How to creatively present a project

Most graduate students are involved in conducting research or producing other creative works (e.g. theatre pieces, books, or art pieces) as part of their degree program. While this work is important, it is also important that you share that work with the larger community.

Benefits of presenting your work

One goal of engaging this research or creative work is to in some way contribute to the knowledge base in your field. Another goal is to better society in some way. Perhaps your work has a direct application to improving education, developing a technological innovation, or changing how we communicate. Even work with less direct applications, can have implications for helping us better understand a particular societal problem or helping others see the world from a different point of view. Regardless of your field, try to find avenues to share your work beyond those within your field. While it is important to present work to those in your subject areas, sharing beyond your field can produce a greater impact. Consider what is most important to share about your work. For some creative works, presenting your work to the public or an audience is an essential aspect of developing those works. Sharing their research or work with others means they might benefit from your ideas or be able to implement those ideas in their own work.

How can I present my work?

Often conferences or departments emphasize presenting your work in one of two ways: poster presentations or oral presentations, frequently with a PowerPoint to accompany it. While those are certainly two popular options, those do not have the only methods you use to share your work. Some other options include:

How to creatively present a project“Wednesday, 4th, Braintree pottery IMG_1531 ” by Carol; licensed under CC BY-NC-SA 2.0

Physical Displays

Perhaps your work involved physically finding or creating objects. For some projects, creating small physical displays of your work, such as art pieces, archaeological finds, or other objects, will best allow you to represent and discuss what you have done. For this type of presentation, you can draw inspiration from museum exhibits you have seen. Incorporate text, when possible, to explain the work or your rationale behind creating it.

Prezi presentations

Prezi is a program that allows you to create visual presentations like PowerPoint that do not just move statically from frame to frame. Instead, you can zoom in and zoom out on a particular point or “tell the story” of your work in a more fluid manner. Creative works or projects with a more fluid process or result, such as oral histories, might benefit from using methods such as Prezi.

PechaKucha presentations

PechaKucha presentations are a new form of presenting ideas using visuals. Using a software like PowerPoint, presenters create a presentation with 20 slides consisting solely of images. Slide transitions are timed to happen every 20 seconds. Each presentation, therefore, takes 6 and half minutes to present. The presenter talks while the presentation is showing behind them. For those in more visual fields, Pecha Kucha presentations can be an excellent way to demonstrate and share your work with the public in a quick and engaging way.

Offer workshops or master classes

Whether locally or as part of larger organization, finding opportunities to share your work through teaching others will help that work to have a greater resonance than it might otherwise. Educating community groups, students, or professionals can allow you to share your knowledge and work with those outside your department or field increases its broader impact. Often these professionals or community groups are able to utilize this information immediately in their daily work, so you can more easily see the impact of your work.

Roundtable discussions

Roundtable discussions are different from research presentations. While these are sometimes opportunities to discuss research projects, these can also be opportunities to talk about works in progress or ways to implement ideas in practice. These discussions can be a great way to share and discuss ideas as well as receive feedback on current projects. How much time you have to present and what you address may depend on the structure of roundtables for that conference, so research conferences in your field and see what possibilities exist for roundtable discussion or similar presentation methods.

Posters for Creative Works

Research posters typically include sections for the research problem, methods, results, and conclusion. However, this formula may not always work well for all types of work. Students who conduct research in other ways or engage in creative activities can also create posters on their work; they just need to think differently about the poster. Posters for creative works may include more images than research posters might as well as some descriptive text about what what is shown, what it means or what you learned, and the significance or importance of that work. The goal of any poster should be display your work in a concise way, so that you can elaborate on those ideas when people stop to discuss your work, so be mindful about how much text you put on the poster.

Where can I present my work?

One great opportunity to present your research or creative activity is the UNL Spring Research Fair. While many students choose to present their work as poster, we do allow students the opportunity to present their work in other formats. We will have some television screens available to display electronic posters or visual displays. If you are interested in presenting another method, contact our office or submit your idea on the registration form and we can tell you if it is possible to present at our event in that way. We may be able to accommodate requests using many of the methods described above.

Many conferences may offer opportunities to present in unique ways. Look at conferences in your field and see what possibilities might exist. At some conferences, you may be able to propose specific types of sessions. The Modern Language Association, for example, provides a long list of alternative presentation options you can propose.

Alternate presentation methods allow you to communicate your work to much broader audience. Think creatively about where and how you share your work.

Once the hard graft of a creative project is out the way, the difficult hurdle of presenting or photographing your pieces (in a way that will elevate them) is a new challenge.

It’s Nice That is currently partnering with Skillshare, an online learning community for creatives, on a series of articles exploring the value of learning new skills. In this piece, creative Temi Coker explains his decisions around how to present work to the wider world, and Tabitha Park shares her top tips on photographing your work creatively.

Many creatives know the satisfying feeling of finally finishing a lengthy project. No matter if it’s a team or a solo affair, made by hand or digitally, every creative endeavour has its unique peaks and troughs. Once a project is finished, however, a new hurdle – one you’ve likely pushed to the back of your mind while in the thralls of creating – suddenly pops up: How do I present the work to showcase it at its best?

Although often an afterthought, presenting work successfully is a creative challenge often as difficult as the work itself. It doesn’t matter what area of the creative sector you settle within either; presenting questions will always crop up, from how much explanation justifies a project (and when it becomes too much), through to how to present a physical object without losing any detail. Thankfully, there are plenty of classes on Skillshare which can show you exactly how best to showcase your creative endeavours, not only easily and functionally, but in a way which will elevate their quality.

First of all let’s tackle pieces created digitally. Arguably a little easier than photographing and editing analog work, when sharing digital artworks, such as graphic design orientated projects or illustrations, it’s important to place yourself in the seat of the viewer.

Creating work that’s likely to be viewed with little context is something multidisciplinary artist Temi Coker knows well. A creative who jumps between both photography and graphic design, Temi can often be found merging the two in his project creating a poster a day. Making pieces every day for over a year (the artist now has upwards of 500 posters), “I developed my style by entertaining my curiosity,” Temi tells It’s Nice That. Encouraging this factor in his work via his fondness for experimentation, the creative has reached a point in his work by whittling through work to find out what he does and doesn’t like. “This is how you get better,” he tells us. “You have to try as many things you can. Feed your curiosity. If it leads to a dead end, so be it, but at least you tried and probably learned something along the way.”

But in sitting between two traditional mediums, Temi needs to thoughtfully explain his pieces as he shares them outwardly. Important both for potential clients but also wider viewers of his work, the artist believes that “it’s important to show your processes and explain the project,” says Temi. “I’ve realised that clients don’t only come to me for the work I do, but they also come to me because of the way I think. My approach to all things design.”

In turn, Temi takes the method of presenting “very seriously”, setting aside time and presence in his portfolio to “best explain my process and approach,” he adds. Accompanying context to your work should at first answer “the how and why” as to the reasoning behind creating it, further encouraging you to ask: “How did you come up with this project? How did you approach it?” and “Why this project?”

In his own approach, asking these questions has led Temi to add personal touches when presenting projects, such as extra comments for individual images if it's a large series of images, or splitting his work into seasons too.

How to creatively present a project

Final projects can help students summarize and review content from the entire semester. Plus, they can create fantastic products with what they’ve learned!

After months and months of learning, it all comes down to this. The end of the semester project. How can your students encapsulate the most important parts of the semester to demonstrate learning?

At the end of the semester, it’s easy to slip into “review for the test” mode.

Projects let students take what they’ve learned, put it all together and show off a little of their own creativity and personality.

And maybe, just maybe, that project may spark a passion that may stick with them for the rest of their lives.

End-of-semester final projects are cumulative

These projects are, in many ways, summative assessments.

We aren’t checking for fact recall from the latest activity. These cumulative activities pull from lessons learned throughout the whole semester — or year.

Some ideas for making end-of-semester projects as effective as possible:

  • Provide some thinking time. Let students probe their brains — and notes and other resources — for what stands out to them, what they remember. This is an assessment, after all. We want to see what stuck in their memories.
  • Avoid lots of whole-class review. Re-teaching lots and lots of content from the semester will make many students turn their attention switches to “off”. If these are independent projects, let them do their own independent review.
  • Give choice and personalization options. I’ve heard someone say that student projects where they all turn out exactly the same aren’t projects. They’re recipes. Giving students some choices in their projects — and letting their personalities shine through wherever possible — can be messy. But messy for you may be liberating for them. See this through the students’ eyes.
  • Prioritization is key. These projects, believe it or not, are exercises in curation and brevity. Students can’t include everything from the semester in these projects. They’re choosing carefully. Help them find the right subset of what they’ve learned — or summarize and choose from their pool of learning wisely.
  • Think about the audience. Who will get to see these projects? If the audience is larger than one person (the teacher), there’s a chance students’ motivation will be higher. Creating for an audience doesn’t mean sitting through an oral presentation by every student for three days. A digital gallery walk can be done in short order. Plus, not every student has to see every other student’s project.
  • Think about a higher purpose. In his book Drive, Dan Pink says there are three main drivers of motivation, according to science. Purpose — doing something bigger than yourself — is one. As you and your students think about these projects, think about how they can be done to benefit others. Your students have developed knowledge and skills that can benefit others. Connect with an organization — or an underserved population in your community. Sometimes, it can be a simple shift, like creating the project with a specific group in mind.

15 end-of-semester final project ideas

So, how can we pull a semester’s worth of learning together in one project?

How to creatively present a project

You’ve done all the work behind the scenes. You’ve met a dozen times internally to strategize, brainstorm and collaborate. But now comes the most important part: presenting your work to your client.

Presentations are a high-stakes challenge. You’re trying to sell someone on an idea, and no matter how good that idea is, if its value doesn’t come across, then your client won’t bite. Here’s how to present your project, concept or work in a way that will get buy-in from even the most challenging client.

Share the story behind your project

Your work didn’t just arrive fully formed. It’s a response to a particular client need or context. When presenting your idea, take your client through the process that has informed your proposed solution.

Build a narrative where you:

  • Succinctly state the problem you’re solving and what you’re aiming to achieve
  • Communicate 3 key insights your team has gathered from your research and strategy meetings
  • Connect these points to your concept and solution, highlighting the benefits of your approach
  • Identify the required touch points or deliverables for the project

This helps set the stage so that your client understands how you arrived at your ideas and the thinking behind them. It’s also a good time to highlight what kind of participation you expect from them at this stage.

Present your work in its best light

A brilliant idea won’t seem so brilliant to the client if it can’t be properly communicated. Take the time to put together a presentation that shows the execution of the idea in context and as close to completion as possible. If you’re building a website or app, show your designs mocked up against a computer or smartphone. If you’re crafting a social media campaign, mock up some sample Instagram posts.

A good pitch will be presented in a professional looking manner using appealingly templated and branded slides. Taking the time to get this right can take your presentation up a notch. The way you format your deck matters, too – stick to one idea per slide, and keep the text to a minimum. The core ideas should come across, but you want to ensure that your client is listening to you and not reading a wall of text instead.

Present multiple creative concepts

Whether this point applies to you will depend on the kind of business you’re in, and the type of project your pitching. However, if you’re in a creative industry, you’ll want to present more than one concept to your client. Doing so presents multiple ways of showing the same problem, and helps a client offer more focused feedback about what they do and don’t want.

For creative presentations, three concepts are the standard. Usually these fall on a spectrum: solid and not-too-challenging; creative but effective; and a trail-blazing design that pushes the boundaries. Clients will typically lean towards the first, but bringing in the others allows you to open a dialog about what’s possible for the project. That said, only ever pitch ideas that you think have merit and that you won’t mind the client choosing!

When presenting your three concepts:

  • Give each concept a name and provide a brief introduction
  • Focus on how it solves the problem, not what it looks like
  • Highlight strategy and competitive advantage within your market.

This will keep the focus on the value of each design, rather than pure aesthetics.

Guide your client’s feedback

No matter where you are in the project life cycle, obtaining feedback is crucial. It lets you know whether your work is on track, or what needs to change to ensure that it is. However, simply asking for feedback won’t necessarily give you the input that you need. After all, if you’re the one presenting, then you’re the expert in this space, and the client might not have the skills or training to be able to provide the feedback you’re looking for off the cuff and unprompted.

Instead, guide the client’s responses to find out whether what you’ve presented meets their expectations.

  • Whether the project or concept is on-brand
  • Whether the project or concept meets all of their requirements
  • Whether the project or concept aligns with their marketing or advertising approach.

The specific questions you’ll need to ask will depend on what you’re presenting, but this approach will help ensure that the feedback you receive is something you can use in your next iteration of your idea. For best results, don’t take feedback throughout the presentation – ask your client to hold off until the end.

Test your presentation on your peers

Your client should never be the first person who hears your presentation. Before you present your project or idea to your client, present it to your peers. Have them ask questions about anything that’s unclear, or to point out any gaps or redundancies. Rehearsing your presentation will also help you figure out how best to communicate what you want to say and how to say it – and will help you confidently put your best foot forward when you’re presenting to your client.

Pitching for the first time and need help with your deck or presentation? Get in touch!

If you are pitching new ecology or green technology ideas, it’s worth supporting your message with creative graphics, as you may need to explain many complex topics. See our examples on how to make the environment-related project presentation clear, succinct and ensure it will get the attention of stakeholders or your team.

Using organic blobs shapes is related to a natural style and will give your pitch a personal touch.

All slide examples are pre-designed and downloadable, click here to see the Creative Eco Green Project Presentation for PowerPoint.

Get inspired by the following slide visualizations in green eco theme to help you to convey your ideas in an eye-catching and out-of-the-box format, and see how you can illustrate different topics in your green technology pitch or project presentation. In the end, you’ll find a practical step-by-step guide on how to present your team.

Start with the mission and vision statements of your project

How to creatively present a project

Outline your project’s big picture of the purpose and desired future in a concise and succinct way. You can use such a slide you can see in the picture above. Consider using abstract blobs shapes and illustrative icons of a hand and earth for a mission statement and binoculars symbol – a metaphor associated with a vision. You can find more ideas on presenting mission and vision in this blog.

Present milestones with plant grow icons

How to creatively present a project

Such a timeline with symbols from planting seeds to a fully grown plant is a great way to show the progress over time. You can reuse this slide where we illustrated milestones development over the 5 year period, add or remove as many stages as you need. Just remember to keep it clear, don’t stuff the slide with the content. It’s always better to break down information into several slides.

Illustrate the stages as a growing tree timeline in your project presentation

How to creatively present a project

To show all steps from idea to project execution, you can use the metaphor of growing tree. On the example above we illustrated four stages: idea, development, review and execution.

Present a list of your ecology-related values

How to creatively present a project

Focus the attention on the values your project will bring. In our case, we created a diagram including six elements with illustrative icons: forest, thumbs up, piggy bank, and others. You can choose symbols that reflect your values in the best way.

List your eco solution features

How to creatively present a project

Explain what functions and key features your green solution will have. This diagram example is quite simple and creative at the same time: four features are shown with different colors and icons.

Include your project financial plan in your project presentation

How to creatively present a project

Present financial projections in a simple table form: show visually the 5-year comparison of expenses and savings. You can reuse this slide where we compared the following numbers: expenses without solution, expenses with solution, yearly savings, and total savings. You can also highlight the most important numbers with a marker shape to make them stand out.

Guide on how to create a modern infographic for project team slide

Here’s a quick instruction on how you can present a team with pictures and positions of a project leader, public relations people and support .

1. Illustrate each team member with a stylish organic blob shape. Distribute shapes evenly on a slide.

How to creatively present a project

2. Crop pictures to the circle shape or inside a blob shape and add it to frames.

How to creatively present a project

3. Fill in name, position, and contact data for each member. You can use different colors for names.

How to creatively present a project

4. Add a background that fits your theme and additional elements to create consistent look.

How to creatively present a project

Resource: Creative Eco Green Project Presentation

The examples above are only a part of our eco-green project slides deck. You can reuse our infographics and tailor them to your needs to upgrade your presentation or pitch. The majority of our slides have a space for your text/comments, so it is very easy to extend presented ideas. We also included detailed instructions on how to alter the content, values, colors, and look and feel of our slides. See the full deck here:

Use modern visuals to create less busy presentations and communicate your ideas in an eye-catchy way. Want to do even more customizing? Graphics from the collection of professionally designed editable diagram templates might help you take your next PowerPoint further.

How to creatively present a project

So you want to be the next Steve Jobs. Or Martin Luther King. Or any other dazzling orator you look up to. But you need a little something to add to your presentation ideas – you don’t want to bore people to death with Powerpoint.

Whether you’re creating a sales presentation, an event presentation, or just showing your travel video to Uncle Ron, we’ve compiled some of the best ways to get your audience seriously hyped up about your message.

Biteable offers online video presentation software, so we know a thing or two about making engaging presentation videos. In this guide, we’ll share some of our favorite video presentation inspiration and show you some of the different types of presentation you might want to consider.

Types of video presentations

If you’re looking to win over your audience with a presentation, videos are the best way to do it. According to Insivia, viewers retain 95% of a message when they see it in a video, but only 10% if they have to read on-screen text.

When you’re making your presentation, you could either make your video the whole presentation, or just a part of the whole. Did you know, for example, that you can embed a video in a Powerpoint document? Either is possible with our video templates and it can be interesting to mix things up once in a while.

There are four main types of presentations:

  • Informative
  • Demonstrative
  • Persuasive
  • Inspirational

Picking the right one will ensure you’re onto a winner with your video presentation. For example, if you’re onboarding some new employees, you might choose a video template that’s an informative presentation like this one:

How to creatively present a project

While there are plenty of different ways that students can present their work, results or learning, video has a number of key advantages that should make it your number one choice.

  1. Firstly, by creating the video students are learning new digital skills that are beneficial in education and beyond.
  2. Research has proven that we retain 15% more information from animated videos meaning your class will take more from them, boosting collective knowledge.
  3. Most importantly, you can watch them from anywhere! This is especially important during the current COVID-19 outbreak where presenting to a class in person just isn’t possible. Students can still submit work and show off their knowledge remotely.

When it comes to how students present their work in videos, the options really are endless and it’s an opportunity to get super creative. To inspire you, in today’s blog we’re sharing 4 student video presentation ideas and examples.

Create a learning reflection video

Firstly, we had to mention this stand out video created by Colette Mazzola-Randles to reflect on learning from her PhD module. We love the design of this video that features visual metaphors and creative animations to reinforce each message.

Sharing information you’ve learned in a video is a really effective way to solidify that learning further as well as easily share the key points with others so they can benefit too.

Why not try this exercise as Colette has done at the end of a module or block of learning. Or even now during the COVID-19 crisis as an opportunity for students to reflect on how they’ve found the experience of remote learning.

Build a home learning video diary

How to creatively present a project

With lots of students around the world currently learning from home, creating a diary of everything they’ve learned is a great project. Not only is this a fun activity to experiment with but it’ll also help teachers understand what material has been covered and to what level.

We have lots of video templates from scrapbooks to play pages in the VideoScribe library that make the perfect starting point for your first learning diary. Or for full freedom start with a blank page and add photos and text like the example above from students at Ysgol Ffordd school in Wales.

Show off subject knowledge

How to creatively present a project

To demonstrate a depth of subject knowledge, try creating a slightly longer video that in this case is built around a key word. This could be anything from art to cell structure!

You can let imagery take center stage and add a voice-over on the top to talk through what’s happening on screen. Or use a combination of graphics and text to bring your video together.

This video template is available in the VideoScribe library and as with all our templates, simply start a free 7-day trial or log in to get your hands on it.

Explain an idea with video

How to creatively present a project

Lastly, video is a particularly effective tool for explaining concepts and ideas. The combination of sound, movement and imagery makes communicating even the most complex ideas easy.

With that in mind, if you’re looking to explain everything from an idea to boost mental health during social isolation to how your university research will benefit the academic community then use video.

Our explainer video collage template is designed to help you do just that! We’ve built the foundations ready for you to customize. Switch out the images or upload your own, edit the text and hit publish to share with your teacher, professor or class.

If you’re ready to get started making your own video, then start a 7-day free trial of VideoScribe today , (no credit card required).

Have you created an educational video? We’d love to see it, comment below or tweet us @VideoScribeApp!

How to creatively present a project

If you work in marketing, advertising, design or development, at some point you will likely need to present creative work to a client, a potential client, or some other group of stakeholders. Marketing team members inside large corporations will also find themselves presenting creative to their lines of business or executives. Whether you are presenting your own creative work, or the product of an outside agency, doing a good job of presenting is a vital step in insuring the best ideas get produced. Getting comfortable with the process, planning ahead and following a few tips can help your presentation go smoothly.

  1. Give the presentation context and focus.
    Start the presentation by reminding everyone of the project goals. Of course, everyone in the room is invested in the project in some way, but they likely have a million other things going on. Taking a few minutes to get everyone on the same page. Remind them of the problems the creative is trying to solve to get them thinking about the task at hand. Give people an idea of how the presentation will flow, what they will be seeing, and what kind of feedback you are expecting at the end. This will put them into a more psychologically safe frame of reference, and it also gives you a few minutes to calm your own nerves.
    Use this time to explain the creative considerations that framed the work process. For example, if the budget only allows for certain production costs, remind people of that. Reiterate key audience insights and branding mandatories. You’re not using these considerations to make excuses—you are painting a picture of the world this piece inhabits. At d.trio we present creative in the following stages: Introductions, Background, Creative Considerations, Overall Creative Rationale, Concept Rationale and Creative Presentation, Next Steps and Thank You.
  2. Don’t read to them.
    Yes, take a deck to show on screen. Yes, plan on leaving printouts of that deck behind or sending it electronically once the presentation is over. Yes, include your background and rationale in that deck, along with the creative and next steps in the process. But do not read the text to your audience. You need to know the material well enough to get the points across in your own words. Paraphrase, make points a little out of order, speak in a natural, conversational rhythm. You are in the room to prove that your creative will get results, not to prove that you can read.
  3. Be confident.
    Only show work you believe in, and that solves the problem you were asked to solve. Anything else is a recipe for disappointment on all sides. If you find yourself presenting other people’s work, make sure you’ve spent enough time reviewing it and asking questions so that you understand and believe in the idea you’re presenting.
    We’ve learned that our clients will sometimes choose a concept we like the least. Usually because it’s the safest or easiest, which doesn’t make it the best idea or the one that will be the most successful. So we leave the ideas we don’t believe in back at the office. It helps us feel more confident in our presentation.
  4. Explain why, not what.
    Have a creative rationale for each concept. If you are presenting an outside agency’s work, get their rationale and add to it from your own point of view. If you’re an account rep presenting concepts developed by your designer, talk to them about it and find out why they did what they did. Tell your audience about the design and how it solves the project goals. Tell a story if you can, and point out your inspirations or underlying ideas. If the box is red, explain why the information inside is important enough to be framed by such a strong color. You’re not just using that graphic element because it’s pretty—it’s there to reinforce an idea or sensibility that’s appealing to the audience or representative of the brand.
  5. Remember, we’re in this together.
    Your audience has a vested interest in the success of the project you’re presenting. Arguably a larger stake than your agency, as it will directly effect their business, budgets and careers. So, remember that you are a team, all trying to find the best solution. There may be criticisms and hard questions, so know your stuff and be prepared. Sometimes a person will request a change just for the sake of putting their stamp on it. Meet this potentially negative input with confidence and positivity—keep your cool, don’t get defensive and back up your ideas with solid rationale.
  6. Don’t demand immediate reactions.
    Of course, you hope your audience will love everything you present, but you’ve just spent the past few days or weeks living with your ideas. Allow your audience the time to absorb them. You can certainly ask for initial reactions, but ask them to live with the concepts before giving you more thoughtful feedback. Under pressure, it’s easy to give a knee-jerk reaction they might feel they can’t take back.

Here are few advanced tricks to add to your arsenal:

Be mindful of the order. You’ll most often be presenting several concepts or options. Take time when putting your presentation together to consider the best order to show them in. This can make all the difference and it helps to know the sensitivities of your audience. Will they be more ready to see the riskiest work first and then ramp down, or do you need to start slow to get buy in for new ideas?

Be ready for anything. Do not let a forgotten monitor adapter throw off your whole presentation. If you can, scout the room beforehand and test the technology. If you’re going into an unknown space, bring printouts of your deck in case there’s no screen in the conference room.

Read the room. Check the audience once in a while. If people are looking bored, checking email, or having side conversations, then speed it up. If someone is looking lost, ask the group if they’re with you and give them a chance to ask questions. Early on, learn the titles of the people you’re presenting to so you can change your emphasis if necessary. If it’s a meeting full of engineers, you may need to give more detailed rationale about your process. If you’re surrounded by marketing folks, include some thoughts about how the piece aligns with the overall brand promise of the organization.

In summary, know your stuff, present it in the best light possible, be confident in your solutions, and share the credit. Keeps these tips in mind and you’ll be giving your hard work its best chance to see the light of day.


Megan Devine is the owner of d.trio marketing group in Minneapolis, Minnesota.

Fred Driver is an original d.trio founding partner.

Sheryl Doyle is d.trio’s s.v.p. of client services.

Beth Seitzberg is the creative director at d.trio.

Danette Knickmeier is account director at d.trio.

Sam Glubka is a designer/developer at d.trio

Mark Zukor is a senior copywriter and designer for d.trio

Even if my spoken presentation is well rehearsed, a bad visual experience can ruin it for the audience.

Expertise means nothing without a good presentation to back it up. For starters, grab your collection of free PowerPoint templates below, and use the tips that follow to perfect your next presentation.

No matter your topic, successful PowerPoints depend on three main factors: your command of PowerPoint’s design tools, your attention to presentation processes, and your devotion to consistent style. Here are some simple tips to help you start mastering each of those factors, and don’t forget to check out the additional resources at the bottom of this post.

How to Make a PowerPoint Slide

  1. Open Microsoft PowerPoint.
  2. If a page with templates doesn’t automatically open, go to “File” at the top left of your screen and click “New Presentation”.
  3. To use a template, either click the “Design” tab or go to “File” again and click “New from Template”.
  4. Insert a new slide by clicking on the “Home” tab and then the “New Slide” button.
  5. Consider what content you want to put on the slide, including heading, text, and imagery.
  6. Keep the amount of text under 6-8 lines (or 30 words) at a minimum of size 24 pt.
  7. Add images by clicking “Insert” and clicking the “Picture” icon.
  8. Add other elements by using features in the “Home” and “Insert” tabs on the top ribbon.
  9. Play around with the layout by dragging elements around with your mouse.

Editor’s note: This post was originally published in August 2019 and has been updated for comprehensiveness.

A s designers, we’re extremely creative and passionate people who pour our hearts and souls into design solutions.

But we often lose this passion when we present our concepts to clients. Presenting design work incorrectly can create a vacuum for clients to provide misdirected or overly prescriptive feedback, which in turn leads to subpar final work. Proper presenting skills help clients see our point of view and ultimately allow us to put designs out into the world that we’re proud to put our names on. Here are some thoughts for your next presentation.

Polish your presentation

Present your work in the best possible light. If it’s a still image of a website design, mock it up in an image of an actual computer. If you’re sharing your screen, close unneeded windows and present in full-screen mode to eliminate distractions and visual noise.

Download a starter kit of mockups—perfect for presenting designs.

Use a well-designed presentation template. Don’t put too much text in your presentation or your client will spend more time reading your slides instead of listening to what you’re saying. When you do use text in your presentation, keep it big and bold for readability.

Have one focal point per slide, even if it makes your slide deck longer—too much content per slide will only end up overwhelming your audience.

Practice going through your presentation once or twice to become familiar with you’re going to present each slide—it’ll help you move seamlessly from slide to slide when you present.

“Have one focal point per slide, even if it makes your slide deck longer.”

Set context

Nothing’s worse than an unfocused design review. Setting the appropriate context at the beginning of the meeting will save you a lot of agony down the road.

At the beginning of each client meeting, reiterate the project goals, recap their feedback from last time, and set clear objectives for the meeting. This reminds them why they’re in the room and what kind of participation is needed, while keeping the discussion focused.

“Nothing’s worse than an unfocused design review.”

Include a slide in your presentation that clearly communicates what type of feedback you are and are not looking for in the meeting. Using a presentation template that includes an outline slide lets everyone know what will be covered and in what order. This adds structure to the meeting and ensures you don’t forget to review the items above during the meeting.

Image via Upwork.

Tell a story

When you’re presenting, tell the story about how your design came to be. Walk through each section of the design and explain your rationale. Talk about the design, its benefits, and how it solves the project goals (but avoid explaining what they can obviously see right in front of them).

For example, if the color palette you chose was inspired by a mural you saw on a walk last weekend, and you felt it perfectly addressed the mood and tone the client requested, mention it—many clients who aren’t familiar with the design process find this insight fascinating, and it gives them confidence that they’ve hired a creative and thoughtful designer. It’s also helpful to show a few slides describing some of your rationale (such as mood boards, user test results, etc.) before showing the actual design.

“Include a slide in your presentation that communicates what type of feedback you’re looking for.”

If you’re presenting multiple options, name each concept and show a recap slide with all of the options on one page. This makes it easier for discussion at the end of the review.

Present your most straightforward ‘on-message’ design first. This gives reviewers confidence that you understand the project and its objectives. Once this is established, they’ll be more receptive to ideas you present later that may be more conceptual.

Control the pace

Ask the client to hold feedback until the end of your presentation , once you’ve walked them through the design. Take your time to present, and don’t rush. Be mindful and read the room—if you see someone checking the time or reading emails on their phone, it’s time to speed things up. If the client has seen something before or agrees with your design recommendation, it’s probably safe to go quickly through those sections.

Always keep an eye on the time—if the discussion gets off track or the meeting is scheduled to end soon, look for an opportunity to politely remind meeting attendees of the goals for the meeting, and offer to schedule a follow-up meeting to discuss the remaining topics if needed.

Guide feedback

At the beginning of the meeting, explain to the client the type of feedback you are and are not looking for. As an example, if you’re showing wireframes, the client may not understand that you aren’t looking for feedback on visual design details at this stage, so clarify that for them up front.

Image via Upwork. Read more from Jonathan Cofer: The strategy of design.

Push back on client feedback you disagree with. You’ve been hired because you’re an expert at what you do, so it’s your job to give honest recommendations as a designer. It’s natural that the client may disagree with some of your suggestions, but never get defensive. Hear the client out and be thoughtful of their feelings and feedback. They often bring valuable insights and ideas that can make the final design stronger.

If the client chooses to continually ignore your advice, it’s a business gamble on their part. To protect your integrity and sanity, your best option might be to do all you can within their constraints, leave the project out of your portfolio, and move on.

Most importantly, be confident

The absolute most important thing to remember when presenting design work: show enthusiasm and confidence. If you’re confident in your work, your client will be too.

by Jonathan Cofer

Jonathan devotes his career to helping brands build meaningful experiences. As Creative Director of Upwork, the platform that quickly connects businesses to the world’s top independent talent, he leads a team of designers and copywriters on multiple print, interactive, and UX projects, including overseeing creative strategy, concept development, design, and implementation.

How to creatively present a projectwoodleywonderworks/CC-BY 2.0

Creative methods to demonstrate school projects include using slideshow presentation software to illustrate the project’s results, video demonstrations of the project, album covers of the project’s details, bar graphs or information graphics, and board games to quiz students on the facts presented in the project. Students can also write a biographical essay or make a book about the individual researched or create a book club based on the project.

When using video software, students can record real-life scenarios as they occur to illustrate the main points of a project or film a play related to the assignment, performed by friends, classmates or family members. An interactive online calendar or a timeline drawn on a poster board offers a creative way to present historical information to classmates. Students can also create a cheer with repetition to help classmates remember the main concepts of the project or invite classmates to join the presentation to help with props, a magic trick or lab experiment. Keep students engaged and learning by creating a crossword puzzle or word search with vocabulary used in the presentation. Students can also draw a comic strip to show the progression of a historical event or process presented in the project.

SMAD’s senior-level Creative Advertising students will present their capstone projects — compilations of advertising designs and components for real brands — during a Facebook Live premier at 8 p.m. May 5 on SMAD’s Facebook page.

Dr. Talé Mitchell’s SMAD 443 class formed teams to create deliverables — such as print, social media and TV ads — to promote an actual brand, but one that is not highly advertised.

Mitchell’s students chose from 75 brands and acted as though they were an advertising agency to create a “comprehensive campaign.” Groups starts with primary and secondary research, which can include “surveys, interviews, focus groups, [or] ethnography observation,” before producing a creative brief.

The brief explains their concept and their target audience. Students draw up prototypes and then package the final designs to present as “flip books.”

With the project, students are doing all the work for a campaign, including research and production that would typically be done in separate departments of an agency.

“This gives them opportunity to see what different departments might do in the agency and refine what they want to do in their job search,” Mitchell said.

Students make three magazine print ads, a TV commercial, two social media ads (one for a well-known platform and another for an up-and-coming platform), two out-of-home ads (like a billboard), a branded product placement and a guerrilla marketing advertisement.

Devon Smith, a senior Creative Advertising concentration student, worked in a group that created a campaign for Bench Urbanwear, a clothing brand. Her group’s design is largely focused on photos and being “minimal, simplistic, [and] modern, because it’s supposed to be for the 24/7 active lifestyle.” The guerilla ad is a mock-up of a design that could be printed onto a bench in Central Park, New York.

“It draws attention,” Smith said. “It’s like public artwork.”

Smith said her biggest lesson throughout the project has been working on communication with her team.

“I love SMAD because they really emphasize that team effort and that group work,” Smith said. “Mitchell’s class has been phenomenal in being a group.”

Another group worked on a campaign for the fast-fashion brand Zara. Paige McKenzie, a senior Creative Advertising concentration student, said part of the reason Zara doesn’t avertise more is to maintain exclusivity. So the group chose to play into that exclusivity in their design’s tag line: “Dress for Tomorrow.”

“We’re really hoping that our audience takes away a feeling of being prized as a customer, as well as getting those sneak peeks into those limited seasonal drops from Zara,” McKenzie said.

Working with her group has been McKenzie’s favorite part of her capstone because of the group member’s dedication to the project. She said she particularly enjoyed the production phase because of its collaborative nature.

“Being able to really have that streamlined, integrated marketing campaign that we’ve been working and learning so much about has taught me a lot,” McKenzie said. “It’s made me feel really confident in my major as well.”

Mitchell said some of her past students have landed jobs after showing their projects to potential employers. She said she hopes the projects help students feel more comfortable in their job searches and interviews.

“What they need is confidence, and I feel like when they have this final project in their hand, they’re very proud,” Mitchell said. “They have confidence to say, ‘Hey, I can do this.’”

Present Creative is a San Francisco-based full service art, game development, and production solution studio specializing in casual, social, and mobile games. With over a decade of experience, our team integrates illustrative expertise with a solid knowledge of how games are built. Present Creative provides you with a tailored game development pipeline that includes art, animation, technical spec, sound design and engineering in a variety of platforms and styles. As industry veterans in the art of making ideas into reality it’s no wonder our clients turn to Present Creative to offer efficient development solutions. We thrive on collaboration and partnership. Read on to learn more about Present Creative’s core team:

How to creatively present a project

CEO and Co-Founder

He’s a powerhouse of ability with hands on skills ranging from animation, illustration, UI/UX, and art direction, though now-a-days his focus is on pipeline design, group management, and game design. Ben excels at planning projects and successfully guiding multidisciplinary creative endeavors.
To get LinkedIn with Ben, head on over to

How to creatively present a project

Zachary Present

Creative Director and Co-Founder

He’s been in the business of making art for games for over 13 years. Along with being an accomplished illustrator and designer he is responsible for building and leading creative teams, overseeing production, establishing and maintaining visual direction, and brand identity. Maintaining visual quality bar of the studio, Zachary is the “proverbial superhero” of getting stuff done. Passion and creativity are his hallmarks.
To get LinkedIn with Zachary head on over to

How to creatively present a project

David Gramarossa

It’s that time of year again, where Bachelor of Screen Arts students from the Southern Institute of Technology (SIT) have pulled out all the stops to produce their annual, end-of-year ‘Think and Create’ showcase. The stunning multi-disciplinary event facilitated by students is themed ‘Reignited’ for this year and highlights some of the best student works produced in 2021.

This year’s showcase features work by film, animation, gaming and visual art students, the exhibition commences today at the RAW Gallery at SIT’s Downtown Campus, followed by a film and animation screening at SIT Centrestage.

Jordan Pe’a, chairman of the student organising committee, says they’ve gone all out to make the best event they possibly can, within current restrictions. “I’m really proud of the team, they’ve gone above and beyond the call of duty with this project,” he said.

They were also pleased they had been able to secure judges of recognised calibre from industry: Raj Patel (film), Michael Bastiaens (game and animation), and David Walley (animation), as it added quality and depth of experience for all involved in the show.

SIT Screen Arts Programme Manager, Rachel Mann, says Think and Create is a celebration and culmination of the year’s work for creative students.

“It has been a challenging year, but through all the challenges our students have shown resilience and pride in their work, so we are looking forward to celebrating their achievements with them and engaging in the artwork and games, and watching the film and animation on the big screen.”

She said due to covid regulations Think and Create is not able to be open to the public – it is a closed event this year, but students have launched a website so that friends, family and the wider community “can get a wee peek at their hard work”.

The online version of the showcase will go live today also.

Support the news you love

Scoop has been a champion of independent journalism and open publishing for over 20 years. It stands for informing New Zealanders through straight-talking independent journalism, and publishing news from politics and a huge range of sectors. Now, more than ever, sustainable financial support will help to keep these vital and participatory media services running.
Find out more and join us:


So many elements of Herbert’s novel have since become tropes of popular SciFi that Villeneuve’s film sometimes seems deceptively derivative. What makes all this nonsense essential viewing is his astonishing visual sensibility. More>>

Very few contemporary American film directors can claim to have earned the title of auteur, but for sheer visual invention and cinematic joie de vivre, there is no more consistent director working in Hollywood today than Wes Anderson.

Following hard on the heels of her previous hit show The Look Of Love, glamorous Christchurch chanteuse Ali Harper has embarked on another nostalgic musical ride, this time covering the songs of Carole King. More>>

Two major exhibitions by female artists currently on view in Wellington could not be more exciting or different. Hilma af Klint’s large, abstract, and light-filled geometric compositions contrast sharply with Rita Angus’ much smaller, but densely layered portraits and landscapes. More>>

Although Angus has become one of Aotearoa’s best-loved painters, the story of her life remained little known and poorly understood before Jill Trevelyan’s acclaimed and revelatory biography, which has been republished by Te Papa press. More>>

Tallaght Travellers Community Development Project Ltd.

Are recruiting

About us:

The Tallaght Travellers Community Development CLG is a partnership between Travellers and settled people working together to create opportunities that enable Travellers to bring about improvements in their status, life chances and living conditions which validate and respect Travellers culture and ethnicity.


Primary Health Care Coordinator – Primary healthcare for Travellers project

The role:

To facilitate and support the promotion of a primary health care model to the Traveller Community through empowerment of Traveller Community Health Workers in addressing the health status of Travellers in the community.

Job specification

Candidates will ideally have a background in one the following areas; Community Health worker, Community Development Worker, Health Promotion, Public Health, with 3 years’ experience working in a Traveller Community Development setting or with Other marginalized groups.

Candidates should be able to demonstrate the following:

  • Professional knowledge in the area of Health Promotion, Primary Health Care, Community Development and National Strategies with a focus to improving the quality of life of Travellers or other marginalized groups
  • Ability to manage a team of Primary Health Care workers
  • Evidence of being a team player and skills in partnership and team working essential · Evidence of effective planning, training and organizing skills
  • Effective communication skills including the ability to creatively present information in a clear and concise manner, taking cognizance of culture and literacy ability
  • Ability to facilitate and manage individuals and groups
  • Evidence of ability to empathise with and treat colleagues and participants with dignity and respect
  • Awareness and appreciation of the needs of the community
  • Ability to work with multidisciplinary team members
  • Planning, training, leadership, documentation and report writing, research and analytical skills.

Salary €36,400

This is a one year rolling contract with a six-month probationary period. Role is dependent on future funding. This post is funded by the HSE/THU.

For the Primary Health Care Coordinator position, please return completed applications form by email to [email protected] no later than 5pm on 15th April 2022.
Please use the subject line Primary Health Care Coordinator
Applications received after this date will not be considered.

TTCDP is an equal opportunities employer, who welcomes applications from members of the Traveller community.

Eight school networks will develop creativity to inspire long term curriculum change – but not necessarily in arts subjects.

How to creatively present a project

Arts Council England (ACE) has pledged £2.78m for a pilot to develop creative thinking across the national curriculum.

Eight schools selected as Creativity Collaboration network leaders will in turn work with at least eight other local schools to share learning and creative practices in primary and secondary education.

Jointly funded by ACE’s National Lottery Project Grants and arts education charity Freelands Foundation, each network will receive around £350,000 to develop creativity in subjects across the curriculum.


  • National hubs pilot scheme to model teaching for creativity
  • £270m arts premium for schools on hold

Schools will lead on different subjects depending on their specialisms, sharing knowledge and best practice inside their networks.

The pilot aims to establish and sustain conditions for nurturing creativity in schools – a key recommendation of the 2019 Durham Commission.

Jo Cottrell, Executive Leader of the University of Winchester Academy Trust, one of the participating networks, said the programme will “get to grips with the pedagogy of teaching with creativity across all subjects”.

“The overall aim is to enrich children’s lives and chances by developing them and their teachers into confident, creative problem solvers.”

Though the programme’s cross-curricular focus is wider than ACE’s usual remit, the funder says it is confident the networks can change education policy and spark “greater recognition of the value of creativity across education”.

It expects the programme to contribute towards a key goal of its Let’s Create strategy: ensuring every child can enjoy culture and develop their own creativity.

The pilot will run until July 2024, with networks working alongside universities, researchers and creative practitioners to achieve their proposals.

Nurturing creative skills

The Creativity Collaboration networks enter the scheme with different focus areas, from supporting future teachers to providing opportunities to disadvantaged children.

Each shares an overarching goal of applying creative skill sets to less traditionally creative subjects.

Anglian Learning’s Lesley Morgan and James Woodcock described their network’s plans as a form of “intellectual creativity”.

Pupils will be asked to draw upon their understanding of different topics, disciplines and subjects by applying them to new contexts. This could include designing environmentally conscious housing in a geography lesson from knowledge gained through science, economics and design technology lessons, they explained.

Across each network, teachers will be tasked with developing their teaching to place more emphasis on problem solving and dynamic thinking.

Some of the networks will also work with universities to introduce more creativity into teacher training.

“The view is that we train teachers to use creative practice and pedagogy so that everything is taught in a creative and innovative way,” said Welbeck Primary School Headteacher Rebecca Gittins, leader of the Nottingham Schools Trust network.

Towards a creative curriculum

Network leaders believe the pilot could change the way creativity is taught.

It is hoped both practising and prospective teachers will share new teaching methods, allowing research to evolve beyond the participating trusts.

Morgan and Woodcock said the main goal is to give schools a better understanding of what creativity means in education – a “hugely contested” question.

“It is hard to define, as some people will talk about it in terms of creative pedagogies, some in terms of the arts, some in terms of thinking creatively.

“If it does require changes in the curriculum, we want that to happen.”

Although the Government has not funded the project directly, research from the project could lead to calls for more creativity to be embedded in the national curriculum.

“I think that would be brilliant,” Cottrell said, adding that the national curriculum’s focus on knowledge acquisition had restricted access to children’s creativity in recent years.

“The Government are saying children’s mental health should be at the centre of the curriculum and if they mean that, they need to allow this innovation to take place.”

How to creatively present a project

10 MS Word Tips & Tricks You Didn’t Know

15 PowerPoint Tips for Teachers

PowerPoint Tutorials for Explainer Video Animation Effects

2 Dramatic Ways to Create PowerPoint Numbered Lists

Here are 5 creative presentation ideas that will make your audience sit up and listen to your presentation with attention. Let’s jump right in.

View the highlights of this article as a presentation we shared on Slideshare

Presentation idea 1: Use a Metaphor

A good metaphor not only simplifies a concept, but leaves a lasting impression in your audience’s mind.

How to creatively present a project

In one of the recent investor presentations, a budding internet entrepreneur used a memorable metaphor to start his presentation.

He started his talk by slowly pulling out a pair of scissors, knife, bottle opener, nail filer etc. from his trouser pockets. When the audience grew restless with curiosity, he said, “This is how the various tools related to the industry are available on the internet.”

He then pulled out a neat little Swiss knife from his shirt pocket and said, “This is what we propose to do with our site. We wish to consolidate all the relevant tools in one convenient place and help our customers.”

This powerful metaphor helped the audience to get his idea instantly.

What metaphor can you use?

Presentation idea 2: Use a memory hook

We know of a restaurant owner who uses a four pronged fork as a memory hook when he presents to his staff. He points to the 4 prongs in the fork and says, “In restaurant business, our success depends on four factors. They are quality, hygiene, service and smile.”

The fork seems to be such an appropriate prop to serve as a memory hook for his industry. What memory hook can you use?

Presentation idea 3: Use an Excel sheet instead of PowerPoint

One of our clients, who sells bulk medicines to hospitals wanted to make a sales pitch to a large hospital. They showed us the elaborate presentation they planned to use.

The presentation started with company history and ended with a 73 page product catalog. What was interesting was, the hospital has been purchasing their drugs for a long time and they knew about all their drugs.

We suggested that they cut down all the routine information and get to the real point of the presentation, which was about discussing the price. We suggested that they use an excel sheet with simple formulas, to present the ‘if then’ scenarios when the hospital places bulk orders.

Our client took the idea and started an earnest conversation with the purchasing committee members. The excel sheet helped to showcase how the price reduced as the volume of the order increased.

After a number of permutations and combinations, the committee placed one of the biggest orders in the company history. Our client thanked us for saving a deal that might have gone to the competition had they bored the committee members with the ‘usual’ presentation.

How can you use the power of excel in your next presentation?

Presentation idea 4: Use a demonstration

We know of a furniture dealer who used a simple demo to convince a large purchaser to choose his brand of sofas over the competition.

He bought a sofa from his competition and kept it right next to his own – in his showroom. He then asked one of his men to neatly cut open the sofas. With the insides of the sofas clearly visible, the dealer made a convincing presentation on the quality difference between his brand and the competition, to the large purchaser.

Wasn’t that a creative presentation idea? Needless to say, he got the bulk order, though he was priced slightly higher than the competition.

What demonstration can you use?

Presentation idea 5: Use an activity

Last week, we met an insurance agent who created a major impact on our minds with a simple activity.

How to creatively present a project

The agent gave us a sheet of paper and asked us to write our names in the middle of the sheet. He circled our names and asked us to write down all the dreams we had for our 6 year old son, around the circle.

When we finished writing the dreams, he took the piece of paper and tore off our names from the middle of the sheet and asked, “God forbid, if this were to happen – who will fulfill your dreams for your son?”

The question made us think for a long time. We ended up buying a child plan. That’s the power of using creative presentation ideas.

What activity can you use in your next presentation?


Not all of us are blessed with creative abilities to come up with new presentation ideas all the time. But, we can always draw our inspiration from the events that happen around us.

Once you decide to include creative presentation ideas, you may not want to rely so heavily on your PowerPoint slides. Try to do something different in your next presentation.

Alexis Chia presents with Eliza Doss about their May project called “Back to the Future of Fashion.” Seniors who participated in May project gave classroom presentations June 1-4.

While most students completed their May Project from home due to the coronavirus pandemic, seniors still found creative projects and opportunities to pursue.

May Project is a yearly tradition where seniors spend three weeks in May completing a project of their choice and presenting to U-High classes in other grades.

Meghan Hammond worked with Vanderbilt University’s social media team to promote their events and commencement after becoming interested in social media while running an Instagram account for a group earlier in the year.

“I just got really interested in how social media could be used to promote a brand, as opposed to just getting good at posting on Instagram,” Meghan said.

I just got really interested in how social media could be used to promote a brand, as opposed to just getting good at posting on Instagram.”

For their May Project, Eliza Doss and Alexis Chia researched fashion trends from the last 60 years, the environmental impact of fashion, tried on old clothes, upcycled various articles of clothing, and shopped at thrift stores. While Eliza had previous experience with thrifting, Alexis was new to the experience and was surprised by it.

“I would really recommend it. I found some clothes going for $150 normally that I got for only $10,” Alexis said.

Also motivated by recent trends, Nick Levitt and Freddie Tang decided to analyze the data of the Reddit communities’ opinions on stocks and compare it to market activity. The two were inspired to learn more by the wild fluctuations of several stocks caused by Reddit communities earlier this year.

“The goal was to see if Redditors were making good investments or bad investments,” Nick said.

Sana Shahul was a crisis manager at National Runaway Safeline . She managed live chats on Mondays from 8 a.m.-10 a.m. and messaged a total of around 12 people who were thinking of running away from home.

Through the process, she learned how to be more empathetic and how to deal with a lack of closure, as NRS does not follow up.

“[I was] being really mindful about what I’m saying and how I’m saying it,” Sana said. “It would be nice to say like, ‘Don’t do this,’ or ‘You should do this,’ but that’s not how it’s supposed to be and that’s not what we do.”

Despite initially being unsure of what he wanted to pursue for his May Project, Harrison Gray decided to recommission his family’s 42-year-old, 22-foot Catalina boat.

“My family’s boat was just sitting in our yard, land-locked,” Harrison said, “and so instead of recommissioning the boat over summer, I thought May Project was a good opportunity to do it.”

You’ve spent days working on a design concept. Tedious back and forth, dozens of sketches, countless cups of coffee. Perhaps a couple of all-nighters. Now you’ve officially refined an idea and are ready to present it. Strong work deserves an equally compelling introduction, and the way you expose an idea to a client for the first time has an undeniable impact on how it’s perceived and whether it’s ultimately accepted.

Throughout this article, we’ll go over five tips to elevate your design presentations, highlighting the full breadth of the creative process you’ve worked so hard on.

1. Describe the challenge

What was the initial objective? What about this brand was in need of a design solution? Stating these goals, even if known to the client, frames your work in a problem-solving context. Everything they’ll see next is now perceived as a response to a clear business challenge. Aside from helping you present ideas to the current client, this process also leaves you with case study content you can share to engage future clients.

How to creatively present a project

Forefathers Group summarizes the intention behind their branding work for 13 Stripes Brewery

2. Document the process

If you were a journalist sitting behind your desk, what would be noteworthy? What were some of the decisions you made that were second nature to you but impacted the end result nonetheless? I’ve found myself having to write these down as I work to avoid missing them. Stop, think about how you’re thinking, and document it. Here are some ideas about the process you might want to share:

  • Competitors you audited
  • Customer insights you considered. Share direct quotes whenever possible
  • Moodboards you put together, no matter how rough
  • Sketches you went through, even if low fidelity
  • Aesthetic or material culture references

We tend to assume our aesthetic references and insights are crystal clear. The truth is, you’d be surprised at how often the ideas that are obvious to you are novel to others. Shedding light on your behind-the-scenes builds anticipation for the visual solution you’ll share next.

Start seeing yourself as a visual storyteller and find the narrative in your work. Give voice to the quieter parts of your process; those that often go unmentioned.

How to creatively present a project

Ready-to-tweak presentation templates such as this one by Studio Standard can accelerate your process and help organize thoughts to share with your clients at this stage

3. Engaging Visuals

Context is the name of the game. How can you best help your client visualize what this concept can do for their brand? Realistic scenarios tell the customer “what’s in it for them”, going beyond flat artwork and into the realm of market applications. Consider real estate renders and their role in closing home sales. A family may fall in love with a property because there was a specific scene that catered to their everyday needs — perhaps even triggered an aspiration of something that isn’t in their lives yet.

This is the level of creative possibility you want to instill in your design presentations: an exciting vision of what’s to come. Decide how high-fidelity these visuals can be based on the project stage you’re in and the overall scope. If this is an initial overview of several concepts, you want to be mindful of the amount of time you have to create mockups and the level of detail you present.

Static and animated mockup templates can save you time when designing compelling visuals. They allow you to place your artwork in realistic scenes by editing Photoshop Smart Objects.

How to creatively present a project

A corporate branding mockup pack like this one above can speed up your workflow

Something as simple as a coffee cup can truly come to life with an animated mockup like this one by Alexandr Bognat.

4. Make it a memorable experience

Designer Louise Filli says she serves gelato when clients come in for an initial design review. She claims “it never fails to put everyone in an extremely good humor.” I bet! Even if you don’t get a chance to meet in person, think of your “gelato effect”. What is that unexpected little treat that will get attendees in the right mood? Even remotely, physical artifacts are not out of the question. Could you mail them in advance?

5. Be diligent about feedback

Sharing work with clients shouldn’t feel like a monologue—active listening goes a long way in persuading them about your concept. Whether you’re presenting your ideas in person or remotely, take notes throughout the conversation. This seemingly small act shows your audience that you care about their feedback. When and/or if there’s a refined version of the concept to submit, including insights from these notes is key to effective client-designer communication.

How to creatively present a project

Working Together 02

by Unini

Hey guys! glad to share with you my new illustration.What do you think of this one? Eager to hear your feedback, friends! Cheers! Press ♥ to show some love!!

How do you present design work to clients?

Over time, we learn to identify and even anticipate it: the moment when a client is about to say they love what they’re seeing. What have you found to be effective when presenting design ideas? Anything you’ve done that has been particularly persuasive? ■