How to write social media content

How to write social media content

As an author, you’ve probably been told that being active on social media will help you sell your books.

And maybe you’ve been doing all you can to promote your book and engage with your followers on various social media platforms.

But it’s not working.

We’ve worked with a lot of authors at TCK Publishing, and we’ve come to an unexpected conclusion. If you’re an author trying to sell more books, you probably should NOT use social media.

There are plenty of people out there who will tell you why authors should use social media, but here are three essential reasons why you really shouldn’t:

1. Organic Reach is Falling

Organic reach is the number of people who see your post without you paying for it. If you’ve noticed that you are not getting much engagement on your social media posts, that’s because every business page is getting less engagement due to less organic reach.

The average number of engagements with Facebook posts by brands and authors has fallen by more than 20% since the beginning of 2017, after falling by more than 50% in 2016. Back in 2012, the average Facebook post used to get 16% organic reach—that meant if you had 100 fans, 16 of them, on average, would see one of your posts. Today, the average organic reach is closer to 1%. That means posting on your Facebook fan page is (at least) 16 times less effective today than it was just six years ago.

The numbers are similar for other social media sites. Recently Instagram has had high organic reach for businesses, but even that is starting to fall after introducing ads and other changes to the platform.

One reason for this is that your social content has to compete against an ever-increasing sea of social posts in the news feed.

In the case of Facebook, you could be competing against 15,000 stories at any given moment.

If you want more than 1 or 2 people to even see what you post, you need to create social media content that gets people to notice it and engage with it—by liking, commenting and sharing it.

It takes a lot of time and effort to understand and implement the nuances of social media marketing, and even then you’d be betting on organic reach not dropping even further (which it most likely will).

So if you’re not a seasoned marketer, it’s best for you NOT to use social media to promote your books.

And even if you are a seasoned marketer, you’ll be able to find much more profitable ways to spend your marketing time and money.

2. Your Time is Better Spent Writing

The average person spends 2 hours and 25 minutes every day on social media. That’s an enormous waste of time. That’s equivalent to nearly 20 full work weeks of time each year!

To give those numbers some perspective, if you spent that time writing every day instead of on social media, you could probably produce about three full-length novels each year (if you follow a good writing process).

Like most self-published authors you probably hold a day job and try to write between that and other activities in your personal life.

If you’re spending all that time trying to engage with your audience on social media, you’re hardly left with any time to write.

And writing is what you need to do to become a successful writer. Getting 1% of your fans to read what you have to say is never going to return to you the kind of value that writing a great book (or several great books) will.

Lack of time also results in poor quality writing which will ruin your chances for success if you try to rush through the writing process so that you can spend more time posting on social media.

So perhaps you should leave social media marketing to professionals who can handle it for you once you’re swimming in cash from all those books you’re able to produce now that you’re not wasting years of your life on Facebook.

3. Avoid Social Media Anxiety

Social media use can increase your anxiety, and too much anxiety is can destroy your creativity and productivity.

Social media is a place where your personal and professional life merges. Everything that you post on social media creates an impression of who you are as a person and as an author.

And this creates a dilemma about what you should share and what you shouldn’t.

The very nature of social media makes it a place where anyone and everyone can give their opinions—some of which will be good, but some not so much.

If you are vested in these opinions, it can affect you mentally and emotionally, leaving you depressed.

This can impact your creative process and stop you from producing your best work.

If you obsess over what people think about what you write, you’ll never be able to write something truly great and unique.

Social media is not only an ineffective marketing tool, but it can also end up costing you more in time and stress than the benefits it provides.

If you’re worried that you will not be able to sell your books if you don’t use social media, think again.

There are lots of great ways you can market and promote your books effectively.

How to Market Your Books

  • Use Amazon Book Promotion Programs
  • Cross promoting with similar authors
  • Write an outreach email to influencers
  • Use book promotion sites
  • Host book signing events
  • Build an author’s press kit
  • Use AMS Ads
  • And much more!

Social media is not mandatory for authors.

But good writing is.

If you want to be a great writer, you have to make a choice about how you divide your time between writing and marketing.

I recommend you follow the 80/20 rule—spend 80% of your time writing and 20% of your time marketing. And try to make sure that the time you spend on marketing is going to make a difference for you.

If that makes sense to you, I recommend you skip social media marketing and focus on the other strategies mentioned above and in our other book marketing articles.

Tom Corson-Knowles is the founder of TCK Publishing, and the bestselling author of 27 books including Secrets of the Six-Figure author. He is also the host of the Publishing Profits Podcast show where we interview successful authors and publishing industry experts to share their tips for creating a successful writing career.

How to write social media content

Content production as a brand has come to include a wide-variety of content — from written to video, created to curated. Additionally, advances in search have made some of the mediums such as photo or video more attractive from the standpoint of SEO.

However, writing and text-based content is still highly valuable. Since writing is a large part of what we do here, we use the term “social writing” to describe what we do for clients. Our definition of social writing is as follows:

“Content, primarily in written format, that is designed to be optimal for social sharing.”

Optimal: This means that it’s made to be search-friendly, using well-known and emerging trends in SEO marketing such as keywords, effective titling and various other techniques.

Social Sharing: This is an important part of what we do. Olivier Blanchard wrote a great piece on marketers as spammers, and this is exactly what we hate about some digital writing. The “social” part of writing, to us, means that it has value (information, storytelling, emotion, etc), that people want to share it with others, and, from a technical standpoint, you’ve made it easy for them to do so.

These two things combined make effective online content in written form, and both are necessary to get there. If looked at separately, a piece that’s merely “optimal” runs the risk of becoming spammy and you could lose the trust of your readers. A piece that’s merely focused on value misses the opportunity to be more search engine friendly.

What do you think? Are there other equally as important pieces of writing for the digital age?

How to write social media content

Social media has become a massively valuable platform in recent years.

With millions of active monthly users, an incredibly diverse base of users, and reach to virtually every corner of the earth, it’s clear why the various platforms in the social media family, ranging from Facebook to LinkedIn, have stood out as such valuable and relevant places to share content.

But how, exactly, do you craft content that performs well on these diverse and different platforms?

In one of my first #howtowrite series, I’m here to share with you!

How to write social media content

How to Write Content for Social Media: 10 Tips

Since social media is such a varied and unique environment, it’s critical to ensure that you’re writing the right content at the right time. Here’s how:

1. Optimize what you write according to the platform you write it for.

Twitter is different from Facebook, which is different from Google+, which is different from Twitter! To make the most of writing content for social media, it’s critical that you take the additional time and effort needed to also optimize the content you write for the various social platforms for which you write it.

For example, do you know which of your readers frequent which platform? Do you know how long content should be for said platform, or how to present your content so that it performs the best it can on a given platform? If not, now is the time to learn. Optimizing content for the platform you publish it on is critical, and it’s essential to master this skill accordingly.

Want more on the subject of “how to write?” I wrote a book all about it!

2. Add images.

Images are as critical for social media content as they are anywhere else. To make the most of your social content, fill it up with images once you’ve written it. Beautiful stock photos, in-depth screenshots, and even personal pictures can go a long way toward improving your content and making it feel more approachable and friendly for your readers.

To understand why this is so important to good social media content, think for a moment about how you regard posts with images vs. posts without images in your own social media news feeds. Which are more likely to get your clicks? If you answered “posts with images,” you’re not alone.

While people only remember 10% of what they read, they remember 65% of what they see, and pairing a relevant visual with your social media content can help it stick in your readers’ heads.

3. Keep your audience in mind.

Your audience is critical when it comes to social media content, and if you don’t know who they are there’s no way you’re going to be able to address them properly. With this in mind, do everything you can to build targeted personas, research your audience, and develop a solid understanding of who they are and what they care about.

In addition to allowing you to tailor your content more effectively, this step will also help to ensure that the posts you publish on social media will have a wide, broad reach with the potential to extend well beyond your audience.

4. Keep it about other people.

Social media can be an echo chamber for narcissism, so it’s important to keep your content focused on other people. If you’re one of the many social media users who finds it tough to contend with other users who publish self-centric posts on a regular basis, take heed.

Instead, keep your posts broad and externally-focused for the best result.

5. Become a master of headlines.

Social media headlines are critical to your click-through-rate, and they can make or break the success of your content. With this in mind, follow the best practices for stellar headlines. In addition to earning you more clicks, a simple tip like this can easily boost the success rate of all of your social media content and ensure that you’re as close as possible to going viral online.

6. Experiment with different content types.

Social media is a great place for all sorts of content types, ranging from articles and blog posts to videos and infographics. To build a well-rounded and unique content strategy, try your hand at all of them.

In addition to giving your fans something to look forward to, this approach will also help expand your content horizons and teach you what works best with your audience and what doesn’t!

7. Address your readers.

Social media works best when its personal, so don’t be afraid to address your readers directly. The personal “you” makes more of a splash in the news feed than anything else, so it’s smart to include it.

8. Cover trending topics.

Social media is an excellent place to tap into current events and web-wide trends. In addition to the fact that these things will generally perform well with readers, social media content has a relatively short lifespan, so using it to cover current events is a great move.

With this in mind, don’t hesitate to look to trending hashtags, news sources, and industry events to come up with topics for your next batch of social media content.

9. Keep it concrete.

Social media isn’t a place to get obscure and experimental with your headlines or your content. Since people skim through social media feeds so quickly, concrete, tangible, unique headlines and topics will perform the best. Don’t forget to give your readers something they can hold onto.

10. Don’t make promises you can’t keep.

If readers click your title expecting one thing and they get another, they’re bound to be disappointed, and rightfully so! With this in mind, make sure your headline and the content beneath it deliver what’s promised, and don’t be surprised if your CTR drops when this stops happening.

Learn how to Write for Social Media & Gain Serious Brand Attention

Social media continues to grow, and learning how to write content for social media is more critical today than it’s ever been before.

When you ace your social media content, it’s easy to attract readers, develop your brand identity, and spread ideas worth sharing.

It’s also a great way to build an ongoing following that supports the goals and long-term objectives of your company.

If you post on social media, you’re a writer. Being a writer is an important distinction to make. You’re a writer because you publish what you share online for public consumption. Once you press “post” the content is no longer in your hands. And even though you can delete your social media content, as long as someone took a screenshot or shared your content, it will continue to exist.

When you begin to think of yourself as a writer, the social media landscape changes. No longer does it seem appropriate to slap content together and see what happens. No, every writer follows a style guide and those who write social media content should follow a stylebook as well.

So where do you start? Let’s take this article from Social Media Today: 6 Secrets of Generating Huge Returns from Social Media. How would you write social media content?

Step 1: See if someone has done part of the work for you.

When possible, click the “share” buttons on the blog and see what pops up. Share buttons are a good place to start if you need ideas for writing. If you wrote the blog on your website, skip Step 1 and move to Step 2.

As you can see from the screenshots above, either no text is provided or the text is very generic and a regurgitation of the article title. The auto-text is unhelpful, so you need to start from scratch.

Step 2: Read the article.

If you’ve already read it once, re-read the key sections. Many times the article holds the key pieces you need to write an effective social media post.

The title of this article alone reveals that there are six secrets. The title should get your wheels turning. Can your social media content play off of the secrets? Should you reveal a few and then leave your reader hanging so they’ll click for more?

The article also has some great images. Maybe one of the images can be saved separately so the social media post can also have an image. The image of the dog on the skateboard is particularly great. Social media loves animals and using that image could be the first step toward a great post.

Step 3: Sum up the article.

It’s a lot easier to write social media content when you know exactly what you’re trying to talk about. Get the BIG picture down on paper and it will be a lot easier for you to figure out how to write something that people want to read. The summary of this article:

To achieve social media success, it’s all about the type of content you share. Are you listening to your audience and providing them with content that is valuable? Make them say, “Yes, I’m glad I’m following you because you help and give back to me. It’s not just about you.”

Step 4: Find a great quote.

It can be incredibly helpful to start writing your social media content with a great quote from the article. Even if you don’t use the quote in the end, having the quote down on paper can be a good source of inspiration.

“Pay attention to what your fans are telling you. Your goal is to let people know that you care and have something of value to offer.”

The quote above matches the article summary quite nicely, but it’s rather dull. That’s where Step 5 comes in.

Step 5: Get creative.

Begin trying different things. The best way to write social media content is just to start writing. Try out a few different options and then compare.

“Would you rather buy a skateboard after watching a dog ride it or after hearing that the wheels have been tested over two hundred times? According to the six secrets of success, stick with the dog: LINK”

“Everyone is looking for the secret formula to social media success. These six tips might not be secret, but they’ll help you “sell the sizzle.” LINK”

“Do you want to be the next social media powerhouse? If your answer is “Yes!” then you don’t want to miss these industry secrets: LINK”

“Are you ready for 6 secrets to social media ROI? First, it starts with sharable content. Then, it’s about engaging your audience. After, you ‘sell the sizzle.’ Next, you. LINK”

Throughout the creative process, ask yourself the following questions:

  1. Would I be interested in this?
  2. If someone else wrote this, would I click on it?
  3. Does this sound too cheesy or desperate?
  4. Is it fun?

Step 6: Write a unique social media post for every platform.

If you have a successful creative brainstorming session, you hopefully have a few great posts to choose between. Use these different content options to help you write a unique post for each platform. Keep in mind these tips:

  • Facebook: When possible, don’t write more than five lines or 400 characters with spaces. Speak in a friendly and casual tone. Use image posts more often than link posts or text-only posts. Use formatting such as paragraph spacing and list format.
  • Twitter: You have 140 characters so keep it short and sweet. The best tweets are under 115 characters in length. Tweets are very news friendly, so headlines work well. Don’t forget to add a trending hashtag.
  • LinkedIn: This network is for professionals. Write social media content for LinkedIn as a news brief or an internal information email to your customers. Think about how you would sell the article to a CEO.
  • Instagram: Keep it short and casual and love the hashtags. Over 11 hashtags per Instagram post is your best bet. Don’t worry about the text so much as choosing the best hashtags.

At the end of the day, as long as you remember that every time you write social media, you’re a published author, you’ll be fine. It’s about putting out quality content in the right way.

Posted by Guest on January 1, 2021

How to write social media content

Guest
Post Contributor

Published on January 1, 2021

There’s no point in writing social media content that no one will read. Writing effective social media content is quite easy once we grasp a couple of tips. Approximately 60% of the world’s population has internet access, attracting even a small percentage of that with your content will be invaluable to you.

Here’s a list of steps that will guide you write compelling content:

1. Have a Niche

What topics will your content be based on? Before you can shift your focus to writing social media articles, its best to identify which fields you’re knowledgeable in and can comfortably write content on. Importantly, identify a niche and stick to it. Whenever we publish articles on topics that we are not conversant in, chances are that we will have too much irrelevant content, not forgetting misguiding information that may cost us our audience. You don’t have to be a ‘jack of all trades,’ chose your niche and let that be your identity.

2. Know Your Audience

Do you know your audience? Can you define the persona of your prospective reader? These are among the many important questions regarding your audience that will dictate the nature of your content. Content for an older audience will, of course, be entirely different from that for young adults or kids. This distinction will be crucial in writing effective social media content. Knowing your audience will guide you to write content that’s tailored specifically to them. Otherwise, writing content without a target audience in mind will make you write content that will ‘miss the target’ rendering your article ineffective.

3. What Platform Are You Using

There are many social media platforms available for you to publish your content on, each with its own requirements. Over the years, the number of these sites has been growing, and your audience probably has a preference which you must know. The channel you use will dictate a lot of aspects that relate to the content, for example, the length, level of formality and so on.

How to write social media contentA common feature on most websites – the share function

The other factor to consider is making your content shareable across a number of social media platforms. This increases the level of effectiveness of social media content since you’ll get to reach a bigger audience that way.

4. Do Extensive Research

Legitimacy online is a crucial aspect that cannot be ignored. There are hundreds of thousands of content pieces being posted online every single minute each day. The question is, how does your content stand out from the rest? The answer is simple, establish legitimacy.

Working on the quality of your content to ensure that no information you post will be misleading to your audience in any way is the way to go. Competition for the audience is stiff online, therefore, ensure that before writing your content, you’ve gone the extra mile and done extensive and sufficient research such that your content is irreproachable. Should any queries arise, be in a position to justify or defend your posts with credible proof. Your audience values truth and honesty, ensure that you give them exactly that.

5. Work On the Content

How to write social media contentContent that’s guaranteed to interest readers

The quality of your social media content is the primary determinant of whether it will be useful or not. Once you have attained all the four steps highlighted above, your next action will be to draft the content. This might also mean creating a social media post checklist to ensure you cover all your bases. Every aspect from the title to the conclusion is critical to your success. Therefore, as you work on the material, there’re a couple of things that you’ll need to look at in detail to guarantee effectiveness.

About the Author:

How to write social media contentKevin is a professional educator and a private tutor with over 8 years of experience. He is also a content writer for various blogs about higher education, entertainment, social media & blogging. Check out his website During his off time, Kevin enjoys traveling and cooking. Feel free to connect with him on Twitter , Linkedin & Google+ .

Mailbird – Manage your Social Media and Email accounts in one App.

Posted by Guest on January 1, 2021

How to write social media content

Guest
Post Contributor

Published on January 1, 2021

There’s no point in writing social media content that no one will read. Writing effective social media content is quite easy once we grasp a couple of tips. Approximately 60% of the world’s population has internet access, attracting even a small percentage of that with your content will be invaluable to you.

Here’s a list of steps that will guide you write compelling content:

1. Have a Niche

What topics will your content be based on? Before you can shift your focus to writing social media articles, its best to identify which fields you’re knowledgeable in and can comfortably write content on. Importantly, identify a niche and stick to it. Whenever we publish articles on topics that we are not conversant in, chances are that we will have too much irrelevant content, not forgetting misguiding information that may cost us our audience. You don’t have to be a ‘jack of all trades,’ chose your niche and let that be your identity.

2. Know Your Audience

Do you know your audience? Can you define the persona of your prospective reader? These are among the many important questions regarding your audience that will dictate the nature of your content. Content for an older audience will, of course, be entirely different from that for young adults or kids. This distinction will be crucial in writing effective social media content. Knowing your audience will guide you to write content that’s tailored specifically to them. Otherwise, writing content without a target audience in mind will make you write content that will ‘miss the target’ rendering your article ineffective.

3. What Platform Are You Using

There are many social media platforms available for you to publish your content on, each with its own requirements. Over the years, the number of these sites has been growing, and your audience probably has a preference which you must know. The channel you use will dictate a lot of aspects that relate to the content, for example, the length, level of formality and so on.

How to write social media contentA common feature on most websites – the share function

The other factor to consider is making your content shareable across a number of social media platforms. This increases the level of effectiveness of social media content since you’ll get to reach a bigger audience that way.

4. Do Extensive Research

Legitimacy online is a crucial aspect that cannot be ignored. There are hundreds of thousands of content pieces being posted online every single minute each day. The question is, how does your content stand out from the rest? The answer is simple, establish legitimacy.

Working on the quality of your content to ensure that no information you post will be misleading to your audience in any way is the way to go. Competition for the audience is stiff online, therefore, ensure that before writing your content, you’ve gone the extra mile and done extensive and sufficient research such that your content is irreproachable. Should any queries arise, be in a position to justify or defend your posts with credible proof. Your audience values truth and honesty, ensure that you give them exactly that.

5. Work On the Content

How to write social media contentContent that’s guaranteed to interest readers

The quality of your social media content is the primary determinant of whether it will be useful or not. Once you have attained all the four steps highlighted above, your next action will be to draft the content. This might also mean creating a social media post checklist to ensure you cover all your bases. Every aspect from the title to the conclusion is critical to your success. Therefore, as you work on the material, there’re a couple of things that you’ll need to look at in detail to guarantee effectiveness.

About the Author:

How to write social media contentKevin is a professional educator and a private tutor with over 8 years of experience. He is also a content writer for various blogs about higher education, entertainment, social media & blogging. Check out his website During his off time, Kevin enjoys traveling and cooking. Feel free to connect with him on Twitter , Linkedin & Google+ .

Mailbird – Manage your Social Media and Email accounts in one App.

How to write social media content

To write effective social media content that is effective and attracts a growing audience, you will need to develop a good social media strategy. The strategy need not be complex. It should be simple and clear as well as practical. With this, your online business will improve drastically.

You just have to piece every single detail together perfectly to produce excellent work. Statistics show that social media platforms have 2.8 billion users globally, so imagine how many people could potentially read your content.

What do we mean by social media strategy? This is simply a process of planning, developing, and managing your content delivery in social media. Its aim is delivering the needs of social media users effectively.

Here are some of our best and most effective steps:

My Audience and What they Need

Almost anyone can gain access to your social media content. The question is, are these people likely to be interested in your work? Will it resonate with them? Will it compel them to return to your blog or follow you on Social Media?

The best way to go about this is by settling on a target audience. This can be, for example, university students in need of tips on student life among other issues. Take note that every audience is unique. Therefore you have to find a way of hitting the right buttons. Research has shown that 71% of social media consumers are likely to recommend brands they have access to. This goes to show how important getting the right readers is.

Once you’ve narrowed down your audience, you need to research the kind of information that group may be seeking and thus become relevant to them. The format by which you relay your work is also part of knowing your readers. If they prefer video content for instance, then offer them that. Whichever format they prefer, ensure that you deliver perfectly. One of the many advantages of this step is that it ensures that your content meets the expectations of your readers thus keeping them hooked to your work.

Frequency of Content Publishing

This is a hard issue to figure out and obviously very debatable. Frequency is a function of the expectations of the readers and the objectives that you have for your search engine results. The more often you publish, the more content you will have online… and therefore, the more presence as well. You should, however, ensure that the quantity of your work corresponds with its quality. More good content will also ensure that you move up the results on the search engine.

If your readers prefer weekly releases, then make sure that you meet that expectation to keep them interested. Don’t simply guess as to how often they need content – you’re likely to be wrong! Just ask them by requesting them to make comments on the same.

Aligning Business Objectives with Social Media Content

It is quite easy to forget that you have a business to run when you have to focus on your content and the reader’s needs. Your content strategy should be in line with the objectives of your business at all times. You have to align the content aspect of your work in such a manner that it will support your objectives. For this to succeed, a clear understanding of those goals is paramount.

Posting Powerful Content

OK, this is an obvious step. But it is also the most important. The content you write and post is paramount to driving interest in and a following for your work. Therefore, strive to have appealing and entertaining content at all times. This will also strengthen your brand and improve your business.

You can also capture readers with eye-catching images that illustrate your points, as well as asking them to comment and make suggestions.

Identify and Explore Possibilities

Always be prepared to step out of your comfort zone and explore all the possibilities. For example, learn something about new technologies and illustrate your work with videos and case studies.

Be sure to be ahead of your competition, rather than always following their lead. So stay up with and inform yourself on trends.

Conclusion

You can write great social media content by aligning your material with your business objectives. Get to know the needs of your readers and feed them the content they need, that will keep them interested.

Do you want to share your experience in content writing? Please leave your comment, below.

Ever feel you are on the struggle bus when it comes to planning or writing content for your social media pages? We know we need to consistently post a couple times a week at least to stay at front of mind, but let’s be honest, “Content Creation Rut” is real.

As the Content Chick at Grass Roots Media, my goal is to help you get out of this rut, start planning your content, and getting on with your Real Job.

Before we go anywhere – let’s be honest about WHY we find ourselves are in said rut.

This is what I have been hearing:

  • Fear you are going to post the wrong thing.
  • Uncertainty of where to start.
  • The intimidating ‘blinking cursor’.
  • Bored of your own content.
  • A lack of ideas.

Does any of this sound familiar? All of these are totally understandable. Remember that even the GRM team can get stuck in a rut. So let’s go back to the basics.

Back to the basics: What is Content Creation?

In the past, we’ve discussed how social media is like one big networking party at a pub with lots of tables- Facebook, Snapchat, LinkedIN.

When you first arrive at the social media party, it’s important to take a look around and see how other people are communicating on each platform and decide what’s a good fit for your brand. Then it’s time to jump in and bring your own voice to the table! So you share stories, photos, and tell other peple about what you do.

This is content.

Content is the conversations you are starting, the information and photos you are sharing, and the business cards you are handing out at this pub. It’s the images, videos, reels, and stories you’re sharing.

And how do you get people to listen when you’re talking to a crowd at the pub? Find your common ground, their interest points and use it as a challenge to think like your audience and create quality content.

Don’t Be THAT Guy – Be THIS Guy

Here are a few guys you DON’T want to be like and ways you can overcome the temptation.

1. DON’T BE OL’ REPETETIVE ROBERT

Have you ever met that guy speaking at an event who you KNOW you will have the same conversation you had with him the LAST time your paths crossed? He sounds a little bit like a broken record.

On a social media platform, this guy is just one too many uncreative photos of the same dog in a row. His entire newsfeed is full of shares from other pages but he doesn’t share WHY he shared them.

Don’t be like this guy.

Instead, plan ahead and vary your content between using a variety of links, images, and videos. Mix up your content by writing Educational, Entertaining and Engaging pieces.

Let’s meet someone else.

2. Don’t be Tracy Talks-A-Lot

Have you ever met that person at the pub who talks too much but never asks your thoughts or opinions? They over share and simply tell you what they think while you sip your drink in silence.
Don’t be this chick.

Instead, you can use your platform to engage your people in real conversation. Ask authentic questions. Encourage followers to share a photo of THEIR day in your comments and reply back to them. Share an opinion and be open to HEARING what other people have to say.

Here’s our last social media party pooper.

3. Don’t be Hardout Humble Harry

This guy is so humble, he doesn’t us the opporutnity to network at the pub to fullest advantage. He has a lot to offer but ends up leaving the party chatting about everyone else and without ACTUALLY sharing.

Now, as Kiwis we don’t hate this guy. However, don’t let your Tall Poppy syndrome allow you to be like like him. You have something great to offer, a brand you are proud of so use this opportunity to tell others about it.

Over and over we are told to “Tell Our Story” — use the platforms in your pocket to do just that.

This doesn’t have to be boastful but it can be educating. You can invite people to purchase your product, use your services, receive your newsletter, back your industry or join your movement.

Time To Get Started

This is the first step to creating content – thinking about the people who are listening to you: be interesting with varied information, inviting, use the opportunities you are given and be proud of what you offer.

But first, be sure to take advantage of this free downloadable for you to review your current content and create new pieces for your platforms.

How to write social media content

Trista Burn is an American-born-Kiwi-by-marriage communications specialist. She studied Communications and Business at Whitworth University and is currently learning the fine art of toddler negotiations.

A dairy farmer’s daughter and a legacy deeply rooted in ag, Trista firmly believes in the value of agvocating for the primary industries and sharing their stories with consumers. In other words – the heartbeat of GRM.