Listening to your favorite band or artist while traveling is way different than experiencing them live in action at a music concert. Planning a successful music festiva l is an exhilarating experience in itself and everyone involved would not want to miss it.
Music has a magical way of connecting people from different communities and age groups. If you’re an event presenter or hospitality venue looking to, here is your 10- step guide to organize a successful concert.
Step 1: Plan your Budget
It all starts with the event budgeting and the scale at which you want to organize your concerts. Stick to an event budget template that can be used for all your upcoming concert events. Set up a realistic budget to cover all expenses related to the infrastructure, venue booking, talent buying, and logistics including any contingency.
Ascertain at this point, if you need to generate sponsorship exposure for your even t, especially if it’s a fundraiser event or concert for charity. Track your budget to ensure you don’t overspend.
Step 2: Talent Buying
Depending on the type of concert you’re organizing and your budget, build an artist line-up that your attendees will enjoy and appreciate. Do an analysis of what works best for your audience. For example, if you’re looking to organize a concert in Washington for people aged between 21-50, who enjoy rap, pop, and dance music, then get an artist like Pitbull for your event. Also, if you’re going for multiple artists, make sure they are comfortable performing with the other bands. Basically, give your audience what they love.
Step 3: Finalize your Venue
Once your artists are decided, finalize the venue. Is it an indoor or an outdoor concert? If you already have a casino or a pub, the venue won’t be a big concern. But if you’re hosting the concert outdoors, you can choose a stadium or an open space to accommodate everyone.
Depending on your budget and how many attendees your venue can accommodate, finalize your venue. Consider the traffic, transit time, and parking facilities while booking the venue. Geotag the event location on social media and your Online Ticket Store so your attendees can locate the venue easily.
Step 4: Finalize the Concert Date
Based on the availability of your artists, lock on to your concert event date. Create the buzz around the event and also while launching the concert, send out email campaigns and reminders to the stakeholders and your audience.
With the holiday season arriving soon, there will be several events during the time. Make sure your event dates don’t clash with other popular events. Once you finalize the concert date, kickstart your targeted event marketing strategy.
Step 5: Take Care of Logistics
Be it a small gig or a big concert, book a super sound system needed for that amazing experience. If it’s an outdoor space, set up the big stage for your artists, rent the stage equipment including light and sound. Set up a backstage, dressing room and take care of the event catering at the concert. While you take care of logistics, don’t miss out on procuring permits for noise and alcohol consumption.
Begin your recruitment process well in advance as you’ll need volunteers to welcome, answer queries and attend to any issue they may face while at the concert. If you’re offering liquor at the concert, make sure you have trained security, CCTV surveillance, and drones to take care of any unwanted situation.
Step 6: Price Your Tickets
Ticket pricing is one of the crucial factors for growing your event revenue . Once you know your event expenses and the no of attendees expected at the concert, add an extra margin to cover up additional expenses and set up your ticket price accordingly. Create multiple ticket types and seating combos to give your attendees the ultimate flexibility of choosing what’s best for them and their group.
Pro-Tip : Choose to deploy early-bird discounts or surge pricing to sell more tickets online.
Step 7: Pick your Event Ticketing Partner
Ticketing may seem like a small part of your event planning, but that’s what facilitates your revenue stream generation . From the event management, revenue generation, branding, our event ticketing features are the most preferred in the concert industry. We’re not only feature-rich but also offer 24/7 Customer Support to our event presenters.
Concerts and overcrowded queues go hand in hand. An over-excited audience waiting to enter your venue is not be tested. With our mobile apps – YapScan & YapStats , concert managers have been streamlining ticket validation and data reporting on their mobile devices.
Are you a concert manager looking to sell concert tickets? SIGN UP NOW
Step 8: Promote your Concert
Online marketing channels have made event promotion simple and straightforward. You can post your events on social media, roll out contests, offer group discounts, create your event on Facebook and check how many will turn up for your concert easily. Apart from social media campaigns, use our email marketing integration to send out invites and access codes to VIP attendees weeks before the event.
Step 9: Post Concert Highlights
Whether it’s your first event or you’re an expert at it, always capture memories or key highlights of your concert. It’ll help you in two ways – you can see the results of your hard work and second, you can share it on social media to let people know about the success of the concert. So, if anyone missed your concert, they’ll make it a point to attend your next concert for sure.
Step 10: Post-Concert Follow-Up
Build and maintain your relationship with your attendees even after the concert. Event presenters on board with Yapsody use our Email Marketing Integration to personalize their emailers as a post-event follow-up practice. A simple post-event survey or feedback form gives you an idea of what they thought about your event. With our Questionnaire & Surveys feature , concert managers asked their attendees all the right questions through logic-based questionnaires.
Once they become your loyal fans, their word of mouth will get you more success compared to any other promotion. With this 10-step guide, you’re about to capture your attendees’ hearts by organizing the most memorable and successful concerts.
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In part one of my interview with sport psychologist Martin Turner, he shared the reasons why some people thrive under pressure, while others seem to crumble. This week, he’s sharing his tips about how to perform optimally when you’re faced with a challenge. According to Turner, we all have the ability to learn psychological strategies to help us perform at our peak in high pressure situations .
Whether you’re about to give a speech to a crowded room, or you’ve only got five minutes to close the biggest deal of your career, your performance depends greatly on how you’re feeling when you enter into the situation. Turner, who is an expert in human performance under pressure, explains that we won’t perform optimally unless we get into ‘the challenge state.’ As Tuner explained last week, a challenge state enhances our performance while a threat state interferes with our abilities.
Mo Farah at the 2010 LYG Hall of Fame and Awards Evening (Photo credit: Wikipedia)
The All Important Mental Game
Mental preparation is one of the most important aspects of peak performance under pressure. In both sports and business, high pressure situations place many demands on us. When we’re in a challenge state, we’re able to meet those demands. “To get into a challenge state, the key is to increase levels of self-confidence, perceptions of control, and focus on success,” explains Turner.
Turner says the only way to meet the demands of a high pressure situation is to have “the resources.” The resources include a variety of skills that can greatly enhance performance under pressure. Here are just a few resources people use to get themselves mentally prepared:
1. Imagery – Sometimes, before a big event, we imagine ourselves failing miserably. We picture the worst-case scenarios and visualize embarrassing ourselves beyond recovery. Of course, focusing on a terrible outcome during the days, hours and minutes leading up to your “big moment” isn’t helpful. In fact, doing so can be very detrimental to your performance.
So instead of imaging negative outcomes, Turner recommends using imagery (or visualization) in a positive manner. He suggests recreating past performances or rehearsing future performances in your head. The imagery should be made as realistic as possibly by including sights, sounds, feelings, and even smells. Visualize yourself performing well in an upcoming presentation, interview or pitch over and over again. Visualizing a successful performance instills confidence in your ability to perform at your best .
2. Self-Talk – The conversations you have with yourself leading up to and during your performance will influence how you behave. If a speaker spends the five minutes before he goes on stage thinking, “I’m going to fail,” and “People are going to see how nervous I am,” he’ll increase his anxiety and his body will respond accordingly. A racing heart and sweaty palms certainly won’t make his speech any better. And if he’s still repeating those things to himself during the speech, he’ll have less brain power available to focus on his presentation.
To enhance your performance, Turner suggests structuring your self-talk in a way that will help you enter the situation feeling more positive. For example, an athlete may use three key phrases – “be strong,” “focus on success,” and “give everything,” prior to a competition – so she can get herself mentally prepared for the challenge. These phrases can help her stay focused on success while also staving off negative thoughts of potential failure.
3. Pre-Performance Routines – The way you spend your time right before a big performance will influence your chance of success. If you choose to spend your time pacing around the room nervously you may increase your anxiety level to the point that it threatens your ability to perform optimally, for example. Creating a routine that will get your head in the game helps you to be better prepared.
“ Pre-performance routines condition the mind to react well to pressure ,” explains Turner. Olympic Gold medal winner Mo Farah, for example, listens to music, sleeps, drinks coffee, and then gets himself psyched up for the race prior to his performances. This routine helps him to stay in control of his mental state.
Although I had initially set out to interview Turner for one article, he’s got so many pearls of wisdom that I decided to turn it into two articles. Well, now I’ve decided to bring him back one more week – and next week he’s talking about the tips elite athletes use to bounce back after failure.
In the meantime, you can follow Martin Turner on Twitter at @DrMJTurner or for more tips, check out the book he’s co-authored with fellow psychologist Jamie Barker titled, What Business Leaders Can Learn from Sport Psychology: Ten Lessons for Peak Professional Performance.
Amy Morin is a psychotherapist and the author of forthcoming book 13 Things Mentally Strong People Don’t Do.
What is the basic structure of a successful event? What should you consider before running an event to avoid blunders? In this article, we take you through the basic steps of the event planning process.
Success takes more than just execution. Event planners are extremely prepared to face all the challenges that will inevitably come forward during the event planning process. It is very easy to jump to tactics and forget that without a strategy, things will inevitably go wrong. The following 10 items are by no means comprehensive but can give you a clear idea of the very basic elements you need to consider for a successful event.
10. Set Clear Objectives. In order to understand whether you made the right moves, you need to have SMART objectives. During the event you’ll know what is important, after the event you’ll be able to measure your effectiveness.
9. Pick the Right Team. Two people that contribute and listen to others are usually enough for a 600 delegate conference. Look for these two people.
8. Do your Marketing. 4p’s are kind of an old concept. sure. But are you at least aware of what are your event 4p’s are?
7. Think Ahead. If you are an event manager and do not have this capability, start understanding the benefits of planning.
6. Do your Targeting. Why are bored students 70% of your conference about getting old? Understand who is your main audience, describe them and talk to them.
5. Promote Well. Everything is set. Tables, chairs, mics but it’s only you and the paramedics in a 500 capacity room? That might happen if you do not inform and persuade your target audience that your event is relevant to them.
4. Understand your Stakeholders. Who is going to benefit from your event? Who is going to judge your choices? Who is going to be upset if you don’t clean what you’ve used?
3. Prioritize your Stakeholders. Who of the above is going to have more influence on my objectives?
2. Monitor Satisfaction. Service is intangible, intangible shouldn’t mean not measurable. Find new ways to measure satisfaction. Satisfaction means retention, retention can become a massive business card for your next employer.
1. Know What’s Going On. Are you aware of what is going on in the reception area of your meeting while people are leaving the main conference room? Is the buffet ready? Are the stewards able to drive the crowd? Do they know where to move them? Ask yourself questions and find the answers quickly.
This article was co-authored by Jear Keokham. Jear Keokham is a Marketing Professional and the Director of Operations and Creative Strategy at Aerial Canvas, a full-service agency providing real estate marketing solutions in California. With 6 years of experience and education, he specializes in marketing strategy, content production, creative processes, and organizational systems. Jear holds a BA in Art with a Minor in History of Art from The University of California, Berkeley. His dedication to high-quality photography, cinematography, and aerial drone services has allowed for Aerial Canvas’ work to be featured on various platforms including Compass, Sotheby’s, Coldwell Banker Realty, and Vanguard.
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If you want to shoot video of a party, event, or concert, it’s best to go into it with some kind of plan. Where will you take your video? How much? What will you do with it afterwards? Make sure your great shots don’t just stay stuck on your camera by learning to finish them with professional editing and share them with others. See Step 1 to learn more about making a great video yourself.
Marketing Expert Expert Interview. 11 May 2021. Whatever the case, getting a camera to shoot video on should be your first step.
- Cellphone videos are super-cheap and really easy to use. They can be a little shaky, however, and the sound is usually not very good, but if you want to grab some video quickly and easily, the camera on your cell is a good option.
- Digital photo cameras regularly have video features, and some are quite cheap and fairly high-quality. Cameras with SD cards are widely available and user-friendly.
- HD Cameras can run anywhere between a few hundred and a few thousand dollars and will look very professional. Many low-budget Hollywood movies have been shot on basic HD cameras you can buy at electronics stores like Best Buy, or even explore renting options in your area.  X Research source
How profitable are concert tours? Very, if the performers are major artists with fans eager to see them. Newcomer Miley Cyrus, for example, brought in $45.3 million from her 70-show Best of Both Worlds concert tour in 2007 and 2008. Tickets sold out in minutes as fans of her “Hannah Montana” TV show vied for the chance to see the teen star perform live during her first music tour [source: MTV News].
But Mick Jagger and the Rolling Stones, on stage for four decades, hold the record for most profitable tour. Their worldwide A Bigger Bang tour ran from 2005 into 2007 and grossed $558 million [source: Billboard].
Neither Mick nor Miley is relying on concerts alone for income. Their music tours both followed the release of a new album — “Hannah Montana 2: Meet Miley Cyrus” for Miley and “A Bigger Bang” for the Rolling Stones — and both earned more from concert films released after the tours. Disney’s 3-D “Best of Both Worlds Concert Tour” film grossed more than $65.3 million before being aired on cable TV, while Martin Scorsese’s “Shine a Light” documentary on the Stones’ tour grossed $5.3 million [sources: Conde Nast Portfolio, Rolling Stone and Billboard].
What about performers more distant from sudden fame and reigning stardom? How complicated are concert tours to put together and are they worth the effort? What kind of planning is needed, and how do you work with concert promoters or tour promoters, negotiate a touring schedule and hire a tour crew? Keep reading to find out, starting with the initial planning you’ll need to do.
Initial Planning of a Concert Tour
Think your band is ready to start touring, or are you not sure whether a concert tour should be in your immediate future? Planning and performing during a music tour are complicated and time consuming. Probably the first thing you’ll want to do is make sure you can answer that question with a strong “Yes!”
To reach a decision, you’ll want to consider factors such as:
- Do we have enough material ready to perform on a tour?
- Can we handle the rigors of travel and the challenge of playing that material every night as if it’s fresh and new?
- Do we have a reason to tour now — like a new CD to promote? Do we have copies of CDs to sell if we are on tour?
- Are we getting enough club bookings and a strong enough response from fans to indicate that they will buy tickets to our concerts?
- Can we get along well enough with each other to survive a tour together?
- What do we want out of a tour — greater exposure for the band, bigger paychecks for the band members or something else?
Miley Cyrus and the Rolling Stones aside, if you expect to make a lot of money off concert tours, you’re likely to be disappointed. By the time the venue, concert promoter and ticket vendor take their cuts, equipment rentals and crew are paid, and transportation and living costs are covered, there may not be as much for the band as you’d expect. That’s not even considering sliding CD sales and the move to digital music.
Limited profitability is nothing new for touring bands. Gerald Casale, a founding member of Devo, recalls that band members only earned $12,000 each from the new wave group’s Freedom of Choice tour, which grossed $2 million during the group’s heyday in 1980 — and the take would have been even less if T-shirts hadn’t sold well. The group began touring again in 2004 [source: Billboard].
If you’ve decided you’re ready to tour, the next step is preliminary planning, probably led by your band’s manager. Here are some questions to consider:
- In which geographic area and at what specific cities and venues do you want to perform? What is your tentative itinerary?
- What specific performing needs do you have in terms of instruments and musical equipment?
- What specific stage, sound engineering and lighting needs do you have?
- How much equipment will the band bring along, and how much will you need to have ready at the venue?
- How many crew members will you need to have on site, and what skills or training do they need?
- What’s your tentative budget for the tour, including employee pay and equipment costs?
- What are your limits in tour length and number of shows?
Once you have considered these basics, you need someone who can connect you with your audience. Perhaps your band has a music agent who handles your bookings. But whether you do or not, you or your agent needs to work through a concert promoter, or tour promoter, to put together a tour. Let’s look next at what concert promoters do and how to work with them.
Veteran performers continued to dominate the Top 10 list in 2007. Only Josh Grobin and Rascal Flatts started touring after 2000. The average ticket price for the Top 100 concert tours was $61, up 8 percent from $57 a year earlier.
Excited to rock out to your favorite band this summer? Before you get ready for a weekend at Arise, Coachella, Bonnaroo, Burning Man or any other days-long music festival, make sure you’re prepared to endure the crowds, brave endless hours on your feet, and pack the essentials to stay comfortable. After all, you’re there for the tunes and, as long as you go in knowing what to expect, you’re sure to have an awesome time.
As seasoned music festival-goers, we know that packing well and anticipating the elements—and all of the fun you’ll want to have—makes a big difference in your enjoyment levels. Sure, the music will be great either way, but no one wants to leave with a scorching sunburn, or face the nightmare of dragging their suitcase through muddy fields. In just eight steps, you can determine exactly what you need to bring to make this summer’s music festival adventure one for the books!
1. CHOOSE SUITABLE BAGS
Before heading out to head bang, sway, or groove with the best of them, pack accordingly. Keep your destination in mind when choosing travel bags, and remember that you aren’t headed to a five-star hotel. That means no bellhop to carry your tote, no turndown VIP service, and no safe to store your valuables. Plus, you won’t want to lug large, heavy suitcases with wheels around dirt-laden camping grounds (particularly if rain is in the forecast!).
What to Carry by Day
Pack everything you need to be comfortable for a day away from your campsite in a daypack—think hat, water bottle, light-weight coverup—and keep smaller items like keys and sunglasses in a Waistpack, Neck Pouch, or WristletPacking Sacs and Packing Cubes are a great thing to pack, too! They make smaller items easier to find and keep everything nice and compact in your festival day bag.
Best Luggage to Navigate Festival Grounds
When packing for overnight festivals, you may need more than a day bag—that’s where backpack duffels make the best choice! The Migrate Duffel is our top choice given that its bathtub construction means you can fit a lot while also keeping out dirt and dampness thanks to the water repellent 900D heavy-duty TPU main body material. You want rugged gear on a festival adventure, and things that easily wash up since you’ll likely come back dusty. The backpack straps mean that no matter the weather, you can easily repack and load up when it’s time to leave.
2. PREPARE TO STAND
Long lines and hours spent on your feet are the norm at all music festivals, so be prepared to stand. This means comfortable shoes are essential. When you go to kick them off, throw them in a shoe sac inside your bag whenever you’re not wearing them. That way you don’t get the rest of your belongings dirty, but can let your feet breath and stretch out those toes!
3. PACK CLEANSING WIPES
With public restrooms being your only option for showering and going to the bathroom—and hundreds of others sharing them—cleansing wipes are a must. Not only will they help you wipe down and wash up in a pinch, but they can also double as an easy way to wipe off used utensils and even shoes.
For those few times when you’re desperate enough to brave the long line for showers, don’t forget to bring your toiletries with you. Pack your items in a water-repellant hanging toiletry kit like the Pack-It Reveal that conveniently has a shatter-proof mirror and can be later washed.
4. CONSIDER WEATHER NECESSITIES
Rain or shine: Be prepared to brave the elements. Bringing along an umbrella—even when the forecast predicts sunny skies—is smart. Consider easy-to-store, lightweight umbrellas that come with a pouch that make it easy to tuck away in your day pack when skies are sunny.
If you’re caught in a rainstorm and end up sloshing through muddy campgrounds, or withstanding insane heat as you dance the day away, fear not. Keeping damp or smelly items separate with packs like the Clean/Dirty Cube will not only help prevent the transfer of odors, but also help prevent microbial growth (yay!).
5. BRING CLOTHING TO LAYER
Temperatures can fluctuate greatly from day to night, and what might be a balmy 80 degrees Fahrenheit (27 degrees Celsius) during the day could cool down to a brisk 30 degrees Fahrenheit (-1 degree Celsius) at night. Pair that with sleeping outdoors in a tent, and you’ll likely want to bring along layers to keep you warm. Keep items to a minimum, but have a variety of tanks, long sleeves, and hoodies on hand.
6. CARRY CASH
Bring along an easy-to-strap-on bag that can hold the majority of your daily essentials—including cash. When it comes to festivals, you can’t rely on plastic. Fanny packs work great, but an even better idea is a travel-safe Silk Undercover Bra Stash that tricks even the savviest of pickpocketers.
7. PACK A WATER BOTTLE AND NON-PERISHABLE FOOD
Packing fresh food for a three-day festival is impossible, but that doesn’t mean you should leave home without snacks to keep you fueled. Bring along non-perishables like granola bars, nuts, and dried fruits. Also pack a reusable water bottle that you can refill on the festival grounds or at water fountains. You’ll be doing the earth a solid and saving cash at overpriced stands, too.
8. REST UP!
While you don’t want to over pack, having a few items on hand for when it comes time to sleep could help you wake up feeling well rested (or at least on the right side of the blow-up air mattress). Soft earplugs can help you get some shut-eye, even when nearby campsite neighbors are blasting their stereos. (They also come in handy during the day if you find yourself too close to the band’s sound system.)
An eye mask can fool your body into thinking that the tent is totally dark (even if a friend is reading by flashlight), and an easy-to-pack, inflatable lumbar pillow can give you the added lower-back support that your body needs after hours spent on your feet.
Your Music Festival Packing Checklist
We’ve mentioned a few things you need, but here’s a quick rundown of what to bring in your bags:
● Layers (short-and long-sleeved shirts, lightweight pants to avoid mosquitos in the evening)
● Phone (with a great camera)
● Portable phone charger
● Hat, head scarf/bandana, sunglasses
● Rain jacket, windbreaker or umbrella
● Travel speakers (for your campsite)
What about you? What else would you bring to a music festival? Let us know on Instagram.
Sean Rowe. (Image via flickr.com)
Let’s face it, solo acoustic performances are often boring as hell. Even when talented people are performing, there’s a sense of sameness to the them. Ari Herstand wrote a great article recently giving 8 reasons why singer-songwriter shows are typically a snoozefest after being confronted by a journalist posing the question.
I can’t count the number of times I’ve seen patrons walk into a bar or club and groan when they realize a person with an acoustic guitar is onstage. Or get up and leave when someone begins strumming in the corner of a coffee shop. Or, worse yet, ignore the singer while the chatter reaches decibel levels louder than what’s coming out of the PA.
One reason I’ve seen this happen so much is because I’ve been the person onstage with the acoustic guitar. Over time, I’ve realized you can’t please all the people all the time – many will always balk at the sight of a solo singer/songwriter – but you can please a lot of the people most of the time by taking some steps to help ensure your solo gigs don’t suck. Here are nine solutions to keep people interested.
1. Learn to be your own sound person
Oftentimes, the reason people aren’t so into your performance is because the sound sucks. This is usually the case in coffeehouse type venues where there’s a PA but no sound engineer. In these situations, you need to know more about creating the right sound for the room than adjusting the levers so the monitor board resembles a smiley face.
2. Stop strumming the same chords so much
Strumming the same I-IV-V open chords over and over for every song is a ticket to Yawnsville. Fingerpick, play up the neck, try alternate tunings. Modulate the key. Use the strings as a percussion instrument by muting them with the base of your palm while strumming. That sort of thing. Anything to liven up the music and provide some sonic adventurism to your set.
3. Become comfortable in your space
If you’re uncomfortable onstage, it’s the first thing an audience will pick up on. In response, they’ll either become uncomfortable themselves or tune you out. A fellow singer/songwriter once told me that he drew an imaginary three-foot wide circle around himself at the mic that became his space. Like a mini bedroom. You can do whatever you want in there, and no one can penetrate your space. Bring a throw rug from home to stand on, put up pictures of your dog, whatever it takes to help you own the space you stand in.
4. Expand your space with effects
Effects pedals aren’t just for lead guitarists. With looping effects you can create a sonic atmosphere onstage to fill up the space and flesh out the song. As a solo act, it’s best to use looping effect pedals minimally, saving them for your best songs later in the set. And don’t make a big deal of it, because trying to wow the audience with effects only means you don’t have the chops to do it yourself. Subtle is the name of the game concerning using effects as a solo artist, with hints and accents to build the song up while the audience doesn’t even realize what’s happening.
5. Talk to the audience
How you engage an audience between songs is just as important as how engaging your songs are. If you’re not a natural with talking to people and telling stories, craft your song intros as if they were songs themselves. Test them out on friends to see how they go over. Then rework. Tip: don’t ask a question of the audience, even a rhetorical one, unless you’re ready to improvise off your script. Audiences will always give you an answer, but not always the one you want to hear.
6. Make it an in-the-round show
Instead of doing a solo show, make it an in-the-round with two or three other solo acts. The song-for-song, back-and-forth interaction between performers makes for a more inviting atmosphere for performers and the audience. The writers’ in-the-round setup has proven successful at many of the nation’s top acoustic venues such as Nashville’s Bluebird Cafe and Eddie’s Attic in Decatur, GA, among many others. And venue owners love it because it brings in more people. Downside: you’ll have to split the money a few ways.
7. Make ’em laugh
This is a tough one, because you may think you’re funny when you’re not. But if you can make people laugh, it’s the easiest way to win them over. A well-told joke between two serious songs is a godsend for an audience, especially as it relates to all the seriousness. When singing about dead dogs and lost love, for God’s sake provide some comic relief. Use yourself as a punching bag if you must, because everyone loves someone with a self-deprecating sense of humor over someone who takes him- or herself too seriously any day.
8. Don’t think you’re above playing covers
Herstand made the point in his article, but it bears repeating. The right cover song at the right time can make all the difference in the world. Whenever I feel the audience slipping away, I like to play “Blister in the Sun” by the Violent Femmes to win them back. It works for my style of music and the types of venues I perform at, because it’s a catchy, fun song that most everyone knows. Find your “Blister in the Sun.” Or try something completely off the wall for your style. I used to play solo acoustic shows with John Mayer back when he was still playing small clubs; Mayer’s go-to, off-the-wall cover back then was Cyndi Lauper’s “Girls Just Wanna Have Fun.” Audiences ate it up, and the girls always got up to dance.
9. If you make a mistake, keep going like it didn’t happen
Flubbing a chord or forgetting a lyric is always tough. The mark of an amateur is becoming visibly flustered, or even stopping, after making a mistake. It happens to pros all the time – the only difference is pros have enough experience to make a seamless transition from the snafu back into the song, often without the audience realizing there was a mistake. Sometimes when I mess up, I’ll purposefully play the wrong note or chord again, as if I planned it, and keep going. It doesn’t always work and you may have to give a wink, but the worst thing you can do is stop and get mad at yourself. If you forget a verse, go to the chorus or bridge instead circling round and round trying to remember your lines.
Bottom line: treat a solo gig like you would a first date with a person you’ve had a huge crush on for months. Sure, you’re bound to be nervous, but what works in the dating world – i.e., having a great sense of humor, being yourself, acting natural – also works onstage. The truth is every gig is more like a blind date, one where the audience can get up and leave at any time, but you can’t. So it’s up to you to spice things up and make them want to see you again. and again.
Blake Guthrie is a freelance writer, journalist, and singer-songwriter. His articles have appeared in print and online publications such as the Atlanta Journal-Constitution , Huffington Post, and USA Today . Flagpole magazine in Athens, GA, once speculated that Guthrie was “either a psychopath or some kind of genius.”
In this article, I’m going to walk you through step-by-step on how to prepare, organize and host a successful livestream concert with multiple artists from the comfort of their homes.
Please note: given the limited audio channels available to host Zoom meetings and webinars, the Zoom setup and technical setup aims at multiple artists/participants but only one performer performing at a time during the livestream.
Hosts/organizers (that’s you)
Panelists (they are the artists and performers you’ll add to your webinar)
Attendees (they are the people who will be joining the webinar, also sometimes referred to as participants)
Prep session for the hosts and performers (30 mins to 1 hour)
You should schedule a separate prep meeting with other hosts (if any) and the performers for the livestream. You can use the template below to share with performers prior to the session to ensure you can make the most of that 1-hr time.
Ask your artists and performers to:
1. Please download Zoom: https://zoom.us/download (which is available for Mac, PC and mobile phones).
2. It’ll be great if you could download Zoom to the device you’ll be using for our prep session, as well as for the actual event. This way we can test the exact setup you’ll be using.
3. Please choose a room where you’ll be performing. Ideally, a place that’s quiet and without too many distractions. It’ll also be helpful if it’s well-lit, or with room light that you can turn on.
4. You’ll be using the device of your choice (mobile, laptop or desktop) to a) join the Zoom meeting, and b) perform your music.
5. Hence it’s a good idea for your device is well charged, or can reach a charging station when you attend the virtual event.
6. Make sure your internet is good and stable. You can use a website such as https://www.speedtest.net/ to ensure it’s sufficient. We recommend at least 5mbps for download, and 10mbps for upload if all possible. This way we can ensure decent video quality when you perform.
7. If you are using a mobile phone, a tripod can be very helpful. It’s best to put the phone on a tripod such as this small one (https://amzn.to/3c0eTMc), or a taller tripod if you don’t have a table nearby such as this (https://amzn.to/2XqXetb). These tripods can stabilize your phone when speaking and performing, and removing the help of another person. Also, mobile phone cameras tend to be a lot better than computer ones.
8. If you are using a computer (laptop or desktop), please make sure you can move the computer to near your instrument for performing. A webcam will increase your video quality, however, most webcams are sold out in the US. If you have one, great. If not, we will manage with the best setup we have available.
9. Do you need a microphone? This is not required though it’ll help improve the sound quality. If you have one at home, feel free to plug in it. We can test the quality during our prep session.
Thank you for your attention and support for our virtual event. I look forward to speaking with you all on Friday!
Meanwhile, if you have any questions, please do not hesitate to reach out to me directly. I’ll be happy to run additional test sessions beyond our prep meeting.
Creating the Zoom Webinar
For safety and security, it’s best to use a registration page, which is conveniently offered as part of Zoom webinar. We recommend the following setting for Video, Audio and Webinar Options.
“Only authenticated users can join” means that all attendees need to first create a Zoom account (they don’t need to pay), but they do need to sign up, validate and confirm their email first.
We also highly recommend “Enable Practice Session” so you’ll have time to prep the session, talk privately with your performers before letting all the attendees into the webinar.
Please review the best settings for your event.