How to apply subtle daytime makeup

Makeup contouring sounds extraordinarily glamorous and like it’s better left to the professionals or only for a fancy night out on the town. But contouring can actually be a subtle, uncomplicated addition of sophistication to your everyday routine.

The following tips will teach you how to subtly and easily contour your way to looking fabulous every day of the year.

How to apply subtle daytime makeup

First Things First: Prep and Prime

Before you can get started on your subtle contouring, you first need to make sure your face is prepped. Your skin needs to be fresh and clean before applying any contour makeup, so start by washing your face. Next, apply moisturizer and wait until it has fully settled into your skin. If you apply highlighter and contour on overly moisturized skin, it’ll bounce around too much and give you the opposite effect of what you’re going for. Lastly, you’ll want to apply a primer, like Bloom Cosmetics’ Prep and Prime Primer , to ensure your makeup glides on smoothly and evenly.

Know Your Steps

Contouring can seem like a complicated, harrowing process involving weird light and dark makeup stripes all over your face. But subtle contouring really only involves two main steps: You use darker shades to create shadows where needed and highlighters (or lighter makeup) to illuminate where needed. Basically, the darker shades recede certain areas of your face and highlighters make other areas of your face look larger. You will need to apply the darker shade first, then follow up with the highlighter.

How to apply subtle daytime makeup

Simplified Contouring Makeup

You don’t need to spend a lot of time (and money) on special contouring and highlighting sticks. All you really need to achieve a subtle contoured look is your everyday foundation along with a foundation that is one tone darker. You can maybe stretch it to two tones darker, but never, ever more than that. Then you’ll just need an illuminator, like Bodyography’s Radiance Boost Liquid Luminizer , or a concealer that’s a shade or two lighter than your natural skin tone. And that’s it! Now, you just need to know where to darken and where to highlight, which brings us to our next topic.

Map Your Face

As we mentioned earlier, this might seem like a complicated process, but it can be simplified for the gal on the go. You just need to know the key contouring areas of your face to map. For the contouring, apply the darker foundation on each temple, right below the hollow area of your cheekbones, as well as on your jawline and the sides of your nose. Once you’ve done this, apply highlighter to the area right above your top lip, your upper cheekbones, the bridge of your nose and your brow bone.

Blending and Brushing

After successfully mapping out your face and applying your contour or highlighter, you’re going to need to blend, blend, blend! Use a beauty blender (a regular makeup sponge will work as well) to gently tap and blend the contoured areas of your face. Take care to blend it really well into your foundation, ensuring there are no streaks. After you’ve successfully blended, use a large makeup brush to apply translucent powder all over your face, making sure the contouring makeup sets and stays in place.

The purpose of daytime makeup is often to highlight natural features, conceal flaws and blemishes in the skin, and promote a fresh and awake appearance. Daytime makeup looks are generally subtler than evening or nighttime looks, because the natural light of the sun makes heavy makeup jobs more apparent. However, makeup you wear during the day must also be long-lasting without being too thick, and there are a few tips and tricks you can try next time you want to achieve a subtle daytime look with your makeup.

Performing a Morning Skin Routine:

Wash your face. For the health of your skin and the sake of longer lasting makeup, start each morning by washing your face. [1] Be sure to use a gentle cream or gel cleanser designed for the face.

  • Massage the cleanser into your skin for about 30 seconds, using a circular motion,and rinse well using lukewarm water. Gently pat your face dry with a soft towel to remove most, but not all, of the moisture.


Moisturize your skin
:

To give your makeup a soft, smooth surface over which to be applied, make sure your face is moisturized. You can use toners, serums, eye creams, or just a basic moisturizing facial lotion. Be sure to apply it when your skin is still slightly damp.

  • To prevent dryness, moisturize your face after every time you wash it.


Apply sunscreen
:

This is especially important in the summer months, but you should actually wear sunscreen year-round.Choose a broad-spectrum sunscreen with an SPF of at least 15, and apply it liberally to your face, neck, and ears.

  • Sunscreen and proper sun-protection habits will help protect your skin from skin cancer, freckles, wrinkles, and premature aging.Read More..

Makeup contouring sounds extraordinarily glamorous and like it’s better left to the professionals or only for a fancy night out on the town. But contouring can actually be a subtle, uncomplicated addition of sophistication to your everyday routine.

The following tips will teach you how to subtly and easily contour your way to looking fabulous every day of the year.

How to apply subtle daytime makeup

First Things First: Prep and Prime

Before you can get started on your subtle contouring, you first need to make sure your face is prepped. Your skin needs to be fresh and clean before applying any contour makeup, so start by washing your face. Next, apply moisturizer and wait until it has fully settled into your skin. If you apply highlighter and contour on overly moisturized skin, it’ll bounce around too much and give you the opposite effect of what you’re going for. Lastly, you’ll want to apply a primer, like Bloom Cosmetics’ Prep and Prime Primer , to ensure your makeup glides on smoothly and evenly.

Know Your Steps

Contouring can seem like a complicated, harrowing process involving weird light and dark makeup stripes all over your face. But subtle contouring really only involves two main steps: You use darker shades to create shadows where needed and highlighters (or lighter makeup) to illuminate where needed. Basically, the darker shades recede certain areas of your face and highlighters make other areas of your face look larger. You will need to apply the darker shade first, then follow up with the highlighter.

How to apply subtle daytime makeup

Simplified Contouring Makeup

You don’t need to spend a lot of time (and money) on special contouring and highlighting sticks. All you really need to achieve a subtle contoured look is your everyday foundation along with a foundation that is one tone darker. You can maybe stretch it to two tones darker, but never, ever more than that. Then you’ll just need an illuminator, like Bodyography’s Radiance Boost Liquid Luminizer , or a concealer that’s a shade or two lighter than your natural skin tone. And that’s it! Now, you just need to know where to darken and where to highlight, which brings us to our next topic.

Map Your Face

As we mentioned earlier, this might seem like a complicated process, but it can be simplified for the gal on the go. You just need to know the key contouring areas of your face to map. For the contouring, apply the darker foundation on each temple, right below the hollow area of your cheekbones, as well as on your jawline and the sides of your nose. Once you’ve done this, apply highlighter to the area right above your top lip, your upper cheekbones, the bridge of your nose and your brow bone.

Blending and Brushing

After successfully mapping out your face and applying your contour or highlighter, you’re going to need to blend, blend, blend! Use a beauty blender (a regular makeup sponge will work as well) to gently tap and blend the contoured areas of your face. Take care to blend it really well into your foundation, ensuring there are no streaks. After you’ve successfully blended, use a large makeup brush to apply translucent powder all over your face, making sure the contouring makeup sets and stays in place.

Fashion | Food | Fitness | Fun

Ahhhh makeup. Where my paycheck goes. No I’m kidding. S e p h o r a….well… Let’s not go there right now. Let’s talk about a great daytime makeup look!

I always admire a lady who knows how to work her makeup. I’m not talking about heavy black eyeliner and false lashes. There is a time and a place for those, but I’m talking about a subtle look that so perfectly enhances her natural features and coloring.

The look I choose today can work for many different eye, skin and hair colors. The goal was to even out skin tone, brighten and enhance with a light hand. Here are the products:

Step 1: I prepped my skin with Too Faced Hangover primer. This product says it’s a primer but it has more of a moisturizer consistency and feel. I love this product! Aborbs well and hydrates!

Step 2: On the back of my hand I mixed a dollop of tarte’s poreless primer and Urban Decay’s illuminating beauty balm. I used a flat top kabuki brush to apply all over my face and neck. This gives me a perfect canvas to work with and keeps my makeup lasting all day.

Step 3: Conceal. I take one pump of Mac’s pro long wear concealer In NC 20 and apply it with my ring finger, underneath the eyes, in a triangle shape. One pump goes a long way! Whatever product was left over I applied to the center of my chin, eye lids and brow bone. I blended everything out with an angled kabuki brush. You could use a beauty blender sponge too. I wanted to highlight as well so I took my Mac prep and prime highlighting wand in light boost and added a few strokes under my eyes and down the bridge of my nose. Then I blended it out win a small highliting brush.

Step 4: I set the face with Laura Mercier smooth finish powder in 08. I pressed the powder lightly on my face using a large powder brush. Always press! We do not want to wipe away the concealer, especially when we are 31 years old!

Step 5: Blush and bronzer. I took Lorac’s TANtalizer bronzer with an angled contouring brush and applied it using small circular motions along the hollows of my cheeks. Make sure to blend out fully. Next I took Mac’s mineralized blush in gleeful and applied it to the apples of my cheeks then sweept backwards towards my ears.

Step 6: Eyes. I used the Amrezy pallet from Anatasia Beverly Hills. This pallet is money. I own a lot of eye shadow pallets, but this one I just keep going back to. The pigments are beautiful and the colors can be played up or down depending on what you are going for. I used caramel in my crease, vanilla on my brow bone and legend on my lid. I also dragged a small amount of caramel along my bottom lash line for some depth. I finished the look with my current favorite drug store mascara by maybelline.

Step 7: Lips. I chose a berry colored balm by Loreal. I love these balms. They are light and can be built up if needed.

There you have it! A perfect look for the day. I often change up the lip color or just go with a light gloss. The look itself is very versatile! Enjoy!

How to apply subtle daytime makeup

Smoky eyes during the daytime? Say what?! Yes, ladies, it can be done and done well at that. In fact, when done correctly, it can look great and draw attention to your eyes by emphasizing their color and shape. Achieve that subtle daytime smoky eye by choosing the right eyeshadow colors such browns, grays and plums as opposed to black, which can be a bit harsh and dramatic for daytime wear. Follow along as fellow professional makeup artist Emma Willis and I share with you how to create this sexy-yet-subtle look.

STEP #1: Create a Flawless Canvas

Cover blemishes and any discoloration on the face with foundation and concealer. And make sure to brighten under the eyes by concealing those pesky under-eye dark circles. Then apply a flesh-toned cream base on the entire eyelid. Now you’re ready to add color. Product picks: Urban Decay Naked Skin Weightless Ultra Definition Liquid Makeup , Maybelline Fit Me Concealer , Lancôme Aquatique Waterproof Eyecolour Base

STEP #2: Layer Base Colors

Sweep a neutral shade all over the lid from lashline to brow, this will help the other shadows blend more effortlessly later. Next, layer a light purple on the inner eyelid and blend into center of lid. Leave outer corner of eyelid bare. Product picks: Lancôme Color Design 5 Pan Eyeshadow Palette in Sienna Sultry , L’Oréal Studio Secrets Professional Eyeshadow Quad in Earthscape

STEP # 3: Smoke It Out

With a fluffy brush, apply a medium brown eyeshadow to the crease to add depth to the eye. On the outer corner of the eyelid, apply a darker brown and blend into the lighter brown to achieve that smoky effect. Also, smudge the dark brown under the lower lash line.

STEP #4: Apply the Finishing Touches

Define the upper lashline by applying a cream eyeliner in black with an angled brush and finish off the eyes with a couple of coats of mascara. Choose a nude lipstick or lip gloss and let your smoky eyes be the showstopper. Product picks: Maybelline Eye Studio Lasting Drama Gel Eyeliner , Maybelline Lash Stiletto Ultimate Length Washable Mascara in Very Black , Make Up For Ever Aqua Creamliner Waterproof Cream Eyeliner

Happy Friday! This tutorial will show you how to create a subtle daytime smokey eye. Learning a daytime smokey is a must for every girl. The products I’ve picked for this tutorial are VERY easy to use and stay all day.

3 Tips to avoid when apply a daytime smokey eye:

1. Glitter, no need for daytime makeup to have glitter
2. Keep it conservative
3. Use softer tones, avoid black

Step 1: Foundation

Before starting your subtle daytime smokey eye create a smooth canvas for the face using foundation and concealer. My favourite are Giorgio Armani Luminous Silk if you want more coverage or Laura Mercier Tinted Moisturizer.

Step 2: Cream Eyeshadow

Use neutral eyeshadow colours, smokey eyes don’t have to be about dark colours only. Try using shades of browns, greys, golds or mauves. Apply Bobbi Brown cream shadow from the lash line to the crease. This is one of my favourite products and it literally stays all day without any creasing.

Step 3: Powder Eyeshadow

Apply a darker brown eye shadow in the crease to create contour and depth with your eye. It’s important to blending the eye shadow in the crease bringing the brush towards the outer corner of your eye, then down to the lash line

Helpful Tip – When blending in the crease to the lash line it’s similar to a “V” but sideways “

Step 4: Eyeliner

Liner will dictate how dramatic you want look. For a daytime look try using a pencil eyeliner and lightly line underneath the bottom lashes. This look will make your bottom lashes look thicker too.

Helpful Tip – only apply the eyeliner half way or close to 3/4 on the bottom lash line.

Step 5: Mascara

Use black mascara this will make your eyes stand out even more. Build up the volume with at least two-three layers and be sure to get closer to the root of the lashes which will create more length. My favourite drug store mascara is L’Oreal Voluminous.

Don’t forgot to apply mascara on the bottom lashes!

Step 6: Lips

Since the makeup focus is on the eyes use a soft shade of pink for the lipstick. To give just a bit of shine add neutral gloss over top.

BEFORE & AFTER

Products used:

Foundation: Giorgio Armani Or Laura Mercier Tinted Moisturizer
Cream Shadow: Bobbi Brown Long Wear Beach Bronze Cream Shadow
Powder Eyeshadow: Laura Mercier Coffee Ground Eyeshadow
Eyeliner: Laura Mercier Brown Copper
Mascara: L’Oreal Voluminous
Lipstick: Glo Minerals
Lipgloss: Glo Minerals

Stay tuned for the NEXT makeup tutorial taking this daytime look to night.

You wear your wrinkles with pride — but you want your cosmetics to help you along the way!

How to apply subtle daytime makeup

Some women want to look older (ha! remember those days?), but these common makeup mistakes always signal a wrong turn. While there a few that will make you reconsider your go-to items, others show how the most subtle change can make a huge (read: age-defying) difference. Check out our easy pro tricks that will make you look and feel your very best.

How to apply subtle daytime makeup

Worse than the sparse arch is a harsh, overdone brow, says Linter. The culprit may be the wrong tool, like an eyeliner pencil that is soft and goes on too strong. “A brow pencil is designed to be hard and go on softly, so your brows look natural,” Manhattan-based makeup artist Sandy Linter says. Try IT Cosmetics Brow Power Universal Brow Pencil ($24, sephora.com).

How to apply subtle daytime makeup

As hormone levels dip and your skin gets drier, you may reach for a cream foundation. Not so fast: “Thicker, creamier formulas are usually made to provide fuller coverage, which means they’re packed with more pigment,” says Portland-based makeup artist Jessie Powers. “And pigment is basically powder.” If you like a creamy formula’s coverage, try it with a richer face moisturizer or a hydrating primer, like Laura Geller Spackle Under Make-Up Primer ($32, ulta.com).

How to apply subtle daytime makeup

Skin grows more pallid with age, so if you’re wearing a matchy-matchy foundation, it can leave you looking pasty. (Yep, time to ditch the rule that says you should match.) Linter puts life back into her skin with a slightly warmer tone. You can also just mix an exact-match shade with the next darkest hue on the back of your hand, and then apply with a foundation brush.

How to apply subtle daytime makeup

“As soon as you’ve reached the years when you really need a concealer, it can let you down by sinking into lines,” says Linter. To keep concealer from drawing attention to wrinkles, apply it only on the inner halves of your under-eyes to cover up any darkness. Or just skip the concealer, as Linter often does, and use a brush-on highlighter pen like Sephora Collection Smoothing & Brightening Concealer ($14, sephora.com).

How to apply subtle daytime makeup

Forget stroking blush from mouth to ear; that technique only emphasizes gauntness as you get older, says Powers. An instant trick to lift cheeks: Swirl blush ever so slightly higher on the apples.

How to apply subtle daytime makeup

Avoid a cartoonish look and only brush your highlighter in specific, face-flattering areas. “Wearing highlighter in the wrong place can give you the opposite of a luminous effect,” says makeup artist Jami Svay. “Use it where the light naturally touches your face, like the brow bone, bridge of the nose and along the cheekbones.”

How to apply subtle daytime makeup

Oily lids can spell ruin for eyeshadow, but piling on extra will only make your eyes look weighed down. Your best bet: First apply a thin layer of a clear primer like Urban Decay Anti-Aging Eyeshadow Primer Potion ($24, sephora.com ).

How to apply subtle daytime makeup

If brown and bone are your go-to eyeshadows, take note: “Brown has yellow or red pigments in it, either of which can actually make eyes look tired,” says makeup artist Laura Geller. Also be careful with once-“safe” shadows like bone; they’re often too light to cover discoloration on lids. Your new go-tos: sage and jewel tones.

How to apply subtle daytime makeup

Avoid tugging at the outer corners of your eyes, says Geller. “This can cause skin to crinkle, and your line will not be as smooth.” Instead, point your chin up and look down, so your lids are half-closed but you can still see them, and use a liquid liner, like Lancôme Artliner ($31, sephora.com), which won’t pull at skin.

How to apply subtle daytime makeup

“Lashes can make eyes look more youthful and awake,” says Powers, but one common mistake is skipping the eyelash curler. Use it to curl each lash at the root, holding for 15 seconds.

How to apply subtle daytime makeup

It’s the easiest way to refresh your look. If you’ve been wearing neutrals since the ’90s, try red. If you’ve been loyal to red, try a pink. Play with the color, but go easy on texture. “Anything that’s severe — a lipstick or hairdo — will age you. So wear a red, but a sheer one,” says Linter.

BY Kaitlin Willow · November 8, 2018

How to apply subtle daytime makeup

As someone whose foundation shades range from “porcelain” and “ivory” to “fair” and “fairly light,” I’m no stranger to the unique struggle that is having pale skin. For those of us who are naturally fair-skinned all year round or those who lose pigment during the winter months, feeling and looking “pale” can be quite the challenge.

Celebrity makeup artist and hairstylist Danni Katz—whose clients include Priyanka Chopra, Lea Michele and Cara Delevingne—understands that pale skin tones can be tough. “In the winter, we lack that sun-kissed glow,” she says, which is so commonly associated with health and beauty, so it’s easy to look washed out.

And then there’s the fine line you can cross between defining your features and looking like a clown, which Dermstore esthetician and makeup artist Christine Walsh (another pale-skinned beauty) understands, firsthand. “Pale complexions can be challenging because the colors can often be too pigmented and harsh,” says Walsh. “When it comes to foundations, they can often look too pink or too yellow. And most bronzers are often too red or too intense.”

Below, Katz and Walsh share their tips for every step of your makeup application so you can embrace or counteract your pale skin and achieve a beautiful, natural finish.

How to apply subtle daytime makeup

1. Choose a primer that also protects

While fair skin is less prone to hyperpigmentation, its lack of pigment and thinner structure makes it more vulnerable to sun damage and photoaging. That’s why Katz recommends beginning your makeup application with a skin-protecting primer like COOLA Mineral SPF 30 Daydream™ Makeup Primer. Not only does this primer create a smooth and even canvas, it also firms and regenerates skin—all while defending skin from UV rays.

How to apply subtle daytime makeup

2. Mix your foundation with skin care for a natural glow

This tip isn’t limited to fair-skinned beauties, but for anyone looking to achieve a flawless complexion. Katz calls this cult-favorite foundation by Kevyn Aucoin her “holy grail” for a “full-coverage, natural glow.” Mix it with a facial oil like Sunday Riley’s U.F.O. Face Oil, a hydrating serum or liquid highlighter for a beautiful finish that lasts all day.

Katz also advises against the heavy “Instagram-filtered” look. “Instead of adding on layers of foundation,” she says, “apply a light layer and go in with a cream concealer and cream bronzer to add dimension. I promise you it’s a better look—especially for daytime and photoshoots!”

Another way to avoid overdoing it on your foundation is to take advantage of color-correcting concealers, which help you balance your skin tone without your makeup looking caked on.

How to apply subtle daytime makeup

3. Skip the powder highlighters

Powder highlighters “can look too heavy and separate, especially in daylight,” says Katz, who recommends a cream or liquid highlighter for most skin types and tones. “You get a more natural and dewy glow that looks like your own beautiful skin!” She recommends COVER FX Custom Enhancer Drops, which can be “mixed with or applied before a foundation.” These customizable drops blend beautifully with liquid foundation, moisturizer or face oil to add life to your skin.

How to apply subtle daytime makeup

4. Your eye makeup mantra: less is more

For fair skin, eye makeup isn’t so much about color as it is about the application. Since most shades will pop against your complexion, your fair skin can be both a blessing and a curse. The downside? It’s easy to overdo it. The upside? Your makeup will last longer than your tan-skinned friends because you don’t have to use as much product.

When picking a formula, consider a creamy eyeshadow like RMS Beauty Eye Polish. “Cream eyeshadows are my latest fave,” shares Katz. “They blend seamlessly and last all day.” The texture makes it easy to gauge how much you’re applying, while the many metallic hues are designed to flatter any skin tone. “Metallic adds a fun pop without adding too much pigment or color,” adds Walsh.

When considering other eye makeup colors, Walsh suggests pastels, greens and purples to make your eyes pop. Try to avoid colors that contrast too heavily with your fair skin tone. Walsh warns against deep earthy tones, gray, black and white for this reason.

As for brows and lashes? Opt for something other than black. “Soft taupe for brows and brown for liner and mascaras will enhance the eye area naturally,” says Walsh.

How to apply subtle daytime makeup

5. Apply your blush gradually and be sure to blend

Katz (like many of our shoppers) is “obsessed” with Becca Cosmetics Beach Tint for creating a buildable, blendable and natural glow. Because you can start with a subtle hint of color and build up to a more dramatic look, the many shades are flattering on all skin tones. Give your cheeks a subtle flush or add a pop of color, depending on how dramatic a look you’re going for. A coral or peachy colored blush will give you a natural flush, says Walsh.

How to apply subtle daytime makeup

6. Embrace the many shades of nude

While lip colors are mostly about personal preference, you can’t go wrong with a classic nude lip. For the most flattering shade of nude, choose the one that closely matches your lower lip. Still not sure? Try Laura Geller New York Pucker Up Shine Lipstick Trio, which comes in three shades. Pro tip: If you’re opting for a darker or flashier shade, let your lips take center stage and keep the rest of your makeup simple.

How to apply subtle daytime makeup

7. Opt for a cool-toned bronzer, especially in the winter months

While bronzer is a great tool for contouring, warming up the complexion or adding a subtle glow, Katz recommends stepping away from the warm tones (to avoid looking orange) and reaching for a cool-toned bronzer instead.

Try Dr. Hauschka Translucent Bronzing Tint, which Katz notes is “good for your skin and not too orange for even pale skin tones!” The formula is very concentrated, so you only need a little bit to achieve a natural glow. For a more subtle bronze effect, mix a few pumps into your moisturizer or serum and apply as desired.

How to apply subtle daytime makeup

8. Invest in a good self-tanner

Whether to combat lifeless winter skin or to up our game for a special occasion, we’ve probably all had our moments when we’d like our skin to have a bit more color. Though self-tanners are great for these times, they can also be tricky. You want to find one that doesn’t smell weird, is easy to use and won’t stain your clothes or sheets.

Not only does Vita Liberata’s pHenomenal 2–3 Week Tan offer those benefits, it also helps you avoid the dreaded streaky or orange finish. And I can say from personal experience, your “tan” will actually look natural. I used this twice in the week leading up to a big event and I looked like I had just spent a couple hours at the beach—a subtle, healthy glow. Not sure how to apply it? We’ve got you covered.