How to find the best foundation color shade for you

How to find the best foundation color shade for you

Unlike a lipstick that can stand out or a shimmering eye shadow that’s meant to shine, foundation is the star player behind the scenes. After all, the best foundation shouldn’t be seen at all. So how do you find the right foundation shade that actually lets your skin look like skin? Read on for a few tips on how to find your best foundation makeup match!

1. Understand Your Undertone

You probably aren’t confused about whether your skin falls into a light or deep category, but undertones may leave you a bit puzzled.

How to find the best foundation color shade for you

2. Swatch Test

Sure, swatching on your forearms make for a great Instagram shot, but the skin on your body may not be the same shade as your complexion. Once you found a few shades that might work for you, swatch directly onto your cheek down to your neck Let it sit for a few minutes and see how it adjusts to your skin. Foundation can sometimes oxidize with wear and get slightly darker from the mixture of elements and the oils on your skin.

3. Find the Light

Just like getting the perfect selfie, lighting is everything. Once you’ve swatched, skip the fluorescent lighting in-store and head outside to see how the pigments look in natural light. If your makeup is too light, you will look ashy or as if you have a gray cast on your skin. If the formula is too dark, it can make your complexion look muddy. Look for the shade that disappears into your skin most is your right match.

How to find the best foundation color shade for you

Find your perfect foundation shade match with one of the 40 shades in our Liquid Whip Long Wear Foundation collection! This weightless, full-coverage foundation gives you a flawless finish every time–especially when you apply it with a Beautyblender.

How to find the best foundation color shade for you

Finding the correct foundation for you takes time. You have to carefully look through all the different options in order to find the one which is going to be the best choice for you, and this can be a lengthy process.

Thankfully, there are things that you can do to identify the correct foundation for your needs and requirements without considerable resources and funding. We will be examining the method used to identify the correct color face foundation for your skin tone.

Identifying Your Undertone

The first step in identifying what kind of foundation will be best for you is to find your undertone. This is a base tone which exists in your skin and will determine what kind of foundation you will need.

There are typically three different categories for undertones. These are warm, cold, and neutral. A warm undertone will represent skin best suited to yellow, peach or golden. A cold undertone will indicate skin which is more adjusted to red, blue and pink. A neutral undertone is one which can have a combination of cold and warm colors.

There are a selection of tests which you can do to identify what kind of undertone you have. Someone who is naturally blonde, black or brown with grey, blue or green eyes would be best suited to a cool undertone, then your ideal foundation will be one which has a red or blue base. Sable, rose and cocoa are all recommended shades to consider.. Contrastingly, someone with naturally black, strawberry blonde or auburn hair would best suit a warm undertone if they have hazel, amber or brown eyes.

Understanding Your Skin Type

Everybody has a different type of skin. While it is not mandatory for identifying the shade of foundation, it is important to know your skin type for the best results.

Oily skin will require a matte finish or an oil-free offering, and dry skin will require a moisturizing foundation. Sensitive skin will need an aromaless, hypoallergenic foundation, and an uneven complexion will need a full effect foundation.

Use Your Skin as a Guideline

If you are unsure about which foundation will be right for you, you need to use your skin as a guideline in your experimentation. Remember that undertone – it will come in handy later.

If you are someone who has a warm undertone, you should look for a foundation which has a golden or yellow base. Appropriate shades for you will include things like tan, caramel, chestnut, and beige.

If you or someone who has a cool undertone, then your ideal foundation will be one which has a red or blue base. Sable, rose and cocoa are all recommended shades to consider.

Those with a neutral undertone may explore both options, but if you are looking for a unique offering, then foundation which comes in shades of nude, Ivory or buff will be good choices.

Test Each Choice

When looking for the correct foundation it is important to select something which is relevant to your skin. These guidelines are generic and are not a guarantee of a perfect fit.

To ensure an accurate match, you should test each shade and see if it matches your skin tone. Obviously, you are searching for something which provides you with the closest match, so your makeup looks natural. It is important to experiment and test, but thankfully you will not need a large quantity to do so.

Overall, these are the steps you should take to find the ideal skin tone for your needs. It is not easy to do by any means, but it is an important part of making sure that you look your best and have collected enough resources to properly do your makeup. Foundation is an important part of this because it gives you the blank canvas that you need to apply makeup properly. Naturally, this makes finding it an important part of the process, and so it is important to take the time to find your ideal choices. It can be a challenge, without a doubt, but it can also be incredibly worth it to get it right, which is why a lot of people will spend a long time trying to make it work out.

Remember, experimentation is key, as understands your undertone!

Harder to pass than the bar.

How to find the best foundation color shade for you

Finding the right foundation is like finding the one. The only difference is you don’t have to settle. If you tick all of the following boxes, congratulations—your skin, like Hiddleswift, has found its happily ever after. Here, your ultimate guide.

How to find the best foundation color shade for you

How to find the best foundation color shade for you

“If you want to get the right tone, always try foundation in natural daylight, so at a window or outside,” says celebrity makeup artist Naoko Scintu. Daylight is crystal clear and even, which means it’ll be easier to detect the wrong color match or spots that need more blending. If it’s nighttime, you can use an LED lamp mirror like The Makeup Light, beloved by Blake Lively and Charlotte Tilbury, to mimic the natural stuff. PSA: Beware of department store lighting!

How to find the best foundation color shade for you

How to find the best foundation color shade for you

The *center* of the face (make sure it’s clean and moisturized) is where women often need the most coverage, says makeup artist Jen Fleming. But just as importantly, you need to make sure it matches the rest of your body because a two-toned situation becomes no one. Your neck makes for a great tester palette because it’s typically even toned to begin with, but Tilbury and fellow makeup artist bigwig Troy Surratt have both gone on record saying that testing foundation on the jaw, which showcases your undertones best, in daylight is the most telling way to find the right flattering shade. We say play it safe and investigate both.

How to find the best foundation color shade for you

How to find the best foundation color shade for you

Undertones are inherently mystifying, but once you understand yours and know what to look for, you’ll be able to edit out the wrong-hued formulas with ease. At the end of the day, you’re either one of the following and should look for foundations that match:

How to find the best foundation color shade for you

  1. Cool (Blueish): You have pink, red, and blue undertones . Often times blue or purple veins can be the most obvious indicators.
  2. Neutral (Greenish): You’re somewhere in the middle as your complexion doesn’t lean too cool or warm. Other telltale signs are if your skin appears olive-y in the sun or if your veins are blue-green.
  3. Warm (Yellowish): Your complexion has warmer yellow or peach undertones with greenish veins. It appears yellowish in the sun.

“The fairer the skin is, the more neutral-to-pink undertones usually are,” explains makeup artist Tina Turnbow. “It’s good to figure out if you are more neutral or yellow so the shade blends in.” Often times makeup artists will suggest identifying your undertones by looking at skin against white clothing or a towel.

How to find the best foundation color shade for you

How to find the best foundation color shade for you

Foundations and concealers exist separately for a reason. “Foundation should always be applied lightly,” says Scintu. “If you need coverage, this should be done with concealer. It should look like real skin, showing off freckles.” But if you want more, albeit non-cakey-looking coverage in addition to concealer, look to a formula that’s layerable, like Oxygenetix’s Oxygenating Foundation.”It will allow skin to breathe, won’t block pores, and let the skin to renew underneath.”

How to find the best foundation color shade for you

How to find the best foundation color shade for you

Dry, oily, and sensitive skin all have different needs. Not to mention, different types of formulas will read—and bake—differently on the skin. If you have oily skin, you’re best off with lightweight, oil-free, and matte-finish foundations that will control shine and work well with loose powder. If you have dry skin, richer and hydrating formulas with moisturizer work best. For sensitive skin, there’s not going to be a one-size-fits-all-solution, but avoiding irritant-heavy and super-thick formulas is always wise. There’s also mineral-based powder which is known to be less aggravating to the skin.

How to find the best foundation color shade for you

How to find the best foundation color shade for you

  • Sheer: The best formula for the no-makeup makeup look, you can this kind of finish from tinted moisturizers, as well as BB and CC creams, which typically provide light-to-medium coverage.
  • Dewy: Has a natural sheen for a healthy-looking glow, but can an add unwanted shine to oily skin. Usually yields buildable, light-to-medium coverage.
  • Satin: Somewhere in between a dewy and matte, it gives you a smooth, satin-y finish and is great for women with normal to dry skin.
  • Semi-Matte: Just like a matte finish, but with a touch of dewiness, it works for most skin types for medium-to-full coverage depending on how it’s layered.
  • Matte: Because of its lower water content, a matte finish controls shine (i.e. is great for oil skin) while giving you baby soft, medium-to-full coverage.

How to find the best foundation color shade for you

How to find the best foundation color shade for you

You don’t want something that’s going to slide off your skin or gives you dry patches as it wears. As a rule of thumb, sheer coverages tends to not last not as long, which means you have to be ready and willing to reapply once to twice during the day. If you don’t want the commitment, look to a full-coverage foundation. For those with dry skin, beware of formulas that collect and attract attention to dry spots. If your skin looks drier than it was before after a few hours, this is not your match.

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Step one: Understand your undertones.

Foundation sets the stage for the rest of your makeup. Unlike your favorite eyeshadow, blush, or bronzer, you want foundation to blend in more than you want it to stand out. A good foundation should create a seamless, natural-looking color that evens out your complexion. When applied correctly, the best foundation shouldn’t be seen at all. But picking the right foundation shade to do that can be tricky. According to one 2007 study conducted by Estée Lauder, up to 94% of women were wearing the wrong color foundation. And the wrong shade can make you look washed out, dull, or ruddy instead of radiant and glowy.

The key is finding a color that looks like a second skin, since you have to get the base layer of your makeup right to build the rest around it (hello, contouring). So we asked makeup artists to explain how to find your best foundation shade, and they’ve got you covered—literally.

How to find the right foundation shade:

1. Understand your undertones.

“Undertones are the shades that peak beneath the color of your skin that can be seen with the natural eye,” says pro makeup artist and YouTuber Kat Sketch. She explains that though undertones can come in a variety of shades, the main three are cool, neutral, and warm.

  • Cool undertones denote hints of pink or blue;
  • Warm undertones denote hints of yellow or gold;
  • And neutral undertones mean you have an even mix of warm and cool tones.

To determine what kind of undertones you have, flip your hand over and look at the veins in your wrist. Notice the color of the veins and how they look to the naked eye. If your veins look greenish, then you have warm undertones. If your veins look bluer, you may have cool undertones. If your veins look closer to your skin color or they’re more undetectable, you may have neutral undertones.

For the most natural look, you’ll to want to choose a foundation shade that matches these undertones. However, Luis Carrero, the artistry educator for shade-inclusive line KVD Vegan Beauty, says you can opt for a slightly cooler tone to get a brightening effect or a slightly warmer tone to get a sun-kissed complexion. “It’s all about what you’d like your complexion to look like,” he says.

2. Swatch out a few options.

Makeup artist Lauren D’Amelio recommends choosing three shades of your desired foundation that look close to your skin, then applying each in a vertical line from your cheek to your neck. Apply each one next to each other to see which blends the most, and which you like the best.

According to D’Amelio, “Many people are lighter or darker on their face and if you match the foundation to just your face color, it may not blend seamlessly into your neck and chest—which no one wants!” This can make your foundation look like a mask and create a visible line of demarcation. To avoid this, don’t stop the foundation at the jawline. Blend it out a tiny bit on your neck and chest for the most natural, seamless color all around.

3. Check them out in different lighting.

Whether you’re testing shades out in a store or trying out some samples at home, try and move to a window or somewhere where you can view yourself in natural light. This will allow you to see the pigments most clearly. If the shade is too light, you might notice yourself looking washed-out or ashy. If the shade is too dark, your complexion may look ruddy. Ideally, you should barely be able to tell you’re wearing foundation when you look at it in natural light.

4. Consider the coverage level.

Sure, we all love a heavy-duty, full-coverage foundation for covering up blemishes like acne, dark spots, and discoloration, but a thicker formula leaves less margin for error when it comes to selecting the correct shade. A medium or sheer coverage formula can provide a more buildable finish, which can be easier to blend in with your skin tone.

5. Take a shade-matching quiz.

Thank goodness for digital color-matching technology. This is a great way to find your foundation shade online. “Some brands offer amazing foundation quizzes on their websites that walk you through step-by-step toward finding the best foundation selection,” says Carrero. The quizzes will usually walk you through a series of questions where you’ll select the photos that look closest to your skin color, identify your skin needs/concerns, and select what your undertones are. Then, you’ll be able to shop or select the proper shade, right from the website. Drugstore brands like L’Oréal Paris, CoverGirl, and Revlon have complexion-matching applications on their websites, and Ulta has a shade-finding feature that helps you take a quiz by brand. This can be particularly useful since you often can’t try on drugstore products before purchasing.

6. Shop shade-inclusive foundation brands.

“Another tip that I recommend is to look for brands that offer many foundations shades and undertones,” says Carrero. “These are thoughtfully developed to match a full range of skin tones and undertones, so you’re more likely to find something that’s a fit for you. ” Below are some shade-inclusive brands to try.

How to find the best foundation color shade for you

Finding the correct foundation for you takes time. You have to carefully look through all the different options in order to find the one which is going to be the best choice for you, and this can be a lengthy process.

Thankfully, there are things that you can do to identify the correct foundation for your needs and requirements without considerable resources and funding. We will be examining the method used to identify the correct color face foundation for your skin tone.

Identifying Your Undertone

The first step in identifying what kind of foundation will be best for you is to find your undertone. This is a base tone which exists in your skin and will determine what kind of foundation you will need.

There are typically three different categories for undertones. These are warm, cold, and neutral. A warm undertone will represent skin best suited to yellow, peach or golden. A cold undertone will indicate skin which is more adjusted to red, blue and pink. A neutral undertone is one which can have a combination of cold and warm colors.

There are a selection of tests which you can do to identify what kind of undertone you have. Someone who is naturally blonde, black or brown with grey, blue or green eyes would be best suited to a cool undertone, then your ideal foundation will be one which has a red or blue base. Sable, rose and cocoa are all recommended shades to consider.. Contrastingly, someone with naturally black, strawberry blonde or auburn hair would best suit a warm undertone if they have hazel, amber or brown eyes.

Understanding Your Skin Type

Everybody has a different type of skin. While it is not mandatory for identifying the shade of foundation, it is important to know your skin type for the best results.

Oily skin will require a matte finish or an oil-free offering, and dry skin will require a moisturizing foundation. Sensitive skin will need an aromaless, hypoallergenic foundation, and an uneven complexion will need a full effect foundation.

Use Your Skin as a Guideline

If you are unsure about which foundation will be right for you, you need to use your skin as a guideline in your experimentation. Remember that undertone – it will come in handy later.

If you are someone who has a warm undertone, you should look for a foundation which has a golden or yellow base. Appropriate shades for you will include things like tan, caramel, chestnut, and beige.

If you or someone who has a cool undertone, then your ideal foundation will be one which has a red or blue base. Sable, rose and cocoa are all recommended shades to consider.

Those with a neutral undertone may explore both options, but if you are looking for a unique offering, then foundation which comes in shades of nude, Ivory or buff will be good choices.

Test Each Choice

When looking for the correct foundation it is important to select something which is relevant to your skin. These guidelines are generic and are not a guarantee of a perfect fit.

To ensure an accurate match, you should test each shade and see if it matches your skin tone. Obviously, you are searching for something which provides you with the closest match, so your makeup looks natural. It is important to experiment and test, but thankfully you will not need a large quantity to do so.

Overall, these are the steps you should take to find the ideal skin tone for your needs. It is not easy to do by any means, but it is an important part of making sure that you look your best and have collected enough resources to properly do your makeup. Foundation is an important part of this because it gives you the blank canvas that you need to apply makeup properly. Naturally, this makes finding it an important part of the process, and so it is important to take the time to find your ideal choices. It can be a challenge, without a doubt, but it can also be incredibly worth it to get it right, which is why a lot of people will spend a long time trying to make it work out.

Remember, experimentation is key, as understands your undertone!

Like great buildings, great makeup begins with a solid foundation. So, what’s the best way to ensure you’re using the right foundation shade?

Step 1: Know your skin tone

First thing’s first, you’ll need to know what your skin tone is. Your skin tone refers to the natural colour of your complexion, which can be fair, light, medium or deep. If the tone of your skin varies across different areas of your face, focus on your jawline away from the apple of your cheek where there is often more of a natural flush.

Step 2: Identify your undertone

The right foundation shade should match your skin’s undertone. While your skin tone is how light or dark your skin is, the ‘undertone’ refers to the colours under the surface of your skin and can be warm, cool, or neutral. While your skin tone may change with the seasons, your undertone should remain consistent.

How do you figure out your undertone?

1. Check the colour of your veins
Take a good look at the veins on your wrist under natural light for an easy way to determine your undertone. If your veins look green, it is likely you have warm undertones; if they are blue/purple, you have cool undertones. If they appear blue/green or match your skin colour, you most likely have neutral undertones.

2. Do you burn or tan?
First things first, always wear sunscreen. Nevertheless, how your skin reacts to UV can also be a big indicator to your undertone. Think about when you hit the beach in summer. If you easily burn your skin likely has cool undertones; where those who tan without burning often have warm undertones.

3. Can you wear silver or gold?
There are no rules when it comes to accessories, but one metal often looks the most flattering. Consider which best suits your skin tone. Those with cool undertones tend to suit silver jewellery, and warm tones often are most flattered by gold. If you suit both, your undertone is neutral.

You have a cool undertone if.

Those with a cool skin tone may come across as red, pink, or bluish, and the veins at your wrist appear blue in natural light. You tend to burn in the sun, but not tan. You look best in silver jewellery.

You have a warm undertone if…

Those with a warm skin tone could be described as yellow, peachy, and golden, and the veins at your wrist appear green in natural light. You look best in gold jewellery.

You have a neutral undertone if…

Those with a neutral skin tone can think of olive tones or a mix of those above. Neutral undertones are a balance of warm and cool tones, so you sometimes burn and sometimes tan, and tend to suit both gold and silver jewellery.

Why does undertone matter when choosing foundation?

The right shade of foundation will melt into your skin so seamlessly it’s hard to know it’s there. This type of make-up magic is only possible when the undertone of your skin matches the undertone of your foundation. Where the undertones don’t align, the foundation will sit obviously on your skin – a cool undertone foundation may look ghostly or ashy on someone with a warm undertone, even if the depth of the shade is right.

How do I know which foundation shade has which undertone?

Once you’ve confirmed your skin tone, and figured out your undertone, finding your foundation shade will get a whole lot easier!

The L’Oréal Paris True Match range includes True Match Liquid Foundation, Mineral Foundation, and more, in over 40 true-to-skin shades in a variety of undertones. Each includes an easy marker in the shade name to identify their undertone; look for ‘C’ for cool undertones, ‘W’ for warm undertones’ and ‘N’ for neutral undertones.

Here’s a helpful guide for what to look for when foundation hunting where these undertones aren’t listed:

• Warm undertone shades are often named beige, golden, tan, caramel, and chestnut.
• Cool undertone shades are often labelled porcelain, rose, sable, cocoa.
• Neutral undertone shades are often referred to as ivory, buff, nude, and praline.

To easily identify your foundation shade online, discover our Live Try On functionality, Modiface, and discover a real time foundation finder from the comfort of home!

Step 3: Test on bare skin

Attempting to colour match your foundation to your skin can be difficult when you are already wearing makeup, so testing foundation shades on a bare face is the key to accurate shade selection.

Where this may differ is if you frequently wear fake tan, in this instance match your foundation shade to the undertone of your skin after applying self-tanner as the undertone of the product may differ.

Step 4: Start with options

To find your perfect match, start with a selection and narrow down your choices. Find three shades that look like a good match and apply them in parallel lines on your jawline, extending the product from your cheek and onto your neck slightly. The perfect foundation shade is the one that blends seamlessly into your skin in both areas.

Avoid swatching shades on your arm. While it’s quick and easy, it’s essential to test your foundation where it will be applied, as your skin tone may significantly vary between your arm and your face.

Step 5: Check in natural light

Finding the right lighting is an important step when you are looking for the right foundation shade, as different light types have different tones, which may influence how the undertone of your chosen shade appears. Skip the in-store fluorescent lighting when shade matching and head out into natural light for a more accurate view.

Step 6: Update with the seasons

As the weather changes, so may your skin tone. While your summer shade may be a perfect match when you have a glowing tan, it is unlikely to still work in the middle of winter. Your undertone will remain the same, but the depth of your foundation shade will need to be colour matched again as your skin tone changes to ensure your complexion is flawless all year.

Ready to find your perfect match? Check out our huge range of foundations in a variety of finishes to suit every skin type.

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  • Posted on 13 April 2021
  • Posted in makeup tips, Skin Twin
  • 0

How to find the best foundation color shade for you

With billions of people in the world, it is crazy to think you should have to conform to your makeup. Foundation doesn’t look right on you because everyone has different undertones AND skin values. EVERYONE. Even identical twins.

ONE SIZE FITS ONE

HOW TO FIND THE RIGHT SHADE

The best way to get the perfect match is to make it. However, instead of buying two or three different foundations and mixing them at home for a close fit, we made a system to help you make your own formula. Our process has been tested for over twenty years on people of all different skin values, tones, and types. Throughout the years we’ve worked in our studio at Chattanooga, Tennessee to help people feel beautiful in their own skin.

THE SCIENCE BEHIND SKIN TWIN

Skin Twin uses ebhues™ to scientifically classify color. ebhues™ allows us to find the colors we know will look great on a person based on their undertones and where they fall on the ebhues™ spectrum. All our colors are coded to help people find what looks best on them easily, so they don’t waste money on colors that aren’t a good fit.

HOW TO FIND YOUR RANGE

If you don’t already know your skin’s value, we recommend doing the following to find which drape is the best for you.

1. Make sure your screen’s brightness is all the way up

2. Look at the squares below.

3. Try to ignore color and look just at value.

Complete the quiz to find your perfect shade match in our Fit Me collection. Plus, get a coupon for $2 off!

DISCOVER FIT ME

HOW TO APPLY FOUNDATION

How To Wear Waterproof Makeup With @CassidySecrets

Foundation

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