How to plan a company event

How to plan a company event

Creating an event strategy isn’t easy. Even if you have unlimited resources, it’s a challenge to choose the right kind of events to plan and the correct event type (in-person, virtual, or hybrid), while maintaining a consistent brand and finding the right content.

Company Goals

Strategic event planning starts with identifying organizational goals and using events to reach those goals. There’s almost nothing that happens in a company that shouldn’t tie back to the company mission. Organizations have clear functions, which is why they require goals and alignment. A few common goals could be:

  • Grow Revenue
  • Build Brand
  • Decrease Organizational Turnover

Align Company Goals and Event Strategy

You know your organization’s goals. That’s a great place to start. If you want to grow revenue, your event should be centered around your product. While a networking happy hour might be fun, it is more likely to increase leads and connections rather than securing closed deals. The type of event you choose to host should align with top company priorities.

Goals and Types of Events

  • Grow Revenue: Trade Show
  • Build Brand: Thought leadership conference
  • Decrease Organizational Turnover: Internal Team Building Event

Understand Your Resources

There are a few things you have to understand before you can build out your event strategy. Your resources are all of those things that help you to accomplish your goals. You may have a little money, a lot of money, a small staff, or a big one, but you have to know what you’re working with. It’s unreasonable to think that you can put on twenty, five hundred-person events per year with a staff of two and a ten-thousand-dollar budget for the entire year. Without event management technology, having a clear grasp of your data and analytics is challenging. And, when looking across event types, it’s important to have a virtual meeting tools to help you put on your virtual or hybrid events.

Resources to Review

  • Money
  • Time
  • Staff
  • Company support
  • Education/Event Planning Knowledge
  • Event Management Technology
  • Virtual Event Software

Plan Your Calendar of Events

Timing is important. Product launches, membership sign up times, and even the weather can play a role in attendee availability.

Take Stock of

  • Industry events
  • Competitor events
  • Time of Year
  • Attendee Location

Set Clear Goals

There’s nothing worse than planning an amazing event that, when it’s all over and done, has no analytics tracked to measure success. Strategic event planning is about data and analytics. It’s about creating goals that will tell you if your event served the purpose it was meant to serve or if it flopped. You need to understand the data you can gather at your events and whether or not you’re tracking what you need to track.

  • Set a Deadline: If the goal never ends you can’t know if you succeed.
  • Make it Measurable: Vague language doesn’t work. This is the time to set quantitative goals.
  • Take Out Ambiguity: You shouldn’t question event success, it needs to be abundantly clear what is and isn’t a success.
  • Make it Realistic: Base goals off of past events.

Conclusion

In order to plan your events strategically, you need to start early. It isn’t about throwing something together at the last minute just to host an event. Your content, your entertainment, your date, your location – everything needs to align with the event. More than that, you need the right resources to support your events so that your event strategy doesn’t hit any snags. Event management technology is critical at every stage of the planning process. Creating the perfect strategic events program takes time and a lot of trial and error.

How to plan a company event

In my town, spring through summer is a busy time for local events.

Walk into any business, check your inbox, or log onto Facebook and you’ll see posters, invitations, and notices about upcoming activities.

The other day, I received an invitation to one of my favorite local restaurants, which hosts monthly wine dinners throughout the spring and summer months. At these events, attendees have the chance to try new menu items, sample wine, and gain some valuable information in the process.

One of my girlfriend’s favorite businesses — a local yoga studio — hosts yoga retreats, and even offers special classes on the beach!

One of the things that both of these businesses do well is event management.

I’m admittedly not the most organized person. Being able to sign up and receive reminders prior to the event, helps make sure I never miss a chance to attend. It also provides benefits to the business, because they can stay organized and make sure they are prepared for the event.

This is just one part of what makes their events so successful.

To help you plan, promote, and run more successful events, we compiled a list of helpful event planning resources.

Whether you’re planning your first small business event, or are looking to get more from your upcoming events — this list of resources for planning events can help.

We’ve organized these resources into categories to help you quickly find the information you need to succeed.

Planning your event

Making your event a success starts with coming up with the right plan. You don’t want to commit to hosting an event until you understand all of the things that need to be done to make it successful.

Here are a few resources to help with your event planning:

Promoting your Event

To create a successful event campaign, you need to come up with a strategy that incorporates your different marketing channels — like email, social media, mobile and web.

For a lot of small businesses, event promotion will start with email, which you can use to send invitations, save the dates, reminders, and event follow-ups.

But you’ll also want to level your different social channels, to generate buzz and get people talking about your event.

Then, there are things like online event directories which will help you reach potential attendees with very little work.

Use these resources to help you create a more effective promotional plan for your next event:

Making sure everything runs smoothly

When you’re doing everything right to get people to your event, the last thing you want is for something to go wrong at your event to damage the experience.

While unexpected setbacks are bound to occur, there‘s no reason for easy-to-avoid problems to stand in the way of making your event a success.

Consider these resources when finalizing event details:

Following up and collecting feedback

You did it! You planned the most successful event of the season; you promoted it effectively, filled the room, and delivered a memorable event experience.

But guess what. Your job isn’t done yet.

Now, you need to follow up with attendees to see how things went. For some events, you might want to collect feedback with an online survey. For other events, your follow-up may be as simple as sharing photos on social media or creating new content about the event experience.

Consider these resources for completing the event process:

Make your next event one to remember

Now that you have some helpful event planning resources, it’s time to start planning your best event yet!

To make your event the success it can be, use a professional event promotion and registration tool that allows you to promote your event, collect registrations, sell items, and track details all in one place.

How to plan a company event

Ryan Pinkham

I want to hear your story and learn the creative and innovative ways that you’re marketing your business. I’ve worked in small businesses my entire life and now I’m excited to work with them!

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How to plan a company event

Capture leads. Share updates. Drive traffic. We deliver everything you need to build deeper relationships with your most important audiences. From email to ecommerce, SMS to social, CRM to see what’s next, we deliver tools to help small businesses grow. We deliver for you—the people who make them go.

Event marketing can be very helpful for growing businesses. Unfortunately, it isn’t as easy as it sounds.

Organizing an event can be challenging, especially if it’s an essential event for your business. The growth of event marketing is one of the major changes businesses are facing. The stakes are always high; one error can cost your business significant losses or PR damages. If you’d rather avoid all the hassle, continue reading these vital tips to organize a business event.

An Approved Budget

With your planning in place, it’s now crucial to begin the process for event financing. The planning team can budget for the event or delegate an individual to get it done. Key budget components include food, transportation, decor, entertainment, and accommodation if the event spans more than a day.

Without an approved budget, your event is at risk of delays and even cancellation because some vendors and suppliers may jump ship if they don’t get a commitment by a specific period. That’s why it’s important to begin the financing process months before your event’s date.

A Car Company

Finding a transportation partner like The Minibus Centre is crucial to your event organizing efforts. A great transport partner must have enough cars to match the number of guests expected for the event. It should have the appropriate permissions to operate commercially and proof of its years of experience handling different types of event guests.

Your decision can go beyond the number of cars the partner has in its fleet. Check for additional services like luggage handling and airport greeters to make international event guests feel comfortable.

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A Planning Team

Event organizing requires consistent planning. So, getting your planning team in place can be a great first step as you plan for your business event. The planning team will be responsible for choosing dates, venues, guest speakers, partners, sponsors, and other details to develop your business idea further. The planning team will be the top decision-making body in all areas related to the event.

It’ll be a go-to for information on the event audience, objectives, targets, etc. For this reason, the team should consist of key decision-makers across the organization who are closely linked with the event. One of such is the car company or transport partner. Adding key stakeholders to your event planning team speeds up communication and renders the team more effective.

An Event Itinerary

An event itinerary is an essential item on every event organizer’s checklist. Often, there will be various activities scavenging for your attention. You will need a concise itinerary to make your event spot-on and worth attending. Your itinerary can provide hour by hour flow of your event, with facilitators responsible for each session attached. You can also seek opinions from attendees to have insights into their expectations from the event. Suppose your business event spans three days.

Ask yourself what guests will do before and after your event closes. The itinerary can include pre-activities, side events, and after-engagements to afford guests an all-around experience.

For instance, you can add touring activities, exhibitions, and other fun activities to occupy guests throughout their stay.

Packing Checklist

Guests will have various expectations and queries as they prepare for the event. Communicating your itinerary can be a great way to give attendees an overview of the event. You can create a packing checklist to guide attendees on the essentials to pack when attending the event if they’ll stay for some nights.

Usually, attendees will have numerous questions to help them prepare adequately for the event. Often, organizations provide progress updates on their websites. Event attendees can find FAQs that settle their doubts and help with their preparations. Having customer service agents on standby to attend to the needs of your event guests can also be a great idea.

Security Measures

Hosting a big event can expose you to various security risks, from petty thefts to break-ins. Security is one of the easily forgettable parts of your event planning because many event planners treat it as an afterthought. Security must be mainstreamed in your planning right from the onset, and you can explore solutions from various angles if you want to offer airtight event grounds.

You can try using security cameras and access control systems with remote management features. This way, your security team can have an overview of who gets into the grounds and who gets out.

Generally, event planning comes with various hurdles. But these essentials should give you a head start. Feel free to consult an event partner to solidify your plans for a great business event.

Learning While You Eat

How to plan a company event

Good organization is key to a productive “lunch and learn” session.

There’s no such thing as a free lunch, but for employees in many organizations, “lunch and learn” events come close!

These informal training or development sessions take place while you eat, and in return for your time and participation, your boss picks up the check.

In this article, we explore how this approach can increase engagement and motivate your people to learn. But it’s not suitable for every training situation, so we also point out the pitfalls to avoid, and give you eight tips for running successful lunch and learns that benefit everyone.

What Are Lunch and Learns?

Lunch and learns are also known as “learn at lunch” or “brown bag” events (“brown bag” refers to the way that people traditionally packed their lunch for work). Each session typically lasts for between 30 and 45 minutes.

Because they take place during lunch, they are generally voluntary and have a less formal atmosphere than a structured training session or seminar.

A lunch and learn event is an opportunity for co-workers from different teams to meet and share their skills and expertise. It could be a one-off session, where your new business manager outlines your company’s sales strategy, for example. Or it could be a course that takes place over several weeks, such as your development team teaching the basics of coding.

But lunch and learns don’t have to focus on your core business activities. They can also offer a great platform to promote life skills like physical fitness or well-being , to publicize volunteering opportunities or your organization’s charity work , or to engage with outside experts, for example.

As an incentive to attend, the food is normally paid for by the employer. But if an event has been set up at short notice, or if the participants prefer, people can bring along their own food instead.

Because they are optional, lunch and learn events are not suitable for mandatory legal training, for teaching essential core skills, or for sharing important information company-wide.

The Benefits of Lunch and Learns

Lunch and learns offer a sociable, collaborative alternative to traditional “top-down” or classroom-based learning. This makes them a great way to foster a culture of learning and knowledge sharing in your organization. This can encourage teamwork and cooperation, and help to break down silos .

Learning more about other people’s tasks and responsibilities is good for your team members’ professional development . It can make them more flexible, more responsive to changing business conditions, and better able to step in when others are absent. (See our article on Cross-Training for more on this.)

A lunch and learn session can also be a “safe” environment for people to develop their confidence in presenting and public speaking . It can be far less intimidating to stand up in front of your co-workers over lunch than to take centre stage for an audience of potential clients, for example.

And finally, providing attendees with complimentary food is a way for your organization to show that it appreciates its people, and their hard work.

The Drawbacks of Lunch and Learns

Despite these advantages, lunch and learns do have some limitations.

First, be wary of taking up too much of your people’s personal time. Some of us like to socialize during lunch, but others need this time to relax and recharge. They might start to feel resentful if they feel obliged to attend, or if the events take place too often.

Conversely, “extra-milers” or those who are prone to “hurry sickness” may feel that they’re missing out if they don’t attend. Adding lunchtime meetings to an already busy work schedule can put your team members under greater pressure, no matter how useful or enjoyable the events may be.

Another drawback is that lunch and learns may tend to rule out remote workers and those who work part-time , and this can make these colleagues feel isolated or excluded.

There is also a risk that a limited choice of food options could lead you to inadvertently exclude people who have particular dietary requirements. Make sure that you know in advance who will be attending, and consult them on their needs and preferences.

8 Tips For Successful Lunch and Learns

There are no hard-and-fast rules that govern the way you run your lunch and learns. It’s up to you to decide what’s appropriate for your organization and what will benefit your people.

But there are some practical considerations that apply in most circumstances, so here are eight tips to take on board when you’re planning a lunch and learn event:

1. Decide What You Want to Achieve

Whether the focus is on life skills, team development or business goals, remember that you’re asking your people to give up their lunch break. Good food will encourage them, but there’s more to a successful lunch and learn than just free pizza!

So, make sure that your event is worthwhile, relevant and interesting. If the subject resonates, people will be happy to attend. For inspiration, ask your people what matters to them, both in and out of work, and what they want or need to learn.

2. Know the Numbers

Decide in advance whether the event will be for a targeted (or specifically invited) group of participants, or whether it’s open to everyone.

In either case, send invites and ask people to respond promptly, so you know how many people will be attending and can plan accordingly.

3. Focus on the Food

The lunches will need to be prepared and paid for, so you may need to agree a budget with HR or your manager, liaise with your catering or facilities manager, or agree how you will claim back the cost.

Think carefully about what kind of food you will serve. Much will depend on your budget, but light, healthy snacks that you can eat with your fingers are often a good option – they’re less distracting than hot meals and create less mess.

If your lunch and learns happen regularly, try to vary the menu occasionally to keep people interested. And make sure there’s enough for the speakers as well as the attendees!

Also think about whether you need to source cutlery, plates and so on, and about who will clean up after the meeting.

4. Choose an Appropriate Venue

Areas that are equipped for eating – canteens, atriums, and breakout spaces, for instance – are often popular venues for lunch and learns.

They can be prone to noise and interruptions, however, so consider conference and meeting rooms, too. These are more likely to offer projection facilities, and may have better access to power sockets.

Alternatively, you may choose to host your lunch and learn offsite. If so, research your venue carefully and double-check your booking in advance of the event.

5. Choose a Frequency

In many organizations, lunch and learns are regular events. For example, weekly Fridays are popular for lighter topics with a more relaxed, “weekend” feel.

But if your sessions will be more skills-based or business-oriented, monthly or occasional sessions will reduce the risk of “learning fatigue.”

6. Remember Remote Workers

Audio and video conferencing apps such as Skype and GoToMeeting can enable remote co-workers to take part in lunch and learns in “real time.”

If this isn’t possible – if there’s a major time difference, for example – consider recording the session instead and making it available to everyone in your organization.

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We’ll help you make your next event a success from start to finish

Have you ever been involved in planning an event like a conference or wedding? Big or small, casual or fancy, business or personal, you know it takes a lot of work.

There’s the venue to book, the menu to plan, invitations to send, and RSVPs to gather. As much effort as it takes to put together a great event, you’ll want to do everything you can to make sure it’s a success.

At SurveyMonkey, we’ve got the tools you need to create and send an event planning survey that will give you the information you need – before and after the celebration – to continue throwing great parties and corporate events.

How to use party planning survey templates

You’ll be known as the organized, go-to event planner that knows how to make things happen when you get the data you need. Here’s how.

Corporate events

When you’re planning an event for your business or workplace, you’ll have to juggle a lot of diverse opinions, requirements, and preferences. Before you decide on that team building exercise, offsite, or holiday party, send out a corporate event survey to gather all of the data you need to make an informed decision. Ask questions like, “Do you have any dietary restrictions?” or, “Are there any questions you would like to be addressed at this event?” Of course, you can customize your questions to be as specific as you’d like.

RSVPs

You’ll need an accurate headcount in make sure you have enough canapés to go around. Send out a simple RSVP questionnaire to get the names, addresses, the number of people, and any other information you need to accurately plan your event.

After-event feedback

Even the most seasoned event planners can learn more about throwing amazing parties. After your event, use one of our event feedback questionnaires to hear how your event went. You can ask general questions like, “How unique was the event?” or more specific questions such as, “What did you like about the entertainment event?” We’ve got templates for entertainment, neighborhood, and professional events and more.

Almost anything can be an event

When people gather, it’s an event. Brunches, bowling nights, sales conferences, and wedding receptions are all events that need planning. Start out with a general event planning survey template, then customize it to exactly what you need. Ask about anything you want, from the preferred day, the color scheme, or what the signature drink should be. It’s fun and fast; you can send out a poll in just minutes.

Apr 25, 2020

How to plan a company event

Businesses must first seek to ensure employees are safe in their jobs. Image: REUTERS/Nick Oxford

Andy Baldwin

Global Managing Partner, Client Service , EY

How to plan a company event

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Prepared for:
[Client.FirstName] [Client.LastName] [Client.Company]

Created by:
[Sender.FirstName] [Sender.LastName] [Sender.Company]

About Us

[Sender.Company] is a [Location] -based event management company that has helped clients plan successful events for over [Number of Years] years. We are dedicated to helping our clients host successful events that strengthen their brand, foster relationships with existing clients, and engage with new clients. We believe our unparalleled attention to detail will serve you well in accomplishing all of your goals with your next event.

[Client.Company] ’s Event

We are very familiar with and have successfully assisted numerous clients in your industry in the past. However you envision your event to be, we can make it happen.

How to plan a company event

Catering for ABC Event

Catering for XYZ Event

How to plan a company event

Corporate cocktail party for Acme Inc.

How to plan a company event

How to plan a company event

Dinner party for private event

Our Clients

We know how important your next event is and we want to take all of the stress out planning and organizing it for you while making sure it is a great success.

How to plan a company event

Company X Rep

Company X, EventX
March 2018

“ [Sender.Company] did an amazing job with our event. We’d recommend them to anyone looking for their event done professionally and the way you want it!”

How to plan a company event

Company Y Rep

Company Y, EventY
June 2018

“ [Sender.Company] took all the stress out of planning our event and it couldn’t have gone smoother. Everyone had an awesome time!”

Pricing

Service Price QTY Subtotal
Venue Fee $5000.00 10 $50000.00
Event Staff (per hour/per person) $25.00 10 $250.00
Event chairs, tables, etc. sets $200.00 20 $4000.00
Food (per person) $40.00 100 $4000.00
Event materials/decorations $0.00 1 $0.00
Subtotal $58250.00
Discount -$2912.50
Total $59764.50

Event Contract

This Event Contract (the “Contract”) states the terms and conditions that govern the contractual agreement between [Sender.Company] having its principal place of business at [Sender.Address] (the “Company”), and [Client.Company] (the “Client”) who agrees to be bound by this Contract.

WHEREAS, the Client is conducting [Event] , [Event Description] , on [Event Date] (the “Event”); and

WHEREAS, the Company agrees to manage the Event according to the terms and conditions herein.

NOW, THEREFORE, in consideration of the mutual covenants and promises made by the parties within this Contract, the Company and the Client (individually, each a “Party” and collectively, the “Parties”) covenant and agree as follows:

Company’s Duties

The Company shall handle the management and planning duties for the Event in the manner described on Schedule A attached hereto.

Payment

The total cost to be paid to the Company by the Client for the services hereunder shall be [Total Cost] . The dates on which payments are due are listed on the payment schedule attached hereto as Schedule B.

Cancellations

In the event circumstances change and the Client must cancel the Event, the Company will make its best efforts to modify its planning to reflect the Client’s needs. However, the Client agrees and acknowledges that a change in short notice may cause severe complications for the Company and thus the Client shall forfeit its deposit of [Deposit] in the event the Client must cancel the Event within [Days Event Cancel] days of the stated date of the Event.

Promotions

The Client hereby authorizes the Company to utilize the Client’s logo and associated trademarks as well as any media, photos, or footage from the Event, in promoting the Company’s services.

Event Contract

No Modification Unless in Writing

No modification of this Contract shall be valid unless in writing and agreed upon by both Parties.

Applicable Law

This Contract and the interpretation of its terms shall be governed by and construed in accordance with the laws of the State of [State] and subject to the exclusive jurisdiction of the federal and state courts located in [Country] , [State] .

IN WITNESS WHEREOF, each of the Parties has executed this Contract, both Parties by its duly authorized officer, as of the day and year set forth below:

How to plan a company event

Event Planning Is Hard.

We Can Help You.

How to plan a company event

Event Planning

Spark approaches every project with meticulous attention to detail and obsessive precision. Regardless of size and scope, we treat your event like a business with clear strategic goals, defined milestones, and a comprehensive plan to ensure that your event is delivered on time and on budget. At Spark, we put your organization first. We learn about your business, we focus on your challenges, and we plan events to support your goals.

How to plan a company event

LEARN: We want to get to know you

What is your business about? What are your challenges? What are the issues that your members or clients are dealing with? By thoroughly understanding your company’s leadership culture, how your organization operates and your long term strategic plans, we become a part of your team. Our model works best when we can become more than the “hired help” and can become strategic event management partners, so the first step for us is about getting to know you and your business.

BUILD: Let us do the heavy lifting.

Because we have taken the time to learn about your business and the goals of your event, you can rest assured that the event will be on target and in line with your objectives. Leave the planning and management to us. Let us look after the details and the heavy lifting that comes with planning a professional event. From our network of preferred vendors, industry connections and years of experience, we can deliver a full service event management experience. The Spark team is well equipped to deliver a world class event, each and every time. Your job is to run your business; our job is to run your event.

DELIVER: Sit back. Relax.

Finally, this is where our event management expertise comes into play. At our core, we love events. We love the on-site details, production plans, schedules, deadlines and to do lists that come along with managing an event. From meticulous management of facility details to AV, catering and on-site coordination, we ensure every detail is looked after. Managing your event using a strategic overall plan and a methodical management approach allows you to rest easy. Knowing that every last detail is looked after will allow you to focus on your attendees and stakeholders at the event. Let us look after the rest.

“ Working with the team at Spark has elevated a one-day event into a successful two-day summit. Their expertise shines through when it comes to program development, speaker fulfillment, tradeshow management, sponsorship, marketing, and overall customer service. Spark’s professionalism and leadership has transformed the planning and execution of our events into a seamless experience.
”

Every business owner should prepare for the next big emergency. Learn how to write an emergency preparedness plan using these seven steps.

By: Jamie Johnson, Contributor

A new emergency can strike at any moment, so your business needs to be as prepared as possible. The best way to do this is to create an emergency preparedness plan.

Assess the risks that threaten your business

To get started, you need to assess the biggest threats to your business and its long-term recovery. Different types of disasters or emergency events can be worse than others.

Analyze the potential fallout from the following situations:

  • An environmental emergency, like a flood.
  • A global event, like the COVID-19 pandemic.
  • A physical problem, like a break-in.
  • A digital emergency, like a cybersecurity breach.

Complete a hazard vulnerability assessment

If your business operates out of a physical location, you should complete a Hazard Vulnerability Assessment (HVA). An HVA outlines any risk affecting the facility and day-to-day business operations. You’ll then rate these risks based on the level of probability and severity.

From there, you can conduct a business impact analysis. This assessment predicts the level of business disruption and can help you create a recovery strategy.

Gather employee emergency contact information

It’s important to have emergency contact information for all of your employees before disaster strikes. Gather and file this information in a single location where you can quickly access it.

That way, if an emergency happens, you’ll know how and where to reach your employees. You can inform them about the crisis and what you’re doing to manage the situation.

There is a type of insurance to cover nearly every risk your business might face, and the right insurance can protect your business from financial ruin.

Establish evacuation procedures

If you manage a brick-and-mortar business, like a restaurant or store, you need to outline your company’s evacuation procedures. Imagine various emergency scenarios and how your employees and customers can exit the building safely.

You should explain these procedures to your employees, and it’s a good idea to post them where customers can see them. If necessary, run a few drills with your employees so they know where to go and what to do.

Inspect nearby fire alarms, emergency lighting, escape ladders and any other emergency equipment.

Prepare emergency kits

You should also prepare at least one emergency kit and have it available for employees and customers. This emergency kit list is not exhaustive, but is a good start for medical and survival items you can include:

  • Gauze and bandages.
  • Painkillers.
  • A flashlight.
  • Batteries.
  • A warm blanket.

This emergency kit could be crucial if you or your employees must wait for emergency services to reach you during a disaster.

Backup important data and files

It’s essential to backup all business data and files. You should store all company data on a secure hard drive offsite. In addition, you can store data in the cloud, which when taking proper cybersecurity measures, can help protect your business against cybersecurity threats.

If you have physical files, make two copies. Store one copy at work and another copy at home. That way, if one location or the other is destroyed, you’ll still have the files you need to get your business back up and running.

Collect and store insurance information

Finally, make sure you have the correct insurance for your business. There is a type of insurance to cover nearly every risk your business might face, and the right insurance can protect your business from financial ruin.

For instance, if you own a restaurant, you’ll likely want to purchase commercial property insurance. If you’re an accountant or lawyer, you might need professional liability insurance. A licensed insurance agent can advise you on the best options for your business.

Make sure you store your insurance information in a place that is easy to access. That way, if an emergency strikes, you won’t be scrambling to locate this information.

CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.

Follow us on Instagram for more expert tips & business owners’ stories.

To stay on top of all the news impacting your small business, go here for all of our latest small business news and updates.

Planning and designing a TEDx event is a big endeavor. The good news is we have a comprehensive guide to help you along the way. Our organizer guide provides general instructions and best practices from TED’s experience hosting conferences and sharing ideas since 1984. This guide is highly recommended for both new and veteran organizers. At every stage of event planning, it should be your first stop.

Volunteers + staff

If you’re going to organize a great event, you’ll want to recruit a great team. Your staff and volunteers are the most important people you’ll need to make sure your event is a success.

In this section:
  • Build your team
  • Team management: Planning your event, Day-of planning, Succession planning

Venues + spaces

The place where you hold your event is a critical component of its success, so making sure it’s the right space is important.

In this section:
  • Select a venue
  • Design the experience
  • Social spaces
  • Event production

Speakers + program

How do you find and invest in “ideas worth spreading” anyway? We’ll walk you through this critical undertaking in the planning process, step by step.

In this section:
  • What is a TEDx Talk?
  • Create a theme
  • Create a selection committee
  • Select your speakers + performers
  • Invite your speakers + performers
  • Prepare your speakers + performers: Outline + script, TEDx content guidelines, Create + prepare slides, Rehearsals, Day of the event
  • Event program

Branding + promotions

Promoting your event in a smart and effective way can drive up your attendance, and draw even more attention to the big ideas and conversations happening at your TEDx event.

In this section:
  • Logo and design: Your TEDx logo, Visual design
  • Your event page
  • Your event website
  • Social media
  • Promotion and press
  • Promote your talks

Audience + experience

The individuals you invite to your TEDx event are both your audience and your community – they’re the people you’re sharing big ideas with.

In this section:
  • Invite attendees
  • Pre-event engagement
  • Event experience
  • Post-event engagement

Sponsors + finances

Creating and managing a budget for your TEDx event can be a challenge. Most events will cost at least some money, so you’ll want to know how much you need, and how to get it.

In this section:
  • Create a budget
  • Prohibited sponsors and industries
  • Sponsors + partnerships: About partnerships, Approaching sponsors, Relationship management

Video + photography

Video and production can be a heavy lift (literally). From picking the right equipment to editing your recorded video, it takes a lot of work — and attention to detail — to ensure that everything goes smoothly.

In this section:
  • Video: Video prep + production, Webcast your event, Video editing, Upload your videos, Get views
  • Photography: Photograph your event, Upload your photos

Post-event + renewal

After your event, the last thing you want to do is more work. But completing your post-event duties is an essential first step on the path to hosting your next TEDx event.

How to plan a company event

Event Management Company

How to plan a company event

What Are The Services Offered By Event Management Companies?

Event planning companies offer professional event planning services that include event management, event coordination, theming, décor & styling, conferencing, exhibitions & signage, entertainment and venue sourcing.

How to plan a company event

Here are just a few of the many services which an event management company may offer for your special event:

Event management-Professional event managers are skilled in the technical as well as the creative and logistical implementation of events. Whether it’s a trade show, product launch, wedding, cocktail party, awards ceremony or a sit-down gala dinner, event managers first identify the audience of each event and go out of the way to understand your brand and budget as well.

How to plan a company event

Event coordination-Event coordinators specialize in developing innovative ways to inspire, communicate, and entertain. The look after the most important aspects of event production including lighting, décor, theming, styling, catering, sound, vision, and entertainment.

Décor hire services-These companies specialize in providing décor hire services that will suit and bridge the needs of your next special event.

How to plan a company event

Conferences and venue sourcing services –Event planning companies can work with you to create a unique conference identity with careful programming of content and detailed logistic planning that can include-

• Ground transportation
• Delegate accommodation booking and venue sourcing
• Social and partner activities
• Engagement of guest speakers and facilitators
• Management of all audiovisual needs and much more.

Special event planning services-The aim of event planners is to take the stress out of planning a special event by taking a step ahead of the market. They can provide beautiful centerpieces, comfortable linens, stunning floral arrangements and funky entertainment options to make your special event perfect.

How to plan a company event

Events entertainment-Whether you’re in need of corporate entertainment is Brisbane, Sydney or Melbourne, the best event management company will bring them to you!

Now that you have clear idea about why you need to hire an event management company, it’s time to hire the best company in your area. But, a million dollar question comes: how to find the right event management company?

How to plan a company event

Experience-Check the experience of the event management company before you hire them. Ask them: what type of events do you organize the most? What services are included in your fee? What is your cancellation or refund policy? And much more.

Online resource-Online resources can help you to find the right event management company for your next special event. But, before you commit to an event management company, ask them for recommendations and available photos of past events.

Referrals-You can find best event management companies from referrals by friends or colleagues. They might refer you to someone that might be a better fit.And make sure you follow through and talk to your friends about their experiences with the company and whether they would use them again in the future.

Hope, the above mentioned tips will help you to evaluate the right event management company.

It’s a popular and growing phenomenon: We say yes, yes, yes to event after event and invitation upon invitation, but then when it comes down to actually attending, we often bail, sometimes at the last minute. It’s as though the prospect of plans—a party, dinner gathering, networking event— is far more exciting than actually attending the event. The result, of course, is that we end up overcommitting and then going back on our promises.

When you arrive to work on Monday morning and open up your calendar to see that every night of the week is booked and that you’ve even got things scheduled throughout the workday—coffee with your former co-worker, breakfast with your mentor, and a happy hour drink with a current colleague—you may feel overwhelmed and anxious.

There’s just no way you can do it all, but how do you get out of going somewhere you said you’d go or doing something you said you’d do? And how do you do it without looking like a jerk—or burning a bridge?

In fact, you absolutely can back out of an outing and politely, too.

1. When You Genuinely Want to Reschedule

It happens to the best of us. You make plans with your former boss, and you’re actually excited about meeting up. You’re looking forward to catching up and getting the scoop on how everything’s going at your old company. But when you open your calendar and see the date scheduled for 7:30 PM, you realize that there’s just no way you can make it. Not after the fitful night of sleep you had, and definitely not after you put in a nine-hour workday with a looming deadline attached to it.

Here’s what to do: Look at your calendar and find a time that you are 100% positive will work. Maybe you choose a night later in the week so if you’re tired, so you can remind yourself you’ll just have to get through one more day until the weekend. Maybe you suggest lunch instead of drinks. Choose a week where you have little else planned—so you have incentive for keeping this plan.

Write an email, apologizing and attempting a hard re-schedule, minding the fact that you must be as flexible as possible now:

I’m so sorry for the absurdly late notice, but I’m not going to be able to make it tonight. I feel awful for not letting you know before today, but the fact is I’m a bit stressed with an upcoming deadline and I didn’t sleep well last night, so I’d be terrible company. I hope you won’t hold it against me and that we can reschedule (drinks on me!). Let me know if either [date] or [date] works. If neither of those are good for you, please suggest a time, and I’ll do my best to make it happen.

Again, I apologize for the late notice. I was really looking forward to meeting and definitely want to get a new date on the calendar as soon as possible.

2. When You Never Should’ve Committed in the First Place (and Don’t Want to Reschedule)

This, too, happens to the most well intentioned among us. You say yes to a networking contact or a friend of a friend who wants to pick your brain about your job and industry. You attempted to carry on a conversation via email, but the person persisted and now you have an 8:30 AM coffee date lined up during one of the busiest months you’ve had in a long time. You’re honestly happy to answer his questions and chat frankly with him about the changing landscape of the marketing industry, but you are so over-extended that even squeezing in an early-morning coffee feels like it’ll put you over the edge.

You’ve got to be up front and direct. Apologize for breaking plans, but be adamant about continuing the conversation online. Here’s what to say:

I was just looking over my calendar, and I’m stretched way too thin this month; in fact, I don’t think next month is going to be much better. At this point, it’s just not feasible to reschedule our coffee meeting. I’m sorry I won’t be able to make it on Friday, but I’d be more than happy to answer any questions you have about marketing in general or even about what my day-to-day involves. As someone who made the career transition not too long ago, I know you must have a lot to ask about, so really, feel free to shoot me an email.

Again, my apologies for canceling on you. I’m getting better at not overcommitting myself, but clearly I’ve still got work to do!

3. When You’re Bailing on an Event and Not a Specific Person

This one may seem like the easiest one to back out of, and, in a way, it is. If it’s not a one-on-one meeting, you may not feel the need to even inform anyone that you’re bailing, but take it from me as someone who has organized events in the past: There’s a real, live person behind every event, and if you have a contact email in your inbox, you should reach out and apologize in advance for your absence. While it might seem like the event’s so big that no one will even notice if you miss it, the truth is, industry circles are often small and if you care about your professional reputation, simply not showing up isn’t the right way to handle yourself.

Instead, figure out who you can reach out to. If there’s an online RSVP and you can change your response to “decline,” please do so. Include a note about how you’re sorry to back out last minute, but something’s come up. You hope to be kept in the loop about future events. If you’re reaching out to a person you’ve been in touch with about the event, even if that individual is a PR rep and an otherwise total stranger, try sending the following:

Thanks for the invite for [name of event]. Unfortunately, I’m not going to be able to make it. I wanted to let you know as soon as I could so that you could open the list up to someone else. I’m definitely interested in these types of networking gatherings though, so I hope you’ll keep me on your list.

All this said, you know what’s easier than canceling on someone or telling a little white lie (“something’s come up”) when you can’t make an event or meeting you agreed to attend? Not saying yes if you aren’t positive you’ll be able to make good on the plan.

I realize that sometimes things do come up and you are busy, so much so that a lunch away from your desk just feels like too much. I get it, and the person you’re cancelling on will probably get it, too. Still, make backing out of a date a rarity. Do your best to only allow yourself to commit to the things that you’re truly excited about and are very certain you’ll make good on. The professional world can be small, and while flaking isn’t the same thing as burning a bridge, it’s close enough for comfort, especially if the person or people on the other end are really counting on your presence.

Before attending a trade show, or hosting a corporate event of your own, it’s important to cover your bases and prepare for success. By understanding the 5 W’s of your event, your event planning will run more smoothly and be something you can reference back to if you lose focus.

Who– Who is your target audience? As an exhibitor, who do you want to attract to your booth? As show management, what brands do you want to bring to your attendees? As a corporate event host, who will benefit from this shared experience?

After deciding who your target audience is, you can answer specific questions. Does your audience reside in a specific region? What is the demographic of the audience? How will the audience impact the event as a whole? Are there specific schedules of your audience that need to be taken into account?

What– What is the main take away for this event? What are the specific aspects that make this event THE event to go to this year? What aspects of your event needs to be decided months before the event? What elements can be planned a few days before? (hint: none) What amenities need to be present at your events? What does the event schedule look like? How long do your events need to be to get the message across and to make a lasting impression on attendees?

When– When will this event take place? Is there a time of year that your desired venue is available? Is there a time of year that is less hectic in your desired city? What will the weather be like during your desired event dates? Is there a specific time of year when your audience is most/least busy? How often will this event take place? Will the event take place during a specific time in a sales cycle for your audience?

Where– Where is your event going to take place? What venue, in what city? Where will attendees stay if they come from out of town? Is there an airport, public transportation or accommodations around the desired location? How easy is it to get to your desired venue or city? Where do most of your attendees live?

Why– Everything you do for your event will have a purpose. Why did you choose “this” over “that”? What are the overall goals of the event and what should you record for changes for future events?

If you have a concrete Who, What, When, Where and Why determined for your event, you can better plan for the more detailed elements of your event, and stay focused on your goals.

No meeting is too big or too small for our professional meeting planners.

Having a successful, well-attended, cost-effective event starts with securing the perfect venue. Let us help!

Corporate rewards programs, team building programs, destination meetings and awards and incentives are all effective ways to increase employee morale and improve performance.

Our online meeting management system offers cost effective web based event management technology.

Managing trade shows efficiently is both an art and a science – and doing it effectively and professionally is what we do!

Plan Ahead Events offers a full spectrum of event management services.

LATEST FROM THE BLOG

10 Actionable Tips On How to Write an Event Proposal

According to Bureau of Labor Statistics, the event planning industry is going to grow 11% over the next decade, with 12,700 more jobs added between 2016 and 2026. There’s a definite demand for qualified event planning professionals: if you’re looking to get the attention of potential clients, you need to know how to build a winning event proposal.

7 Tips on Planning Incentive Travel

Incentive travel is on the upswing!

Incentive travel is a tool used by many businesses to motivate teams to reach higher goals, either to increase sales, build positive corporate culture or both. When those goals are reached, the team members who qualify are included on a vacation planned and provided by the company.

STRATEGY. SOLUTIONS. SUCCESS. IT’S WHAT WE DO!

Sponsorship provides a great means of broadening your competitive edge by improving your company’s image, prestige and credibility by supporting events that your target market finds attractive. In recent years, corporate sponsorship has become the fastest growing type of marketing in the United States.

Part of this growth can be attributed to the increasing numbers of small and medium-sized businesses involved. Previously, only large businesses could afford to sponsor cause marketing, for instance, as a way of boosting profits as well as establishing goodwill. However, now smaller companies are sponsoring everything from local volleyball and softball teams to fairs, festivals and clean-ups of parks as an effective method of boosting their visibility in their community. Most of these sponsorships help these companies to enhance their public profile relatively cheaply.

Irrespective of the size of the company, however, experts in the field tout a broad spectrum of benefits that can be gained by sponsorship aside from enhancing visibility and image, such as differentiating the company from competitors, helping to develop closer and better relationships with customers, both existing and potential ones, showcasing services and products, and even getting rid of outdated inventory. These experts go on to say that when sponsorships are strategic and well-conceived, they can boost both short-term and long-term sales.

Event Sponsorship Benefits

Sponsorship of events in particular can be especially effective as a marketing tool because it can be a means of accessing a wide range of audiences such as decision makers in business, government entities, and of course customers. It can be particularly beneficial for companies that take part in international trade, because sponsorship transcends cultural and language barriers.

A growing number of marketers think that corporate sponsorship is better than other methods as it provides opportunities to gauge customer response to products immediately. Events allow business owners or executives relate directly with their customers, while they give customers the opportunity to try out the products of a company firsthand. In comparison, marketing research methods such as focus groups are usually costly and may not focus on the right kind of people, while market surveys or questionnaires usually do not allow prospective customers the opportunity to try out products.

Heightened visibility due to positive publicity through the media is another reason corporate sponsorship of events – especially those that attract large numbers of people like popular sports events – can be the most effective marketing tool. Every corporate sponsor seeks the widest exposure possible in both print and electronic media. This publicity increases the visibility of the company’s products and services. The various kinds of media that cover the event usually include the names, and even pictures, of the sponsors. This kind of mass coverage by the media that the sponsor gets is usually unaffordable, if the company were to purchase it. Therefore, in order to maximize the impact, the company sponsoring the event should augment the media coverage the organizers arrange. In fact, sponsorship often can generate media coverage which may not have been otherwise available.

Sponsorship and Consumers

Given the propensity of consumers to associate sponsors with the event they promote, it is important for companies to select events that are appropriate with their product or corporate image. Therefore, before signing up, check out how the show is perceived. Does it have an up-scale, classy image? Does it have a clean image, or is its reputation less than what it should be? Companies should not be associated with any event or cause without first determining if the sponsorship has the potential of having any negative effects on them.

In addition, the organizers should also provide you with details like the target audience that are expected, media coverage plans, and what obligations you have as a sponsor. It is also important to find out the kind of support the organizers will provide, and exactly what your sponsorship money is buying.

Sponsorship that involves hospitality always appeals to companies. The advantages may involve exclusive networking opportunities like golf competitions or receptions of VIP’s, which can be used to meet significant customers and consolidate business associations. It is essential to appraise every opportunity and seek ways to marry them with your business and marketing goals.

An Export Plan is the first step to international business success.

An export plan helps you understand the facts, constraints, and goals around your international effort. Use it to create specific objectives, decide on implementation schedules, and mark milestones of your success. It can also motivate your team to reach goals.

Written plans give a clear understanding of specific steps to take to assure a commitment to exporting. Without a plan, your business may overlook better long-term growth opportunities outside of the domestic market. Remember that while 59 percent of all U.S. exporters export to only a single market (predominantly Canada), many small exporters sell to more countries than they have employees, and these sales account for a growing percentage of total sales. These mini-multinationals are becoming more common, and your company can be one of them.

Steps to develop your export plan

  • Identify the product or service to be exported and check its export potential,
  • Conduct market research on the countries of interest,
  • Decide on a pricing strategy for the product or service, and
  • Define a strategy to find buyers.

Key Tips

  • Keep it simple. The initial planning effort itself gradually generates more information and insight. As you learn more about exporting and your company’s competitive position, the export plan will become more detailed.
  • Make a flexible management tool, not a static document. Objectives should be compared with actual results to measure the success of different strategies. Don’t hesitate to modify the plan as additional information and experience are gained.
  • A detailed plan is recommended for companies that intend to export directly, meaning selling to an end-user in another country. If your company chooses indirect export methods or sells via your or a third party’s website, you may use much simpler plans.

Elements of an export plan

As you develop an export plan, consider the following questions for each market. This Sample Outline of an Export Plan can help you organize your work.

  1. Which products are selected for export development, and what modifications, if any, must be made to adapt them for overseas markets? Evaluate your product/service’s Export Potential.
  2. Is an export license needed?
  3. Which countries are targeted for sales development?
  4. What are the basic customer profiles, and what marketing and distribution channels should be used to reach customers?
  5. What are the special challenges (for example, competition, cultural differences, and import and export controls), and the strategy to address them?
  6. How will your product’s export sales price be determined?
  7. What specific operational steps must be taken and when?
  8. What will be the time frame for implementing each element of the plan?
  9. What personnel and company resources will be dedicated to exporting?
  10. What will be the cost in time and money for each element?
  11. How will the results be evaluated and used to modify the plan?

Floor plans have never been easier, even with Social Distancing

3D EVENT DESIGNER IS INTERACTIVE FLOOR PLANS

2D VIEW

Add, edit and see furniture, décor and manufacturer specific tents within the 2D view for indoor rooms or outdoor spaces.

How to plan a company event

3D VIEW

Walk through the floor plan from eye level or see an aerial view for EVERY floor plan regardless of your account type.

How to plan a company event

ALL DEVICES

Experience EVERY floor plan on ANY device with internet connection – computers (Macs or PCs), tablets/iPads and mobile phones!

JOIN THOUSANDS OF BUSINESSES GLOBALLY + DESIGN FLOOR PLANS ON ANY DEVICE

“3D Event Designer has been a great investment for us. We have a unique space and this software allows our clients to see exactly what their events will look like in our space. The 3D Event Designer team has been great to work with –
they make it so easy!”

Director of Sales, Space Needle + Chihuly Garden and Glass

Create Floor Plans
In Minutes

3D Event Designer is 3D CAD-like software made simple. Easily create unparalleled life-like floor plans, buffet and beverage diagrams, tent diagrams (we work with industry tent manufacturers), seating charts and inventory lists within minutes.

Switch the system of units from Imperial to Metrics depending on the client (domestic or international). And switch languages from English to Spanish, French or German.

No downloads, even on
mobile devices

Create and edit your floor plans from anywhere – on PCs, Macs, smart phones and tablets. Turn your floor plans into 3D without downloading any software or application. Create a client experience they’ll never forget.

How to plan a company event

How to plan a company event

Save Time with Templates

Create templates and reuse them as needed. Or select one of the templates from our Floor Plan Gallery. Whether you frequently work at the same Venues, or want to give your clients multiple floor plan options, templates let you design faster!

Design with Real
Inventory

Create interactive floor plans and 3D images for your clients with real event inventory! Select from thousands of furniture and décor options in our software, or inquire to get your inventory included. Easily change colors and dimensions of items to fit the style and look of the event your clients have envisioned. With our Tent Designer add-on module you can now also add different tent profiles and customize them as needed!

How to plan a company event

How to plan a company event

Create Detailed Buffet and Beverage Stations

Easily create very realistic and detailed buffet and beverage stations. Add notes in the 2D and 3D view so your entire team is on the same page.

Upload Real Photos

Upload any image to be seen in the 2D or 3D views. Upload your or your client’s logo, window views, head shots of guest speakers, banners (even step and repeat banners), wall art and more!

How to plan a company event

How to plan a company event

Create a Seating Chart

Easily create a Seating Chart by adding table numbers or names to each table in the floor plan. Even add each guest sitting at the table and their entrée selection. The completed Seating Chart can easily be exported with the Inventory for a concise document for all Vendors for event execution.

Collaborate Easily
with Clients

Email your clients their interactive event floor plan so they can virtually walk through the setup as if they were there in person! Even give clients editing rights to make collaboration seamless. Not only will you alleviate your clients’ stress with the interactive floor plan, but you will give your clients full confidence in you in the months or weeks of planning ahead!

How to plan a company event

Export the Floor Plan
and Details

Easily email or print the auto-generated Inventory document which includes: all saved floor plan images (2D and 3D), the Inventory of all of the products in the floor plan and the quantity of each, the Seating Chart, Notes, and interactive link. Don’t forget to provide a copy to the Venue and all Vendors for seamless execution.

Embed Floor Plans On
Your Company’s Website

Win new event clients by showing them you offer 3D Event Designer, which will give them the confidence in their event decisions! Simply click on the “Share” button within the app and the Embed Code will appear for you to add to your website. Check out the interactive floor plan to the right that used the embed code!

How to plan a company event

How to plan a company event

Add-On Services

  • TENT DESIGNER: Add the Tent Designer module to your account to create custom tents – select from different manufacturers and profile types, add sides, doors, draping, lights, and more
  • DESIGN SERVICES: Have the 3D Event Designer team create and upload your venue floor plan in Ultra High Definition, High Definition, or Standard Definition
  • 3DITEM: Get any custom furniture or decor item added to the software
  • 3DRENTALS: Fully customize the Furnishing Catalogue with your rental inventory
  • 3DVIDEO: Have the 3D Event Designer team create a custom company branded video-walk through of your floor plan to share with clients or on your website
  • 3rd PARTY INTEGRATION Are you an Agilysys or Alert client? 3D Event Designer now integrates with both 3rd party softwares!

Are you ready to turn your floor plan into 3D?

DO IT YOURSELF

Enter your email address to create your 3D Event Designer account.

WE CAN DRAW IT FOR YOU

Let our team of architects and designers turn your floor plan into an interactive 3D layout you can virtually walk through.

About

Today, more and more companies are hosting events locally, within a corporate region, or in another state. Anytime people gather, regardless of their purpose, someone is needed to oversee the details to ensure the event (no matter how large or small), is a success. We at Black Pepper have complete understanding of the importance of timing, coordination, and countless other details that go into planning events.

Black Pepper is a full-service event planning company that provides complete planning, consulting, and supervision for both corporate and social events. Black Pepper provides its clients with spectacular events through creativity and uniqueness based on individual tastes and preferences. Whether the event is corporate or social, Black Pepper incorporates themes, design layouts, event formats, and décor with the ultimate goal of making your design-specific event a most elegant, unique, and memorable experience.

To assure the most spectacular event of a client’s choice, businesses are reaching to us to effectively plan and conduct their events. Our services are designed to meet their creative needs as well. Yesterday, companies and organizations assigned responsibility for planning of events to someone within their company or organization. Today, more and more companies and organizations are seeking to hire professionals (such as Black Pepper) who have displayed the talent, expertise, and “attention to detail” to ensure a successful company event being achieved (enjoyed) by all participants and attendees.

Corporate events can include, but are not limited to the examples listed below:
Fundraisers Charity Events Receptions
Competitions Conventions Banquets
Company Picnics Holiday Parties Business Meetings
Corporate Luncheons Trade Shows Concerts

Social events can include, but are not limited to the examples listed below:
Theme Parties Weddings Album Release
Reunions Kid Events Birthday Parties
Tours Bar/ Bat Mitzvahs New Years Celebration

To help your company or organization plan an upcoming event, Black Pepper offers free consultations. To discuss further your requirements, and our capabilities, please do not hesitate to call me at (708) 574-7870. In addition, I can be contacted by email at [email protected], or [email protected]

Charlene Boyd
President
Black Pepper

Schools, clubs, businesses, or other organizations that want to create and publish a yearly schedule of events can use this template to list dates and event descriptions with the dates highlighted on mini monthly calendars. The schedule can then be converted to a PDF to be shared with others.

Yearly Schedule of Events

How to plan a company event

Download

License: Private Use (not for distribution or resale)

“No installation, no macros – just a simple spreadsheet” – by Jon Wittwer

Description

Unlike many of my other yearly calendars that just display dates, this template lets you list short descriptions of events. This is a popular format for schools, clubs, and other organizations.

Event Types (optional): In the XLSX version (for Excel 2007 or later) you can define up to 7 different types of events to highlight with different colors. In the XLS version (for Excel 2003), you can define up to 3.

Conditional Formatting: This template uses conditional formatting to highlight event dates in the mini calendars. You can still highlight cells by formatting the cells manually (such as graying out the weekends).

Using/Customizing the Schedule of Events Template

See the Help Worksheet: Some getting-started instructions and information about printing are included in the Help worksheet within the template.

Publishing Your Schedule of Events: Although Vertex42.com does not permit publishing this spreadsheet on the web, you may create a PDF and publish the PDF if attribution is given.

Conditional Formatting: The dates in the mini calendars can be highlighted by choosing an event type in column L. This is done via Conditional Formatting. See the article How to Use Conditional Formatting to Highlight Cells Based on a Another Cell. If you don’t want the events in columns J-L to be highlighted, you can remove the conditional formatting conditions for those cells.

Adding More Events – In this template, it is very easy to add more events if you run out of rows for a particular month. Just select the row (the entire row) marked “Insert new rows above this one” and right-click on the row number and select Insert.

Events Spanning Multiple Days: If you have an event that lasts more than 1 day and want to highlight the entire span in the mini calendar, the template does not do that automatically. One option is to enter the start date for the event, and then specify the duration in the event description. You can still edit the background color of the cells manually if you want to, keeping in mind that the conditional formatting will trump (override) any manual formatting.

Example Uses for the Yearly Schedule of Events

School Calendars: This template is actually a modification of my school event calendar. In the Schedule of Events template above I’ve added the ability to specify an event type to highlight different types of events different colors.

Birthdays and Anniversaries: This template makes it easy to add birthdays and anniversaries that can automatically update each year. In the date column, you can enter the formula =DATE(B3,theMonth,theDay) , where B3 is a reference to the year. For example, if a birthday falls on the 27th of April, you would use the formula =DATE(B3,4,27)

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How to plan a company event

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How to plan a company event

How to plan a company eventPlanning is the part of management concerned with creating procedures, rules and guidelines for achieving a stated objective. Planning is carried out at both the macro and micro level. Managers need to create broad objectives and mission statements as well as look after the day to day running of the company.

Below, we take a look at the three types of plans in management and how they are used within an organizational framework:

I. Strategic Plan

A strategic plan is a high-level overview of the entire business, its vision, objectives, and value. This plan is the foundational basis of the organization and will dictate decisions in the long-term. The scope of the plan can be two, three, five, or even ten years.

Managers at every level will turn to the strategic plan to guide their decisions. It will also influence the culture within an organization and how it interacts with customers and the media. Thus, the strategic plan must be forward looking, robust but flexible, with a keen focus on accommodating future growth.

The crucial components of a strategic plan are:

1. Vision

Where does the organization want to be five years from now? How does it want to influence the world?

These are some of the questions you must ask when you delineate your organization’s vision. It’s okay if this vision is grandiose and idealistic. If there is any room to wax poetic within a plan, it is here. Holding ambitions to “make a dent in the Universe” (Apple/Steve Jobs) is acceptable, as is a more realistic vision to create the most “customer-centric company on Earth” (Amazon).

2. Mission

The mission statement is a more realistic overview of the company’s aim and ambitions. Why does the company exist? What does it aim to achieve through its existence? A clothing company might want to “bring high street fashion to the masses”, while a non-profit might want to “eradicate polio”.

3. Values

“Inspire. Go above & beyond. Innovate. Exude passion. Stay humble. Make it fun”

These aren’t fragments from a motivational speech, but Fab.com’s values. Like Fab, each organization has its own values. These values will guide managers and influence the kind of employees you hire. There is no template to follow when jotting down the values. You can write a 1,000 page essay, or something as simple as Google’s “Don’t be Evil” – it’s all up to you.

As you can see, there are really no rules to writing the perfect strategic plan. This is an open-ended, living document that grows with the organization. You can write whatever you want in it, as long as it dictates the future of your organization.

For inspiration, just search for the value/mission/vision statement of your favorite companies on Google. Or, consider taking this course on business planning for average people.

II. Tactical Plan

The tactical plan describes the tactics the organization plans to use to achieve the ambitions outlined in the strategic plan. It is a short range (i.e. with a scope of less than one year), low-level document that breaks down the broader mission statements into smaller, actionable chunks. If the strategic plan is a response to “What?”, the tactical plan responds to “How?”.

Creating tactical plans is usually handled by mid-level managers.

The tactical plan is a very flexible document; it can hold anything and everything required to achieve the organization’s goals. That said, there are some components shared by most tactical plans:

1. Specific Goals with Fixed Deadlines

Suppose your organization’s aim is to become the largest shoe retailer in the city. The tactical plan will break down this broad ambition into smaller, actionable goals. The goal(s) should be highly specific and have fixed deadlines to spur action – expand to two stores within three months, grow at 25% per quarter, or increase revenues to $1mn within six months, and so on.

2. Budgets

The tactical plan should list budgetary requirements to achieve the aims specified in the strategic plan. This should include the budget for hiring personnel, marketing, sourcing, manufacturing, and running the day-to-day operations of the company. Listing the revenue outflow/inflow is also a recommended practice.

3. Resources

The tactical plan should list all the resources you can muster to achieve the organization’s aims. This should include human resources, IP, cash resources, etc. Again, being highly specific is encouraged.

4. Marketing, Funding, etc.

Finally, the tactical plan should list the organization’s immediate marketing, sourcing, funding, manufacturing, retailing, and PR strategy. Their scope should be aligned with the goals outlined above.

If you’re struggling to create a strong tactical plan, this course on drafting great business plans will point you in the right direction.

III. Operational Plan

The operational plan describes the day to day running of the company. The operational plan charts out a roadmap to achieve the tactical goals within a realistic timeframe. This plan is highly specific with an emphasis on short-term objectives. “Increase sales to 150 units/day”, or “hire 50 new employees” are both examples of operational plan objectives.

Creating the operational plan is the responsibility of low-level managers and supervisors.

Operational plans can be either single use, or ongoing, as described below:

1. Single Use Plans

These plans are created for events/activities with a single occurrence. This can be a one-time sales program, a marketing campaign, a recruitment drive, etc. Single use plans tend to be highly specific.

2. Ongoing Plans

These plans can be used in multiple settings on an ongoing basis. Ongoing plans can be of different types, such as:

  • Policy: A policy is a general document that dictates how managers should approach a problem. It influences decision making at the micro level. Specific plans on hiring employees, terminating contractors, etc. are examples of policies.
  • Rule: Rules are specific regulations according to which an organization functions. The rules are meant to be hard coded and should be enforced stringently. “No smoking within premises”, or “Employees must report by 9 a.m.”, are two examples of rules.
  • Procedure: A procedure describes a step-by-step process to accomplish a particular objective. For example: most organizations have detailed guidelines on hiring and training employees, or sourcing raw materials. These guidelines can be called procedures.

Ongoing plans are created on an ad-hoc basis but can be repeated and changed as required.

Operational plans align the company’s strategic plan with the actual day to day running of the company. This is where the macro meets the micro. Running a successful company requires paying an equal attention to now just the broad objectives, but also how the objectives are being met on an everyday basis, hence the need for such intricate planning.

Read time: 11 minutes

A marketing plan is like a GPS for your business: it shows you the best way to reach your sales and revenue goals while avoiding any time-consuming and costly errors along the way. BDC Senior Business Advisor Mallika Kazim provides some tips for developing a marketing plan that will help map out your route and keep your business on course.

What is a marketing plan?

A marketing plan outlines your intended marketing/advertising activities for a specific period, usually over the next 12 months. It describes how you’ll reach, attract and persuade customers to buy your products or services, with clear goals, actions and accountabilities.

While large corporations might have an overarching marketing strategy with individual plans for each part of the strategy, Kazim recommends entrepreneurs with smaller businesses keep things simple.

“Think in practical terms,” she says. “It’s not about capital-S ‘Strategy’, it’s a how-to for achieving your targets.”

The marketing plan is your attack plan for chasing after your high-priority revenue opportunities.

BDC Senior Business Advisor

What is the purpose of a marketing plan?

Most businesses will have many different plans that interlink and support each other.

Your marketing plan identifies the promotional tactics that will help you accomplish the goals of your business plan, which sets out your target markets and the solutions you’ll offer to them. It should also connect with your strategic plan, which sets the overall direction for your business for the next three to five years.

“If you’ve done your business plan, you know who you want to sell to and why,” says Kazim. “The marketing plan is your attack plan for chasing after your high-priority revenue opportunities.”

A well-built marketing plan also builds confidence with financial institutions, showing lenders your business has a good chance of being successful.

How to build a marketing plan in 5 steps

Creating a marketing plan typically involves the following steps:

1. Conduct a SWOT analysis

  • Strengths are factors that improve your position in the marketplace. These can include skills, capabilities and proficiencies that can’t easily be copied by your competitors, such as low production costs due to superior technology.
  • Weaknesses are factors that reduce your ability to achieve your objectives, such as unreliable delivery or outdated production tools.
  • Opportunities are ways your business can grow and become more profitable. These might include entering new markets or adopting new technologies.
  • Threats are factors that could have a negative impact on your business in your primary markets, such as labour shortages or detrimental economic/political developments.

Because your strengths and weaknesses are defined in relation to your competitive environment, as part of this step, you’ll also want to conduct a competitive analysis to gain a complete picture of where you stand in the marketplace.

How to plan a company event

2. Profile your customers

Organize your current customers into three or four main groups—perhaps by industry or transaction size. Then drill down into what defines the customers in those groups: who they are, what they want, how much they buy, the information they use to make purchasing decisions and so on.

Example of a customer segmentation table

How to plan a company event

This is your opportunity to demonstrate that you know your customers inside and out. Paint a robust picture of them, including characteristics such as age, gender, profession, income level, education and geographic location. It’s also important to understand what motivates them to buy. Ask yourself why they would choose your products—and what might keep them away from your competitors.

“This is often the ‘a-ha’ moment,” says Kazim. “Many entrepreneurs think all their customers are the same, but that’s not true. By refining your customer segments in this way, it makes it possible prioritize and apply your marketing dollars much more effectively.”

3. Set clear objectives

What do you want to achieve with your marketing plan? Make sure those goals are attainable and realistic. For smaller entrepreneurs, business and marketing objectives are often one and the same. That means you can use the sales targets from your business plan for this step, such as those related to:

  • Market share
  • Total number of customers and customer retention rate
  • Average purchase size

Not all your objectives have to be financial. Kazim tells her clients to set other kinds of targets, too, such as for digital engagement. Can you quantify your interactions on social media in terms of followers, shares, retweets, comments and likes? Your website also offers important metrics, so you should use tools such as Google Analytics that allow you to track visitor numbers and conversion rates over time. These may not directly affect your bottom line, but they are important indicators on the health of your brand.

4. Address the “four Ps” of marketing

Once you know your goals and who you want to reach, it’s time to make some strategic choices about how you’ll do that. For each of your customer segments, Kazim suggests going through the “four Ps” of marketing to determine the best ways to meet their needs:

  • Product: What product or service will best meet their needs? Will you need to tweak your existing offering to better stand out in the marketplace?
  • Pricing: How much will you charge? Could you make changes to your pricing to increase your competitive advantage? Pricing is typically based on how much something costs to make, market, distribute and sell, and also on the profit margin you want to achieve.
  • Place: Where do customers search for, choose, buy and use your product or service? Are your offerings available where customers are most likely to find them? Be sure to consider both physical and online places.
  • Promotion: How will you communicate and sell to your customers? This is what most people think of when it comes to “marketing” and can include advertising, in-person sales, public relations, social media marketing, email marketing and other promotional tactics.

“If you’ve built good profiles and know what makes your customers tick, it should be instinctive to figure out how best to reach them,” says Kazim. “For example, if you’re selling something very visual, like handmade jewellery, and your target market is female, Pinterest and Instagram are where you will want put the bulk of your effort.”

Be sure to include timing for all the tactics you’ve identified and assign someone within your business to be responsible for seeing them through.

If you’ve built good profiles and know what makes your customers tick, it should be instinctive to figure out how best to reach them.

How to plan a company event

How to plan a company eventIf you want your event to shine and be well-attended by your target audience, you want to create a buzz by sending out a press release.

But, with so many people on information overload via social media, texts, and emails, how do you generate excitement? What elements should your press release include or exclude? How much information is enough? How much is too little? Should you send out a traditional press release, or would an online-only press release suffice? Including the following elements should give you a good outline of how to write a press release for an event, while generating a buzz that will tell your reader that yours is not an event to be missed! View more press release writing tips and examples in another of our blogs.

The 6 Essential Points of How to Write A Press Release for An Event

1. Headline. Grab the reader’s attention with a strong, catchy headline with keywords that people will most likely use in their search. This is your opener and what will make your reader want to read on. Include the name of the event and either the location or theme of the event. You won’t want to give too many details up front. If you’re writing an online press release for an event, know that Google will index 60 characters and Yahoo, 120 characters. Use Title Case for your headline. See what PRWeb says about press release headlines.

2. Summary. Next, write a summary of one to four sentences. It may be a good idea to write this section last, after you have written the rest of the press release. It will be easier to summarize after you have the rest of your points down.

3. Dateline and lead paragraph. These elements range from 25 to 30 words and answer the “who, what, why, when, where and how” questions of your event. Keep the text simple and stick to the critical elements of the information. The format is: City, State, (name of service or publisher of the press release, e.g. GOOGLE), Month, Day, Year – details.

4. Body. The body of the press release is where you really get to tell the story of the event. This portion of the release will usually have two or three paragraphs. Use the first paragraph to elaborate on the details of the event. Talk about the target audience, any guests who will be featured and their background, and the benefits of attending. If the venue is historic or ties in with your event in some way or the date coincides with history or a special anniversary with your company, mention this. This part of the press release can be a bit more descriptive than previous sections.

5. The boilerplate statement follows the body. The boilerplate is a chunk of text that can be used repeatedly, just as an “About” page is used on a website. This is where the details about your company are listed including; the services you provide, and perhaps names the key executives as well. It can contain your mission and vision for your company. This is the public persona you wish to project for your company.

6. Finally, the press release should include contact information. This is the company name, telephone number, address (if you wish, it is not necessary in a press release), the company’s website address, the name of the key person to contact about the release, and an email address.

Those are the nuts and bolts of writing a press release for an event.

Now, let’s look at the basic dos and don’ts of writing a press release for an event. Make your PR a cut above the rest. Hubspot also has a good blog on the matter and even offers a recommended press release template.

DOs

  • Start out strong and succinct. You need to grab your reader within the first few words.
  • Use active voice. Vibrant verbs create interesting and fresh copy and draw the reader in.
  • Identify a point person where readers can direct their inquiries.
  • Use a professional tone without jargon in your writing. Using slang, hype, and too many exclamation points may come across as more of a sales pitch, turning people off your event.
  • Tell an interesting story with your press release. Remember you want people to be drawn to your event. People are busy. They need to know how they will benefit by attending.
  • Send the press release out in a timely fashion. Sent too early, people won’t remember it; sent too late, they may already be committed to something else. Two to three weeks in advance is a good timeline.
  • Use a “hook.” Tying your event into trends, news, and social issues can add excitement and urgency to a press release for an event. The reader feels they are getting more value by attending than staying away.
  • Keep your press release within 300-800 words.
  • Spell check!

DON’Ts

  • Use clichés and common phrases that sound like a sales pitch. Fresh copy keeps your reader reading to the end.
  • Give away everything. If you want the reader to go to your website for more information, give them the desire to do so. Leave them with questions about the company, and they’ll go to the website.
  • Address your readers directly by “you.”
  • Refer to your company as “we” or “I.”
  • Create emphasis by using multiple exclamation points or ALL CAPS. These techniques lessen the credibility of your event.
  • Use bullet points or long lists. Search engines may reject your press release identifying it as an attempt to overload your document with SEO, and bulleted lists belong in an article, not a press release.
  • Include an email address if you’re writing an online-only release. The email could be picked up by spam bots and flood your email.
  • Use more than one hyperlink per every 100 words; otherwise, a search engine may view it as spam.
  • Use dashes, asterisks, and other odd symbols to create breaks between paragraphs. Just a simple line space will suffice.
  • Use HTML. You want your press release for an event to be distributed over a wide range of networks, some of which may not support HTML.

Follow these guidelines and your press release will shine just as much as your event!

Events and Event Planning

Pranzi is the only stop you need to make when planning your ideal event. Grand or cozy, formal or intimate, we create distinctive dining experiences, inviting atmospheres and impeccable personalized service for our brides, corporate partners, hosts and hostesses.

Corporate

We like to think good food and good business go hand in hand, and our corporate events will leave your guests with a memorable impression of your brand. Whether you’re planning an off-site meeting, a luncheon with clients, an employee appreciation breakfast or something else entirely, your coworkers and clients will be delighted.

Weddings

This is your day. We know you’ve had a vision of how this day would unfold for a long time. We’re going to make sure it exceeds your wildest dreams. Our event-planning specialists will help you visualize, plan, and make real all aspects of this fabulous day, including your engagement party, bridal shower, rehearsal dinner, and post-wedding brunch.

Private Celebration

Inviting friends, family, and other guests to a private celebration can be one of the most challenging, exhilarating, fun-filled, and stressful of entertaining experiences. Let Pranzi take away the stress, with beginning-to-end event planning and catering services.

Event Gallery

Our Image Gallery provides a glimpse of our services to our brides, corporate partners, and social entertainers. We are pleased to share these images from past events and invite you take a few moments to visually explore the variety and expanse of Pranzi’s capabilities.

Why Choose Pranzi?

Every event is different with its own style and personality. We want your wedding or event to be beautiful and unique. So why chose Pranzi? We offer One-Stop Design-to-Departure Capabilities, Meticulous Preparation and Attention to Detail, Extraordinary Food, and Impeccable Service.

Pranzi also offers a vast array of tents, specialty linens, china, tables, and more in a variety of styles, colors, and sizes to fit your style perfectly and decorate the space to look just as you imagined it. Come visit our showroom to handpick your favorite items, looks, and find inspiration. Learn more about our rental division here.

Our guests loved the food, decor, signage, etc. We are so happy with how everything came together.

Find venues, manage events and win clients with free event planning tools.

How to plan a company event

How to plan a company event

Create accurate diagrams in minutes

Impress clients and drive repeat business with exceptional setup and service. Bring events to life faster with accurate diagramming.

Provide exceptional service

Ensure every VIP gets the right treatment. Easily manage seating, meals, and more.

How to plan a company event

How to plan a company event

Delight attendees

Greet guests and check them in fast with easy-to-use tools that keep your team in sync no matter where they’re stationed.

How to plan a company event

Save a copy of this information

Download this PDF for a full overview of Social Tables event planning tools that you can share with your team.

Customer Story

Huge, complex events made simple with collaborative diagramming. Find out how the team at The Venetian | The Palazzo efficiently hosted 2,000 events with Social Tables.

Free collaborative event planning software for happier clients, and no stress.

Streamline communication

Use real-time collaboration and instant updates to keep your entire team, clients, and vendors in sync.

Find venues fast

Source all in one place! Discover the best venues for your next event, and explore accurate floor plans, photos, and more.

Create custom diagrams

Provide a personalized experience and save time with accurate floor plans, templates, custom furniture, and visual seating.

Keep everything in one place

Unlimited storage means you can upload and manage files, from client contracts to photographs and PDFs.

Make setup a breeze

Get everything set up properly and safely with easy downloads and quick printouts for vendors.

Create a better experience

Ensure every VIP gets the right treatment. Easily manage seating, meals, and more.

Delight attendees

Greet guests and check them in fast with easy-to-use tools that keep your team in sync no matter where they’re stationed.

Measure success

Use analytics to determine peak event attendance and how to staff future events.

Drive loyalty

Build stronger relationships by giving clients access to make changes to diagrams or to watch as you make edits live.

Plan your schedules
Manage your speakers
Sell tickets and register your guests
Run in-person, on-line and hybrid events
Automate with APIs

A complete set of software tools for your events

Particularly well suited for recurring events such as annual congresses, conferences, conventions, or quarterly user groups, through easy re-use of data from one event to another. Grenadine helps event professionals minimize the number of software tools and providers that they need to plan and pilot events. Grenadine is the perfect event management software for event companies, associations, and non-profits.

Full featured event planning tools

To help you to plan and save time, from venue, speakers and attendees, scheduling, reporting and publishing, Grenadine Event Manager will assist you in your complex event planning tasks. You will be able to collect data, reduce manual entry, keep track of budgets and tasks and work on your plan more efficiently

For Corporations with multiple organizational units, we offer Grenadine Enterprise Edition. For Universities, Faculties, Schools, and Colleges, we offer Grenadine Enterprise Edition for Academics.

If you are an event manager, an event coordinator, or a professional conference organizer (PCO), Grenadine is the partner you need for your events.

Automatically generated event micro websites

You can publish your full schedules on a Grenadine instant event web site, complete with speaker profiles, attendee profiles and self-serve for item sign ups. During your event, the Grenadine mobile applications (available for iOS and Android phones) will allow your attendees to have your full schedule information as well as speaker lists and other essential information in their pocket.

Grenadine Instant Event Websites support a fully responsive web layout that adapts to computer screens, tablets, and mobile phones. No matter what device your attendees are using, rest assured that they will see a view optimized for their screen size and resolution.

Basic and advanced speaker management and session scheduling, as well as features for community engagement and schedule conflict identification.

Optimized to reuse attendee information from year to year, familiar and thorough functionality for association members and speakers, and easy merchandise selling.

Ease of use when managing large numbers of events, whether large or small. Automated micro-website generation in less than 1 hour.

Consistent institution branding, IT support, payment processing and logging in for students and faculty using your own institution’s login system.

We all know that unforeseen circumstances can get in the way of an event. Maybe your venue cancels on you at the last minute, or external factors outside of your control puts your attendees’ safety at risk.

Event cancellations happen to the best of us. However, our customer experience team reports that when cancellations aren’t handled gracefully, attendees start reaching out to us for help. This is because the trust has been broken with the event itself. On the other hand, a well handled cancellation can actually improve the strength and integrity of your event brand.

So what should you do when faced with the difficult decision to cancel an event? Here are some tips from Eventbrite’s Customer Experience team to help you turn an unfortunate situation into an opportunity to delight, and show above-and-beyond customer service.

Need to cancel your Eventbrite event? Check out this help article: How to cancel your event and issue refunds

1. Communicate with your attendees and stop taking sales

If you’re sure you have to cancel your event, the first important step is to communicate with your attendees and stop selling tickets. Your ticket buyers are your number one priority, and you should tell them as soon as you’ve made the final decision.

Determining how far in advance to communicate with attendees is never easy, but ideally you’ll give at least 24 hours notice. However, the more notice — whether it’s a week, or a month — the better. This is especially the case if attendees are travelling far and need time to re-arrange travel plans, hotels, etc.

Email your attendees as soon as you can, and if possible, send a text or even give attendees a call for smaller events. Some folks aren’t always checking their inbox, and emails often go into Spam folders, so take all possible routes (including social media) to communicate this critical information. Your website, marketing emails, or other promotional materials are also good channels to make the announcement.

When emailing attendees, be clear about refund amounts, when you’ll start processing refunds, and when attendees should expect to see refunds credited to their accounts. Lastly, simply signing off the email with a name and title (“_______, Event Director”) instead of your event name adds a human touch to your delivery, which can make all the difference.

Here’s an event cancellation email sample to get you started:

This message is to inform you that this year’s Corgi Festival has unfortunately been cancelled, due to severe weather and a high likelihood of lightning in the area. The safety of attendees, pets, and crew must always come first.

We sincerely apologise for any inconvenience this may cause and look forward to greeting you, and your furry friends, next year.

We are issuing full refunds and you’ll receive an email within the next 1-2 days to confirm your refund has been issued. At that point, it’ll take 5-7 banking days for your funds to be available for use. Only primary ticket purchasers will receive a refund. For questions, please contact us: [https://www.dfloenteventsgrp.com/contact].

Regards,
[NAME], Event Director
DFLO Entertainment Events Group

2. Issue full refunds

If you charged for tickets, you should issue a full refund to attendees — and start the process quickly. If your event runs for multiple days and only one day is cancelled, it’s perfectly fine to offer a partial or prorated refund to multi-day ticket holders.

If you’re postponing the event rather than cancelling, as long as you have a date and venue in place, you can offer to transfer their spot to the new event. Just also offer the refund too — that new event date may not work for everyone.

Pro Tip: You may also want to tell attendees to talk to their bank or credit card provider to check on the status of refunds. Attendees will often send you personal account or card information to check on refund statuses — it’s best for them not to send you that info and talk to their bank or credit card provider directly.

3. Evaluate and reflect

Once the dust has settled and everyone is aware of the cancellation, you should reflect on what could be done better next time by asking for feedback. Was your news well received or did you receive criticism? If your event was cancelled due to poor ticket sales or something related to your event lineup, now would be a good time to ask for feedback to assess what would make attendees willing to buy tickets to your future events. These types of insights could prove invaluable when planning your next event.

The takeaway

It’s every event organiser’s worst-case scenario to have to cancel an event, but if done so in an open, responsible way, it doesn’t have to be the end of your event. In fact, this experience can show your opportunities for growth, and may form the foundation for a very successful event in the future.

Need to cancel your Eventbrite event? Learn how in our Help Centre.

Be prepared

Even with due diligence, there still may be some things that are out of your control. Download The Event Preparedness Playbook: How to Avoid Common Festival Failures for tips to minimise your risk of festival mishaps throughout your event. Following these best practices will help you resolve the inevitable challenges faster — and protect your attendees from the chaos.