How to create an effective email flier

By Jon Clark / August 24, 2021

Text-based newsletter emails drew in customers with their unbelievable offers. Today, text emails are primarily helpful for corporate communication. Newsletter subscribers will find email flyers much more attractive and time-saving than text-based emails.

Human eyes quickly perceive visual information. Therefore, a newsletter subscriber is more likely to open your high-quality email flyer than read your social media update. You can create an effective poster with hundreds of email flyer maker apps available today.

Email marketing remains much more efficient than social media campaigns. Luckily, anyone with zero experience creating flyers can use this handy eight-step guide to make an audience-drawing flyer.

How to create an effective email flier

Before You Create Flyer Online: Your Communication Objectives

Effective email posters have both design and communication focus. You can attain these qualities by identifying the audience reaction the email should encourage. By doing this, you have a clear objective on the email’s poster design and copywriting voice.

Email posters can encourage the following audience reactions:

  • Infotainment: Your flyer can entertainingly provide audiences factual information. They will associate their new learning with your brand.
  • Sale: Most email posters focus on encouraging audiences to buy, join an event, or use a service.
  • Discover: A poster can discuss a specific “pain point.” Then, it can have blog post links that help solve this problem. Alternatively, the flyer can have a call-to-action button that downloads helpful content like ebooks or free software products.

You now have a clear email objective. Next, you’ll need to categorize your audience.

Flyer Design Objectives: Categorize Your Audience

Many businesses automate their email marketing campaigns because they’ve effectively categorized their audience. Therefore, you can divide them effectively after you’ve determined every customer’s brand journey location.

A customer’s brand journey shows you the right time they’re ready to make a purchase. It has the following stages:

  1. Discovery
  2. Research
  3. Consideration
  4. Sale
  5. Validation
  6. Advocacy

Your email poster’s objective dramatically depends on your subscriber’s current stage. A clear objective will give you the perfect email flyer design and copywriting voice. Thus, you can create the best flyers by going through these first two pre-design steps.

Think of an Attention-Grabbing Header When Using Your Digital Flyer Maker

You now have a clear idea about the target customer’s sales stage. Therefore, you can easily write an eye-grabbing header for them.

For example, a subscriber who has clicked on your previous product specs flyer is highly likely to buy that product. Thus, another flyer with a one-time big discount offer in their header will encourage them to buy.

Here’s another example:

Your subscriber has made their first purchase. You can positively reinforce their buying decision using an email poster loaded with helpful tips to use the product. As a result, your header can include a thank-you message with a sub-header that informs them that the following poster links can help them maximize the product’s full potential.

A Good Flyer Answers ‘What, When, Where, How’

Effective flyers focus on using visuals to communicate and answering these four primary audience questions.

Free email poster-making apps, such as Venngage, have thousands of flyer templates that guarantee the best email flyer visuals. Plus, you can fully customize them to represent your brand.

The following Venngage template is an excellent example that answers these four questions effectively.

How to create an effective email flier

Always include the precise answers to these four questions because it prevents customers from misreading details. Lastly, answer “how” by including the contact process and your contact details.

Stick to a Single Design Theme When Using a Free Flyer Maker

You have an excellent email poster design. Plus, it quickly answers all your subscriber’s initial questions. You’ll need to make your visuals coherent at this point by using only a single design theme.

The company’s branding determines your poster’s design theme. Always include its colors and voicing.

In addition, use a single font for your poster. You can change font sizes but avoid using more than one font style. By doing this, your flyer becomes coherent and avoids confusion.

How to create an effective email flier

Good Flyer Design Always Include White Spaces

Customers will take in more visual information than text data. However, posters will always have text.

Your wise use of white space efficiently breaks apart text and visuals. As a result, audiences can easily digest your poster’s text and visual data.

Always Brand Your Work Before Sending Out Your Email Flyer

Your email flyer has a unified design that represents your brand. The design has your company’s colors and messaging voice. Thus, you can raise brand recognition further by discreetly adding your brand’s logo and name. Consistently branding your email flyers will increase audience brand recognition.

Eye-Catching Email Flyers Don’t Have To Be Difficult

Even an inexperienced poster-maker can design a captivating and engaging email flyer with these steps. Plus, ready-made email posters from high-quality flyer-making apps can give you the most effective layouts for your needs.

Have you used any of these steps to create your email flyers? Share your experience with us below!

A flyer is one of the most effective marketing materials out there. In this tutorial, I’ll teach you how to create a flyer in Photoshop from scratch, even if you have limited knowledge of Photoshop. Grab the audience’s attention with an appealing and smart flyer design.

1. Create a New Document

Launch Photoshop. Click on “Create new”. To use the standard flyer size select “Letter” from the document presets. Enter the preset details according to your needs, or simply use the values you see in the screenshot below. Once you have done that, click on the “Create” button at the bottom of the screen.

How to create an effective email flier

2. Create a New Layer

To start creating a flyer, type Shift+Ctrl+N/Shift+Cmd+N to automatically create a new Layer. This is going to be our background. Select the color of your background in the Color Picker window and click “OK.” Since my flyer will be autumn-themed, I’ll be using the beige color.

If you find a solid color background to be boring, try making a gradient in Photoshop.

How to create an effective email flier

3. Draw with the Pen Tool

Grab the Pen Tool(P) from the Tools Panel. Use it to add new details, like straight and curvy lines. All you have to do is click and release to create anchor points. This will add straight lines. If you want to make curvy lines, drag and then release to create anchor points.

How to create an effective email flier

4. Draw a Circle

The next step of learning how to create a flyer in Photoshop is grabbing the Ellipse Tool (U) and drawing a circle with it. This is going to be the shape of our photo. Feel free to experiment with shaped to see which ones are going to suit your design better.

How to create an effective email flier

5. Create Clipping Mask

Next, we are going to create a clipping mask. Drag the photo to the working area to add it to your design. Go up to the “Layer” menu in the Menu Bar and choose “Create Clipping Mask”.

If you prefer speeding up your workflow with Photoshop keyboard shortcuts, use the Ctrl+Alt+G/Cmd+Opt+G key combination. Now your image is going to be oval-shaped.

Clipping masks are similar to regular masking in Photoshop, since they both control layer visibility but in different ways.

How to create an effective email flier

6. Decorate with the Pen Tool

Add finishing touches to your flyer with the Pen tool. Decorate the space that looks empty. Make sure to create a cohesive color scheme in your flyer. Adding the color wheel in Photoshop can help you sample colors from the images in your design.

How to create an effective email flier

7. Add Text

Grab the Type Tool(T) from the tools palette on the left. Adjust it to your needs. Change its size, color, and font, using the menu right above the working area. Now, anywhere you click in your image you’ll be able to add text.

I’ll position my text at the top, as well as right below the photo. Make sure to include contact information, prices, or any relevant icons, like your company’s logo.

How to create an effective email flier

8. Done! Save the Flyer

You’re almost done. All you have to do now is save the flyer, by going to the “File” tab at the top and clicking on “Save.” Alternatively, use the Ctrl+S/Cmd+S hotkey.

Now that you know how to create a flyer in Photoshop try designing other marketing tools like making a YouTube Banner in Photoshop.

How to create an effective email flier

5 Easy Steps to Create Effective & Compelling Email Marketing Flyers

This article features the five most compelling, but often overlooked, aspects of creating an effective email marketing piece designed to grab attention.

Successful Marketing & Promotion

Successful real estate agents must be excellent marketers because marketing lies at the core of all that they do.

They must be outstanding at marketing, because after all, they need to:

• Market themselves as the best choice to potential clients, in order to gain the listing
• Market home listings to the right prospective buyers
• Market their clients to home owners and sellers (this is especially true when there will be a board interview or multiple buyers)
• Market themselves to other real estate professionals to create a successful referral program and build long lasting relationships.

Email flyers allow real estate professionals to show potential clients that they use every available marketing tool, making them a great choice as the listing agent. Email flyers also allow them to expand their reach when marketing listings and creating referral programs.

Being armed with email flyers in your marketing arsenal does not automatically generate successful results. Once your email reaches your potential customer, you only have 3 seconds to make an impression. That means your email flyer must be compelling enough to read and, ultimately, it must move your customer to a desired action.

Here are five easy ways to craft a marketing message that gets results:

1) Provide only enough relevant information to create interest

Remember, the purpose of email marketing is to create interest, not to close the sale. Including too much information (everything but the kitchen-sink so to speak) is not necessary, and can make an overwhelming to the recipient.

Decide on two or three important points and determine what a potential customer/buyer needs to see in order to want to get more information. By paring down the information, the email is less cluttered and the message much clearer.

2) Have a clear, single, call to action

Decide on a clear, concise call to action before creating your message. What do you want your customer to do once they have read your email? Do you want them to call, signup for your newsletter, or click through to a specific listing?

Make sure you define one singular action clearly and plainly, so that there is no question as to what you want them to do (Call for more information or, Click here to learn more etc. ).

3) Have a balance of images and copy

The best way to drive your consumer to a desired result is through relevant, actionable content. Images are important, especially in the real estate industry. But the content plays just as important a role and, in real estate email marketing, is too often given short shrift.

The content should be short. To the point. Include a clear call to action. And lack excessive punctuation or capital letters (there’s no need for exclamation points and words in all caps).

As an added bonus, it is less likely that a SPAM filter will stop an email with solid content.

4) Contact information should be easy to find and read (separate from the call to action)

The contact information should not be the first thing a user sees when they open an email, but it should be prominently displayed and large enough to be noticed.

Contact information should not be a pre-made image that is sized-down to fit in a given space on the flyer. Often, it becomes too small and blurry and is missed or impossible to read.

When designing your email, test it on a few coworkers and see if they can easily find your contact information. If they have a difficult time, then you may want to adjust your design.

5) Like all solid marketing, email flyers must be scheduled and repeated

Email marketing is part of an ongoing effort to keep your marketing message at the forefront of your potential customer’s minds. That means maintaining a consistent and balanced delivery schedule that is not too frequent or far apart.

Do not send emails out more than twice a month, but do remain consistent and timely so that you begin to build trust with your users.

Follow these five steps and you can create effective email campaigns that speak to your audience and drive them toward the next step in becoming your customer.

Always keep in mind the following tips when developing your email marketing campaigns:

• Provide only enough relevant information to create interest
• Have a singular and clear call to action
• Deliver your message with relevant content and support that message with email friendly images
• Make sure your contact information is clearly displayed
• Be consistent and timely with your campaigns

Like all marketing, email marketing is about building trust between you and your potential clients by giving them information that is useful and relevant.

In the competitive real estate industry, email marketing, done right, is a valuable addition to your marketing efforts. By following these simple suggestions, you can win the battle of the inbox with smart, professional marketing practices.

About the Author:

Thomas “Bill” Robinson IV, Vice President, XL Technologies, parent company of eCampaignPros.com ( http://www.ecampaignpros.com )

Mr. Robinson is an industry veteran with over 10 years of management experience. Bill has a proven record of success in sales, marketing, product development, merchandising, brand management, and customer service. He is a former real estate agent and has been involved with real estate software application development since 1993.

The key to any successful event is how you advertise it. For effective promotion, you’ll probably need to use several communication channels, including custom-made event flyers. With VistaCreate, you can easily create beautiful flyers from ready-made templates, or design them from scratch.

How to create an effective email flier

Create your event flyer online

Advertise any gig using VistaCreate’s event flyer maker. Raise awareness about your next event with professional flyer designs, which you can mail out or post on social media.

How to create an effective email flier

Tools to easily create your own event flyer

You don’t have to hire a professional designer to make promo flyers. With a design editor like VistaCreate, it’s fun and easy to make your own unique flyers.

  • Templates
  • Photos
  • Fonts
  • Upload

Choose from a variety of templates

There is a big choice of event flyer templates to start from. Think about this for a moment. You can edit any of them or easily design one from scratch for any event.

How to create an effective email flier

Take a look at the photo library

Want to know the key to professional-looking event flyers? A high-quality photo, which you can easily find in our vast collection. Select any image you want to use, add text, experiment with objects, and create an amazing flyer for any occasion.

How to create an effective email flier

Beautiful fonts for your flyers

Try out different fonts when designing your event flyer. With VistaCreate, you don’t have to spend hours trying to find the right one. Just browse through our collection and pick the font that matches your event’s mood and theme.

How to create an effective email flier

Upload your files to VistaCreate

Don’t restrict yourself! Let your inspiration guide you. If you have your own creative ideas, or files such as photos, design objects, and fonts—just upload them and drag-and-drop them onto the canvas.

How to create an effective email flier

Get full design power with

Creative assets

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How to create an event flyer

Pick an ideal format

Want to know a secret? You don’t have to be a graphic design pro to create an event flyer. For starters, choose a “Flyer” format or create a design by entering your custom dimensions.

Choose the right template

To promote an event successfully, your flyer has to capture your audience’s attention in the first three seconds. And that’s why there are hundreds of eye-catching templates in VistaCreate for you to pick.

Tweak the template

Want to personalize a VistaCreate template? No problem! Replace text, add your own photo, change the background, add or delete design objects, and more!

Save and download your design

When you’re ready, download your design or share it directly to social media. Send your flyers by email or print them to promote your event.

Can I make a flyer in VistaCreate for free?

Absolutely! You can use VistaCreate Starter to create anything you want. To unlock all of VistaCreate’s perks, try Pro for free with a 7-day trial period. Create a free event flyer today!

How do I get a two-sided flyer for printing?

It’s pretty simple. Most of our templates are already double-sided. If you choose a template with a front side only, you can easily make a second side by clicking “New page” in the bottom right corner of the artboard.

Are VistaCreate flyers suitable for professional print?

Yes! VistaCreate specifically uses print bleed marks for this purpose. They can be switched on and off using the gear icon on the artboard.

I have a client and he’s been wanting me to create an e-flyer for him. When I first read it, I wasn’t paying much attention to the details so I ended up thinking he just wanted a flyer for printing. So when I checked again cause I’ve been wanting to work on it, I realized that it’s an e-flyer and I have no idea how to do this. I’ve read articles and discussions here but I can’t seem to find the answer.

So here’s the approach that I’ve been thinking. Please tell me if it’s correct or not and the disadvantages of using this approach and a better way of doing it.

  • Use Photoshop to design the header, footer, body/background
  • Then use divs or tables to have it working (my client wants a video on the e-flyer as well)

Also, I want to know what would be the best width for an e-flyer and can I use CSS for the layout and fonts?

1 Answer 1

“e-flier” is a bit of a nonsense term. It means nothing since electronic delivery can be done in so many various ways.

If the client wants a file he can email to perspective people when requested, then a PDF is appropriate. You can embed video, audio, and other interactive elements in a PDF. How you generate the PDF really depends upon what software you have available. Adobe InDesign has many features designed to create interactive PDFs.

If the client wants a “landing page”, single web page, or link he can direct people to then standard HTML/CSS markup is appropriate. Basically, it’s just a web page. Create it how you would create any other web page.

If the client wants an email to be sent out to perspective people, then using HTML tables is more appropriate. Yes I typed “tables”. Email clients are still well behind many browsers. If you want email clients to see things properly using tables is still the best method. You should avoid all background images (some email providers strip them away like GMail) and make all your CSS inline rather than external or referenced in the header. In this case, I can not state emphatically enough that a video in the email is a very poor idea. You should try with all your might to discourage this. It will raise the spam rating of the email considerably. High spam level marks will get the client blacklisted from many email services. Once blacklisted, it can take quite some effort to get white listed again. There are some helpful services for email HTML files such as Premailer which will move styles to inline and other things in preparation for emailing.

Here is a link to check your email for spam ratings.

And here is a link to show what CSS is supported in various email clients.