Your perfect business name is only a few simple steps away.
Business Name Generator – Get the Best Results
The TRUiC Free Online Business Name Generator is by far one of the most advanced AI tools available to create a name for your new business, brand, or company. All the brand name ideas provided by the TRUiC Free Business Name Generator are also checked to make sure the .COM domain is available making it a great domain name generator as well. We recommend brainstorming and searching for at least 4-5 potential business names.
Here’s how to use the TRUiC Free Business Name Generator:
- Enter at least 2 keywords associated with your business or that you want in your name
- Select the industry your business is in. This will help our AI generate the best results
- Add a location to your business name. This will help in local search discoverability. However, you can skip this step if your business is targeting customers nationally
- Get hundreds of great results. We recommend taking the time to scroll through and mark your favorites by selecting the heart icon.
Note: Your Privacy is Important – TRUiC’s business name generator is privacy focused. All your searches are kept private, we do the domain availability searches against a private database of domains which we update daily, so your searches are not publicly recorded by the domain registrars. We only use search data to improve and teach our AI to give better results.
Naming your business is one of the most important and challenging steps for entrepreneurs as they are going through the process of learning how to start a business. TRUiC is here with the free tools and guides to help you on this journey.
Branding and Brainstorming a Unique Business Name
The best brand names tend to be short, easy to pronounce, creative, catchy, memorable, and unique. Great brand names should create a desired experience for the client.
To come up with multiple business name ideas, we suggest techniques like freewriting, word-associations, and mind maps.
Although creativity is useful when turning a business idea into a catchy brand name, sometimes you can simply rely on using the industry name in your search to yield the perfect domain name.
Recommended: Check out our in-depth guide on branding and brainstorming ideas for your business name, which covers all the information above and more.
How to Register a Business Name in the USA
After you’ve used our free business name generator and created a list of names you like, you’ll need to make sure they’re available in your state. Also, make sure you know how to register the name you end up choosing from the domain name generator.
You’ll also need to choose whether your legal business name will be your brand name or if your brand will be separate from your legal name. This will influence whether you’ll need to file a DBA or if you can just use your legally registered business name.
To register a business name, start by doing a business name search in your state to make sure the name you choose is unique in your state and has domain name availability. In addition to this, be sure to check that your business name idea is unique by doing a US Federal Trademark Search and by making sure it’s not already taken by another brand with a presence on the web.
Once you’ve checked the domain name availability and performed a US Federal Trademark Search, read our guides on how to register a business name in all 50 states for the rules and regulations required for all types of businesses. You can learn how to register a name, file a DBA, or change the legal name for each of them, including LLCs, corporations, S corporations, sole proprietorships, and general partnerships.
After Registering a Business Name
Once you’ve used our free online company name generator, secured a domain name, and registered a business name, there are a few more actions you can take to successfully launch your brand idea:
- Follow our comprehensive How to Start a Business guide.
- Register your business with one of our best LLC services or our Form an LLC guide.
- Learn more about how to choose a registered agent in our Best Registered Agent Services review.
- Further establish brand visibility by designing a logo using our Free Logo Maker.
- Make a website for your business. Simple drag-and-drop builders like GoDaddy and Wix make the process simple and quick. Check out our Best Website Builder article.
- Our QR Code Generator offers several QR code options to fit your business’s needs. You can create virtual business cards (vCards), market your business, share your new website with customers and more.
- Get inspired and stay ahead of the curve with TRUiC’s Business Trends page.
Need a Business Idea?
If you don’t have a new business in mind yet, choosing the right business idea is among the most important decisions you will make as an entrepreneur, whether you want to run an eCommerce store, a Jewelry Store, or any of our other 600+ business ideas.
You can use our business ideas generator to see what kinds of businesses are best suited for you or check out a list of our most popular business idea categories, including Home-based Business Ideas and Online Business Ideas.
Business Name Generator by Industry
If you’re searching for a specific business name generator by industry, check out our guides below:
Generate business names instantly
Enter a word that you want your business name to include
Enter keywords based on the core concept of your company into the business name generator search engine.
Within seconds, comb through the hundreds of suggestions that the company name generator produces for then name that works best for your business.
It’s time to take your new business name and run with it! Set up your website domain before the name is taken. You’re one step closer to getting your venture off the ground.
Name your business
When you start a business, your to-do list can seem a bit overhwelming. It’s important to work as efficiently as possible. Not getting slowed down on the details and learning as you go are keys to successfully setting up shop. With this mindset, however, you might find that one task is trickier and more time consuming than you would like it to be: coming up with the name for your business. Instead of driving yourself crazy trying to do everything on your own, work smart and employ the help of a business name generator.
Use a business name generator
Not only are many online business name generators free, they are also easy to use. With a good company name generator you can come up with the right name for your ecommerce shop in just seconds.
To get started, simply enter your selected keywords into the search box. If you’re wondering which words to use, think about which products you are selling. If your store specializes in matcha powder, for instance, ‘matcha powder’ is a perfectly acceptable keyword to use in the business name generator. Then, based on an algorithm, the tool will formulate hundreds, if not thousands of options for you to choose from. These tools offer the perfect dose of creative inspiration and a new perspective to supplement your own ideas.
Select from thousands of options
Business name generators are free and designed to create hundreds or even thousands of options based on your keywords. Comb through the many variations and sleect the best ones listed. You may even find that the generator gives you the right burst of inspiration to come up with your own version of the options listed.
Keep it short and sweet
While it is a relatively small undertaking compared to some of the other necessary aspects of launching a new business, the name is of great importance. It must communicate to people what you are selling and express some brand identity. It will form the basis for everyone’s first impression, and the real pressure comes through in the fact that you cannot simply change the name any old time once you’ve begun operating under that title. This will only confuse everyone and create more hassles for you down the line!
An added challenge of coming up with a business name is choosing one that hasn’t already been taken. In the age of the Internet, this factor is compounded by the fact that you’ll need to select a domain name for your website that isn’t already being used. Once you’ve found something from the business name generator that you like, set up that domain as soon as possible!
Thankfully, there are company name generators online that also have built-in tools for checking domain name availabilities, which will help the process go along a lot faster and without as much frustration.
Try our free business name generator today.
Is Oberlo’s Business Name Generator free?
Yes, the business name generator is 100% free. To get started, simply enter your main product or industry into the search box. Then, based on an algorithm, the tool will formulate 100+ options for you to choose from. Our tool offers the perfect dose of creative inspiration and a new perspective to supplement your own ideas.
How can I pick a business name?
From the hundreds of options from our generator, you should pick a name that you are passionate about and fits your brand values. It is good to have a business name that identifies with your industry. For instance, Paula’s Pink Flamingos doesn’t identify as a specific industry, but Paula’s Pirouetting Flamingos alludes to a dance school run by Paula.
Can a business name be trademarked?
Yes, a business name can be trademarked. There are many reasons to trademark a business name, but the most common reason is that it gives you the exclusive right to use your business name worldwide without worrying about another business using it. Most notable trademark business names include Disney, Nike, Apple, Mercedes, and McDonald’s.
Which business name suits your brand?
Before choosing a business name, think about your brand values and what is important to your business. Is your brand all about fairtrade or sustainability? Make sure that the business name you choose reflects these values so they don’t create conflict in the future. Be sure there are no double meanings or translations that could land you in hot water.
What is a catchy business name?
A catchy name is something short, memorable for your target audience, and easy to pronounce. The guidelines are to keep your business name between 1-2 words. For instance, Band-Aid, Hoover, Google, and Popsicle are all business names that became everyday terms due to their catchy nature.
Why is a business name important?
A business name is important as it can set you apart from your competitors. Choosing a name that instills safety in customers can be a great strategy for an alarm company, or choosing a reckless business name can identify a new brand as disruptors in an industry.
Where can I check if my business name is available?
You can check if your business name is available as a domain within any domain hosting service. Simply enter the name in their search bar and they will return all available instances of your business name. Normally the price is advertised beside each domain so you can easily choose which domain is within budget for you.
Start a business and design the life you want – all in one place.
You can’t have a business without a business name!
But the process of choosing the perfect business name that is both catchy and communicates what your business is about is by no means easy. Businesses have failed in the past largely due to a name that just didn’t work, so it’s important to get this right.
Choosing a good business name is very important if it’s going to be successful, and it’s key to differentiating you from your competitors. Customers associate a business name with the value it provides to them.
Before starting your quest for picking up the perfect business name, you should have a clear idea of what type of business structure you are going to have. This is important because rules regarding name registration vary depending on the structure of your business.
- If your business is a company, you need to register the business name at the time of registering your company.
- If you are a sole trader or have a partnership, you need to register your business name with the ASIC, unless your business is named after you or your partner.
Another obvious thing to do while naming your business is to check if the name is already in use.
Technically speaking, unless a business name in Australia is registered as a trademark, it can be used by multiple entities. However, considering the brand value your business name carries, it should be unique and easily distinguishable from others.
How do you find out if a business name is already taken?
In Australia, you can check for the availability of business names from the ASIC website. Registration and subsequent renewal take only A$37 per year or A$88 for three years. You can update or transfer your business name for free. If you are thinking about registering your business name as a trademark too, check IP Australia to find out the already registered trademarks.
How to choose a name for your business
As discussed, the main purpose of a name should be to communicate what services you offer while being easy to remember and unique, if possible. Here are a few useful tips to keep in mind:
1. Be descriptive but not too general or vague
Don’t choose a name that is too vague or too meaningful. Generic names, like – Melbourne Painting Service, is not only boring but also not easy to remember. Moreover, it doesn’t stand out from other providers. Now consider the name PhotoBucket – descriptive enough, not boring, and not something you’re likely to forget.
2. Use related words in a creative way
Don’t be tempted to stuff keywords into your business name. Using plain keywords like General Motors doesn’t work anymore. But often, choosing a somewhat modified version of related keywords works very well, provided it expresses what your business is about.
A good way to create catchy, memorable business names is to use alternate versions of common words related to the service you’re offering. For example, the name Attensa is quite perfect for the content aggregation tool.
The name is a play on the word attention – which is somewhat relatable to the service itself. Other examples include Digg (dig), Flickr (flicker) and Compaq (compact).
3. Keep it simple
Don’t choose a name that is too long or complicated. Remember that your business name needs to be appealing to your customers. It should sound pleasant, familiar and conjure up positive emotions. It also needs to be easy to pronounce and remember.
Consider the name Zippil – it’s not only hard to pronounce, but it’s downright obscure. Whenever you need to explain your business name, it’s probably not a good sign. It’s okay to be a bit clever, but don’t overdo yourself.
4. Don’t copy your competitors
Avoid choosing a name too similar to other businesses in your industry. It can mean appearing to be unoriginal, which is not good for your brand image. It can also mean potential customers confuse your business with your competition making it more difficult to get repeat work.
5. Avoid using your own name
Unless you are an established brand, avoid using your own name. Your name doesn’t communicate anything about your business and won’t mean much to potential customers. This may even cause problems if you ever want to sell your business in future or even if you wish to expand.
However, there are some rare examples where integrating the owner’s name within the brand name can work well. Examples are – Automattic (named after its founder Matt) and PageRank (named after Google co-founder Larry Page). That said, PageRank is not a business name per se; it’s an algorithm.
6. Choose a name that’s scalable
Pick a name that can expand your business. For example, if you sell just books, you might one day sell stationery products or accessories too. Also, if your service is based in a certain area, you might extend to other cities. So, select a broad name that can encompass your future growth.
7. Make sure you have a related domain
Once you’ve narrowed down your name options, you have to make sure the name you want to use is available. Check if the name is already registered as a trademark or acquired by another business. If you’re planning on having an online presence, which you definitely should, you’ll want to make sure the desired domain is available by doing a domain name check.
A domain name can impact your online visibility and influences your online marketing efforts as well. That said, you shouldn’t necessarily abandon a good business name just because an exact domain is not available. Here are a couple of things that you can do instead-
- If it’s a parked domain, consider buying it. It’s probably going to cost you, but a search-friendly, memorable domain is worth it.
- Add modifiers to the name. Say your company name is Sleepytime and you sell pyjamas, but sleeptime.com is already taken. Then you can look for domain names like sleeptimeonline.com or sleeptimepyjamas.com.
- Be creative with domain selection. Nowadays, businesses use different top-level domains to make their URLs more memorable. For example, the blogging platform Postachio chose postach.io as their domain. They chose a ccTLD (.io) which is naturally a part of their business name. Another well-known example is del.icio.us
8. Try to avoid using acronyms
Many big companies use acronyms of their name, like IBM and KFC. But at the start of your business, when your goal is to establish your brand, acronyms will only confuse your potential customers. Also, there’s a great possibility that your business acronym will match with someone else, making it very difficult for you to rank in search engines.
Choosing a name can be challenging when you’re setting out to start a business, but not something to agonise over! Remember to get opinions and ideas from friends, family or even potential customers. It’s always a good idea to get a few different points of view.
A business name is only your first step towards building a brand. Though it’ll give your business a good first impression, it’s up to you to meet the customer expectations and bring your business to success.
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A business name must be representative of the business or organization.
Rules for creating a business name
In order to be eligible for an “Official business account”, business names can’t include:
- All capital letters, except for acronyms. Only the first letter of each word can be capitalized, conjunctions may not be capitalized. For example:
- Correct: Sweet Treats or Tammy’s Burritos and Tacos
- Incorrect: SWEET TREATS* or Tammy’s Burritos And Tacos
- Any extra spaces between words. Business names must use single spacing.
- Unnecessary punctuation
- Symbols (example: ®)
- Consecutive non-alphanumeric characters (characters which are neither numbers nor letters)
- Any of these special characters:
Note: These formatting guidelines do not apply to businesses who already brand this way externally. In that case, the business name used on WhatsApp Business may incorporate punctuation, capitalization, etc. that matches the external branding.
Also, business names can’t consist of only:
- A person’s full name
- A generic term (example: Fashion)
- A generic geographic location (example: New York)
- Less than three characters
Finally, business names can’t include any variation of the word “WhatsApp”. Learn more by visiting our Brand Guidelines.
Note: If your business account is listed as an “Official business account”, changing your business name might result in your account losing its “Official business account” status.
Find the perfect business name
There are a lot of steps to follow when it comes to starting a business, and each one is important for specific reasons. Choosing a business name will probably be one of the harder tasks. This is because your business name is not just a name, it is a brand, a concept that becomes associated with you and your products or services.
Here are nine business name generators that can help you brainstorm, think creatively, and break through the mental block to find the best possible name for your business. Run your potential names by business partners, colleagues, friends, and family to get their input and follow these tips for naming your business to make the best decision possible.
Anadea Business Name Generator
Use this free business name generator to help you find the best name for your business, website or even your app. Just enter in some keywords related to your business to start generating name suggestions.
Wordlab Business Name Generator
This business name generator spawns random business names from a list of more than 7.2 million potential names. You can also sign up for a free account and post a topic in the forum on the site to get help from the Wordlab community.
Business Name Generator (BNG)
To use this name generator, just input a word or words, and it generates a list of possible business names. The tool will also identify which domain names are available for each possible business name.
Dot-O-Mator Name Generator
A simple generator that displays a random name when you click the button. You can keep a running list of names displayed and then check if the domain name is available as well.
Namesmith helps you brainstorm name ideas by generating suggestions from (up to five) keywords. Namesmith features many different name suggestion algorithms from your keywords, including purposeful misspellings, adding suffixes/prefixes, and creating fantasy names based on what you’ve entered.
To use NameStation, enter some keywords and view a few thousand combinations with synonyms, similar words and categorized wordlists. Save your favorites and generate similar names. NameStation also provides crowdsourced name contests where you can get the community to help you find the best business name.
This name generator allows you to enter specific criteria and generate a list of 24-816 possible names for each search. You can specify a root word, syllable, letter, the number of syllables desired, and if you’d like to add rhymes, Latin or Greek roots and other words for variations.
NetSubstance.Com Brand Name Generator
This tool will randomly generate new business names based upon keywords you identify. You can also select how the letters of your keywords shift in order to create variations.
Once you create your list of names, you can click on them and see if the domains are available. If so you can purchase them and create your business website that has your business name in the address.
Shopify Business Name Generator
Use Shopify’s business name generator to search for business names and check domain availability. Once you find the perfect business name, you can select the domain name that fits your business and your personality.
The name that you choose for your business can make a major impact on your brand image. Selecting the perfect name sometimes requires finding a balance between the practical and creative elements. Then once you have the perfect name in mind, you need to make it official and protect your brand.
How to Create a Business Name
If you’re just getting started with your business journey and are in search of the perfect name, here’s a guide ranging from the creative to the legal aspects involved.
Choose a Name That’s Creative and Memorable
The best business names always stand out from the competition. That means they need to be creative and unique. There’s no magic formula for this. But basically, your name should be different enough from other companies in your industry that customers won’t confuse your business with others.
However, there are also some advantages of having a business name that clearly and directly describes what you do. For example, including “plumbing” in the name for a local plumber tells people exactly what type of service you provide. So they’re not left guessing. And it can help you with things like SEO for your website. You can still get a little creative with the other aspects of your name. But in certain industries, people don’t expect anything too out-there.
No matter what style of business name you choose, it’s essential that the name you choose is easy to remember. It should be pithy and simple enough so that customers can commit it to memory after doing business with you just once. Ideally, it should also be something that’s very easy to read and pronounce. And if there’s some kind of hook, like a pun or an element that you can tie into your logo or branding, even better.
If you’re not sure where to get started on your naming journey, you might consider using a name generator or list of name examples that are specific to your industry. You still need to make sure that the names you come up with aren’t taken. But these tools can sometimes help business owners find that spark of inspiration that leads to an original idea.
Check the Availability of Your Business Name
Even if you find the perfect business name, it won’t do you any good if someone else is already using it. This can lead to confusion for your business and potentially even legal issues.
To avoid this, check the U.S. trademark database and your state’s database of business names. Additionally, you need to look into the rules regarding business names in your state and/or city. Some states have outlawed certain words, often those that might imply you run a government office, school or financial institution. If you meet these qualifications, then you should be good to go legally.
However, there may still be other businesses using your preferred name without having a trademark registered. Even if you can lay legal claim to it, a company that has been using the name for years may create headaches for your business. And the whole thing can seem confusing for customers. Do some online searches to make sure your name isn’t in use unofficially. You may even want to search for names that look especially similar to avoid confusion.
See If the Domain Is Available
Ideally, your business name will also be available as a website domain. Using your name, rather than a tagline or combination of other words, makes your site easy to remember. So customers can quickly find you online and make purchases or interact with your business.
Before choosing a name, it’s a good idea to check the availability of the domain you want. If it’s taken, you may want to rethink or adjust your name, or reach out to the owner to see if they might be willing to sell. You might also look to see if the corresponding social media handles are available.
Once you have your eye on a domain that corresponds with the name of your business, try to register it with the .com extension, since that’s what people are used to. You can also purchase the .net and .org equivalents and have them redirect to your main site. There are actually lots of new extensions available today, including things like .tv and .design. But these aren’t usually as easy for customers to remember.
Register Your Business Name
Once you have the perfect name, it’s time to make it official. In the U.S. you can register your business name with the Secretary of State office in your state. Outside the U.S., find the relevant local authority that deals with businesses and ask about their process.
Additionally, if the business name that you use on a daily basis is different than the legal name for your business (like if you’re a sole proprietor and your business name is technically your own name) then you can file a DBA to register the name you use for business matters.
You might also consider protecting your brand name with a trademark. This is different than registering your business name, even though your brand and business names may be the same. This would give you legal protections if other companies attempt to use your brand name in any of their materials. And it can also help you protect multiple brands under the umbrella of one company.
Your business name is a fundamental part of your brand. Here’s where you’ll find tips and a great tool for deciding on that perfect name.
Unless you lend your own name to your business, choosing one can take time, energy and patience. Whatever your business does, its name should:
- be memorable
- be unique
- roll off the tongue
- tell people what you do.
Is your business name available?
Use ONECheck to see if your business name, web domain, trade mark and social media usernames are available — it only takes one search.
How to choose a name
Write a list of all the words you associate with your business. They could be about the products or services you want to provide, or the value of what you do.
You can make up words (Google, Facebook), join words together (YouTube), use phrases (Trade Me) or a name — your own (J Smith Plumbing) or invented (Häagen-Dazs).
If you’re struggling to find a name that fits the bill, try this technique:
- Find a large wipeable board or a stack of Post-Its to write your ideas on.
- Set a time limit, eg five minutes, and write down every name that comes into your head, no matter how crazy or irrelevant they seem.
- Discard names you don’t like or don’t make sense for the business.
- Review what’s left and choose all the names you like.
- Repeat step 4 until you have a number you’d like to test, eg six.
- Test your chosen names.
Forming certain business entities, filing an assumed name, or registering a trademark can afford you business name protection.
by Brette Sember, J.D.
updated May 02, 2022 · 4 min read
After choosing a business name for your new company, you will want to register it to prevent others from using it. There are several ways to accomplish this.
Determining the best way to register a business name will take into consideration several factors, such as the business structure, the geographical area in which the company will operate, and the extent of protection needed.
How to Register a Business Name
The three ways a business may register a name are:
- Form a business entity, such as a corporation or limited liability company (LLC).
- Register the business name as an assumed name or DBA (“doing business as”).
- Register the business name as a federal trademark.
Not all businesses can use all three of these methods, and some may use more than one.
The choices may vary depending upon whether the business is structured as a sole proprietorship, some form of partnership, an LLC, or a corporation.
To illustrate the possibilities, we will explore the various options of a fictional business. In our example, Robert Hansen opens a residential home rental business after buying one house for this purpose. He begins by operating as a sole proprietorship and uses the name “Robert Hansen, Property Rentals” for the business. In time, Robert acquires more properties and decides he wants a new name for his business.
Forming a Business Entity
One option for Robert is to create a corporation or an LLC. To do so, he must file certain registration documents with the appropriate state agency. This requires the business to choose its legal name.
State laws prohibit a company from using a name that is already being used by another company. So, part of selecting a name involves checking the state’s records to be sure another company is not already using the desired name.
Robert wants to use the name “Sunrise Properties” and determines that name is available. He might file articles of incorporation under the name “Sunrise Properties, Inc.” Or, he might file articles of organization under the name “Sunrise Properties, LLC.” This would prevent other companies from using the name “Sunrise Properties” in his state.
Creating a corporation or LLC only provides protection in the state of registration. If Robert decides to expand into another state, he may be able to register his corporation in the new state, providing the name is not already registered there.
Registering an Assumed Name
Any sole proprietorship, partnership, corporation, or LLC that does business under a name other than its own, must register the other name as an assumed name.
This is often done with a county agency, but may be with a state agency in some states. This is called a fictitious name in some locations and is also commonly referred to as a “doing business as” or “dba” name.
If Robert wants to continue operating as a sole proprietorship, he may be able to register the name “Sunrise Properties” as an assumed name. Robert could then use the name “Sunrise Properties.”
Anyone checking the official records would be able to see that his business is actually “Robert Hansen dba Sunrise Properties.”
Assumed name registration is not limited to sole proprietorships. Let’s suppose Robert forms Sunrise Properties, Inc., and decides to start a yard maintenance business that uses a different name. In this case, Sunrise Properties, Inc., might register “Sunrise Lawn Services” as an assumed name. This would then be “Sunrise Properties, Inc., dba Sunrise Lawn Services.”
Instead of forming a corporation or LLC, let’s suppose Robert takes on Laura Deever as his partner. Their partnership might register “Sunrise Properties” as their assumed name. Or, for another example, they might combine their surnames and register “Han-Dee Properties.”
Assumed name registration usually only protects the name in the county where it is registered. If the business plans to operate in more than one county, registration would be required in each county.
Trademark and Trade Name Registration
Trademark, trade name, or service mark protection may be available on a statewide basis. The requirements for registration vary from state-to-state. Such registration must be done in each state where the business operates.
A more complex, and usually more expensive, way of registering a business name is by registering the name as a trademark with the United States Patent and Trademark Office.
This provides nationwide protection of a business name. Federal trademark registration requires a search to be sure a similar name hasn’t already been trademarked, and there are detailed requirements and limitations relating to the ability to trademark a business name.
Determining the best way, or ways, to protect your business name will take into account the way you decide to structure your company, the type of goods or services you offer, and the geographical range of your business operations.
For many small companies operating in only one state, organizing as a corporation or LLC may provide sufficient protection.
Are you struggling to find the perfect business name for your online store? Let one of these free websites help you generate a business name.
So you’ve finally decided to create that online business. You’ve successfully brainstormed with your partners on what type of business you’re going to run; you already have a business plan in place (the purpose, target market, financing, etc.); and you’re in the initial stages of building your online store… but then you suddenly remember one tiny little detail that you’ve overlooked: your business name. You need help to generate a business name!
Well, let’s be honest: technically it’s not a tiny little detail. Not really. Coming up with a catchy and memorable business name for your venture is actually a very important step towards building your online brand. But if you find yourself stuck and fresh out of ideas, don’t worry—it’s often a challenge to come up with a unique business name, especially when it seems that all the good names have already been taken!
Fortunately for you (and for every other stumped entrepreneur trying to come up with an awesome business name), there is online help available.
Here are six websites that will help you generate a business name, for free:
If you need help and want to generate a business name, Dot-o-Mator is a simple, no-frills business-name website that allows you to create not only a business name, but a domain name as well. This website will also check if the names are available for online purchase. This is especially handy for online businesses or eCommerce websites. Dot-o-mator allows you to either select from random words using two drop-down lists or to type your own suggestions on the boxes provided (for both “beginnings” and “endings” of the business name being generated), and then when you click combine, you are given a list of results of available business and domain names. When you see a name you like, you can drag it over to a “scratchbox” and keep on searching.
2. Wordlab Business Name Generator
The Wordlab Business Name Generator produces more than seven million potential suggestions for company, business, brand, and product names or available domain names. Don’t see anything you like after using the generator? You can sign up instead for a Worldlab account and post a topic in their Naming Projects Forum, and members of the community can help suggest names for your brand, business, or project. Either method should help you generate a business name that’s worth moving forward with!
3. NameMesh Domain Name Generator
NameMesh.com is a down and dirty, lighting-fast domain name generator. Just type a keyword in the field provided, click on the search button, and the generator will list down suggestions of the available business and domain names closely related to your preferred keyword. You can also register your domain name through the links provided by NameMesh.
The official naming generator of letter-template business Write Express lets you input specific criteria to help you produce a list of more than eight hundred possible names for every single search. You can type in a specific keyword you already have in mind and choose to combine it with Greek and Latin prefixes, suffixes, or root words; beginning and ending word parts; and different types of rhymes: ending, beginning, or last and syllable.
5. Lean Domain Search
If you’re looking for a handy business-name generator that can produce brand and business suggestions in seconds, then Lean Domain Search is for you. This website matches the keyword that you entered with other words to generate a substantial list of available domain names. You can choose word suggestions that start or end with your keyword, and—depending on your preference—you can also sort results of your search by popularity, length, or alphabetical order.
6. Net Substance Brand Name Generator
Net Substance Brand Name Generator helps you generate a business name by randomly generating new options based on the keyword that you input. Type one or more keywords that closely relates to your brand or business, then click the “Generate Brand Names” button to produce a list of original brand names. You can determine whether or not the domain name of a particular generated business name is available by clicking on that particular name, which will query the Whois database and will tell you whether it is already registered. You can also increase or decrease the number of letters that make up your brand name by changing the values in the “Maximum Letters” field.
Choose from any of these websites to help you generate a business name. Remember that first impressions last, and it’s your brand name that is seen first, so it’s imperative that you immediately make a powerful impact on customers with a catchy business name.
Today’s post is about seven pitfalls to avoid when you create a brand and business name.
Your business name is an important element that’s directly linked to your ability to grow.
Your business name can make your brand or it can break it.
Don’t hinder your progress by painting yourself into a corner with a name that will hold you back.
Learn what to avoid and what to do when you create a brand and business name by avoiding the seven traps here.
1. Avoid initials or acronyms when you create a brand and business name
The first thing to aim for when you create a brand is communication. Ideally, your business name says what you offer in an instant.
Acronyms and initials may not make much sense to someone who comes across them.
Avoid them. Instead, aim for a name that says what you offer in clear language.
2. Steer clear of similar-sounding names
Creating a brand and business name that’s similar to something that’s already known in your market may seem like a good idea. But why spend your marketing dollars trying to differentiate your business from your competitors’ businesses because your names are so similar?
Don’t be afraid to come up with a name that’s unique and will stand out from what’s already out there.
3. Stay away from your own name
If you’re just starting a new business, selling it and handing it over to someone else might be the last thing you’d think about.
But it happens every day. People build a profitable business they name after themselves and suddenly they’re fielding offers from interested buyers.
Part of what the buyers look at when valuing a company is “brand equity.”
If a business has laid the groundwork for a strong, recognizable brand over many years, that’s worth real money.
If you’ve used your personal name as your business name and you plan to exit from the daily operations of your business, that brand equity will go with you.
Your company won’t be as valuable if your name is on it — but you’re not around.
There are exceptions, of course. If you’re a counselor, attorney, life coach or artist, for example, it might make sense to use your own name as your business name. You are your business, so stating your name and crafting a tagline that explains what you do may be all you need.
But those businesses aren’t easy to sell or hand over to someone else: they’re very dependent on the work of one person. Keep this in mind and choose carefully.
4. Don’t get too specific
One of the most difficult aspects of naming your business is that it happens so early. When you’re just starting your business, you may not know exactly what you’ll focus on yet, or who your ideal customer will be.
That’s why it’s best to avoid ultra-specific names that are tied to a particular product or service, like Rattan Rockers Inc. (what if they want to offer wicker furniture?), or Just Desserts Deliveries (what if they decide to expand into delivering sandwiches?).
5. Don’t be generic (and forgettable)
I know, I know. I just told you not to be too specific, and now I’m saying not to be too generic!
It’s important that either your company name or your tagline explain what you offer. For more on this, read How to Write a Terrific Tagline.
It’s best to avoid names like Fernstone, Inc., Marvin & Sons, and The Gilberton Company. These names say nothing and mean nothing. Using a name like this means you’ll have to spend valuable time establishing what you do before you can move on to building trust and comfort.
6. Avoid made-up words as you create a brand and company name
They could afford to pour their money into establishing the meaning of the made-up words they used for brand names. Can you?
If you’re running a small business and your marketing budget is tight, chances are you can’t.
Don’t be too clever when you create a brand and company name. Stick to using words that already have a meaning rather than making up words and having to explain yourself.
7. Steer clear of trends (they guarantee obsolescence)
Allied Carbon Paper.
Dave’s VCR Rental.
United Ice Block Home Delivery.
These businesses may have existed at one time, but not anymore. They built names around specific technologies, and those technologies disappeared.
Be aware that this may happen to the business you’re building right now. Focus on the benefit your product or service will offer and don’t mention the technology you’ll use to offer it.
Bonus pro tip: Check the availability of a URL before you create a brand and company name
The website you create for your new business will be one of your most important marketing tools.
Before you commit to a business name, be sure you can find a website address — a domain name — for your favorite name.
Domain names ending in .com are the industry standard, so don’t plan to grab the .biz version of the name you want if the .com isn’t available. Doing that is a sure way to send lots of visitors to the website of the owner of the .com URL.
Instead, keep searching until you find a name that meets the criteria in this post and is available for purchase.
This post was originally published on March 21, 2012. It’s continually updated with new information and resources.
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- What Do I Need to File Doing Business As?
- How to Register the Trade Name of a Business
- How to Create Business Names
- What Number Prevents Telemarketing Calls to Your Cell Phone?
- How to Open a Sole Proprietorship
Your name is everything. As people become familiar with and get to know your business, your name represents you, your business, your reputation, your worth and your credibility. So choose well. But you can’t choose just anything. Someone else may have already taken your brilliant idea for a business name. There’s a way to check to make sure you choose and register a name unique in your state.
Check your name ideas against your state’s database of existing business names. Someone else may have your proposed business name already. Most states, including Kansas, Indiana and Oregon, make such a database available on their secretary of state’s website. Other states, like California, accept name checks only by mailed letter of inquiry.
Create a new name or incorporate in another state if your desired business name is already taken and you are really set on it. Incorporating in other states can be more complicated, and you should look into regulations regarding foreign corporations in both your state and the state you propose for incorporation. You may want to consult an attorney before moving ahead.
Check your name against business names in other states. Just because a company is incorporated or registered elsewhere doesn’t mean it doesn’t compete in your market. If you prefer to avoid confusion or competition with a similarly named business, you may want to go back to the drawing board. Oregon’s business name registry is an example of a registry that also allows you to check databases of other states for precisely this purpose.
Reserve your business name if your state accepts reservations and you need a little time to put together your incorporation or other business organization documents. Kansas, for example, does not take reservations, while California will reserve a name for 60 days for a $10 fee.
Prepare and file your articles of incorporation or documents establishing a limited liability partnership or a limited liability company. Some states, like California, register names only for businesses with one of these two company structures. Other states allow proprietorships and partnerships to register their name also. Information is available on every secretary of state’s website. You may also wish to consult an attorney when preparing critical business documents.
- California Secretary of State: Name Availability
- Access Kansas: Business Center
Eric Feigenbaum started his career in print journalism, becoming editor-in-chief of “The Daily” of the University of Washington during college and afterward working at two major newspapers. He later did many print and Web projects including re-brandings for major companies and catalog production.
Want people to remember your business’s name? These seven strategies can help.
The following excerpt is from Brad Flowers’s The Naming Book. Buy it now from Amazon | Barnes & Noble | IndieBound or click here to buy it directly from us and SAVE 60% on this book when you use code MARKET2021 through 4/24/21.
Luis Alvarez | Getty Images
A business name has done its job if it causes a person to pause for a second. And it’s even more valuable if you can remember it long after that pause. Memorability matters.
So how do you create a memorable name? In a 2003 article from the Journal of Advertising, the authors cited the following features that enhance either the recall or recognition of brand names:
- Unusual spelling
- Initial hard consonant
- Brand-name fit
Let’s look at a few in greater detail, along with some other factors that influence memorability.
This isn’t in the above list, but it’s worth acknowledging. The same Journal of Advertising article says that familiarity plays a larger role in brand-name memorability than the linguistic features of the name.
Repetition is one of the most effective ways to make a name familiar. That’s the idea behind advertising: repetition to create familiarity. So more familiar brand names are more memorable because we see them more often. For example, AT&T is one of the largest spenders on advertising, year after year. I certainly remember the name, although it isn’t inherently memorable. But it’s everywhere, from billboards to buses, on my telephone, and on TV. The brand achieves familiarity through ubiquity. So the more familiar a brand is, the less important linguistic devices are.
Poets know this, and now you do, too: Rhyme aids in memory. While rhyme is common in many formats, this technique is especially common with consumer-facing brands:
- Reese’s Pieces
- Lean Cuisine
- Slim Jim
Rhyming isn’t restricted solely to food companies. Following is a range of companies using the device. They don’t feel forced or gimmicky because the parts of the name are related to what they do.
- Crunch ‘n Munch
Crunch ‘n Munch gives you a hint at the texture and addictive nature of the treat. The rhyme of StubHub is almost a sentence. You get the idea that it’s a place where you can buy tickets. And FireWire’s rhyme is a metaphor: You get the sense that the wire transfers information fast. Rhyme can work for more grown-up businesses if the words give you valuable information about the business or product.
Does Kraft stick with you more than the standard Craft? Krispy Kreme or Crispy Cream? Research says unusual spellings can make a name more memorable. Building on the previous point about rhyme, here are two names that do both:
- Laffy Taffy
- Mello Yello
The unusual spelling combined with the rhyme reinforces the youthful nature of the product and likely its memorability. The trend of unusual spellings was common in the middle of the 20 th century and has become common again, especially online. A scarcity of URLs spurred this trend among startups. Some examples include:
As more URLs became available, this trend has slowed. Is there space for you to use an unusual spelling purposefully? When Twitter launched, it was called “twttr” (without the vowels) because Twitter.com was owned by someone else. That trend subsided, and it got large enough to buy the domain, so it changed its name to Twitter. But remember: There’s a fine line between memorable and cute. And your brand may not want to be cute.
This is a big word for a simple idea. Some words sound like what they represent: snap, crackle, pop, twitter. Some brands use this tool, like the zip in Zipcar. Does that make it sound easier and quicker to use than its competitor, Car2go? What about Meow Mix? Would your cat like it better than Purina Cat Chow? It might be more memorable, especially with variations of the tag line: “Tastes so good, cats ask for it by name.”
Names that sound like what they represent tend to be more memorable. Ask yourself if this fits with what you’re trying to create.
Initial Hard Consonant
According to research in reading studies, words starting with hard consonants (t, k, p, d, g, v) are more memorable than words starting with vowels or softer consonants. They’re also considered stronger. In fact, recent studies indicate that the use of consonants and their placement can affect the perceived gender of a brand.
The sound of the consonant matters. Consider a spinoff company from Kraft Foods, Mondelez. Mondelez manages such brands as Cadbury, Chips Ahoy, Honey Maid, Toblerone, and Triscuit. The name Mondelez is a new word made from Latin parts like mundus, meaning world. It’s intended to invoke the idea that there’s a whole delicious world out there. However, compared to Kraft, “Mondelez” is decidedly forgettable. Of course, this is partly because it isn’t as familiar, but research suggests that could be because of the weaker starting consonant, m.
A wordplay (or pun) is a type of joke that plays on the fact that some words sound similar but have very different meanings. Some pun-inspired names are memorable for all the wrong reasons. In a quick search, I came across Bread Zeppelin, Wok This Way, and Nin Com Soup. I don’t know if they’re real, but you should tread carefully with puns unless you’re going after a certain demographic.
Names that include puns certainly catch your attention. They might even be memorable. But is it for the right reason? Does it illuminate the depth of their brand, or is it just a cheap gimmick? Maybe it’s both.
Brand Name Fit
Some names sound like they fit with the other names in an industry. These sorts of names tend to be more memorable. For example, in a 1998 Journal of Marketing article, “The Effects of Brand Name Suggestiveness on Advertising Recall,” the authors claim the name “PicturePerfect Televisions” tests better for memorability than “Emporium Television.” PicturePerfect sounds more like the name of a TV brand than Emporium does, so meeting consumer expectations can be positive.
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There are only 3 ways to create a business name.
It’s amazing to think the varied and unique names of millions of companies that exist were all created in just one of three different ways. But knowing that can help you focus and make smart choices as you work to come up with your own company name.
How to Create a Business Name
The idea of brainstorming business names can feel completely overwhelming.
Where do you even start?
One way to dive into the task is to consider what type of company name you want.
You already know there are 3 ways to create a business name. To make things a bit more interesting, there are also 3 different types of company names.
Here are the major categories.
How Business Names are Created
Company names are created using either:
- Real words
- Constructed words – Invented words that come from recognizable parts of real words
- Completely invented words that are not recognizable in any way
types of company names
Company names fall into one of these three categories:
A name will fit into each of those 2 groups. For example, a name can be:
- descriptive and made of real words – like American Airlines
- suggestive and made of a constructed word – like Mediavine
Or any other combination of the 3 ways to create a business name and the 3 types of names.
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To learn more, please see my disclosure.
Some of the categories can actually be broken down into smaller sub-categories , but I’m a fan of keeping things simple, so we’ll stick with the fundamental types for now.
Let’s look at each type and category in some detail.
Favorite Business Naming Resources
3 Ways to Create a Business Name
1. Real Words
This category is fairly straightforward. It describes any name that’s made of real words that exist in the language primarily used by your customers or where you do business. Alternatively, the name could be made of real words in a different language.
At first glance, it might seem tough to create a distinctive business name using only real words. However, a clever combination of real words can form a name with real character.
Example: Arm & Hammer
2. Constructed Words
This category describes names consisting of words that are made up in the sense that you won’t find the words in the dictionary. But they do come from a recognizable root word.
Constructed words might be:
- Compound words – Two real words put together to form a constructed compound word. Example: Pinterest
- An existing word with a suffix added – A real word with a suffix that isn’t normally used with that word added to the end. Example: Shopify
- An existing word with a prefix added – A real word with a prefix that isn’t normally used with that word added to the beginning. Example: Pantone
3. Invented Words
Invented words differ from constructed words because they are completely made up and not recognizable as real words. Ideally, invented words should feel like real words. They should be intuitive to read and spell.
3 Types of Business Names
A descriptive name clearly describes the company’s product or service.
The Organic Soap Shop is an example of a descriptive company name. It states clearly what the company sells.
Some positive features of this type of name are: it is simple, easy to understand, customers know what you do, it’s probably easy to spell.
It can be particularly tough to get the exact match blog domain name if you end up choosing a descriptive name. The URL will probably already owned by someone else.
Also, a descriptive name can be tough to trademark because it is made of widely used terms.
A soap maker in my area who was expanding and trademarking her business had to go through a name change. Her original business name was descriptive, similar to the example above and couldn’t be trademarked.
The problem wasn’t that someone else already owned the name. The problem was she wasn’t allowed to own the words. You can’t own words like “organic soap” because they are so common. She had to completely change her business name to something else that could be protected by trademark.
Keep in mind, I’m not a lawyer. If you do have questions about trademarking your business name or other legal issues, please consult with an actual lawyer.
A suggestive name doesn’t directly describe the company’s product or service, but it implies or evokes some quality of the company or the products.
This type of business name is quite popular because it is meaningful and describes something about the company, but it also leaves room for fun, creativity, and adds some distinctiveness to the brand.
Example: Suggestive, Real Word: Lush
An abstract name doesn’t have any built-in meaning that’s tied to the business. The company will need to make that connection through strategic branding.
An abstract business name is kind of like abstract art. The meaning of the name will be brought alive by the company.
Example: Abstract, Real Word: Apple
Company Name Examples
I’ve put together a handy chart to help you see how these categories come together to form a specific type of business name. You can see how names of several well-known companies fit in different categories.
I also made a printable version of the business name chart with a quick summary of each type of name, and each way to create a business name, example names, and room for you to include your own ideas.
More Business Name Tips
How to Write a Naming Brief
How to write a naming brief. Printable template to help you get focused, brainstorm, & choose a creative company name for your new business.
Choosing a Company Name
Choosing a company name made simple. These 7 steps will help you find the best name for your business.
Choosing a Business Name
Choosing a business name? Here’s what to look for when naming your company. 6 factors that make a great business name and 5 things you should avoid.
If you want to conduct business under a name other than your personal name, you need to register a business name.
Follow these 5 steps to choose and register a business name:
1. Choose your business name
Decide on a name that’s right for your business. Your business name is a major element of your identity, image and brand. It should be:
- easy to pronounce and spell
- original and not similar to existing business names, company names or trade marks
- appropriate, professional and not offensive
- descriptive and functional (for example, Marketing Results) or new and quirky (for example, Google)
Using your personal name
You can use your personal name for your business (for example, Jane Smith).
If you use your personal name as your business name, you don’t need to register it. But if you want to call your business ‘Jane Smith & Co’, you need to register the name, as ‘& Co’ is not part of your personal name.
Rules and restrictions for naming your business
There are certain words that you can’t use in your business name.
You can find a list of restricted words, characters or expressions for business names on the Australian Securities and Investments Commission (ASIC) website.
2. Check if your business name is available
Also check Australian Trade Mark Search to make sure your business name isn’t already a registered trade mark. This way you won’t be infringing on someone else’s legal right to the name.
3. Apply for your business name
You need an ABN to register a business name. If you haven’t already got one, you can register for an ABN and your business name at the same time.
Who can use the Business Registration Service?
The BRS is currently available for new businesses starting as a sole trader, joint venture, company, trust, partnership or superannuation fund.
If you’re one of these business types, you can apply for these registrations through the BRS:
- Australian Business Number (ABN)
- business name
- goods and services tax (GST)
- Australian company
- pay as you go (PAYG) withholding
- fringe benefits tax (FBT)
- luxury car tax (LCT)
- fuel tax credits (FTC)
- wine equalisation tax (WET)
- Administrator AUSkey
If you’re an existing business with an ABN, you can also apply for your tax registrations through the BRS.
4. Trademark your name
Make sure you protect your business name or idea, including trademarking your name and logo. Just registering your business name doesn’t give you full automatic rights over the name.
5. Renew or cancel your business name
You will need to apply to renew or cancel your business name with ASIC.
You must choose a name for your business if you’re setting up a private limited company.
There are different rules for sole traders and business partnerships.
Your name cannot be the same as another registered company’s name. If your name is too similar to another company’s name or trade mark you may have to change it if someone makes a complaint.
Your name must usually end in either ‘Limited’ or ‘Ltd’. You can include the Welsh equivalents ‘Cyfyngedig’ and ‘Cyf’ instead if you registered the company in Wales.
‘Same as’ names
‘Same as’ names includes those where the only difference to an existing name is:
- certain punctuation
- certain special characters, for example the ‘plus’ sign
- a word or character that’s similar in appearance or meaning to another from the existing name
- a word or character used commonly in UK company names
‘Hands UK Ltd’ and ‘Hand’s Ltd’ are the same as ‘Hands Ltd’.
You can only register a ‘same as’ name if:
‘Too like’ names
You may have to change your name if someone complains and Companies House agrees it’s ‘too like’ a name registered before yours.
‘Easy Electrics For You Ltd’ is the same as ‘EZ Electrix 4U Ltd’
Companies House will contact you if they think your name is too like another – and tell you what to do.
Your company name cannot be offensive.
Your name also cannot contain a ‘sensitive’ word or expression, or suggest a connection with government or local authorities, unless you get permission.
To use ‘Accredited’ in your company’s name, you need permission from the Department for Business, Energy and Industrial Strategy (BEIS).
You can trade using a different name to your registered name. This is known as a ‘business name’.
Business names must not:
If your business name is too similar to another company’s trade mark you may have to change it if someone makes a complaint.
Displaying your name
There are rules you must follow about displaying your company name.
When you do not have to use ‘limited’ in your company name
You do not have to use ‘limited’ in your name if your company is a registered charity or limited by guarantee and your articles of association say your company:
- promotes or regulates commerce, art, science, education, religion, charity or any profession
- cannot pay its shareholders, for example through dividends
- requires each shareholder to contribute to company assets if it’s wound up during their membership, or within a year of them stopping being a shareholder
Part of Set up a limited company: step by step
Step 1 : Check if setting up a limited company is right for you
How you set up your business depends on what sort of work you do. It can also affect the way you pay tax and get funding.
Check if you should set up as one of the following instead:
Step 2 : Choose a name
- You are currently viewing: Check the rules for company names
- Check if the name you want is available
- Check existing trade marks
Step 3 : Choose directors and a company secretary
You must appoint a director but you do not have to appoint a company secretary.
Step 4 : Decide who the shareholders or guarantors are
You need at least one shareholder or guarantor, who can be a director.
and Identify people with significant control (PSC) over your company
For example, anyone with voting rights or more than 25% of the shares.
Step 5 : Prepare documents agreeing how to run your company
You need to prepare a ‘memorandum of association’ and ‘articles of association’.
Step 6 : Check what records you’ll need to keep
Step 7 : Register your company
You’ll need to register an official address and choose a SIC code – this identifies what your company does.
Most people can register for Corporation Tax at the same time as registering with Companies House.
If you cannot, register separately with HM Revenue and Customs (HMRC) after you’ve registered your company with Companies House.
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If you need to choose a great brand name for your product, service or business, start by considering the importance of the name in your branding efforts.
Your name is an extension of your brand, and it can reinforce the value you provide or distance you from it. When you’re developing a name for a business, a product or a service, you have a number of options:
- Use the founder or inventor’s name (Hewlett-Packard)
- Describe what you do (Southwest Airlines)
- Describe an experience or image (Sprint)
- Take a word out of context (Apple)
- Make up a word (Google)
It’s important to decide what your name should mean and represent. For example, if you’re running a company that provides business naming services, your name is a sample of your work – it should be great, right?
Note: We have a set of comprehensive step-by-step tools to help you choose a great brand name for a product, service or business. Check it out!
Here are some companies that provide brand naming services:
Werner & Steven
All of these companies may provide great services, have many years of experience, and have excellent track records.
If you needed to select three companies to bid on your project to name your product, service or business, which companies would you contact? Are you more likely to call a company with a unique name, an average name, or no name? Which do you think would choose a great brand name for your company?
This example shows that you have one chance to make a first impression. Many of your potential customers might know virtually nothing about your company, product or service, and a great name can make a great first impression and open doors. A poor name can close them.
The process is especially challenging because there are more than 24 million businesses in the United States. U.S. trademark law protects business names, so when you find one you like, make sure you can use it. If you infringe on a trademark, you could be forced to abandon your new business name after investing a lot of time and money in it.
Also think about your internet marketing goals, since you’ll likely need a URL. There are over 860 million domain names registered worldwide, and some experts believe that over 99.9% of the dictionary is registered as a domain name.
Don’t let these challenges stop you from finding the best name you can – there’s a lot at stake:
You may have trouble generating interest in your company, product or service, forcing you to spend more time and money educating the market about your value.
Access detailed step-by-step plans in our new marketing website.
It’s free to use
Creating a unique brand name in today’s world can be one of the single most challenging tasks a business will face. With an estimated 300 million+ companies in the world today, the chances of coming up with a name that has already been taken are high. A name needs to represent the overall mission of the company and encompass the brand positioning, values and tone of voice whilst at the same time ensure that it is ownable, pronounceable, spellable and has no negative connotations. In addition to this, a lot of names are already taken there’s only one option and that is to have a good creative process to work through.
So why it’s a brand name so important?
Having a unique brand name can have a huge impact on your business and can sometimes make or break a company if it’s not considered correctly. A strong brand name can build customer recognition, stand out in a potentially competitive market, create customer loyalty and enhance credibility while at the same time bring memorability to avoid being easily forgotten. But for this to happen there are a lot of factors you must take into consideration, so to help with the thought process we have broken down some of those key steps and also included how you can go about creating one.
So here goes (and in no particular order)…
Your brand name should not try to emulate an existing established brand name but instead, set you apart from your competitors by showing your personality as a brand and highlighting your unique attributes. And this comes down to both creative thinking and consequently carrying out due diligence by checking your chosen name against those in the market sector, which we’ll come to later.
Make it memorable
Finding a memorable brand name that your audience can remember for years to come. Just in the way that Google and Hoover have made their brand name part of the everyday language of many of their customers. However, this is not something that will happen overnight.
Getting the name that resonates with your audience now, will enable it to transition with you through the key phases in your business’ journey. So, although your brand name has to work for the now, you must consider how it’d live and breathe in many years to come, how it could evolve without losing its essence. Not taking this point into account can potentially pigeon hole your business, especially if you want to expand into new areas in the future.
A name should be easy to pronounce and spell. A name without these qualities can potentially hinder the brand awareness and create frustration and annoyance between potential users or investors. Keeping a brand name short, to the point, and reducing the number of syllables is a good way to create a user-friendly name. Creating a name that is long and made up of multiple words can be fine when it’s on a logo lockup, but you’ll need to consider what happens to it when it becomes an URL, app icon, an Instagram account or even a hashtag. Lastly and something also to consider is that the brand name might be shortened by your customers, if this was to happen would it still work?
If you’re creating a brand name for an international audience, you need to do your research and checks on how a name would read and translate into other languages. As not doing this can lead to some interesting outputs as shown in this collection of some classics! Geoffrey James, The 20 worst brand translations of all time
So with these things in mind, how do you go about naming your brand?
A well-thought-out brief is the best place to start. The brief should include an outline around the business strategy and positioning, the target audience, who the competitors might be if any and any additional information that might be relevant. By having this in place you can get up and running quickly. On the contrary, it might take you twice as long to get to your brand name, risking your brand positioning not matching up to the expectations of your customers and endangering the success of your brand. The brief should be a central guide and a reference point throughout the naming process to ensure all ideas are fully considered and relatable. Only when the full team has thoroughly understood the brief, the naming process can begin.
Once a brief is written, agreed and understood it’s now time to start exploring names.
First, we need to select what type of name we would like to work with. As it is widely known, there are 7 different types of naming categories and nearly every brand name will fall under one of them. Below we have broken them down and put a couple of examples to help illustrate the different ones.
Embody the vision and belief of their founders. Not very creative and you need a unique name for it to work.
A descriptive name tells you exactly what the company does. These names are harder to own and protect, and can also be a mouthful to say so aren’t always the most user-friendly.
Shorthand versions of descriptive names using letters to shorten a previous title.
There are three types of suggestive names, they all suggest what the business is or does in different ways:
Real — suggest the attributes or benefits of the business. These names can be hard to find, as many real words are already occupied.
(E.g. Uber / Slack)
Composite — these names are created by glueing to words together, which can make them memorable.
(E.g. YouTube / Netflix / Snapchat)
Invented — by changing, adding or removing words these names are unique, but there is a danger of sounding too abstract.
(E.g. Groupon / Microsoft / Skype / Instagram)
By using existing or new words they reflect imagery and meaning back to the brand.
As simple as it sounds, these are names are derived from words that are not English.
This type of name has no intrinsic meaning, but rely on phonetics to create powerful brand names.
So now it’s your turn.
This is a short introduction to the naming process we follow here at MERó. We hope this has given you the essential building blocks to start thinking about the importance of naming or renaming a brand, as there is a lot to consider. Digest it, use it and mark it as a reference point to keep coming back to. If after reading this it still feels a little overwhelming then please don’t hesitate to get in touch.
One of the most exciting steps involved in starting a business is choosing a creative company name. For many, that’s the moment when it truly feels like they own a business. But figuring out how to come up with a business name for your new company can be challenging, especially when your perfect name is already in use. Business name generators can help you find creative and effective company names available for trademark with .com domains.
Why business name selection is important
Once you select your name, you’ll register your business, buy domain names and create social media accounts. Everything you present to the public includes your name. It’s an important part of your branding and helps people quickly identify what your company does. It also gives consumers a first impression about your business, and it sticks with your company. Sure, you can change the name later, but it’s a lot of work and you lose the momentum you’ve already built under your original name.
What is a business name generator?
A business name generator is an online tool that uses a series of inputs to search the internet for companies that use your keywords. It then suggests unique names not yet in use to help you find creative business name options. Business or company name generators help entrepreneurs create a business name by introducing new and unique keyword combinations or suggesting related terms you might not think of.
Benefits of using a business name generator
You can benefit from using a business name generator in many ways. Using a company name generator lets you:
- Save time: Brainstorming business name ideas with a company name generator is fast. It takes only a few minutes to input your keywords and see potential names.
- Use relevant data: Business name generators pull information from the internet to help list potential names with high SEO.
- Avoid duplication: Most business name generators won’t suggest names already trademarked or in use, keeping you from picking a name you can’t have.
- Target your brand: Using keywords as a starting point ensures that the name generator’s ideas relate directly to your brand.
- Find unique ideas: Business name generators often create and suggest unique company names that you wouldn’t have thought of on your own.
- Save money: Many business name generators are free to use.
- Search by industry: Business name generators can provide industry-specific names that fit well with your competitors.
Tips for using a business name generator and selecting a name
When using a business name generator to help you find the perfect name for your new company, consider these tips and best practices:
- Be creative: Let your ideas guide you. Use the name generator with an open mind and avoid preconceived notions of what you’ll discover.
- Go broad: Choose a wide range of keywords and inputs when using the name generator. The more information you give the algorithm, the more ideas it will give you.
- Check availability: If the company name generator suggests a business name you like, check that it’s not trademarked in your state and the URL domain is available. Many company name generator sites do this automatically, but it’s always good to double-check.
- Use more than one: Consider using multiple brand name generator websites. They all employ slightly different algorithms to produce name ideas, so working with more than one generator can result in a broader range of name options.
After you’ve compiled a list of generator business names, use these tips to help you select your ideal name:
- Check the spelling: Ensure there aren’t spelling errors in the name, and use the most common spelling so your company comes up in internet searches.
- Keep it simple: Simpler names are typically easier for consumers to remember. Cut out any unnecessary language, and avoid special characters or text-speak words and abbreviations to avoid confusion.
- Make it unique: Make sure your name isn’t too similar to any competitors. It should be easy to understand, say and spell, and not too much like another company’s name.
- Check availability on other platforms: A business name may not be registered in your state, and the domain name might be available. But, it’s also a good idea to check social media platforms like Facebook, Instagram and Twitter to see if the name is available as a username on those places. This allows you to use consistent naming across all platforms where you represent your company.
- Plan to grow: Keep your company name relatively broad so you have room to expand and scale your business in the future. If the name is solely focused on what you do, it won’t fit if you switch directions or expand your niche. Avoid anything that’s too trendy, as it could sound outdated quickly.
Popular online business name generators
You can use a variety of company name generators to help you find ideas. Here are 25 business name generators that have helped many companies find the perfect moniker. When you’re ready to brainstorm your company’s name, go to a few of these popular business name generators to get started:
FAQs about business name generators
Does my business structure affect the naming requirements?
The business structure you choose can impact the name you can pick to some degree. State rules for establishing a business structure vary, but many require you to include a word that indicates the structure. For example, your official business name might need to have “incorporated,” “limited” or “corporation” somewhere in it if you’re starting a corporation. If you’re forming an LLC, you may need to include “LLC” or “limited liability company” as part of your business name. Review the processes for forming different types of businesses in your state to learn the naming requirements.
How do I register my business name?
Once you settle on a winner from a business name generator, you need to register your business name with the state. This prevents other businesses from legally using the same name. In most states, you’ll register your business name when you complete your paperwork to establish your business structure. For example, if you form an LLC, your business name gets registered when you file the paperwork.
How else can I come up with a business name?
Business name generators can give you a starting point and spark your creativity for business names. Taking additional steps can help you choose or refine the suggestions. Consider other local or online businesses in your niche to avoid being too similar. Check for businesses in completely unrelated fields that have a similar name to avoid confusion with your company.
A business name is a trading name that helps customers recognise your business. A good name creates an impression and adds value to your business. You will need to register your name before you spend money on signage, printed material, name tags or uniforms displaying your business name.
When you must register a business name
You are legally obligated to register a business name if:
- you include other words with your name, such as Joan Smith Party Hire or John Smith & Sons
- you are trading under a name that is different from your own name
- you are operating a company (Pty Ltd) and want to trade under a different name to your company name.
Choosing a business name
Choose a business name that is easy to pronounce, spell and remember. It should not be offensive or misleading. Your business name can’t be identical to, or likely to be mistaken for, an existing business name or company name already registered in Australia.
If you think you might want to trade overseas, you should check the suitability of your business name in other countries.
You should also check that your business name is able to be registered as a domain name for your website and email. You can check if your name is available and find a domain name registrar through the Australian Domain Name Administrator (auDA).
Checking your business name is available
Once you have chosen a name, you can contact the Australian Securities and Investments Commission (ASIC) to check that the business name is available.
Applying for an Australian Business Number
When you know your business name is available, you will need to have, or apply for, an Australian Business Number (ABN). When you apply for an ABN online through the Australian Business Register you can link straight to ASIC Connect to register your business name.
Registering your business name
Visit the Australian Government’s Business Registration Service to use a single form to apply for key business and tax registrations, including an ABN, business name, goods and services tax (GST), pay as you go (PAYG) withholding and fringe benefits tax.
ASIC charge a fee for registering a business name. Your business name will not be registered until payment is received.
You can register your business name online through:
You will receive a record of registration when you register or change a business name, or when an owner’s name changes.
Displaying your business name
You must clearly display your registered business name outside your Queensland business locations if the place of business is open to the public.
You must publish your registered business name on all business correspondence and documents, such as business letters, invoices, account statements, publications, official notices, orders and receipts.
There may be situations where the law may not require a business to do this. You can find more information about these exemptions in the Business Names Registration Act 2011.
Protecting your business name
Registering a business name does not give you the same rights as registering a trademark. You do not own this name or have exclusive rights to use the name.
If you want to protect your business name from being used by a competitor, you’ll need to register a trademark. You can then control the use of the name or any part of the name.
Registering a business name will not stop someone who has registered the same name as a trademark from using it. You should always conduct a trademark search before deciding on a business name.
You can search for existing registered trademarks using IP Australia’s Australian Trade Mark Search.
Find out more about protecting your business name from ASIC.
Renewing your registration
To keep using your business name you need to renew your registration before the expiry date. If you don’t renew your registration, your business name will be removed from the register and another business will be free to use it. You could then be stopped from using the name you have been trading under.
Transferring a business name
If you’re selling your business, you’ll need to transfer the business name if the new owner wishes to use it. If you’re the new owner you’ll need to register the name using the transfer number. Transferring a business name will incur a fee.
Cancelling a business name
A business name can be cancelled in 2 ways:
- voluntary cancellation – if you no longer need your business name you will need to apply to cancel it through the ASIC Connect portal. There is no fee for cancelling a business name. Read more about cancelling your business name.
- ASIC-initiated cancellation – ASIC may cancel the registration of a business name in certain circumstances.
A business name is the name your business operates under. You need to register a business name if you conduct business under a name other than your own.
- Before you register a business name
- How to register your business name
- Support for business names
Before you register a business name
Before you register a business name there are some things to consider.
Find out what to do before you start.
You can also watch our YouTube video to learn more about registering a business name.
Business Registration Service
The Australian Government Business Registration Service combines several business and tax registrations in one place, making it even easier to start a business. You can apply for an Australian Business Number (ABN) and register your business name online.
Other ways to register a business name
ASIC Connect – If you already have an ABN, you can apply for a business name directly with us by using ASIC Connect.
Private service provider – You can choose to register or renew your business name with a private service provider (PSP). This could be your accountant, your solicitor, or another business that provides online services with ASIC. They will usually charge a fee for their services above what ASIC would charge.
Support for business names
Need help? See our support for business names page for step-by-step user guides.
You can also download our Regulatory Guide 235 or feel free to Ask us a question online.
A successful undertaking needs a catchy name! Start your search for business names ideas here.
Looking for a web or mobile app development company?
Name generator is a tool that Anadea software development company has created to help you with naming your business initiatives, hopefully you find it useful. We can do more than that!
An ideal name is something that reflects your identity and describes your business
But how to create the best name? Brainstorming with friends, searching in Google, hiring a professional – these are good options. We offer you one more way to spark your creativity. Our free business name generator is here to help you find exciting titles for companies and startups as well as stunning web and mobile app names.
Company name generator
Need a brand or startup name generator? With our free business name search tool you’ll get lots of interesting company name suggestions immediately.
Website name generator
Discover a perfect name for your website with our smartname generator app. Just enter a few keywords and browse inspiring naming ideas in our business name maker.
App name generator
A great app name is a user magnet which makes it easier to find your mobile app in the app store. Search out for unique name ideas via our cool business names generator.
Try our creative business name generator – free online source of name ideas for companies, websites and apps!
How to name an app or company?
Some tips to help you evaluate the options generated by our business name creator. A great name should be:
Make sure your brand name is original to avoid difficulties when choosing domain name, creating business pages on social networks and adding your application to the app stores.
Research queries used to find businesses like yours in search engines. Play with these terms in our brand names generator and combine words in your name to include at least one of them.
Select a short and descriptive name, that easily stands out in the mind and correlates with the specifics of your business.
Reasons for Registering Your Fictitious Business Names
A fictitious name (or assumed name, trade name or DBA name) is a business name that is different from your personal name, the names of your partners or the officially registered name of your LLC or corporation. Not all states require the registering of fictitious business names or DBAs. The main incentive is that, by registering the fictitious name, the owner of the business gains legal recognition of that assumed name. Consequently, the owner of the business can do things like opening a bank account under the assumed name and enforce contracts that were signed under the fictitious name.
What is a Business Trade Name?
A trade name is any name used in the course of business that doesn’t include the full legal name of all the owners of the business. In the case of a limited partnership, corporation, or LLC, itвЂ™s any name that differs in any respect from the name registered with the Secretary of State. The purpose of trade name registration is to provide a record of all owners of a business. You must register your trade name in order to file a lawsuit on behalf of your business.
Business Name Don’ts: Living People and Deceased Presidents
Don’t use names identifying a particular living individual other than yourself, the name of a deceased president with a living widow, names that merely describe your business or that mischaracterize your business, primarily geographic descriptions, or names that are primarily your last name if you are considering registering your business name.
Franchise Development and Financing
Starting a franchise company is not an easy or inexpensive process. There are a number of requirements you will have to meet and a few other things that, though not legally required, are also essential. For starters, you will be required to prepare a standard disclosure document for your franchise operation. This document, called the Uniform Franchise Offering Circular (UFOC) is required of all companies, by the Federal Trade Commission (FTC), if they want to offer franchises for sale anywhere in the U.S.
Protecting Trademarks: Do I Need to Register?
To be protected, a trademark needs to be distinctive. Trademarks do not need to be registered to gain protection, they simply need to be used. Although registration with the U.S. Patent and Trademark Office (USPTO) is not required, it is advisable because it greatly strengthens your claim to a trademark if a dispute arises down the road.
Hiring a Business Attorney
A business lawyers can help you navigate the complicated legal landscape вЂ” from the type of structure to choose (DBAs, LLCs, LLPs, C- and S-corps) to how to bring new people on board and how to let them go.A skilled lawyer can prepare operating agreements and shareholder agreements and can help you collect revenues and reduce not just liability, but also loss. Finally, if you need to choose a business name, a lawyer can help you navigate the law.
Note: Registering only a business name does NOT create a legal business entity (a sole proprietorship is not a legal entity) and it is NOT a business license. Business licenses are issued by local city or county clerk’s offices, not by the state. Filing only a business name does not offer protection from liability.
Business names and legal entities (LLC, corporation, etc.) are registered with the opens in a new window Idaho Secretary of State’s office. By completing a legal entity form (Articles of Incorporation, Limited Liability Company Certificate of Organization), both the business name AND legal structure are registered (assuming the name is available for registration in Idaho).
If the business will be a sole proprietorship, only the business name is registered; no additional forms are needed. A sole proprietorship is owned by only one person. Partnerships (two or more owners) register both an assumed business name and a Statement of Partnership Authority.
The name and entity type should be registered before you begin conducting business. For information on choosing a legal entity type, see Legal Structure. You must be 18 or older to register a business.
Registered information is public. Business name and entity filings are public records. Any information included on the registration form will be available to the public, including your home address if your business is home-based.
If you change the name of your business or sell or close the business, the Secretary of State’s office should be contacted and possibly other agencies as well. For information, see Changing or Cancelling Registered Information.
Before registering a business name, a opens in a new window business name search can be completed to determine whether another business operating in Idaho is currently using the same name or a similar one. Only sole proprietorships can register a name currently being used by another business. Corporations and LLCs must choose a unique name.
To find businesses in other states using your desired name or a similar one, do an internet search. Though you can register the same name, your businesses may be confused, particularly if the other business is regionally or nationally known. This can be a problem if the other business falls behind in financial obligations, encounters legal problems or another issue arises. In addition to checking your proposed business name, also look for similar names spelled differently, such as “shoppe” or “centre.”
You may want to also make a trademark search, both nationally and in Idaho, to be certain you choose a name that is not trademarked.
Note: Before 1998, business names were registered with county recorder’s offices. If you own or purchase a business that was originally registered with your county, be certain it has been re-registered with the Idaho Secretary of State’s Office.
This site is brought to you by the combined efforts of more than 20 state and federal agencies known as the RIB (Reducing Idaho’s Bureaucracy) Committee. Website development and updates were funded by grants from USDA Rural Development.
The Idaho Small Business Development Center maintains the site. Contact the Idaho SBDC today for a free business consultation.
For many companies and businesses, the name can be one of its most valuable assets. It not only identifies you to your customers, but also allows you to differentiate yourself from your competitors and enables your customers to make an emotional connection to your business and brand.
If you are setting up a company or business for the first time, or changing the name of an existing company or business, making sure your proposed name is available and acceptable for registration could save you time and money.
Try to ensure the name you apply for is unique, distinctive and not too similar to that of another company or business, especially one in a similar line of business.
Names which are likely to be refused
- are identical to a company or business name already registered in the Isle of Man;
- are descriptive of a business activity but not distinctive;
- are identical to a company known to exist elsewhere;
- are grandiose and imply the company is in some way pre-eminent in its field (unless this is the case);
- are not conducive to the good name of the Isle of Man;
- are similar enough to an existing company or business name already registered in the Isle of Man, or known to be registered elsewhere, to cause confusion in the minds of those who might deal with the other business;
- contain restricted words and phrases such as ‘Bank’ or ‘Building Society’;
- contain words which imply royal patronage or connection, e.g. ‘Royal’, ‘Royalty’, ‘King’, ‘Queen’, ‘Prince’, ‘Princess’, ‘Windsor’;
- do not contain an approved suffix, where one is required;
- imply the company will be undertaking a regulated activity, without holding the appropriate licence;
- were used by a company that has been struck off or dissolved in the preceding 5 years;
- would indicate that the company may be engaging in illegal activities;
- are registered for the main purpose of obtaining money (or other consideration) from a person who has goodwill in the same or sufficiently similar name elsewhere;
- imply a relationship or association with a government department or statutory board.
See also – Company and Business Names (Restricted Words and Phrases) Regulations 2013
The Companies Registry does not consult any Trade Mark Index or other Trade Mark Register. Approval of a name is not an indication that no trade mark rights exist over it.
There is no Trade Mark Index in the Isle of Man, but Isle of Man Trade Marks are included in the UK Trade Mark Index.
An Online Account is required in order to check name availability. Go here to Create an Online Account. If you already have an online account, you can sign in before proceeding with the following steps.
Scroll down to the list titled “File a New Business or Nonprofit.” Click on the business structure your business will be set up and registered as.
Depending on which type you choose you may or may not need to answer questions about non-profit status and professional status.
To verify the name you would like for your business is available, type the proposed name into the search box. Then select the entity designation from the drop-down menu on the right (where applicable). Be sure to double check the business name before proceeding.
It is very important to choose the end of your business name from the drop-down menu instead of typing it in. The system will automatically add the default ending to your business name based on your business structure if you do not choose from the drop-down menu.
Example: The business you’re registering is “ABC Trucking, Inc.” If you type “Inc.” at the end of the name instead of selecting it from the drop-down menu, the business name will be registered as “ABC Trucking, Inc. Co.” since “Co.” is the first option on the menu.
Here are the rules for which words are allowed to be in specific business names:
If an entity designation is included in the name of an Assume Name, at least one of the name holders must have an equivalent entity designation in their name.
Exception: “Company”, “Co”, or “Companies” when used by itself in the name and not as part of a longer entity designation.
Only use ‘Cooperative’ or ‘Coop’ or variations of those terms in your assumed name if you are a registered cooperative or you operate your business on a cooperative model by providing rebates of net profits to your members.
- Once you enter the name and hit Search the system will let you know if the business name is available or not. If it’s not available, the name and file number of each conflicting business already on file will be provided.
Elections & Administration:
Elections Phone Numbers:
Metro Area: 651-215-1440
Greater MN: 1-877-600-VOTE (8683)
MN Relay Service: 711
Hours: The public counter is open Monday, Wednesday, Thursday 8 a.m. to 4:30 p.m. Please contact our office by phone or email on Tuesdays and Fridays.
Elections & Administration Address:
180 State Office Building
100 Rev. Dr. Martin Luther King Jr. Blvd.
Saint Paul, MN 55155
Safe At Home:
Safe At Home Phone Numbers:
Minnesota’s address confidentiality program Metro Area: 651-201-1399
Greater MN: 1-866-723-3035
MN Relay Service: 711
Phone Hours: 8 a.m. to 3:30 p.m.
Safe At Home Mailing Address:
PO Box 17370
Saint Paul, MN 55117-0370
Business, Lien & Notary Information Phone Line:
Metro Area: 651-296-2803 (9 a.m. to 4 p.m.)
Greater MN: 1-877-551-6767 (9 a.m. to 4 p.m.)
MN Relay Service: 711
Hours: 8 a.m. to 4 p.m.
Business Services public counter is now open for a limited number of appointments.
Please verify on Microsoft Bookings or contact our call center for appointment availability.
Microsoft Bookings: Book an appointment
Business Services Address:
First National Bank Building
332 Minnesota Street, Suite N201
Saint Paul, MN 55101
Step 1: Research Starting a Business
Step 2: Identify Your Type of Business
Step 3: Form Your Business
- Form a Profit or Non-Profit Corporation
- Online Filing:Profit Articles of Incorporation, Non-Profit Articles of Incorporation
- Print & Mail Form:Profit Articles of Incorporation (PDF), Non-Profit Articles of Incorporation (PDF)
- Form a Limited Liability Company
- Online Filing:Articles of Organization
- Print & Mail Form:Articles of Organization (PDF)
- Form a Partnership
Step 4: Register Your Business Name (Optional)
- What is a Fictitious Name and When Should It Be Registered?
- Register a Fictitious Name
Start a Business
- General Information & Available Resources
- Types of Business Entities/Structures
- Start E-Filing
Ron DeSantis, Governor
Laurel M. Lee, Secretary of State
Under Florida law, e-mail addresses are public records. If you do not want your e-mail address released in response to a public records request, do not send electronic mail to this entity. Instead, contact this office by phone or in writing.
Florida Department of State
The Centre of Tallahassee
2415 N. Monroe Street, Suite 810
Tallahassee, FL 32303