The following is a guest post by Katarina Nilsson. Her bio follows.
So you have your great idea and are about to set the wheels in motion? Great job! Now it’s all down to one small detail. Although it is not that small of a detail in the grand scheme of your business. So, what will you name your business?
The naming stage of a business, product or service is where many of us get stuck. This is a common problem for all sorts of companies, from the smallest startup to the international corporation. Naming your business may seem easy, but in reality there are many pitfalls you need to avoid.
The main issue for many is actually step one: how do I think creatively around names and what do I need to consider?
These tips and tricks will hopefully give you a few insights on naming your ”baby” to give it the best possible start in life:
Stick Out To Stick Around
Trends are often tempting for a reason. But when it comes to the art of naming, a trend is a deathtrap! If you go for a name that feels fresh and flashy at the moment, chances are it’s going to be perceived as just the opposite.
A trend always dies out and you want your name to live forever (approximately 10 business years, that is). For example, after Spotify, suddenly every company was called somethingify. Seriously, google it, you’ll be surprised at how many there are! Today, all those companies probably wish they hadn’t made such an hasty choice, since nothing can be more dated.
Another reason to go for a less trendy pick is that business really is all about standing out, especially if you’re a startup competing against the giants of the game. If you have a great product AND a great name, you can’t lose!
Show, Don’t Tell
It’s perhaps an overused expression, but nevertheless a true one. The number one pitfall when it comes to naming is being too descriptive by calling your product or business exactly what it is.
But I want to name it Dollydress since I am just going to sell clothes for dolls. Really? What if Dollydress does really well and you wish to add action toys to your offering? What if you suddenly have a franchise on your hands and the demand to expand just keeps on growing? You never know, and that alone is reason enough to start looking for a more associative alternative, a name that’s inclusive rather than limiting. The trick here is to think about what you represent, the soul of your product, rather than the product itself.
See the World as Your Playground
An associative name, that perhaps has no real meaning is also easier to protect from a legal standpoint, which helps a lot if you wish to go global. You might consider a name that’s going to work well in your current market and in your home country – but in 5 to 7 years when Australia comes calling, you may realize that your amazing brand name actually means something else in another country… and it could be something very unpleasant.
If you do your homework right from the start and create a list of names that are associative, legally and linguistically proofed, and that you feel offers an edge on your market – and in future markets – you’re in the driver’s seat.
Keep the Guest List Short
Many times a naming process fails due to internal disagreements within the team. Therefore, you want to narrow the group down, and everyone involved must have the mandate to make decisions. A good way to begin is to have a creative workshop, just to get into the mood and start throwing all your crazy ideas around. A naming process is supposed to be great fun, so the more you space out, the better it gets. Just remember that in the end, the name should somehow reflect your vision and core values.
Still stuck for ideas? It’s better to take your time and pick a name that will be both effective and that you can live with for a long time. Remember, choosing the wrong name for a business can set you back in surprising ways. Try this business name generator to get your creative juices flowing!
About The Author
Katarina Nilsson is an entrepreneur with 15 years’ experience as a naming expert and strategist. As the Founder of Eqvarium, she has helped to create names for some of the world’s most prolific brands including, Sony Ericsson, H&M, Toyota, Electrolux and BabyBjörn. A certified Joy of Business facilitator and a popular keynote speaker at universities and organizations all over Europe, Nilsson has a Master of Arts and a background studying Branding and International Property Law. She also speaks Swedish, English, Spanish and German fluently. A passionate change agent, she credits the tools of Access Consciousness TM , as she helps other entrepreneurs and leaders to expand their business, unlock their inner creativity.
Selecting the perfect name can be one of the most important and potentially challenging steps of starting a business. While some entrepreneurs instinctively know how to come up with a moniker that encompasses what their venture stands for, others may struggle.
If you’re in the latter camp, this compendium of The Balance’s articles on the topic—ranging from domain-registering to title generators—can help you overcome your business-naming challenges.
Simple Steps to Help You Name a Business
One of the most effective ways to get started with naming your business is going back to the basics. Take time to consider the foundation of your enterprise—what you stand for and what you hope to accomplish—then follow a series of other steps to determine if the name you have in mind is a good one: brainstorm with others, let your ideas cool and revisit them, and – before you get too excited by your choice – make sure the name is available.
The Most Popular Styles of Business Names
Most business names fall into one of six standard categories. They include: “mainstream words,” “made-up words,” “owner’s name,” “obvious” (outlining what the firm is or does), “trendy words,” and “initials or abbreviations.” You can explore all these naming approaches to find a title that suits your business best.
Free Business Name Generators
If you hit a business-naming block, name generators can help your creative thinking. Based on keywords and other specs you provide, these 10 complementary tools come up with a moniker. Even if the one suggested isn’t ideal, it can get you thinking creatively again—and you didn’t spend a dime.
How to Develop a Domain Name
Registering a domain name is an important but often overlooked part of naming a business. Even if you don’t anticipate creating a website right now, it doesn’t hurt to secure a good, logical name for your venture on the web—just in case you do set up a site someday.
Usually, you should create a domain name concurrently with coming up with a business name. It should be short, easy to spell, and SEO-friendly. Once you hit on one, you should immediately register it.
The 10 Commandments of a Great Business Name
Once you have a name in mind for your business, review these 10 rules to make sure you’re not missing something. They include getting different perspectives, avoiding legal problems, and ways to anticipate how the name will resonate in public. It’s a good idea to avoid too-cutesy or pun-filled monikers – or names that evoke a famous company or brand. You don’t want to be too local-sounding – so avoid having a neighborhood name in your title – but also avoid words like “global” or “worldwide.” They’re too high-falutin’ for a start-up.
Create a business name and claim the domain in seconds.
Describe your brand in one word. Enter it into the shop name generator.
Instant brand-names with Shopify’s store name generator.
Search Shopify’s company name generator for domain availability instantly.
Select from auto-generated name ideas for company domains.
Hop out of the brand name generator and into your free 14-day trial.
Name your business in 10 seconds or less
The 10-second business name creator
It takes years to create a great brand, but you can have a creative brand name in seconds. Shopify’s free naming brand generator lets you jump from naming your brand to securing the domain name, to starting your small business – all in a few clicks.
Coming up with a business name for your brand
Now that you’ve decided to start a business, the next decision you’ll have to make is choosing a startup name reflective of your brand or products. We know that coming up with a name for your business isn’t an easy task, especially with the pressure of making it unique, while also developing the rest of your business from scratch. However, in order to keep your finger on the pulse, you’ll want to take all necessary steps in finding the perfect name to match your business idea.
To get you started and moving in the right direction, consider these three important factors before creating a name for your small business:
- – Your brand: It’s important for your business name to reflect the type of brand, products, or services you’re developing. This will influence how you market and interact with your target audience, and eventually build brand recognition over time.
- – Your market: Analyze similar products, services, or marketing material within your industry, and think about what makes other brands memorable. Then, use that same lens to think about what will make your brand unique and stand out from the others.
- – Searchability: A good business name is memorable and easy to find. As a result, you’ll want to set your sights on naming options that are available, through our domain name generator, social media handles, and SEO opportunities to make your business searchable.
If you’re looking for an easy-to-use business name creator, Shopify’s brand naming generator will help you name your business or ecommerce store in 10-seconds, or less. All you have to do is describe your business in one word, enter that keyword into the search bar, and the naming generator will do the rest! The results will include various options for you to choose from, so you can compare your favorites and land on a name that resonates most with your business idea.
How to choose a business name
Shopify’s online store name generator is designed with simplicity and creativity in-mind. When using the shop name generator, you’ll be provided with a ton of potential brand names and domains, but finding the name that works for your brand is up to you. Knowing what makes the best name isn’t always easy, but when you coming up with a business name, here is how to choose the best one for your brand:
Make your name memorable: A customer’s ability to recall your business name has a huge impact on how they view your business. From every inch of the marketing funnel, to attracting new customers, and bringing back loyal ones – it’s all linked to how quickly a potential customer remembers your name.
Branding: Your name will be a blueprint for all the decisions you make when developing your brand down the road. Over time your logo, slogan, and value proposition can be changed, but it’s exceedingly hard to change your name without losing some of the strength of your online brand. Choose a name that can evolve with the long term vision for your brand.
Clarity: A simple, clear, and direct name will be far more catchy and easier for customers to recall. If customers don’t understand your brand initially, they’re less likely to remember it later on. Good brand names don’t require too much explanation. While it should be clear, it should also be adaptable to change. Names that are too topical, or directly reference a specific product could box you in later on. Make sure to evaluate your name ideas for company growth potential and entry into adjacent industries.
Uniqueness: Customers won’t remember a brand name if it isn’t distinct. Catchy branding is all about setting yourself apart from your competition and that starts with a cool, unique business name. A startup brand name that grabs a customer’s attention will be remembered later on.
Availability: Last but not least, you need to make sure your brand name isn’t already taken. Setting aside the legal risks, another brand with your name (or something similar) can be confusing for customers and damaging to your online reputation. This is true of your domain name as well. Your domain name should be as memorable as your business name and easy to associate with your brand. When you’ve selected a name, make sure to claim a workable domain as soon as possible.
Finding the best name for your business doesn’t have to be complicated. With Shopify’s brand name generator, we make it easy to know your creative options, while keeping in mind everything else you need to grow your business. Once you’ve discovered how to choose a business name, you’re one step closer to launching your dream brand online.
There are so many questions to ask yourself when considering the name of a new business. Does the name have meaning? Should I name the business after myself? Is the domain name available? Is there trademark protection? Can I shout the name at a bar and not be embarrassed?
With so many questions to consider, we decided to ask 12 small business owners a question ourselves: What is your best tip for someone looking to name their business? We collected the best business naming tips below.
Test the Ease of Spelling
It may sound simple, but make sure the brand’s name is unique but easy to spell! The last thing you want is for someone to hear about your business in conversation and not be able to find it on Google or social media because they don’t know how to spell it. An easy way to test this is to tell someone the name of your company and have them write it down. If it doesn’t match, it may not be the best option!
Allude To Your Industry
When naming a business, you should consider giving it a name that alludes to the industry or work that you do. Our name is Insura, we are an independent insurance company in Ohio. Without knowing that context, someone could probably guess what business we are in just by hearing our name! My best tip is to be creative with how you can incorporate what you do into your business name in an exciting way.
Connect It to Your Clients
My wife and I run a criminal defense and personal injury law firm in the Seattle area. We work closely together with our clients to defend them in their cases, so we wanted to make sure our company name reflected that. We decided to name our company Will & Will, turning our last name into our business’s brand. We did this so our clients could feel personally connected to us as people and be able to trust us with their cases.
Make Sure It Has a Story
As a company founder, you are going to field one question hundreds of times: “What’s the meaning behind the company name?” Your answer is the key to whether people remember the company name. For example, our company name “Markitors” stands for “marketing + auditors.” I was formerly a financial auditor and founded a marketing company that sought to differentiate by bringing in-depth audits to marketing. Why does that quick anecdote matter? Because people connect with stories. If the business name doesn’t have a quick story to share that supports what the business does, then dig a little deeper for a name that lends itself to a good story.
Keep in Mind the Company’s Growth
Do Your Research
Since we now live in a digital world, it is so important to research available domain names. Rather than choose a business name and then search for your web address, it is best to do both steps at the same time. It is becoming increasingly more challenging to find the .com domain name you are looking for and so you should be prepared to get creative and do your research.
Look Into All Your Options
It’s okay to use a name that is already taken. Generally, even if a business has a name trademarked it is for a specific region and use. For example, a business name like “Tiny Campfire” could be trademarked for B2B services, but you could still use it for a clothing store or a restaurant without infringing. Similarly, just because a domain is already registered doesn’t mean it is not available. We’ve bought multiple domains from previous owners to help brand our businesses, and you can do the same.
Check the SERP
Google any of your ideas and pay attention to what comes up on the Search Engine Results Page (SERP). Are there tons of paid ads? Is there a personal blog already using that name? Any weird Urban Dictionary results? These aren’t necessarily deal-breakers, but when you’re making a shortlist of potential business names, you want to know the SEO opportunities or challenges that each name offers.
Choose Clear Over Clever
It may be easier to score the .com rights to a made-up word, but you’ll spend a lot of time, money, and energy on customer education. When possible, select a name that truly represents your offerings.
Go Back to Your Roots
Brainstorm and write out your ideas. In 2012, I did an afternoon brainstorming session with a friend who spent years in advertising on Madison Avenue. He asked the question, “How do you make your client heroic?” After a lengthy discussion, I was reminded of a blog I started in 2008… the blog page was called “Enjoy Life Daily.” It aligned me to my deeper why, before I even considered a business. My business name and offerings are as aligned today as when I did the exercise. I enjoy seeing the daily reminder as it orients me back to why I do what I do.
Capture the Essence of Your Company
The most important step in naming your business is to clearly understand why your company exists. When you understand your “why” then you have a point of origin that you can start your compelling narrative from. From that point of origin, try to capture the essence of your company in as few words as possible that you can use as a doorway to communicate that narrative. Logos and company names are micro-stories where you want to say as much as possible in the most economical way.
Check With the Kids
There’s an old joke about checking with a group of middle schoolers before naming your child. After all, if any group can come up with a cruel way to make fun of a name, it’s middle schoolers. Well, when it comes to your business, the same applies. When you settle on a name, ask your kids what they think. Ask those in your family with young kids. Ask your neighbor’s kids. Sure, you’ll probably get some pretty lame jokes but you may save yourself a lot of embarrassment later.
About the Author(s)
Brett Farmiloe is the Founder & CEO of Markitors, a digital marketing company that connects small businesses to customers through organic search. He enjoys converting insights from small business owners into high-quality articles for brands.
There are three steps to naming your business:
When you put it all together, you get a great name and the cornerstone of a successful business.
Learn More About Naming A Business In Your State
Follow These Three Steps to Name Your Business:
Naming your business is one the most important and challenging steps for entrepreneurs. How you decide to brand your business will play a large role in your success.
In this video, we break down the naming process into three steps: choosing your business structure, picking a branding strategy, and making sure your name is unique.
How To Come Up With A Business Name
Visit our state-specific naming guides to learn how to come up with a business name in your state:
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Rhode Island
- South Carolina
- South Dakota
- Washington D.C.
- West Virginia
Step 1: Find The Best Brand Name For Your Business
First, we will start with the creative work of naming your business. Then, it’s time to consider your branding strategy. After that, you’ll want to understand the naming rules for your business structure.
If you’d like to explore business name ideas for your new venture right away, check out our Business Name Generator tool.
Brainstorm Business Names
You should start by brainstorming at least 4-5 potential names. The goal is to come up with at least a few catchy and creative names. Then, we will help you make sure the names you chose are available.
A good brainstorming session lasts for about 15-45 minutes and it’s important that you are comfortable in all ways— think snacks and water, a comfortable chair, your favorite pen.
Use a timer and then stop when it goes off. If you need more time, take a 15 minute break and start your timer again. The more you brainstorm, the better.
Creative Brainstorming Techniques:
- Visualization. It might help to close your eyes and picture yourself as a consumer in the type of business you want to start. What are the words that you would use to describe the product, the services, and the atmosphere? Think of adjectives you would use to convey that kind of environment.
- Word-association. Start by writing a couple of random words. Next, write down words that tie your two random words to your business’s mission, service, or product. This exercise is meant to tease-out buried ideas.
Free Writing. Keep your pen on the paper until your timer goes off. Don’t limit your ideas, don’t analyze whether they are good or bad. Just keep writing.
- Get personal. Draw upon familar experiences relating to meaningful memories and ways in which you could make others feel the same through language. Also, you can either use your own name, last name, the name of a mentor, or that of someone else who is significant to you.
- Rhymes. One popular form of word play to help you find a business name idea is rhyming. Think of similar sounding words that relate to your business and put them together. For instance, if you’re starting a laundromat business, you can name it “Spinnin’ Linen.”
- Acronyms. A simple business naming method can be creating a standard business name and using an acronym. One example is TRUiC — The Really Useful Information Company — where it describes the purpose of the company.
- Synonyms. The most creative names are derived from synonyms that can describe your business by using more unique, similar words. One simple way to do this is by performing a Google search on words that describe or relate to your business. For example, if you’re starting a business as a make-up artist, you may think of words that relate to beauty; some beauty synonyms include pretty, stunning, and gorgeous.
- Mind Map. Start with a circle containing the words “my business name.” Draw a line off of the main circle with each new idea. A web of ideas will form during your brainstorming session.
If you don’t love the name you choose the first time, most states allow you to set up a DBA later. A DBA allows you to operate your business under a different name without doing a full legal name change.
12 Questions To Ask When Choosing A Brand Name
Now that you’ve come up with name choices, it’s time to think about some important tips for naming a business.
12 Important Questions to Ask Yourself:
- Is my name simple?
- How does the name sound when I say it out loud?
- Is the name easy to pronounce and spell and does the acronym look ok?
- Is my business name shorter rather than longer?
- Did I include a geographic location in my name? Usually, you shouldn’t.
- What do other people think of the name?
- How does the name compare to other business names in the industry?
- Does the name convey my mission as a business?
- Did I avoid trends?
- Does my name contain obscure words?
- Is my name too narrow or too literal?
- Is my name memorable?
By Susanne Rieker
A lot of yoga teachers I work with struggle with naming their business. They want something meaningful, something unique, beautiful, and of course it also should be available as a domain name and social media handles.
Most yoga teachers or wellness entrepreneurs have a personal brand and in this case I recommend using your name as your business name.
For many, this can be tricky if your given name is so different it’s hard for people to spell, to pronounce or to remember, or because it’s so common that the URL is already taken and you’ll never get found in the online sphere even if someone does a direct search for your name.
I still strongly recommend that you use your name for your personal brand.
First, it’s easier to create trust.
Your potential clients feel a deeper connection.
It’s stays with you, even when you change directions in your business.
But still, what should you do when your name is hard to say, spell, search or find? This can be a valid concern!
Are you willing to alter your name slightly? If so, there’s a variety of ways you can accomplish this.
You can use your first name and middle name only.
You can add a word to your name – for example James Smith Yoga. Or Yoga with Kassandra.
You can also change the spelling of your name to be easier to read and spell.
For example, did you know that Jennifer Aniston’s real name is Jennifer Linn Anastassakis? She just rearranged and dropped some letters.
There are a lot of celebrities who changed their real names. The reason celebrities make such a great example is because their name changes are done to achieve the same results we are looking for in a personal brand: to be easy to say, spell, differentiate, and remember.
Another concern that people have is privacy. If you are hyper-aware of your safety or privacy because of personal circumstances or just your own comfort level with sharing yourself online, then go with a business-y name.
If this isn’t a concern for you, use your own name. You are a person, and people love following, reading and buying from real people!
Now, let’s say you want to build a brand that’s bigger than yourself. For example, a yoga studio. Or a brand that you want to sell one day. Or you have a business partner. Here branding and coming up with your brand name can be a much bigger project.
Your brand name should be meaningful and immediately establish a connection with your intended audience. It needs to be emotional.
So, choose a name that appeals to your niche.
You should come up with a list of a few names that you like, and then you have to do your research.
Do a quick Google search. Do any other businesses already use any of those names?
If not, is the domain available?
Finally, whatever name you choose for your brand, use it consistently across all your marketing. If you have decided to be James Smith Yoga, then that should be the name of the URL of your website, your Instagram handle and on your LinkedIn. This will make it easier for your followers to recognize you everywhere, and it just looks more professional.
If you need a list what to do next, I have a roadmap or you with a step by step list what you need to do to build your business. You can download it at https://www.susannerieker.com/roadmap. It’s free and I hope you’ll find it helpful.
Thank you for listening
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>> If you want to give me feedback or want to be a guest on my show, please get in touch.
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Naming a business properly is really important, rather that’s something which will remain with your business forever. It isn’t easy to name a business.
There are a lot of parameters you need to keep in mind before you can name a business. If you go by the business books, understanding the market and competition plays a crucial role in the naming of a business.
So, if you are in a fix on how to name your business, here’s a quick guide on how you can successfully name a business without much trouble.
11 Steps to Name A Business Successfully
Remember, a business will create a niche out of its name that will not only appeal to your business but also attract different kinds of customers.
So, do follow each point mentioned below carefully for a successful result.
1. Legal Considerations
The very first step before finalizing a business name is to check whether it is already been taken or not. Also, check if already a trademark registration has already been done with the chosen name. Every country has an official site to check this. For example, if you are from the United States, you can check online at USPTO.gov to find if the name is still available to not for registration.
2. The Business Name Must be Simple, Yet Unique
Coming up with something that’s simple for people to understand is the key to naming a business. You need to brainstorm ideas and names on what you want to go with and what your business conveys. Start with simple words, chalk out similar names and meanings, and go with something that is unique and has an appeal.
For a trial, you can even try some name choices with a few of your potential customers, investors, and staff.
3. Understanding The Market before you Select
You need to understand your target market properly and the areas you want to operate. Markets have different segments and audiences, so do understand your type and set of target customers before you finalize your business name.
As you may expand with time, avoid names that will stop your business to move around or add any other product to its portfolio.
4. Name Must be Easy To Pronounce, Write and Remember
Your business name should have not been something that people can’t even pronounce. Keep it easy and simple so people can easily pick up the name. An easy name will help customers to recall your brand, products, and services.
The key is to go for a business name that provides some information about what you do.
5. Name Should Match Your Business
A name that will provide some information about your business is an add-on. Your business name should match your business and what you do. This will help you to gain your own audience, and people can recall your brand that will remind them of the services and products you offer.
Also, make sure that your business name has no negative or obscene connotations in any language.
6. Understand The Competition
A good idea of the competitor will provide you with a business plan that can help you to grow in the market. So, naming your business according to what your competitors are going may actually help you to stay ahead. This will bridge up a gap prompting customers to choose you over your competition.
Naming against your competition does not mean any obscure word that makes no sense. Always go with traditional word spelling and something better than what’s already available in the market.
7. Be Relevant
Remember the name you are going to choose for your business is going to be your identity probably forever, be it the company or your product line or services. Keeping it simple will do your job, but make sure it’s relevant at the same time.
Business names that are straightforward and relevant have more recall potential among customers.
8. Avoid Trends
If you are going to name a business as per any particular ongoing trend, do remember that this will only work for a particular amount of time. You may get a kickstart at the beginning, but as the trend will start to slow down, your business will see the same way down the lane.
You will have a business that has to work in the long-term, so strictly avoid considering trends while naming your business.
9. Be Creative
Try to be creative with the name as much as possible. A completely unique name may actually pay off well as coined names are often more meaningful than the existing words. This also adds to the chances of your business becoming more popular.
Try experimenting with new forms of spellings of the words already available, but avoid names that are too narrow or too literal.
10. If You Are Not Able To Choose A Business Name
If you are having trouble picking up a name for your business, don’t worry, there’s a simple solution. There are a lot of business name generators available in the market that will help you to pick up a name for your business.
You can use this free tool to find a proper name for your business. You may hire a trademark attorney to get the search report.
As an add-on, you will also bring in the details regarding domain availability and social media handles.
11. What Next If You Have The Business Name Ready
In case you are ready with a name for your business, it’s now time for some online research. Starting with legal compatibility to an official domain to social media handles, it’s really important that you have everything available in some form or so. You can check the availability of a relevant domain name for free below:
This may look obvious, but a miss in one of these will cost you a fortune.
Also, make sure that the website URL you choose a .com domain name unless your business is region-specific.
Generate thousands of unique name ideas for your business.
Enter keywords into the business name generator below to get started!
How to use the business name generator
Crafting the perfect name for your business or company is a difficult task, even for the most experienced branding strategist.
With the Business Name Generator, you can streamline this process by generating unique business name ideas, based on the keyword(s) you submit.
If we don’t find you the perfect business name, we hope you at least can leave our site with new ideas and inspiration for your business name! With that in mind, here are a few great features of our business name creator tool:
Business name ideas for any niche or industry.
The business name generator will take keywords you enter and use its matching algorithm to automatically apply the most relevant industries and filters to help you find relevant names. You can also add/remove any filters as well!
Filter, adjust, and save your name ideas until it’s perfect.
Our generator allows you to adjust the length, tone, and overall catchiness of each name idea to help find the perfect name match for your business!
Instantly check availability.
Check if your business name ideas are available using our domain checker tool. Simply Save or Click-on your favorite and most memorable name ideas, our generator will do the rest.
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Why our business name generator is the best
Unlike other sites which simply combine random words to create a business name, our generator has in-built logic that works by understanding the text you submit. Using it to create unique name ideas based on a range of branding and business considerations.
In short, the name generator logic creates unique name ideas through keyword association, industry relevance matching, and a summation of learnings from millions of user interactions on our site.
When combined, all of this helps our ai business name generator to understand and serve business name ideas that are unique, engaging, and attractive to our users.
So, what are you waiting for? Why not give our business name generator a try!
How to name your business
What goes into a good business name? Any branding expert will tell you there is a myriad of considerations to make depending on your business goals.
To help you during the business naming process, here are the six most important steps in creating and choosing a business name:
1. Research your audience
What type of customers are you trying to reach? Knowing your customers first will help you to better decide on the style and overall tone of your business name.
A great way to perform audience research for your business name is to start by creating customer personas. In short, your customer persona should outline the Wants, Needs, and Jobs of your customer.
Outlining these facts and assumptions will help you understand your customers better and act as a great point of reference for all business decisions. Such as deciding what name would suit your business best.
2. Make it catchy
Catchy business names are effective because they stick. Business names that are catchy should be short, easily pronounced, and to the point.
How can you test if your business name ideas are catchy? A good way to do this is by visualizing your business name in a slogan or advertisement. Try to be objective here, or get help from a friend, and ask yourself: “would I remember this name after seeing (or hearing) it only once?”.
This simple, but effective, trigger question can help to filter out potentially poor name ideas in your shortlist.
3. Research your competitors
Businesses who break through the market are always perceived as a pioneer.,To avoid looking like ‘just another one of those businesses’, create a document with extensive research for your business industry, niche, and local competitors.
To start, create a list of your direct business competitors and, for each one, hone in on how they landed on that business-specific name and why it works (or doesn’t work). Here are some trigger questions to help get you started:
- Do they use specific keywords? Avoid using keywords similar to your competitors.
- Is there a common trend? Try to find an opportunity to offer a point of difference.
- What story or values does the name convey? Customers should easily be able to understand your business services and values in a name.
As you build out your competitor analysis document, it will quickly become a great point of reference and ensure consistency in many of your business decisions.
4. Keep it simple
Business names should generally be only 2-3 words long at most! Which is something our business name generator keeps in mind when generating results.
Complex, long, or hard to pronounce business names are simply difficult to remember and will make the branding process even harder.
It will take a lot of effort and creativity to make simple names work, as most of the good ones will already be in use, but the outcome will help you establish a strong and unique presence in the market.
5. Is it brandable?
When shortlisting your business name ideas, thinking ahead and visualizing how your business name will look on marketing collateral, radio, or podcast mentions will help to validate which name ideas fit your business best.
- When you generate a business name, keep the following tips in mind:
- Is it easy to pronounce?
- Is it unique and easily differentiated from competitors?
- Is it easy to spell?
- Is it short and to the point?
This vital step in the business naming process will ensure that the name you commit to will work for you and not against you. Be sure to try the business name generator to get brandable business name ideas and check their availability!
6. Establish a digital presence from the get-go!
Often the last and most important step in validating your business name ideas, establishing your digital presence is a crucial step in the business creation process.
You’ll want to ensure that your domain name, username, and social media handles (like Youtube, Twitter, and Instagram) are available to register.
Our business name generator helps you streamline this process, and immediately checks if your name ideas are available to register across all those mentioned platforms.