How to be perfectly innocent

How to be perfectly innocent

Woody Allen has given his first US television interview in nearly three decades, in which he claims he’s “perfectly innocent” and vehemently denies ever sexually abusing his daughter Dylan Farrow.

Allen’s interview, which was filmed back in July, was released following the conclusion of HBO’s four-part docuseries Allen v. Farrow, which dives into the sexual assault allegations against him by his daughter, Dylan.

The interview comes nearly three decades after Farrow first alleged that she was sexually abused by Allen, and it’s worth noting that she still stands by the allegations to this day.

It’s pretty unsurprising that Allen would deny sexually abusing his daughter, because he has continued to deny any wrongdoing in this situation since the allegations first came to light back in 1992.

However, it’s interesting to note that Allen specifically blamed his ex-partner Mia Farrow for allegedly encouraging the allegations following their bitter split in 1992.

“It’s so preposterous, and yet the smear has remained and they still prefer to cling to if not the notion that I molested Dylan, then the possibility that I molested her,” Allen said. “Nothing that I ever did with Dylan in my life could be misconstrued as that.”

After the breakdown of their 12-year relationship, Farrow discovered that Allen had been having an affair with her adopted daughter Soon-Yi Previn, who he later married.

Throughout the interview, Allen also explained that he believes Dylan believes her own allegations and isn’t lying.

“She was a good kid,” Allen said while asserting that he is innocent. “I believe she thinks it. I don’t believe she’s making it up. She’s not lying. I believe she believes that.”

Following the interview, CBS has received a huge amount of backlash for reportedly legitimizing Allen in the face of some extremely serious allegations.

“If someone is there being interviewed, they’re given a kind of legitimacy just by the fact that they’re being interviewed on a big newscast,” art critic Aruna D’Souza said of the piece in an interview with CBS.

Help is available.

If you require immediate assistance, please call 000.

If you’d like to speak to someone about sexual violence, please call the 1800 Respect hotline on 1800 737 732 or chat online .

Under 25? You can reach Kids Helpline at 1800 55 1800 or chat online.

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Closing your perfectly innocent incognito tabs will no longer cause Chrome to freeze

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How to be perfectly innocent

For the last two months, spanning from Chrome version 84 to 85, some people have been experiencing spontaneous interface freezes, mostly when trying to close their last incognito tab. Google acknowledge the issue quickly and promised a timely fix, and it seems like it’s finally rolling out with the latest minor Chrome update. People on version 85.0.4183.127 report that the freezes have stopped for them, and the corresponding entry in the Chromium bug tracker has been marked as fixed.

We can confirm that the previous minor release, version .120, still exhibited the old behavior, so the bugfix is brand-new. A Chromium developer explains that the problem arose “due to some browsing history clean up that was done very slowly, and did not need to happen like that since the incognito profile data is entirely kept in memory and is released after the session is closed.”

Anyone else getting ANRs in @googlechrome stable for Android lately?

They’re happening to me when I close incognito mode. pic.twitter.com/iuSFbzdGZc

The new minor Chrome release is currently rolling out on the Play Store, but you can also get it from APK Mirror if it isn’t available to you just yet. Let’s hope that the update also fixes the random interface freezes some people have been experiencing without using Incognito tabs.

How to be perfectly innocent

The Windows Finger command that is used to display information about users on a remote machine is being abused by cyberattackers to infect Windows 10 devices with malware. It has been discovered that the command can be misused to download the MineBridge malware on an unsuspecting victim’s device.

Bleeping Computer reports that security researcher Kirk Sayre identified a new phishing campaign using the Finger Command. The campaign involves the sending of a job resume from a supposed candidate.

When a victim then clicks to enable editing on the document, a macro will run that uses the Finger Command to download a Base64 encoded certificate that is actually a malware executable. The downloader then uses DLL hijacking to sideload the MineBridge malware.

The finger of blame

The MineBridge malware was first identified by security researchers at FireEye a year ago, with the campaign initially targeting financial services firms in the US. Back then, a phishing campaign involving a fraudulent job application was also used.

This is also not the first time that the Finger command has been repurposed to deliver malicious software to a victim’s device. Back in September, it was found that the Finger command could be used to bypass security controls in order to download malware remotely without triggering antivirus alerts.

Given that the Finger command is rarely used, it might be a good idea for system administrators to block the command in order to prevent devices from becoming infected with the MineBridge malware strain.

Given that phishing campaigns are becoming more popular as employees continue to work remotely, it is now even more essential that IT leaders put as many safeguards in place as they can.

Emily Gurley, an epidemiologist at the Johns Hopkins Bloomberg School of Public Health, drove from Maryland to Illinois this week to visit her in-laws. She’s not vaccinated yet, but she decided the road trip was relatively low-risk — even though the Centers for Disease Control and Prevention advises against all domestic travel.

“The black-and-white thinking gets us to bad places, honestly,” Gurley told Insider. “If you’re willing to always apply common sense and the principles of transmission, you can frequently figure out ways to do things safely, even if they’re not being promoted as a safe activity generally.”

It’s a message many Americans want to hear — and are already living day-to-day — after a year spent in relative isolation. Many people have returned to familiar practices like hugging relatives, vacationing with friends, or even hosting weddings. But the CDC still recommends that Americans avoid indoor activities, keep their distance, and wear masks anytime they’re around others.

“Now is not the time to relax the critical safeguards that we know can stop the spread of COVID-19 in our communities,” Dr. Rochelle Walensky, the CDC director, said at a White House briefing earlier this week.

“Please hear me clearly,” she added. “At this level of cases, with variants spreading, we stand to completely lose the hard-earned ground we have gained.”

Still, it’s unrealistic to think that everyone will follow the CDC guidelines to a tee. It’s somewhat akin to abstinence-only education: By simply telling people not to be sexually active, the strategy doesn’t highlight known ways to prevent pregnancies or STDs.

At this point in the pandemic, people need tools to help them preserve their sanity without majorly driving up coronavirus transmission.

So Gurley and Dr. Cindy Prins, an epidemiologist at University of Florida, outlined a few ways to keep your infection risk low even if you choose to bend the rules. In general, they suggest wearing a mask first and foremost, and only removing it when outdoors and six feet from others.

Opt for a road trip instead of a cross-country flight

Experts generally agree that the safest way to travel is in a car alone or with other members of your household. Trips to campgrounds or national parks are ideal, they said, since it’s easy to social distance there. Outdoor air also means a lower chance of transmission.

“The other thing you could do is rent a home somewhere nice, where you’re just enjoying being in this other area with a view,” Prins said.

If you decide to hop on a plane, experts suggest keeping the trip short and avoiding multiple connecting flights.

Your destination matters, too: Try to pick somewhere with a low rate of transmission. Another good rule of thumb, both experts said, is to avoid dense cities and places where you’d dine out frequently.

Meet friends for a picnic instead of at a restaurant

A new CDC report found that restaurant dining — both indoor and outdoor — was associated with increases in daily COVID-19 cases and deaths across the US. Indeed, Gurley said, there’s “lots of anecdotal evidence” that transmission happens over meals.

If you’re going to meet a friend at a restaurant, she said, eat outdoors with someone who’s taking similar precautions to your own, and try to confirm that community transmission is low in the area where you’re dining.

The safest way to share a meal, though, is over an outdoor picnic or in a backyard, where you can ensure you’re six feet from others.

“Personally, that’s my strategy for getting together with people: outside, six feet apart. You can still carry on a conversation and everybody brings their own snacks,” Gurley said.

Prins said she also meets friends outdoors for lunch, “but we sit at opposite ends of the picnic table.”

Keep indoor gatherings small, and try to avoid eating or drinking

Across the board, outdoor interactions are safer than indoor ones. But since many Americans are choosing to gather indoors anyway, there are ways to do it more safely: Keep groups small, wear masks, and try to stay far apart.

“Ideally if you’re socializing, you’re having one person over, maybe two people,” Prins said. “You’re not having a party, because that’s a bad situation.”

Prins also suggested keeping eating and drinking to a minimum.

“It’s all a little strange, right? Because you expect to bring someone over, feed them, sit with them, and converse,” she said. “If you are going to eat something, maybe think about having more bite-sized snacks that someone can take their mask down, have a bite, and then put their mask back on.”

Choose socially distanced, outdoor workouts over indoor gyms

Both experts strongly advised against going to an indoor gym, but Gurley said outdoor fitness classes are a lower-risk alternative. That’s true even if people aren’t perfectly spaced six feet apart, she added.

Prins also suggested trying outdoor sports, especially those that don’t involve close contact — choose tennis over basketball, for example. A tennis match probably wouldn’t even require masks, she said, but masks should be worn during basketball game, which should also be kept short.

“I’m sticking with my outdoor exercise: walking and running or playing tennis,” Prins said. “I miss my fitness classes, but I haven’t felt comfortable going back to that yet.”

If you’re going to hug, wear a good mask

Experts understand that many of us are starved for hugs.

“I get it,” Gurley said. “I’m a hugger myself.”

If you have to hug someone, she said, make sure it’s outside and that you’re wearing your best mask. Don’t hug if either of you feel ill or have had recent exposure to COVID-19. It helps if cases are low in your community.

“Giving a quick hug and masks are on — for me, I just don’t see it as that big a deal,” Prins said. “Go in and grab your hug, then put the six feet back between you.”

Ask wedding guests to test and quarantine beforehand

The CDC classifies weddings as high-risk, since it’s difficult for guests to stay apart, and attendees often travel from out of town. But an outdoor wedding is safer than an indoor one, the experts said, and masks are critical.

Even if it’s not a perfect solution, Gurley said, it’s helpful to ask guests to quarantine roughly two weeks before they arrive and get tested. Prins suggested having each guest’s contact information handy in case someone tests positive for COVID-19.

“I would keep it to something more like cocktail and appetizer, rather than the big sit down, close-to-each-other kind of dinner,” she added.

Overall, the experts said, it’s best to choose the few activities that are most meaningful to you and enjoy them as safely as possible.

“I’ve always found it difficult to say, ‘Never do this,'” Gurley said. “There are usually safe way to do most things, but it just takes a lot more planning and commitment.”

Get the latest coronavirus business & economic impact analysis from Business Insider Intelligence on how COVID-19 is affecting industries.

Researchers from the Fraunhofer Institute for Mechanics of Materials IWM have developed a new process that can bend sheets of glass to produce angular corners. Unlike conventional processes, this does not impair the optical properties of the glass. Bent glass looks destined to play a key role in future building design, and there are also potential applications in the fields of medical technology and industrial design.

Generally speaking, window glass is flat. When constructing the walls of a building, apertures are therefore left for windows to later be inserted. Occasionally, however, smart office blocks and apartment buildings feature windows that wrap around the corners of the structure. To achieve this, window manufacturers join two panes of glass at an angle, using either a metal profile or an adhesive bond. Now, however, researchers from the Fraunhofer Institute for Mechanics of Materials IWM in Freiburg have developed a spectacular way of bending sheets of glass—to angles of 90°, for example—so that the corner thereby produced is sharp and angular. In other words, they have made the corner an integral part of a single sheet of glass. “We’ve already had lots of positive feedback from architects,” says Tobias Rist, a specialist in glass forming at Fraunhofer IWM and head of the Glass Forming and Machining group.” A lot of them are now keen to know when this corner glass will be available. But our lab system only processes sheets of glass one square meter in size, so we’re only able to produce prototypes.” The research team is therefore eager to join forces with partners and scale up the process to produce larger formats.

Glass with an angular corner of 90°

Machinery for bending glass does of course already exist. Current technology, however, is incapable of producing narrow curvatures or a clean-edged bend of 90°. What’s more, conventional processes often impair the optical properties of the glass. In order to bend a sheet of glass, it is placed in a metal mold and then reheated. This renders the glass soft and malleable, so that it can be shaped according to the contours of the mold. This can cause the glass to deform at the contact points with the support. So once the glass has cooled down, faint imprints remain that are visible when inspected at close range. Moreover, the molding process causes corrugations to form on the surface of the glass, with the result that light is no longer reflected uniformly. When passersby look at the curved parts of a building’s glass facade, the reflections of objects such as trees or street signs therefore appear distorted. Similarly, objects viewed from within the building look strangely skewed.

Special kiln developed in-house

The team from Fraunhofer IWM has circumvented this problem by developing their own kiln. Instead of heating the entire sheet of glass until it becomes soft, only the area of the glass where the actual bending is to take place is heated to that point. This is done by means of a laser and mirrors, which guide the powerful beam along the bend line. The kiln is heated to around 500° Celsius, just below the so-called glass transition temperature, at which point glass becomes soft. “And then the laser only has to heat the glass at the relevant area by a few more degrees until it reaches the glass transition temperature, and we are able to bend it,” Rist explains. In this case, bending is accomplished by means of gravity. In the kiln, the sheet of glass rests on a support that only extends as far as the line of the future bend. Once the laser has heated the glass along this line, the sheet of glass becomes soft and bends purely through the force of gravity. Since only the line of the bend is heated until soft, rather than the entire sheet, there are no imprints created where the sheet rests on the support. In other words, the glass remains perfectly smooth except for where it has been bent.

Graduated bend radii for sandwich structures

In developing the process, the researchers first constructed sophisticated computer models of the bending process. This showed them how fast the laser has to travel in order to ensure that the glass becomes soft in the required manner and as uniformly as possible. Since glass is a poor thermal conductor, it was also important to calculate how rapidly the heat from the laser penetrates from the surface to within the glass and the extent to which the heat from the laser spreads laterally from the laser point into the sheet of glass. Armed with the knowledge gained from the modeling process, the researchers then set about experimenting. “We now know how to control the laser in order to bend glass of the required thickness to achieve the exact angle—or bend radius—we want,” says Rist. “We’re the first to be able to produce a 90° bend like this. Architects who’ve seen the results are really excited.” Furthermore, the process can also be used to bend a series of glass sheets to specific, graduated radii so as to produce sandwich structures and sheets of laminated, safety and insulating glass.

According to Rist, there are potential applications in many other areas apart from architecture as well—including industrial design. For example, this technique could be used to cover household appliances with a continuous sheath of glass, instead of the usual combination of plastic and metal sheets. This glass skin would extend down from the top to the angled front of the appliance, without gaps or joints, and cover a touchscreen control panel. Such a design would be not only highly attractive but also simple to clean on account of the gap-free surface.

For reasons of hygiene, glass is also an ideal material for the manufacture of medical equipment. Steel, by contrast, is relatively easy to scratch. High heat or strong disinfectants are then required to eradicate the germs that can accumulate in the scored surface. Equipment with a glass surface is much easier to clean, not least because glass is highly resistant to scratching and is able to withstand aggressive cleaning agents. “Using our process, it would be possible to produce a single glass sheath to cover the top and sides of such equipment,” says Rist. “And this would also avoid any edges or joints where germs could build up.” In fact, there is a whole host of applications where this new glass would prove beneficial, including store fittings such as display cabinets and refrigerated counters. Rist and his team are therefore keen to work with manufacturers from a wide variety of sectors.

How to be perfectly innocent

As we know today, some of the measures taken during the Salem Witch Trials to “prove” whether a person was guilty or innocent were ludicrous. But in case you’d like to employ some of them for yourself, here are 10 ways to identify a witch, according to those running the Salem Witch Trials.

1. MAKE A WITCH CAKE.

What’s a witch cake, you ask? It’s definitely something you don’t want to eat. You take the urine of the people who are thought to be under the spell of the witch in question, mix it with rye meal, and make a little patty. Then you feed the patty to a dog. Because some of the powers the witch used to cast a spell on the afflicted people were in their urine, when the dog eats the cake, it will hurt the witch, and she’ll cry out in agony.

2. WEIGH THEM AGAINST A STACK OF BIBLES.

If the suspected witch is heavier or lighter than the stack of Bibles, then clearly she’s guilty of evil-doing. If the scales balance out, she’s in the clear. You can imagine that a perfect balance didn’t happen often.

3. CHECK FOR MOLES, BIRTHMARKS, SCARS, OR EXTRA NIPPLES.

These are all Marks of the Devil. But if you need even more proof, try pricking the Devil’s Mark with a blade. If it doesn’t bleed or hurt when it’s pricked, you’ve definitely got a witch on your hands. During the Salem Witch Trials, some unscrupulous witch-hunters actually used knives with retractable blades, so of course when they appeared to puncture the Mark, nothing happened.

4. OBSERVE THEM TALKING TO THEMSELVES.

During the Witch Trials, one accused woman, Sarah Good, was damned partially based on the fact that she was sometimes seen muttering to herself, and sometimes this even happened when she was leaving people’s houses. Her accusers knew she was casting spells on people, even though Good claimed she was just reciting the commandments or a particular psalm. Her claims weren’t enough to save her, because she was hanged on July 19, 1692.

5. ASK THEM TO RECITE THE LORD’S PRAYER.

If they don’t, they’re guilty. If they do, they’re guilty too. George Burroughs, the only minister to be executed during the Trials, ran across this problem. He was standing at the gallows to be executed when he recited the Lord’s Prayer to prove his innocence—it was believed that a witch (or warlock, in this case) would be unable to utter the holy words. People were momentarily convinced that the jury had wronged him, until a minister named Cotton Mather told the crowd that the Devil allowed George Burroughs to say that prayer to make it seem as if he was innocent. Ahhh, of course. With Satan himself apparently working right through him, Burroughs’ fate was sealed, and he was hanged moments later.

6. ASK A HARD-OF-HEARING ELDERLY WOMAN IF SHE’S GUILTY.

If she doesn’t respond, she’s definitely a witch. This happened to 71-year-old Rebecca Nurse. She was known to be a very pious woman, and most people in the community were hesitant to accuse her or believe the pointing fingers that were. In fact, she was found not guilty during her first trial. But when there were more outbursts from young girls who said they were being tormented by a witch, Nurse was reconsidered. When another prisoner claimed that “she was one of us” during the trial and Nurse failed to respond, she was immediately assumed guilty and hanged.

7. NOTE THE NUMBER OF PETS SHE HAS.

A woman who has pets—or even says hello to the neighbor’s cat—is surely using that animal as a familiar. In fact, if a fly or a rat entered a woman’s cell while she was awaiting trial, it was assumed that the witch had used her powers to summon a familiar to do her bidding.

8. TAKE THEIR SARCASTIC COMMENTS SERIOUSLY.

John Willard was the constable in Salem responsible for bring the accused to court. After bringing in so many people, including those who were known for their church-going ways and elderly woman who barely understood what they were being accused of, Willard began to doubt how real these accusations really were. In May 1692, he finally put his foot down and declared that he would no longer take part in any arrests, sarcastically saying, “Hang them all, they’re all witches.” Willard was immediately accused of witchcraft himself, stood trial, was found guilty, and was executed just three months after his sarcastic comment.

9. ASK THEM IF THEY’VE HAD DREAMS ABOUT NATIVE AMERICANS.

Sarah Osborne denied all witchcraft accusations that were thrown her way. Her downfall was when she admitted she had recurring dreams that an Indian would seize her by the hair and drag her out of her house. Apparently that was enough to convince the village she was likely casting spells on them. However, Osborne ended up dying while being held captive and never stood trial for her “crimes.”

10. CHECK TO SEE HOW MANY TIMES THEY’VE BEEN MARRIED.

At least a couple of the women tried for witchcraft were married two or more times and were accused of killing their former husbands (“bewitching” them to death) or evilly seducing them.

This article originally appeared in 2010.

The Perfect Mom

Sarah had her hands full with three kids under the age of six. The two boys and a girl were constantly on the move and had their hands into everything. Sarah loved her kids more than anything, but she was always exhausted. It was all she could do some days to sneak in five minutes for a shower. Taking the time to do her hair and makeup? Forget it! Besides, she needed that half hour to run another load of laundry, pick up the toy explosion in the living room, and pop something in the oven for the church bake sale. She didn’t know how her neighbor, Jessica, managed to get it all done and be the perfect mom.

Jessica had three kids of her own but never seemed short on energy. Her hair and makeup were always picture perfect. She was always dressed to the nines, not sporting sweatpants and a hoodie like Sarah usually did. Jess had dinner on the table at six o’clock sharp every evening and that was after she worked a full-time job and squeezed in a workout. And all those photos that Jessica posted on Instagram? They couldn’t showcase a more perfect life if Norman Rockwell had painted them.

How did Jessica do it? She appeared to be the perfect mom. Sarah, on the other hand, struggled to brush her teeth in the mornings while her kids were hanging off her arms and legs, begging for attention. Every day, Sarah compared herself to the other moms who she assumed were knocking it out of the park. And every day, she felt more and more discouraged.

Pressure for Perfection

A recent survey found that out of 13,000 people who were interviewed, 60% of moms felt like they were failing, especially during the first year of parenthood. Many moms feel guilty because they can’t live up to the standards of perfection that society constantly preaches. Visions of the “perfect mom” are displayed in movies, magazines, and on social media. They give us a long laundry list of all the things that we need to do and be in order to be a perfect mom ourselves. And we lose ourselves struggling to check off every box on that ever-changing list.

The truth is this: There is no such thing as a perfect mom. It’s a myth. A fantasy.

Even those moms who we might perceive as being perfect – like Sarah perceived Jessica to be – are just as imperfect as you and I! These women have their own struggles, their own fears, and their own failures. We just don’t see the whole picture.

A Matter of Perspective

Social media, especially, has made it easy to control which parts of our lives we show the world. For instance, imagine you have an apple in your hand. One side is perfect with its glowing red skin. It looks positively delicious. On the other side, a bite has been taken out of the fruit, exposing the inside. If the apple is photographed from the unblemished side, no one can tell that there is a piece missing from the back. From that perspective, the apple looks perfect.

That apple can represent the lives we lead as mothers. We often choose what to show the world, and so do our friends and neighbors. When we look at other moms and see perfection, it is important to remember that they are in the same boat as we are. They desire the best for their children and they, too, are striving to be the perfect mother to their kids. Every mother faces struggles and challenges each and every day. We all fall short of the target that the world has set in front of us.

Perfection is Subjective

Remember the laundry list of things that we need to do and be in order to obtain “perfect” status? That list is always changing and is incredibly subjective. Put five people in a room together and everyone will have a different opinion of what perfection looks like. For instance, imagine two potters are sitting next to each other creating a clay vase. The first potter may believe that an absolutely symmetrical piece of pottery is perfect, and so she strives to make her vase as symmetrical as possible. The second potter may believe that abstraction is perfection, and so she works to create a vase that looks as if it has stepped out of a Picasso.

When the two potters examine each other’s work, they will see flaws because their idea of perfection has not been met. The same goes for motherhood. Everyone will have their own ideas and opinions of what a perfect mother should look like. Many of those opinions will contradict each other. If we try to please everyone, we will always fail.

Perfect Moms, Perfect Kids

Not only do we feel tremendous pressure to be perfect mothers, but we feel pressured to have perfect kids. The world leads us to believe that if we are succeeding at being a perfect mother, our kids will turn out to be perfect kids who will grow up to be valuable, contributing members of society.

Your kids’ value is not determined by how perfect of a mother they have, or how perfect they are. God has placed a tremendous value on each life independent of such criteria. As a mother, you can teach them to contribute to the lives of others. They can grow up into amazing men and women who can change the world, all without the pressure to be perfect.

If we are too busy striving to be a perfect mom, we are missing opportunities to connect with our kids. Our attention is focused on everything else, but not on them. And your kids will notice. Our children will quickly learn that they have to live up to certain expectations. By constantly chasing perfection, we are teaching them that anything short of perfection is failure, and that failure is not acceptable. Our kids can come to believe that if those expectations and that level of perfection aren’t met, then they haven’t earned our love. And since perfection can never be met, they will constantly feel as if they have failed.

Holding our kids to this standard of perfection can push them into rebellion and strain our relationships with them. It could, even, impact their relationship with God. We must be sure, as mothers, that our focus is on loving and teaching our children, and not on the pursuit of perfection.

How to Create Content You Love

How to be perfectly innocent

When you hear the word “content” what do you think of?

It may be a future idea, something that hasn’t quite taken shape. Maybe something you know you need to get into but don’t know where to start. Or perhaps it is an overdue blog post you haven’t edited (stop reading this post and get to it).

Content comes in many different forms and means many things depending on the context. For me, content is storytelling. It is a method of communication and a medium I use to connect with my audience, clients, and the general public.

But content, in general, is never one-size-fits-all—it is always a custom creation which takes a lot of time, energy, and resources. As a marketer, I hear many questions from clients about content and one of the most popular is:

What do I write about?

Generating content ideas can be a tough task, in the never-ending litany of choices it can sometimes feel like we have no ideas. But no matter what the topic is, the most important thing is creating content you love.

What does that mean?

When you create content you love, you put your heart, passion, and energy into each post, giving it that extra flavor that only you can provide, like a secret family recipe that your great grandmother insisted never to write down.

I’m going to show you three easy ways to create content that is perfectly you.

Know Your “Why”

Meaning is one of the most important things we look for in life. In our work, relationships, and extracurricular activities, we always look to deepen the meaning we both bring to and get out of an experience. But how can you radiate meaning and value from your content? You first have to know your ‘why.’

  • Why are you writing this post?
  • Why does the content matter?
  • Why does it resonate with you?
  • Why will your audience value it?

Your blog is meant to provide value and meaning to your clients, prospective clients, and your industry at large, but it can’t do that if you don’t put in the work that it takes. If you haphazardly put content together, your reader will be able to detect that by the words you use, how you choose to approach the topic, and the type of information you provide.

You can think of your ‘why’ as a motor in your boat. Usually, the motor is hidden below the vessel or in the back, out of direct view. It isn’t decorated or celebrated but when it stops working, you instantly can tell. Your ‘why’ is the motor of your content giving it life, movement, and voice.

When you approach each post by first evaluating the ‘why’ you will be better able to create more genuine, authentic content . And this is the only type of content that will get and retain your audience’s attention.

Quality Check

Another secret to creating content you love is never sacrificing the quality of your post. You bring immense value to your clients, show them that you also value yourself and your business by taking the time to make your content shine.

Sometimes this means not always following the rules. For example, in your word count. There may be some posts you cover that demand 1,000 words and others that are better at 500. When you give the post the time and attention it deserves, it will be the best representation of the topic itself.

Throughout my time in marketing, I have learned that there is not one “right” word length for a blog. I have been riveted by 2,500-word posts and thrilled by 400-word posts. It all depends on the subject matter and the reason behind the post. A company update or a client profile piece, for example, may not be as long as a complete overview of your pension payout options.

Whether it be the length, topic, or presentation you can bring value to your content by ensuring its quality and never forgetting to let your personality glimmer within the words.

Let Love In

Way too often in business, we are told to conceal, protect, and internalize. But blog writing turns that idea on its head.

With content creation , you need to let the love you feel for your business, clients, and life shine through in your posts. It may not be as natural to show your personality and that is ok, you can do this slowly but it is a great way to build trust with your readers while showing them a piece of yourself.

Writing will always be personal, it will always be a blend of giving and taking, but above all, it should always be uniquely yours and what isn’t there to love about that?

Are you ready to take your content to the next level? I’d love to chat with you.