Fighting childhood cancer, one cup at a time.
The Great Lemonade War
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1,2,3,4… We declare a LEMONADE war!
Alex’s Lemonade Stand Foundation (ALSF) invites elementary and middle schools to participate in The Great Lemonade War and compete against each other with one common goal – beat childhood cancer. This contest is inspired by Jacqueline Davies’ The Lemonade War and challenges schools to raise the most money during the competition months, October-March. All proceeds will benefit ALSF and go towards the fight against childhood cancer. Plus, the winning school will win a visit from Ms. Davies and one of Alex’s parents, Liz or Jay Scott, with runner-up schools receiving Skype visits.
The contest has now started! Register your school online to be assigned a personal Event Coach and receive additional fundraising resources, including one copy of The Lemonade War.
Next, start fundraising! Some ideas for the competition include:
- Hosting lemonade stands – a classic!
- Collecting spare change – you can request special ALSF coin boxes.
- Selling paper lemons and using them to decorate the school.
- Planning a walkathon or a Fun Run.
- Hosting an athletic event like a kickball game!
- Click here to see more ideas!
Congratulations to our 2018-2019 winner of The Great Lemonade War, New Oxford Elementary School in New Oxford, PA! NOE raised over $3,800 through lemonade stands, along with other activities like mixing their own lemonade and painting the principal!
Schools participating in The Great Lemonade War in the past have helped to raise over $170,000 for childhood cancer research. From lemonade stands, hat days, talent shows, coin collections, staff for a day fundraisers and more, the students and teachers truly make it their mission to continue Alex’s legacy. See pictures and videos from past participants.
If you have any questions about this competition, please contact [email protected] .
By Darren Smith, Weekend Contributor
The tree of liberty must be refreshed from time to time with the lemonade of Andria & Zoey.
In a welcome departure from Washington State’s penchant to overbearingly tax, regulate, and control every aspect of human existence possible, a state senator recently introduced Senate Bill 6320 titled “AN ACT Relating to the ability of a minor to operate a lemonade business on an occasional basis” as a prophylaxis against the state shutting down another fledgling business and cultural icon: the childhood lemonade stand.
It is, however, a rather sad commentary that such a bill becomes necessary, but given the unholy alliance between the neighborhood busy-bodies who shake their canes at all things enjoyed by children and mindless automatons of local government who put rules above reason, it seems we now have to legislate discretion to protect young entrepreneurs from being thwarted by the ridiculousness sometimes displayed by adults having more power than sense.
Do we have to make laws to protect lemonade stands from government? Unfortunately it seems in today’s society we must.
The initial legislative intent proposed by this bill seem, so far at least, promising. The text reads:
“The legislature finds that the current regulatory environment creates uncertainty and potential barriers to traditional avenues of minor entrepreneurship, specifically operating lemonade stands. Minors who are not seeking to compete with fully established businesses, participate in festival-like events as vendors, or establish full-time employment should not be subjected to the same level of regulation and taxation. The legislature finds that it is in the state’s interest to encourage entrepreneurial activity among the minors of the state. Entrepreneurship among minors has been a means for children to learn basic business and economic and earn and save money. Diversion of state and local resources for the permitting and enforcement of regulations controlling such entrepreneurship is not in the best interest of the people of the State of Washington.”
The bill adds to the existing Revised Code of Washington 70.05.060 [Powers and Duties of the Local Board of Health] the following:
“(2) (a) Except a provided in (b) of this subsection, the local board of health may not promulgate or enforce restrictions on any person fifteen years of age or younger operating an occasional lemonade or other nonalcoholic beverage business.
(b) This subsection does not apply to a business operated at a special event as defined in RCW 82.32.033.
(c) For the purposes of this subsection, “occasional” means infrequent or irregular.”
A new section is proposed under Title 82 RCW
“A new section is added to chapter 82.04 RCW [Business and Occupation Tax] to read as follows:
“This chapter does not apply to any person fifteen years of age or younger with respect to amounts received from occasional sales of lemonade or other nonalcoholic beverages. For purposes of this section, “occasional” means soliciting sales in thirty or fewer days in a calendar year. The exemption in this section does not apply to sales made at a special event as defined in RCW 82.32.033 [Registration Certificates – Special Events]”
Under Chapter 82.08 RCW [Retail Sales Tax]
“The tax levied by RCW 82.08.020 [Tax imposed – Retail Sales] does not apply to sales of lemonade or other nonalcoholic beverages by any person exempt from tax under section 3 of this act.”
Under Chapter 82.12 RCW [Use Tax]
“The provisions of this chapter do not apply with respect to the sales of lemonade or other nonalcoholic beverages by any person exempt from tax under section 3 of this act.”
The provisions of RCW 82.32.805 [Tax Preferences – Expiration Dates] and 82.32.808 [Tax Preferences-Performance Statement Requirement] do not apply to this act.”
Presently, children wanting to establish a lemonade stand on their front lawn must obtain a Food Handler’s Permit from the county health department, obtain a business license from their municipality and/or the state, and file a tax registration with the Department of Revenue. While no true police officer or local government official would care if such a stand was established out of compliance by a nine year old, there is likely to be homeowNer’s AZsociatIonS and bureaucrats with a sourpuss approach to lemonade that will force the issue somewhere.
My thoughts are that at least with this one bill, it is a baby step in the larger picture of reducing the infiltration by government against the lives of ordinary people. Why stop with a lemonade stand? How about giving us all some relief from the constraints of red tape, unwelcome intrusion and theft by excessive taxation?
I do hope that through some truly remarkable departure from the last twenty years of increasing regulation that this bill somehow makes it into law. I have doubts, but it is probably more likely to succeed than any other liberty promising bill that died a quick death here lately. If so, there is perhaps a possibility for a fifteen year old kid to create a Lemonade Stand of Bureaucrat Consternation by founding his business in the heart of Seattle–home of its infamous tax on pop. I’d love to see him set up a shipping container full of Pepsi and other evil beverages (according to the city council), slap a Lemonade Stand sign on the side, and sell cola without the $5.04 sin tax per case of 24 cans. If such an endeavor could be legal, not only would this be the moral thing to do, it would be enchanting to see the city council’s Pavlovian response to taxation preempted by the legislature, and a twelve year old school kid.
By Darren Smith
The views expressed in this posting are the author’s alone and not those of the blog, the host, or other weekend bloggers. As an open forum, weekend bloggers post independently without pre-approval or review. Content and any displays or art are solely their decision and responsibility.
Update: Button City will launch on Xbox Series X, PS5, Switch and PC come August 10th 2021.
If you’re after something utterly adorable, highly colourful and full of narrative-driven adventure, we’re not sure there is much to compete with the brilliant looking Button City. And this story of friendship and community will be coming to Xbox Series X|S, PS5, Nintendo Switch and PC real soon.
Due to launch on those next-gen consoles, Nintendo Switch and PC in Q3 2021, with Xbox One and PS4 versions to follow, Button City has been built by the team at Subliminal Gaming as they allow players to take the fight to evil corporations, with players utilising the draw of the lemonade stand and more.
Created in partnership with WINGS Interactive – an investment fund focused on indie games from studios with women and marginalized genders as prominent members of development teams – Button City is a charming pastel town filled with lovable anthropomorphic animals who always put their community’s well-being first.
It tells how Fennel, the new fox kit in town, has discovered the local arcade and its hot 4v4 action game Gobabots. After joining the second place Gobabots team to help them climb to the top and win the coveted Golden Gobabot prize, Fennel finally feels at home… only to learn greedy businesscat Peppermint Pepperbottom wants to rob the local kids of their hangout.
Band together with friends and rivals alike. Sell lemonade to raise money, fill the arcade with Halloween decorations to spook the corporate fatcat, put together a robot to chase him out of town, and other ridiculous plans in the pursuit of saving the cherished arcade. Take on side quests for cute animal friends, solve puzzles to unlock new ways of standing up to Pepperbottom, or take a break to play Gobabots as well as other arcade dance and racing minigames.
“The heart of an arcade is the community,” said Ryan Woodward, Lead Programmer, Subliminal Gaming. “We wanted to capture all those aspects to complement what is ultimately a story of belonging and friendship. We’re grateful to WINGS for helping us expand to consoles so friends can share the Button City experience together no matter what platforms they own.”
Button City will be available for Xbox, PlayStation, Switch and PC in Q3 2021. Keep an eye out for it.
The downloadable version lets you select normal or short games (15 days instead of 30). Your students can play it without an internet connection. Each PC that the game is run on has it’s own score board so your students can easily compete with each other.
Full version available here for immediate download! (inquire here for licensing info)
Lemonade Stand is a very simple game of business and economics. You’ll have 30 days to run your Lemonade Stand – Try to see how much money you can make! Lemonade Stand is used in schools to teach simple business principles and is also often used to generate data for lessons on using spreadsheets, like Excel. Teachers and schools are welcome to contact me for site licensing options for the full offline version.
You will start on Day 1 with three dollars. The game will tell you how much it will cost per glass to make lemonade that day. This price changes daily. You will also get a weather report to help you decide how much to make. If you think the weather will be sunny, you should make more. You can also get advertising signs for 25 cents a piece. This price is the same every day. Advertising helps draw more customers to your lemonade, and it might influence how much they are willing to spend. Then you will decide how much to sell your glasses of lemonade for. Be sure and charge more than you paid to make them or you won’t make a profit! Then decide how many glasses to make. If you don’t think the weather will be very good, don’t make as many. Remember, each glass you make will cost you money and if you don’t sell some of them, you won’t get that money back. Next, hit GO and see how well you did. Was the actual weather as good (or bad) as the forecast? Check your profits: Your gross profit is the total amount of money that you made and the net profit is your gross profit MINUS your expenses. The net profit is how much you get to keep! If you didn’t sell any lemonade, don’t feel to bad – you can try again. You get 30 game-days to practice making money. Have fun!
There is a new downloadable version to download in the AE4RV Store.
This was inspired by a game from Apple Computer (c)1979. I never played it, I only saw screen shots. So, this version is not a clone, but very similar.
Fighting childhood cancer, one cup at a time.
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Alex’s Lemonade Stand Foundation for Childhood Cancer is a unique childhood cancer charity – we stand out from the crowd!
We’re changing childhood cancer, one research grant at a time: We are unique in our approach to funding grants, having donated millions of dollars to support life saving childhood cancer research. With careful consideration and consultation with leading researchers across the country, we have developed our grant program to make the biggest impact possible. ALSF is also the only childhood cancer research organization that has been given the NCI peer-reviewed funder designation for rigorous selection of research grants. Our smart spending of your donations has translated into innovative breakthroughs, more access to new treatments, and a dramatic change in the landscape of pediatric cancer. All this leads to one very important change for children and their families — hope for new and improved treatments!
We care about the quality of life for childhood cancer patients and their families: In addition to funding cutting-edge research and making new treatments available to children with cancer, we also fund grants, like our Psychosocial Grants, designed to improve the quality of life and care as children battle cancer.
We help provide resources for families battling cancer now: Through the Alex’s Lemonade Stand Travel For Care program, we provide families with lodging and travel expenses up front, rather than requiring them to apply for reimbursement. ALSF also helps connect families with clinical trials that match their child’s diagnosis and provide free treatment journals to help parents keep track of treatments. We also recognize the challenges faced by siblings with cancer and provide comfort and care through our SuperSibs program.
One simple idea, a world of change: Alex Scott took the “simple” idea of holding a lemonade stand and combined it with the cause of childhood cancer, unknowingly becoming the catalyst for something much larger than she had imagined.
Kids helping kids: The concept of “fighting childhood cancer, one cup at a time” has allowed people who would not usually participate in fundraising, especially children, to raise money and awareness for childhood cancer. Lemonade stands allow children to be a part of the change.
A simple but powerful lesson: We believe that every person can make a difference in the world. Alex’s Lemonade Stands have been organized by a diverse group of devoted volunteers including inner city school children, senior centers, pre-school aged children, college students and co-workers working together for a great cause!
No donation is too small: Alex’s Lemonade Stand Foundation has inspired people who would not likely donate to childhood cancer to make donations – no matter the amount.
Bringing communities together: Lemonade stands encourage charitable giving to communities and neighborhoods, making donating simple and rewarding for everyone.
Everett, Washington has been accused of misplacing its priorities
Fox News Flash top headlines for August 1
Fox News Flash top headlines are here. Check out what’s clicking on Foxnews.com.
Residents in Everett, Washington, have reportedly raised concerns about a nearby homeless encampment that some say received little attention from the city, while the city was quick to shut down a lemonade stand operated by a 7-year-old girl.
KING 5 reported that Elsa LaMaine, the girl, opened her small stand at a park and sold the usual drinks and flowers alongside her grandmother. Last week, a park ranger at Everett’s Rucker Hill Park and—although polite—told them that they needed to close up shop after a complaint from a neighbor. The city’s rule is simple: you cannot sell products on public property.
MyNorthWest.com reported that it has been a tradition for LaMaine since she was four and she even donates some of her earnings to local nonprofit Everett Gospel Mission.
The report said the swift move to close down the girl’s stand was seen as inconsistent with how the city handles other matters, like the homeless encampment at the same park that has been a source of concern for a while now.
KING 5 said that as a reporter interviewed the girl’s grandmother, a “naked man walked out of the woods and into the park.”
The grandmother told the station that it is not an unusual occurrence.
“We’ve had people coming through here swinging weapons,” Cherie La Maine, the grandmother told the station. “Something’s very wrong with this picture.”
The report said it reached out to city officials about the concern from neighbors about alleged misplaced priorities, but did not receive a comment. Kimberly Cline, a city spokeswoman, did not immediately respond to an after-hours email from Fox News.
illustration: Liam Eisenberg
When Truly launched its line of lemonade hard seltzers last January, I admit to being skeptical. Lemonade simply didn’t seem to fit the narrative surrounding hard seltzer’s meteoric rise. With their lightly flavored, low-calorie portfolios, brands like Truly and White Claw had captured the imagination of health-conscious drinkers weaned on La Croix and Spindrift. How could lemonade’s bolder, sweet-and-sour profile fit into this equation?
Any skepticism surrounding lemonade hard seltzer’s viability was soon swatted away, though. By the end of the year, Truly Lemonade had notched up over $300 million in sales, according to Nielsen data. Not only was Truly’s 12-can Lemonade Mix Pack its highest-grossing product in 2020, it became the third-highest-grossing hard seltzer on the market, capturing 10 percent of the category’s sales. Lemonade, it was abundantly clear, had struck a chord with hard seltzer drinkers.
Unsurprisingly, the success of Truly Lemonade has not been lost on its rivals. Twelve months since its debut, all the nation’s major breweries and producers have since announced lemonade hard seltzer hybrids. Most are set to launch between now and April.
With the already crowded hard seltzer space set to take on a similarly bloated subsegment, the question changes from, will drinkers embrace lemonade hard seltzer, to how can brands compete in such a congested, still-nascent space? Beyond that, how has lemonade proven so successful?
What’s Fueling Demand for Lemonade Hard Seltzer?
It should be noted that when Truly Lemonade launched, there were other reasons to raise an eyebrow — if not for its appeal, then at least the motives behind its launch. Rather than simply being a flavor innovation, the product appeared to be a calculated assault on one of Truly’s biggest rivals.
Mark Anthony Brands, the parent company of the leading hard seltzer brand White Claw, also happens to own the Mike’s Hard Lemonade line of RTDs. It seemed plausible that it was more than a mere coincidence that the two leading seltzer producers now had competing hard lemonades.
When I spoke with Casey O’Neill, Truly’s founder and senior product development manager, in February last year, she dismissed this idea and said hard lemonade and lemonade hard seltzer were two completely different products.
The aim with Truly Lemonade, she said, was to bring the bolder flavor of lemonade to the seltzer space without the inherent sweetness and calories of the examples that already existed on the market. (Mike’s Hard Lemonade?) The brand also felt it had strong evidence of consumer demand for one such hybrid product.
“Something we found very interesting is that 64 percent of hard seltzer drinkers see hard lemonade as the most similar beverage in the alcohol space,” O’Neill said. “From our perspective, that spiked the idea that there is this need for a lemonade flavor profile [within hard seltzer].”
Reflecting on the launch and the last 12 months in a more recent email exchange, O’Neill writes, “Truly Lemonade felt like a total bullseye.” And yet, she adds, everyone at the brand has been surprised by the scale of its record success.
O’Neill’s view that lemonade hard seltzer is its own unique product has certainly borne out. Rather than competing with each another, recent sales figures show that the two styles of hard lemonade can coexist, and even succeed side by side. During Truly Lemonade’s breakout year, sales of FMB (fermented malt beverage) lemonades such as Mike’s Hard didn’t just remain steady, they grew 14.9 percent to $496 million, according to Nielsen data.
Still, market analysts point out that while these are two different products that appeal to different types of drinkers, Mike’s Hard Lemonade did play a role in Truly Lemonade’s success.
“Mike’s Hard Lemonade still continues to grow and is one of the most widely known RTDs,” a spokesperson for drinks market analyst IWSR states. “Potential consumers are more willing to try a flavor they are familiar with, such as lemonade, which is bringing in new drinkers to the seltzer category.”
Dave Williams, vice president of analytics and insights at BUMP Williams Consulting, agrees and adds that there was further proof of concept in the beer space, and the popularity of styles like shandies and radlers.
Beyond the popularity of lemonade, Williams offers two other fundamental reasons for Truly’s success. “Not only were they first to market, but they did it right — straight out of the gate with a fantastic product,” he says.
Twelve months on since Truly Lemonade’s launch, all signs point to a huge year for hard seltzer lemonade, with every single major producer looking to take a slice of the citrus pie.
On Jan. 18, AB Inbev launched the Bud Light Lemonade Seltzer extension — its third launch in the space of a year. Molson Coors, which owns the Vizzy brand, is set to debut its new line in April. And while the exact dates have not been confirmed, it seems that release will either follow or quickly be followed by lemonade seltzers from Constellation-owned Corona. Most excitingly, Mark Anthony Brands has announced that it will launch a Mike’s Hard Lemonade seltzer “in a big way” in March. (That’s right, hard lemonade is coming full 360.)
It’s easy to see these products as an unimaginative attempt to emulate Truly’s success, but Williams and IWSR analysts say such flavor extensions are part and parcel of segments like seltzer, and a necessary means for keeping consumers engaged.
With the number of options set to roll out in the coming months, brands cannot expect record sales simply by virtue of offering a lemonade hard seltzer. But there are lessons to be learned from Truly’s tale beyond proven demand for the product.
When we look at the short history of hard seltzer as a whole, Williams says latecomers to the space each took a chunk out of White Claw and Truly’s market shares, but with each new release it became an “incrementally smaller bite.” Launching a lemonade quickly will therefore be a bonus, so on this count, Bud Light appears to be winning.
On the flip side, brands face the danger of rushing to market too fast without perfecting their products. It’s all very well getting consumers to try something new, but driving repeat purchases relies on quality, Williams says. “If you have that quality level where you can stand out within what is becoming a quickly crowded space, that’s how you keep drinkers in your family,” he adds. (This is something Truly is all too familiar with, having carried out a very public reformulation campaign of its standard hard seltzer line in October 2019.)
All things told, we likely won’t know who the major winners and losers are within lemonade seltzer for at least another year. From the narrative perspective, the prospect of a Mike’s Hard and Truly showdown is enticing. Will Truly’s one-year head start count for more than Mike’s two-decade presence in the hard lemonade space?
One thing’s for sure: While 2020 served us all a fat bunch of lemons, 2021 will be the year of hard seltzer lemonade.
This story is a part of VP Pro, our free content platform and newsletter for the drinks industry, covering wine, beer, and liquor — and beyond. Sign up for VP Pro now!
Check out these three steps to to stand out from the competition and pave the way towards a lucrative business.
Opening and managing a restaurant is not for the faint of heart. Thin margins and evolving food trends make it difficult, but competition from a multitude of dining options is often cited as a difficult aspect of managing a successful restaurant.
In fact, one in five restaurateurs named tough competition a top challenge in 2018.
However, there is always room for opportunity. 85% of consumers don’t know what they are going to eat for dinner just hours beforehand, so restaurants that market and position themselves wisely can win guests over a competitor.
Toast surveyed 1,253 restaurant owners, operators, and staff and 1,030 restaurant guests across the U.S. for the 2019 Restaurant Success Report to better understand how restaurants can help themselves stand out in such a competitive landscape.
In order to effectively thwart the competition, following these three simple steps will make your restaurant stand out.
Join the fun. We promise not to spam you, swear.
Restaurant Marketing Plan
Create a marketing plan that’ll entice and engage the customers you want with this customizable marketing plan template and interactive calendar from Toast.
1) Know Your Target Audience & Define Your Customer Persona
You’re probably asking, “what is a ‘customer persona’?”
In short, a customer persona is the demographic and behavioral profile of the people that will be coming into your restaurant night after night. For example, in a college town, your customer persona is probably an early 20-something looking for a meal at a the most affordable price possible.
For most restaurants, you’re going to find you have multiple personas, but your top three personas should tie back directly to your best customers. For inspiration and clarity, ask the employees in your restaurant who they think the best customers are. They should be able to give you a handful of personas off-the-cuff.
After you have a list of potential customer profiles, go back to your restaurant’s sales data and correlate the customer type with what food they are ordering. You should also make sure your restaurant is set up to create the best experience for each persona based on the insight from your restaurant’s CRM.
There are a lot of easy fixes that would optimize a customer persona experience. If one of your personas is a family with young kids, then you should probably have high-chairs and changing tables readily available, family-sized meals, and/or specials. If you operate in a college town, having a “starving student” special (like the one at Tasty Burger) speaks to your understanding of your restaurant’s personas.
2) Map Your Restaurant’s Competitive Footprint
Google Maps has a wealth of information on your competitive landscape, and you can filter based on how your top customer personas access your restaurant. Ask yourself “how do my guests get to my restaurant?”, and you’ll likely land on a few options.
Think about the ways your customers would search for your restaurant, whether by your food concept (Italian food), by your most popular dish (spaghetti and meatballs), or by your dining style (family friendly). Once you have your restaurant keywords identified, you’re ready to start searching for and identifying your competition.
Now to the tricky part – narrowing down the list of competitors.
You know how your best guests are getting to your restaurant, which will make it easier to circle important parts of the map.
If you cater to foot-traffic, search within one square mile of your restaurant. Is your restaurant most accessible by public transportation? If so, look at the nearby bus or train stops to see which restaurants are also easily accessible.
For restaurants that have guests coming by car, you’ll want to search a much broader area, looking at the