock Photo

You cannot use the shade of concealer you use under the eyes, on your acne. It will highlight bumps instead of making them less noticeable. Using a concealer that matches your skin tone exactly, or is a shade warmer than your skin tone, will make it inconspicuous. So, use a skin-tone shade or a shade which is a hair darker, and let it sit on your skin for a bit before blending. This will prevent it from showing.

Applying a thick layer instead of building layers up gradually

Image credit: iStock Photo

Apply thin layers of product and build them up as per your needs, instead of applying one thick, uniform sheet of cakey makeup. This not only prevents you from overdoing your base makeup, but also improves longevity, as each layer is given time to set before the next one is applied. So your makeup is less likely to break down.

Using an old foundation brush with dried-up product in it

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When the fluffy bristles of your foundation brush turn into tan, hay-like spikes thanks to all the product covering them, is when you need to realise that that brush is going to leave streaks on the skin and make a mess of the look.

Blending by dragging instead of patting the product in with a sponge

Bouncing the sponge off the skin works way better than wiping because the dragging motion of wiping removes coverage. This is not only gentler on the skin due to the lack of tugging, but it lets the product remain where you applied it, instead of dragging it around. Remember this while concealing acne or applying foundation on portions of skin which have discoloration you want to cover.

Using a sponge which is too damp

A sponge which is too damp will remove product, causing you to lose coverage. So, after you wet your sponge, squeeze out the excess water well, and let it sit for five-ten minutes so that the dampness is optimum.

Putting too much product on the outer perimeter of the face or on the nose

The two places where you really need to blend out your foundation till it is sheer is the tip of the nose, and the jawline. Ideally, your makeup should go down your neck, but since most people don’t do that, the least one should do is blend out the part where the foundation ends on the face. When someone looks at your face, the first thing they see is the centre of your face, which is the area under the eyes, between the brows, the area around the mouth, and the portion next to the nose.

This is the easiest way to get airbrushed skin, every single time.

How to apply foundation and concealer correctly

Here’s the annoying thing about foundation: When it’s expertly applied, it can turn your face into a perfectly even, bright, smooth-looking pearl. But when it’s applied, uh, not so well, it has the potential to highlight fine lines you didn’t know existed, make your skin look flaky and oily, and leave you with a chalky-looking mask. Fun!

Unfortunately for me, but luckily for you, I have experienced both the bad and the good sides of foundation. Which means I’ve now got a lifetime of tips and tricks that will revolutionize your makeup routine, so you’ll never deal with another patchy, shiny, heavy mess again.

Step 1: Prep Your Skin

Don’t skip this step. Let me repeat that: Do not skip this step. Makeup has the tendency to settle into creases and crevices of dry skin, so if your face isn’t properly cleansed and moisturized first, you can forget having seamless foundation.

After cleansing with a gentle face wash, massage a lightweight moisturizer over your face, (along with any other skincare products you usually use in the morning), then wait a full 15 minutes for everything to sink in before proceeding to your makeup.

Try These Products for Skin Prep

How to apply foundation and concealer correctly

How to apply foundation and concealer correctly

How to apply foundation and concealer correctly

How to apply foundation and concealer correctly

Step 2: Choose Your Formula

I could write a thesis on how to difficult it is to find your perfect foundation shade (it takes a lot of trial and error. and bad photos), but for the sake of your sanity, I’ll keep it brief:

The Coverage

Most foundations fall somewhere between sheer, medium, and full coverage. If you love your freckles, choose a formula that says “sheer” or “hydrating” or “lightweight.” If you want to even out your skin tone a little, look for a medium-coverage formula, which might say “semi-matte” or “satin” finish. And if you have blemishes, redness, or hyper-pigmentation that you’d prefer to cover (or, if you just love a full-face beat), go with the formula that has more coverage, which will usually say “full-coverage” or “matte.”

How to apply foundation and concealer correctly

How to apply foundation and concealer correctly

How to apply foundation and concealer correctly

The Shade

Now that you know your coverage and finish, you can finally match your shade. I’ve tried every trick on the internet, here—undertones, neck swatches, you name it—but the best way that I’ve found is to, well, simply put it all over your face like you would in real life, then look at it under different lighting. Natural light from the sun is the most accurate and unforgiving, so if it looks good outside, you’ve most likely found your match.

Obviously, this requires you to get a sample of foundation, first. Sephora and department stores will give you little pots of foundation to take home and sample before you buy, and most drugstores—although it’s not exactly fun—will allow you to return opened makeup products with a receipt. and a very apologetic look.

Try One of These Foundation Formulas

How to apply foundation and concealer correctly

How to apply foundation and concealer correctly

How to apply foundation and concealer correctly

How to apply foundation and concealer correctly

Step 3: Apply and Blend

How you apply your foundation is up to you, but if you want the absolute best, Photoshop-level finish, most makeup artists would agree that Beautyblenders (or any good makeup sponge) are the way to go. Why? Because brush bristles tend to leave little streaks and lines on your face, and your fingers/hands are unable to buff, blend, or distribute foundation in a way that looks natural.

So once you’ve got your sponge (make sure to get it damp with water, first, or it doesn’t work as well), dab a few drops of foundation over the main points of your face (forehead, cheeks, and chin) with your finger. Then, with stippling—not dragging or rubbing—motions, quickly tap the sponge over the dots, blending the foundation out toward your hairline and jaw to diffuse the color. Keep tapping under your chin and jaw to seamlessly blend the foundation’s edges.

Hi Friends, a very happy Republic Day to all of you. The republic day parade always makes me feel more proud of the achievements we have made and the ongoing initiatives that are being taken to make the country a livable place for the residents. Anyways, I am not trying to digress from today’s topic which is how to apply concealer properly. As you all know concealer is a significant part of base makeup. It helps to even out the skin tone, conceal scars and blemishes, and highlight the darkened under eye area. In other words, it makes the face a clean slate, to begin with. However, as different types of concealers are available in the market people often get confused about what to buy. Long time back, I told you about how to choose the right concealer depending on the skin type and tone. Before you start reading these tips about how to apply the concealer properly, I would suggest you go through the hyperlinked article first.

So now that you know how to choose the right concealer, let’s begin with the application part.

1) Thoroughly clean and moisturize your face. If you have dark under eye area that requires concealing and highlighting then choose a concealer 1 or 2 shades lighter than the skin tone. Using the tip of your finger apply the concealer and dab it so that it spreads and blends into the skin. When it comes to under eye area, you should always apply the concealer in “V” shape.

How to apply foundation and concealer correctly

2) You can always use a flat brush to apply the concealer but using a brush requires practice otherwise the bristles can leave the impressions. So for beginners, it is better to start off with fingertips.

How to apply foundation and concealer correctly

3) Now, once you have applied the concealer set it with compact powder so that it does not get settled into fine lines.

How to apply foundation and concealer correctly

4) For pigmented areas, I would suggest using colored concealers. For example, if you have to hide blackish-blue areas then go for an orange-colored concealer or if you have redness (such as red zits) on the face go for a green concealer. These complementary concealers correct the uneven skin tone better than non-tinted ones. The application process is just the same – dab and blend. Now, in this case, you need to apply the foundation on top of the concealer. Doing so will even out the area and give a perfectly even tone.

5) To conceal the smaller areas such as chicken pox marks or stubborn pimple scars, apply the concealer after foundation and then set it with a compact powder. This will help in focusing just on the scars and conceal them properly.

6) For pigmented eyelids, you can go for either a non-tinted concealer or yellow concealer. Follow it with a light layer of foundation application and set it with a compact powder. This will even out the skin tone and make the eyeshadows pop up with any struggle.

7) Once the concealer and foundation are set with powder, finish the makeup using your regular makeup routine.

How to apply foundation and concealer correctly

Concealers can also be used as highlighters so like I said earlier if you want to highlight the under eye area go with a concealer that is 1 or 2 shades lighter than your skin tone. The only thing that you need to keep in mind while applying the concealer is not to drag the concealer or be harsh with the pressure – gently pat and tap. Also, remember that green color counteracts the redness and orange color counteracts blue or purple undertones. Apply these colored concealers locally for an even skin tone.

Image Courtesy: Google

You might also like reading these related topics:

Perhaps the biggest beauty fault of all time is what we’ll call the “line of demarcation”: that abrupt foundation line that separates your neck from your face at the jawline (yikes!). This is the same faux pas that makes you cringe when you notice it on someone else. Let’s be real, though, we’ve all been guilty of committing this beauty sin at one point or another (er, like when you’ve hit snooze one too many times and was doing your makeup on the subway), which is why we’ve rounded the 4 steps to preventing this mishap from ever happening again.

Step 1: Note the difference between your skin tones

This is the most essential step of them all: Making sure you are aware of the color contrast between your neck and décolletage is key to finding the best foundation color for you. Be sure to examine your skin tones under sufficient, natural lighting—near a window is best.

Step 2: Choose the type of foundation and color that’s right for you

Choosing an appropriate foundation formula and correct color will help create a uniform look. We suggest matching your foundation to your face because the neck is usually lighter (this typically has to do with sun exposure). Whether you opt for a liquid foundation or take the powder route, be sure to select the formula type that suits your needs.

Selecting a liquid foundation:
If you’re looking for a weightless feel and luminous finish, go with Armani’s Luminous Silk Foundation ($62; For a more airbrushed look, try Revlon’s PhotoReady Airbrush Effect Makeup ($15;

Selecting a powder foundation:
When it comes to powder, for a natural matte finish, choose Make Up For Ever’s Pro Finish Multi-Use Powder ($36; It even doubles as a setting powder—score! For long-lasting coverage and added sun protection, bareMinerals SPF 15 Foundation ($28; will do the trick.

Selecting the best color:
To choose the right hue, simply test out a few similar shades that you think might match your complexion. We suggest applying them directly to your jawline. When using liquid, always choose the color that disappears into your skin easily.

Step 3: Use the right tool

Evenly applying makeup from your face all the way to your décolletage could be tough, which is why your fate rests in your choice of applicator.

Best applicator for liquid foundation:
We suggest sticking with a Beautyblender ($20; or Stila’s Double Ended Blending Sponge ($12; To apply correctly, dampen with water. Not only will this allow for easier blending, it also prevents too much makeup absorbing into the sponge. Apply in a downward motion, starting at the jawline.

Best applicator for powder foundation:
When using powder for the neck and décolletage, it’s imperative that you own large, fluffy brushes. Enter: EcoTools’ Face & Body Sculpting Brush ($12;, which is perfect for blending your shoulders, neck and décolletage. Simply coat with your desired powder foundation and apply in a downward motion. Similarly, the dome shape of Make Up For Ever’s 130 Large Powder Brush ($55; allows for quick, easy all-over application for both face and body.

Step 4: Tie the look together with bronzer

Just like every fairytale, applying makeup to your neck and décolletage requires a happy ending. That’s where your bronzer comes to the rescue, ensuring that you glow like never before.