How to create a logo in adobe illustrator

Jump-start your logo with tracing

You can take a picture of your sketch using your phone and import it into Illustrator. Using Image Trace, you can convert that image to editable shapes and paths.

Grids and guides

Turn on the Illustrator grid to create a crisp, symmetrical, balanced logo that’s polished and professional. As you draw, shapes and freeform paths snap or align to the grid.

Create with shapes

Master simple shapes with easy-to-use controls. Since most shapes created in Illustrator are live, they’re always editable. Use on-shape control widgets or other panels to make quick edits, combine shapes, and more.

Draw curves and lines

There are dozens of ways to sketch, trace, and draw in Illustrator. From the Curvature tool to the Pen tool, you can draw and edit without switching tools.

Customize colors for a uniquely memorable design

With the Color Guide, Recolor Artwork, and built-in color libraries, you can create unique, eye-catching colors and save them as color swatches to reuse later.

Use type as a design element

With Illustrator, you have quick access to powerful typographic features and a vast library of high-quality fonts from Adobe Fonts—all included with your Adobe Creative Cloud membership.

Create versions

Use the Artboard tool to duplicate a logo artboard to make your next version. The Recolor Artwork tool lets you quickly change the logo color scheme.

Share your logo with the world

Use the Asset Export panel to collect your logo or logo versions and export to the desired format, including collecting multiple versions in a single .PDF sheet.

What you’ll need

Now try it yourself

Create a new Illustrator document: From the Create a new file menu choose Postcard. The steps below show you how to create the Owls logo from scratch. If you are stuck, you can always use the sample file as an aid.

Note: Use the little arrows on top of the toolbar to reduce it.

1. Choose the Rectangle tool, then click and drag to draw a rectangle.

2. Choose the Direct Selection tool and draw a marquee around the lower left corner only to select this specific corner. Click and drag the little circle with the dot – the corner rounding widget – to change the corner’s roundness to create the first part of your owl’s body shape. Repeat this step for changing the roundness of the upper left and upper right corner.

3. Switch to the Selection tool, then click on your drawing and Option-drag on Mac or Alt-drag on Windows to duplicate the shape.

4. With the copy selected, open the Transform panel (Window – Transform) and select Scale Corners, then Shift-drag a corner handle to scale, and drag to reposition it.

5. Choose the Ellipse tool and Shift-drag to draw circles for the eye.

6. Use the Selection tool and draw a rectangle around the eye shapes to select them, then Option/Alt-drag to duplicate them all at once.

7. With the eye copy still selected, go to ObjectTransformReflect. Then choose Vertical to create the other eye of the owl.

8. Scale up the innermost circle of the right eye. Shift-click to select the two inner circles of the right eye, then choose the Shape Builder tool. Hold the Option (Mac) or Alt (Win) key, while dragging the unwanted shape parts away. This will subtract the overlaying parts of the shapes and create a crescent.

9. Use the Ellipse tool to draw a circle over the lower part of the owl’s body. Reposition it with the Selection tool if necessary.

10. Use the Selection tool and Shift-click to select the owl’s outline and the circle. Choose the Shape Builder tool. Hold the Option (Mac) or Alt (Win) key, while dragging the area where the body and circle intersect, to subtract the selected objects.

11. Choose the Selection tool and Shift-click to select all the shapes you’d like to be filled with black colour.

12. Make sure that the fill colour is in the foreground and set to black. To swap between stroke and fill colour use the double arrow icon above the swatches.

13. Click the owl’s wing to select it, then go to the Swatches panel to pick a different fill colour for the wing.

That’s it! Now it’s your turn to create a logo in 60 seconds with Illustrator. Download the assets or use your own and share your image on Facebook, Twitter and Instagram using #MadewithIllustrator to get feedback and connect with other creative minds.

How to create a logo in adobe illustrator

What you’ll need

Download the practice files and open with the latest version of Illustrator. Follow along to create a stylized boom box design with heart-shaped speakers.

How to create a logo in adobe illustrator

Set up your project

Open the sample file provided with this tutorial. Alternatively, launch Illustrator and click the Create new button or press Control+N (Windows) or Command+N (macOS). Select the Print tab, click the Letter preset, and then click Create. This opens a new document with the correct color mode and resolution for printing.

How to create a logo in adobe illustrator

Draw some basic shapes

Press M to select the Rectangle tool in the Tools panel. Drag rectangles of various sizes to create the boom box design. You can change the dimensions of any rectangle by dragging one of the corner handles. To reposition any rectangle on the artboard, simply click the dot in the center of the rectangle and drag it to a new location.

Tip: As you drag the rectangles, look for magenta Smart Guides that help you align the shapes.

How to create a logo in adobe illustrator

Now you’ll draw the speaker. Press and hold the Rectangle tool icon in the Tools panel to select the Ellipse tool. As you drag, look for magenta crosshairs that indicate a perfect circle. Or press Shift while dragging to constrain your shape to a circle. Drag its center point to position the circle on the left side of the boom box.

How to create a logo in adobe illustrator

Combine paths to create new shapes

Select the Curvature tool and click to create four points on a different part of the artboard. This creates the left side of the heart shape. Press Escape after clicking the fourth point to finish drawing the path.

Press V to switch to the Selection tool, and then click on the path. Press Alt (Win) or Option (macOS) and drag the path to duplicate it. You can press Shift while dragging the duplicate path to keep the paths in alignment.

How to create a logo in adobe illustrator

Choose Object > Transform > Reflect. Select Vertical to flip the path. Click OK.

Tip: Alternatively, you can simply click the Flip along horizontal axis icon in the Path section of the Properties panel to achieve the same result.

Press V to switch to the Selection tool. Press Shift and drag the right side of the heart so the two paths overlap. Press Shift and click the other half of the heart to select both paths.

Press and hold the Shaper tool in the Tools panel to select the Join tool. Drag the Join tool over the areas where the two paths meet to join them together. Learn more about joining and trimming paths.

How to create a logo in adobe illustrator

Resize, duplicate, and position shapes

Click an edge of the heart-shaped path with the Selection tool. Press Shift and drag a corner of the bounding box to resize it, and then drag the heart inside the round speaker. Press Shift and click the circle to select both shapes. Press Alt (Win) or Option (macOS) and drag both shapes to duplicate the left speaker. Additionally, press Shift to keep both speakers aligned.

How to create a logo in adobe illustrator

Next you’ll create a bold headline below your boom box. Type T or select the Type tool in the Tools panel. Draw a text frame below the boom box. Replace the default text with your own, and then triple-click to highlight your text. Click the Properties panel tab to view it. (Choose Window > Properties.) In the Character section of this panel, you can change the font, weight, size — even adjust the amount of space between the letters. See Set a beautiful title to learn how to set an eye-catching headline.

Creative Cloud members can choose from the vast library of high-quality typefaces in Adobe Typekit. Watch Tap into a library of available fonts to learn how to browse, sync, and access hundreds of high-quality fonts from Typekit — right inside Illustrator.

Tip: You can scale and reposition your headline just like you resized the heart in Step 4.

How to create a logo in adobe illustrator

Adjust the colors

Press V to switch to the Selection tool, and then drag a box around the boom box to select it. Try changing the colors and the stroke (border) width.

Under Appearance in the Properties panel, select a larger stroke width from the menu.

To apply a custom color to the shapes, select a shape and click the Fill or Stroke icon in the Properties panel. Choose a new color from the Swatches panel.

Tip: Try setting the stroke or fill color to None to create interesting effects.

How to create a logo in adobe illustrator

Customize and experiment

Now draw the antenna on the boom box. Using the Line Segment tool, click and drag a straight line as shown. Press Shift to draw perfectly horizontal or vertical lines. Use the other skills you’ve just learned to embellish your design.

How to create a logo in adobe illustrator

Experiment with other design techniques. Use Adobe Capture to capture a shape with your mobile device and add a textured background.

Whether it’s a handwritten signature, a custom logo designed from a signature font, or a simple monogram, logos based on signatures can be the perfect way to get your name out there.

What is a signature logo?

A signature logo is a company logo made up primarily of the name of the brand written in cursive hand lettering or calligraphy-style typography. This type of logo design is a great option for companies named after a person or for brands who are going for a softer, more personal look. “Signature logos show up often in lifestyle brands and photography,” says designer Sarah Giffrow. “Brands that are marketed more toward female-identified folks are likely to go in this direction.”

When to design signature logos.

“Be careful with this style,” says designer Ashley Lippard. More businesslike brands or larger companies might want to go another route. For example, a cursive lettering logo is great for a fashion boutique but might seem out of place on a sign for a corporate investment firm. “It makes sense for photographers because they are their own business. A motivational speaker would also be a good signature brand because it’s their identity they’re selling,” says Lippard.

Draw it by hand.

If you decide to go this route, Lippard doesn’t recommend falling back on fonts, online logo makers, or logo templates. “If it’s a signature, make it a real signature. Scan it in and trace it. If it’s in the style of a handwritten logo, do it yourself or find someone who has really beautiful hand lettering and scan it in,” says Lippard.

Make it your own.

Signature logos are common for many industries. Make yours stand out by doing things differently. “Use the signature logo in more unexpected ways. Make sure it’s memorable,” says Lippard. “Most signature logos are just a signature. Maybe try to add in some other elements. Maybe it bleeds off of the page or it cuts off. Find ways to put a spark to it.”

Keep it simple.

You might want to add an additional word or two to the logo to describe the business or perhaps create a version that includes the company tagline. Just be sure not to overdo it. “A lot of times, there’s enough going on with the scripty font that you don’t want to go too crazy with other elements,” says Giffrow. “Often you’ll end up with simpler shapes or elements that embellish the signature but don’t compete with it.”

Create scalable versions.

For a professional signature logo to work well, you’ll need to make sure your design will be legible at different sizes. “A lot of times, a script font will look great at a larger size, but when you scale it down it looks like mush,” says Giffrow. “So make sure the readability is preserved in all of the different contexts it’s going to be used in.”

One way to improve scalability is to be sure your script is thick enough. Signatures can often be too thin. You may also need to create multiple versions. Graphic designers often create a few different logos in various orientations as well as a simpler logomark that can work for the smallest placements. Here’s an example of three versions you could make:

    A wide option for website headers, letterhead, watermarks, and other banner-sized placements

A stacked logo for more square-shaped placements, like business cards

  • A small logomark for Instagram icons and other tiny placements
  • Create a beautiful signature logo using Adobe Illustrator.

    From thousands of fonts to automatic tracing, Illustrator has everything you need to make striking, high-resolution signature designs.

    Customize fonts to create unique lettering.

    For certain company logos, starting from an exceptional font and adjusting it from there might be just the ticket. And Adobe Fonts gives you access to more than 18,000 fonts with any Adobe Creative Cloud subscription. Simply add text to your Illustrator file and then perform the convert type to outlines function, and Illustrator will turn the outlines of a font into an editable path.

    “I’ll choose a font that works reasonably well. But sometimes there are too many loopy elements or aspects that I don’t love,” says Giffrow. “At that point, it becomes more about fine-tuning spacing between letters, fine-tuning the ends, smoothing out edges, or removing curlicues.”

    Draw your own signature with Illustrator on the iPad.

    Digital hand lettering is easier than ever with the iPad and Apple Pencil stylus. Draw your own signature or lettering from scratch using Illustrator on the iPad, and you’ll instantly have your own custom vector art to work with.

    Transform someone else’s signature into a vector file.

    If your goal is to mimic someone else’s handwriting, scan their paper signature into Illustrator and use the Image Trace feature to transform it into a vector file that you can edit.

    General checklist for creating a professional logo.

    Follow these steps each time you are creating a new logo.

      Ask your client what they’re looking for and what they might enjoy.

    Research the client’s company and competitors.

    Create a moodboard for inspiration.

    Sketch out as many logo ideas as you can.

    Flesh out three to five ideas in black and white to show your client.

    Fine-tune the client’s favorite version and add color options.

  • Send your client a logo package with various logo files: a grayscale logo, a color logo, a stacked (square) logo, a banner logo, and more. Most likely, your client will require a transparent PNG of each style.
  • No matter what type of custom logo design you create, aim to make one that’s dynamically useful, legible, and noteworthy. Explore signature logos on Behance to check out what others have created. Then brainstorm ways to make yours stand apart from the rest.

    For any company, a logo is a vital and integral part of success. Effective logos are memorable, brand building, and truly reflective of the personality of a business. Logos are especially important for a business which provides visual services, such as photography. Any business centered around art and creativity needs a logo that presents just how aesthetic and creative the photographer can get! One great way to do this is to use an iconic logo that draws inspiration from photography, or from cameras themselves. Instagram’s simple iconic logo is a great example that is incredibly well known. Let’s take a step by step look at how you can create an iconic logo for your photography business, using Adobe Illustrator. Although these steps are tailored specifically for that software, they’re basic enough that they can be followed with other software as well, such as even free software like Inkscape.

    Consider the Brand

    A good logo is the ambassador, the flagship, for its brand. So before you get started with creating your logo, think about the personality of your company. Also take into consideration any areas that you specialize in, such as family portraits or weddings. Look over your mission statement, and your manual of style if you have one. Your logo should reflect the identity and spirit of the brand as a whole.

    Look For Inspiration

    It can be overwhelming to start creating a logo entirely from scratch. But looking for inspiration can definitely help with the process! Take some time before you get to work and check out some photography icons that are already in use. Some useful resources are:

    • Pinterest
    • Behance
    • DesignMantic
    • Local businesses

    Take note of the designs that you particularly like, and analyze why you like them, and why they work. You don’t want to outright copy any of these designs, but looking at them for inspiration helps you to know ahead of time what type of logo you’re looking for.

    Use Adobe Illustrator to create your own logos and present brand identities to clients.

    Killer logo design will be different every time, depending on the brand’s overall identity. Each identity project is unique. They all have their own issues to overcome and challenges to conquer. But you should still approach each brief in a similar way: develop a workflow that allows maximum creativity and is productive.

    This tutorial will walk you through the core stages of creating a new identity for the ultra-modern HabiGym. I’ll show you how this identity was conceived, explaining each stage of the process from when the ideas were born through to the final presentation. As well as demonstrating some of the essential tools and skills that you can learn to help streamline your workflow in Illustrator, I’ll also share a few best-practice rules of thumbs for working smarter.

    This guide will not only help you with your own identity commissions, it’s also packed with helpful hints and tips on how best to present your vision to the client.

    If you’re in the zone and want to find out more about the process of designing a great logo, we’ve covered everything you need know in our comprehensive guide to logo design. And if you don’t have Illustrator, you might want to learn how to make a logo in Photoshop.

    Or you could widen your Illustrator skills with our pick of the best Illustrator tutorials out there.

    01. Always start on paper

    Everyone knows they should start with a plan, but with deadlines looming it’s all too easy to forget this stage – don’t. A major part of identity design involves solving a problem with a concept. For many, this happens much more fluidly on paper, as your mind bounces off each thing you sketch out.

    02. Mobile scanner

    If you have a scanner, use that for the best results. If you don’t have one to hand, take photos of your sketches. You can then use them as guides for digital recreation. When it comes to logos, precision is essential. Therefore, Live Trace needs to be ditched and the work needs to be done manually.

    03. Practice makes perfect

    The Pen tool is probably the most frequently used – but remains one of the trickiest to master. It’s a very powerful tool and learning it will not only benefit your ability to create images in Illustrator, the skills you acquire will also boost any Photoshop Pen work you do.

    04. Utilise the Shapes panel

    Create this logo by combining rectangles using the Rectangle tool. When building the vectors, try using the Shape panel for better accuracy. Hold Shift to draw shapes with equal proportions. Select any element, and its width and height are shown in the Control bar. You can type in sizes here too.

    05. Duplicate elements and combine

    To compare variants, duplicate a master copy to edit (hold Alt and drag). Create shapes to align objects and use Smart Guides (View>Smart Guides). Use the Pathfinder tool to combine shapes and create new ones. You can combine rectangles to make the ‘H’ element: select both elements and hit Merge.

    06. Tweak the type

    Alter the tracking and kerning of words to change the tone of a logo. Add character to the logotype by opening up the shapes into the native paths that make up the letters, altering the paths of each letter directly to make your type unique. To quickly convert the font to outlines (paths) hit Cmd/Ctrl+Shift O.

    07. Keep changes subtle

    Use the Direct Selection tool to rearrange the anchor points and alter the appearance of the letters. Keep changes small and subtle. Careful scaling of the logo mark with the type is crucial to achieve cohesion between the two. Hold Shift to keep everything in proportion as you scale elements up and down.

    08. Time to add colour

    In CS4 and higher, you can integrate Adobe’s Kuler app into your workspace to view colour palettes. Go to Window > Extensions > Kuler. Try to avoid gradients in logos, but don’t take that as an absolute rule. Hit Cmd/Ctrl+F9 to access the Gradient dialog. Try the logo on a variety of background colours and shapes.

    09. Create delivery templates

    Go to File > Save As > Illustrator Template. Choose fonts that work well with the brand. Create style guides for designs: add CMYK colour breakdowns, Hex codes or Pantone codes, and font names – this is useful for designers and ensures brand consistency. Also give examples of the brand on various materials.

    This article originally appeared Computer Arts magazine. Subscribe to Computer Arts.

    Circular Logo Design in Illustrator

    In today’s adobe illustrator tutorial, you will learn to create a Circular Logo Design. Tools that will be used, while designing a Circular Logo, are the Pen Tool, Ellipse Tool, and Transform Tool.

    In this illustrator tutorial, a beginner will also learn to convert paths into guides.

    So let’s begin with the Circular Logo Tutorial.

    Launch Adobe Illustrator and create a new document. To design a circular logo, we will now follow the logo design process steps mentioned below:

    Select the Pen Tool from the Tool Panel and turn off the Fill color. Now draw a vertical line on the artboard.

    Now select the line and click on Object in the Menu Bar. Place the cursor on Transform and select Rotate.

    In the Rotate Options dialogue box, set the Rotate Angle to 30 0 and click on Copy.

    Now press Ctrl + D a few more times to repeat the rotation.

    Step 3

    Select all the lines with the help of the Selection Tool. Now click right and select Make Guides.

    Step 4

    Now select the Ellipse Tool then place the cursor at the center point of the guide and draw a circle.

    After drawing the circle, increase the stroke weight of the circle.

    Step 5

    Now select the circle and press S to select the Scale Tool. After selecting the Scale Tool, click on the center point of the circle. Then double click on the Scale Tool in the Tool Panel to open the Scale dialogue box.

    In the Scaledialogue box set the Uniform Scale to 95% and put a checkmark on Scale Strokes & Effects. Check the Preview and click Copy.

    Now press Ctrl + D to repeat the transformation.

    Step 6

    Now select the Scissor Tool from the Tool Panel.

    With the help of the Scissor Tool, we will cut and delete a few paths from the circles to make a Circular Logo Vector in Adobe Illustrator.

    After selecting the Scissor Tool, click on any point of the circle where the circle and the guide are intersecting and then click on another point. (See the below image)

    After selecting the points, hit backspace to remove the path.

    Step 7

    Now we will click on the intersecting point of another circle. This time we will click on the intersecting point of the guide just ahead of the guide selected in the above step. (See the below image)

    In a similar way keep on selecting the intersecting point of the succeeding guide and create your Circular Logo Design.

    You can remove the guides with the help of the Layer Panel.

    Now change the stroke color and your Circular Logo is ready. You can type the company name and if you can also change the direction of the logo by rotating it.

    This is how you can make a Circular Logo in Adobe Illustrator. Now practice this illustrator tutorial and share your views in the comment section.

    Also, share this Circular Logo Tutorial with others.

    Adobe Illustrator Tutorial – How to Create a Logo from Start to Finish

    #adobeillustrator #graphicdesign #logodesign

    How to create a logo vector icon design from start to finish in Adobe Illustrator.

    In this video tutorial I will teach you tools like the shape builder, the pen tool, creating and organizing layers, curvature tool, and more to create stunning vector logos in Adobe Illustrator CC. This step by step illustrator tutorial is perfect is you’re a beginner or an advanced designer looking to polish some techniques.

    Note* This is my personal way of working and by no means the best nor the only way to create illustrations. If you don’t understand certain parts of the video, let me know in the comments below and I’ll glady help you out!

    As always, if you enjoy the video and want to see more, please SUBSCRIBE to my channel. It will be greatly appreciated!!

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    Join this channel to get access to perks like getting the sketch file with colour swatches picked out for you!

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